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About the Company

Insight Alpha provides its clients access to a network of frontline industry experts that help them get critical information they need to be successful. We help thousands of our clients get answers to their most critical questions, without leaving their desks. Having built a strong network of senior industry experts and key decision makers globally across a span of 80 countries, there is always a need for relevant and authentic knowledge at the right place, right time, in the right way to the right person.

About the Role 

The role with IA is an exciting position with opportunities to work closely with business and investment leaders that are driving the industry throughout the world. Providing knowledge on large-scale issues down to the most niche and esoteric, our experts range from domestic and international policy specialists to economic advisors, business leaders to academics. Through our systems, clients connect toa network of top-tier professionals, whose insights can help move clients' best ideas towards their best outcomes. 

As a Research Associate, you will draw from a broad pool of experts including premier thought-leaders from around the world and recruit the most relevant experts for our clients' research projects. You will be expected to monitor industry news, identify market trends, and establish valuable professional relationships with senior-level industry professionals. 

Responsibilities

• As a Research Associate, you will focus on identifying and reaching out to topprofessionals who can provide industry insight and knowledge to our clients. 

• You will elucidate the mission and business model of Insight Alpha to industry professionals and recruit them for Association of Industry Leaders (AIL). 

• Thrive in a fast-paced environment, multitasking between various projects. 

• Grow the India/ Global Expert Network by recruiting key opinion leaders on a strategic/tactical mode, using recruiting campaigns, leveraging industry and professional lists, trade and business associations, referrals and other relationships. 

• Co-ordinate with client-facing Research Managers /Analysts/ Project leaders to gauge clients' needs and fulfill time-sensitive research requests for our clients by analyzing client inquiries. 

Requirements

• The successful candidate should have 0-1 year of experience in primary executive research or knowledge management.

• Post Graduate Degree/Graduate Degree required.

• Excellent communication and interaction skills, including demonstrated oral, written and presentation abilities in a business-focused setting using a variety of communication channels (telephone, e-mail, in-person, etc.).

• Good command over English language.

• Successful track record of working in a team environment. 

• Ability to multi-task and prioritize effectively, while ensuring a high level of accuracy andattention to detail.

• Leadership qualities, positive energy, and the ability to adapt to change in a fast-paced environment.

• Curious by nature; proactive and self-motivated.

• Ability to work effectively independently and/or collaboratively in a team.

We seek bright, positive and flexible people who also:

• Act with the highest integrity and professionalism in all their endeavors. 

• Utilize superior analytical and problem-solving skills. 

• Think creatively and focus on opportunities for growth, and lead others to do the same. 

• Express a strong desire to work in a team. 

• Respond effectively to management direction and clients’ needs. 

• Demonstrate the ability and initiative to handle increasing responsibility over time.

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

Job Description of Digital Marketing lead 

• Complete Management of Client’s Digital Portfolio with an ability to derive relevant data from campaigns & suggest insights on same.
• Must have experience in D2C & B2C campaigns with an ability to scale ROI. 
• An skilled leader who can lead a team of digital executives, web developers, web designers, content writers etc. 
• Must have a working knowledge of SEMrush, Ahrens, Google Analytics & similar industry-relevant tools. 
• Should be updated on the l atest OTT mediums available in the market.
• Must know & able to operate in an office suite i.e., Word, Excel & PowerPoint. 
• Good Written & Oral Communication with presentational skills to cater for clients across categories. 
• Have to manage Agency's own Digital & Social channels & devise a strategy to capture leads digitally of prospective clients.

What you need to have:

• Driving team coordination, team building, team alignment and team productivity in all domains including dev, design, content, delivery & support
• Keeping an overall eye on progress of every aspect of the product to steer in the right direction
• Suggesting and improving product solution over time based on user insight, competitive landscape
• Developing and enhancing product management systems in all aspects
• Carrying a result oriented and business focused attitude
• Ensuring all features, deliverables and user requirements to be fulfilled as per business needs
• Taking ownership of the product and its way forward as per the product vision and roadmap

Desired Candidate Profile

• Deep Tech Understanding, Tech Product Handling Skills
• Ability to Integrate Development, Testing, Content, Design, User Tracking and Support into a seamless product growth process
• Product Roadmap & User Management Skills
• Data Crunching Skills, User Analytics, User Engagement Tracking & a User Centric Growth Approach
• Great Communication Skills in all formats, Documentation and Coordination Capabilities
• Sincerity & Dynamism for Problem Solving & taking proactive product responsibilities
• Grip and Focus on Testing, Stability & Performance of Apps
• Love for building awesome tech products for universal reach and scale

We are looking for a rock-star software engineer who can lead our tech efforts in building a scalable FinTech platform.

Who we are?
We are a funded Fintech company focused on the Affordable Housing segment based out of Gurugram.

