Senior Business Analyst

About the Company 

Boolment Software Development Pvt. Ltd. (BSDPL) is a fast-growing IT company specializing in software development, web solutions, mobile applications, and enterprise technologies. 

We are driven by innovation, integrity, and collaboration, and we empower businesses by building digital solutions that deliver measurable impact. Our culture thrives on inclusivity, creativity, and continuous learning — where every team member plays a vital role in our shared success. 

Position Overview 

As an SEO Executive, you will be responsible for strengthening BSDPL’s digital presence through data-driven SEO strategies. You will optimize websites, improve search rankings, and enhance organic visibility by working across on-page, off-page, and technical SEO initiatives. 

This role is ideal for candidates passionate about search marketing, eager to stay ahead of algorithm updates, and capable of blending creativity with analytics to drive business growth. 

Job Details 

• Job Title: SEO Executive 
• Job ID: SEO/2025/01 
• Experience Level: Entry to Mid-level (0–3 years) 
• Employment Type: Full-time, On-site 
• Location: Gurgaon, Haryana 
• Work Hours: 9:30 AM – 6:30 PM (Monday to Saturday) 
• Department: Digital Marketing 
• Reporting To: Head of Marketing 
• Vacancies: 10 
• Joining: Immediate / Within 15 Days 

Key Responsibilities 

On-Page SEO 

• Conduct keyword research aligned with business goals. 
• Optimize meta tags, headers, content, images, and internal links. 
• Ensure content is SEO-friendly and aligns with E-E-A-T principles. 

Off-Page SEO 

• Develop ethical link-building campaigns (guest posts, outreach, digital PR). 
• Monitor and maintain backlink quality and domain authority. 

Technical SEO 

• Perform site audits to identify and fix crawl, indexation, and speed issues. 
• Collaborate with developers to improve mobile optimization, site performance, schema markup, and Core Web Vitals. 
• Optimize websites for modern frameworks and JavaScript SEO. 

Analytics & Reporting 

• Track rankings, traffic, and conversions via Google Analytics, GA4, GSC, SEMrush, Ahrefs, and similar tools. 
• Create SEO reports and dashboards for performance insights and recommendations. 

Competitor & Market Research 

• Conduct competitor analysis to identify keyword gaps and link opportunities. 
• Monitor industry trends and algorithm updates to refine strategies. 

Cross-Team Collaboration 

• Coordinate with content writers, designers, and developers to ensure SEO best practices across digital assets. 
• Support integration of SEO with social media, PPC, and other digital marketing channels. 

Required Skills & Qualifications 

Technical Skills 

• Strong understanding of search engine algorithms and ranking factors. 
• Proficiency with SEO tools (GA/GA4, GSC, Ahrefs, SEMrush, Moz, Screaming Frog). 
• Expertise in keyword research, content optimization, and technical audits. 
• Knowledge of HTML, CSS, CMS platforms (WordPress preferred). 
• Familiarity with Core Web Vitals, schema markup, and international SEO. 
• Experience with local SEO, Google Business Profile, and NAP consistency. 
• Competence in competitor analysis, SERP feature optimization, and link-building. 

Professional Skills 

• Analytical mindset with ability to interpret data and provide insights. 
• Strong written and verbal communication for reporting and collaboration. 
• Adaptability to Google algorithm updates and emerging search trends (AI, voice, visual search). 
• Basic knowledge of eCommerce SEO, CRO, and structured data for rich snippets. 

Good-to-Have Skills 

• Exposure to international SEO (hreflang, geo-targeting, multilingual strategies). 
• Familiarity with AI tools (ChatGPT, Gemini, etc.) for content ideation & SEO automation. 
• Experience with YouTube SEO, video optimization, and image SEO. 
• Knowledge of privacy-first SEO practices (GDPR, data compliance). 
• Understanding of CRO, A/B testing, and content clustering. 
• Project management with tools like Trello, Asana, or Jira. 

Preferred Candidate Profile 

• 0–3 years of SEO/Digital Marketing experience (agency, IT, SaaS, or eCommerce background preferred). 
• Certifications in SEO/Digital Marketing (Google, HubSpot, SEMrush, etc.) are an advantage. 
• Passionate about SEO, learning, and experimenting with new strategies. 

Expected Outcomes 

• Growth in organic traffic and keyword rankings. 
• Strong backlink profile with low spam score. 
• Enhanced website performance and usability. 
• Competitive SERP visibility and improved ROI. 

Compensation & Benefits 

• Salary: ₹3–7 LPA (based on experience). 
• Performance bonuses and paid leaves. 
• Health insurance, gratuity & retirement benefits. 
• Travel reimbursement where applicable. 
• Supportive work culture and career growth. 

Employee Perks & Learning Culture 

• Mentorship and structured career development. 
• Sponsored certifications, workshops & webinars. 
• Cross-functional exposure and collaboration. 
• Regular knowledge-sharing on SEO trends and tools. 

Application Deadline 

Applications will remain open until the position is filled. Early applications are encouraged. 