Whom are we looking for?
We are looking for a software engineer to come on-board and own the technology and product development from the ground up and scale it as the business grows.

Tech Qualifications:

1. You have 2-4 years of experience building products from inception to scale.
2. You have built multitenancy B2B and B2C consumer products in the Fintech, Banking, Loan Products, Payments, and/or Digital Commerce space.
3. You have an uncanny ability to attract and retain strong tech talent.
4. You are highly ambitious and have a keen desire to make a large impact.

What do we offer?
A true experience of building scalable fintech business ground up. we also offer equity along with a fixed salary component.

Our Present Infrastructure:
Microservices based Multitenancy Application
ASP.NET core
Kubernetes Cluster
Redis distributed Caching
Aws Cloud Infrastructure
Our Mobile App is built using Angular and Android
RDBMS / NoSQL

1. Proven 9+ years of work experience in managing software development (Android/PHP) 
2. Bachelor’s degree in Computer Science, Engineering or equivalent preferred.
3. Highly experienced with Agile development methodologies
4. Solid technical background with understanding and/or hands-on experience in software development and web technologies.
5. Strong problem solving skills and willingness to roll up one’s sleeves to get the job.
6. Skilled at working effectively with cross functional teams in a matrix organization.
7. Work well under pressure and be able to prioritize to meet deadlines and quickly shift priorities as necessary.
8. Ability to multi-task, work independently and demonstrate keen attention to details.
9. Team player attitude is mandatory.
10. High command in English Communication
11.  
12. Work on projects, build and manage diverse teams of engineers from different disciplines, formulate and execute strategies, and coordinate with other managers.
13. Plan, lead and manage a team of Software Engineers
14. Provide leadership to the core engineering team of product development professionals, to drive all pertinent issues related to the product development life cycle.
15. Build and execute the roadmap in terms of methodologies, development processes, and team enablement to enhance productivity and efficiency.
16. Apply knowledge of software engineering, programming, technologies, processes, and methodologies to develop, maintain and support the technical solutions.
17. Analyze problems and drive long term technology solutions to evolve the product scalability, performance, reliability and supportability
18. Partner with the Products team to contribute to the product strategy and support product vision
19. Planning and executing strategies for completing projects on time.
20. Researching and developing designs and products.

• Test current products and identify deficiencies.
• Suggest solutions to identified product problems.
• Investigate product quality in order to make improvements to achieve better customer satisfaction.
• Plan, create, and manage the overall Quality Planning strategy.
• Collaborate with the Product Development team to ensure consistent project execution.
• Identify quality assurance process bottleneck and suggest actions for improvement.
• Oversee continuous improvement projects.
• Collect quality data.
• Identify key KPIs for product quality.
• Track quality assurance metrics, like defect densities and open defect counts.
• Prepare and present reports and metrics to Senior Management.

• A minimum of 2 years of experience as a Quality Assurance Engineer.
• An experience with a variety of different testing techniques such as UI Testing, Automated testing, Test Driven Development Strategies, etc
• An experience in testing tools such as Selenium, JMeter
• An experience with coding using Python, Java, Node.js.
• An experience with software QA tools and processes.
• Knowledge of MySQL
• A sense of ownership and pride in your performance and its impact on the company’s success.
• Critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal and communication skill

• A team of aces, from top-tier schools and startups, to work with
• A fast-paced, data-driven, and fun work environment
• A huge appetite for new, disruptive, creative, and implementable ideas
• An open work culture

• Competitive salary
• Great working environment, opportunity to work directly with the founders on very exciting real-life problems.
• Opportunity to grow really fast.
• Opportunity to hire a team & mentor them in the future.
• ESOPs

1. Shortlist
2. Intro call of 15min
3. 1-2 Tech rounds
4. HR round
5. Offer rollout

• 2-5 years of work experience, preferably in a startup
• An engineering degree preferably, from a top-tier school (or equivalent experience)
• Hands-on experience in developing end-to-end applications using Node.Js, ReactJs,
• Knowledge of HTML/CSS, web standards, best practices
• Experience of working with databases - MySQL, MongoDB
• Good understanding of asynchronous request handling, partial page updates, and AJAX
• An experience in writing clean, semantic code with cross-browser compatibility in mind
• Proficient understanding of code versioning tools, such as Git/SVN
• Excellent coding and debugging skills
• A passion and the ability to make beautiful, smooth, delightful web experiences
• A Will-Do attitude

• A team of aces, from top-tier schools and startups, to work with
• A fast-paced, data-driven, and fun work environment
• A huge appetite for new, disruptive, creative and implementable ideas
• An open work culture

• Competitive salary
• Great working environment, opportunity to work directly with the founders on very exciting real-life problems.
• Opportunity to grow really fast.
• Opportunity to hire a team & mentor them in the future.
• ESOPs

• Shortlist
• Intro call of 15min
• 1-2 Tech rounds
• HR round
• Offer rollout