We are looking for a Java Backend Developer to join our team. You will be responsible for developing and maintaining the server-side logic and databases of our applications, ensuring they run smoothly and efficiently.

Responsibilities:

• Write and maintain server-side code using Java.
• Develop and integrate APIs to support frontend functionality.
• Work with databases to store, retrieve, and manipulate data.
• Troubleshoot, debug, and optimize backend performance.
• Collaborate with frontend developers to integrate backend and frontend systems.
• Write unit tests to ensure code quality.

Required Skills:

• Strong experience with Java.
• Familiarity with Spring Boot or other Java frameworks.
• Knowledge of relational databases (e.g., MySQL, PostgreSQL).
• Understanding of REST APIs.
• Experience with version control systems (e.g., Git).
• Basic knowledge of unit testing (e.g., JUnit).

Preferred Skills:

• Familiarity with Microservices and cloud platforms.
• Experience with Docker and containerization.

Company Description

KGISL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGISL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.

Role Description

This is a full-time on-site role for an Assistant Professor in the Computer Science and Engineering (CSE) department. Located in Coimbatore, the Assistant Professor will be responsible for teaching undergraduate and graduate courses, guiding student projects, and conducting research. Day-to-day tasks will include preparing lecture materials, evaluating student performance, mentoring students, and participating in faculty meetings. The role also involves contributing to curriculum development and engaging in departmental activities.

Qualifications

Strong knowledge in Computer Science and Engineering subjects

Experience in teaching at the undergraduate and graduate levels

Research skills and the ability to guide student projects

Excellent written and verbal communication skills

Proficiency in curriculum development and academic assessment

Master's degree in Computer Science, Engineering, or a related field

Experience in the use of digital tools and teaching technologies is an advantage

Commitment to continuous improvement and professional development

Responsibilities :

• Lead the development of the backend systems for our client's first product.
• Build reliable, secure, and performant backend systems.
• Drive test coverage and continuous delivery automation within the team.
• Mentor and provide feedback to teammates.
• You should have a min of 8 years of software development experience and management.
• Can write code that is readable, maintainable, secure, and performant.
• Know the importance of tests and how to approach writing different types of tests, good intuition for REST API design
• Deep understanding of relational databases, transactions, entity-relationship modeling.
• Comfortable writing highly concurrent systems.
• Experienced in using profilers, tuning garbage collection, optimizing SQL queries.

• Golang, Java, Python, Ruby, Node.

Job role:

As a data analyst, you will be responsible for compiling actionable insights from data and assisting program, sales and marketing managers build data-driven processes. Your role will involve driving initiatives to optimize for operational excellence and revenue.

Responsibilities:

• Ensure that data flows smoothly from source to destination so that it can be processed
• Utilize strong database skills to work with large, complex data sets to extract insights
• Filter and cleanse unstructured (or ambiguous) data into usable data sets that can be analyzed to extract insights and improve business processes
• Identify new internal and external data sources to support analytics initiatives and work with appropriate partners to absorb the data into new or existing data infrastructure
• Build tools for automating repetitive asks so that bandwidth can be freed for analytics
• Collaborate with program managers and business analysts  to help them come up with actionable, high-impact insights across product lines and functions
• Work closely with top management to prioritize information and analytic needs

Requirements:

• Excel
• Scrapping
• Medium Communication Skill (Spoken and written)
• SaaS industries knowledge
• Add Product
• Check Dodontdo
• Scrapping
• Work on Support Tickets (Resolve customers issue)

About us:         Elixir Game Labs is part of a well-established group TCM Services, that focuses on seed funding globally since 2016 and has its presence in Navi Mumbai in India and Florida in the US. Elixir Game Labs was envisaged and incorporated in 2022. We are a young team of highly energetic gaming enthusiasts with a passion to create engaging mobile games.

About the role: As a Graphic Designer, you will take a significant part in shaping visual language and communications. You will be responsible for designing visually engaging & clutter-breaking graphics. The role would be reporting to the art lead.

Responsibilities:

·      Taking design briefs to understand requirements.

·      Develop intuitive, usable, and engaging interactions and visual designs for mobile.

·      Designing and producing marketing collateral by brand guidelines,

·      Presenting ideas, concepts and design solutions to various stakeholders and incorporating their feedback into the final design.

·      Collaborate with cross-functional teams throughout the design process.

·      Stay abreast of UX trends and look for creative ideas and inspiration in parallel analogous worlds.

·      Research and track advancements in mobile application design patterns.

·      Break any design problem down into viable actionable chunks and solve them with clarity and precision.

·      Staying in the loop and on top of the latest standards, changes, and trends in the mobile design field.

Candidate requirements:

·      Degree in Design, Fine Arts or related field.

·      Must have prior experience as a Graphic Designer as well as a strong portfolio of related projects.

·      Must possess a good knowledge of design tools such as Adobe Photoshop, Illustrator, and After Effects. Knowledge of Adobe XD/Figma is a plus.

·      Must pay strong attention to detail and have a keen eye for aesthetics.

·      Must have excellent communication skills and can clearly articulate your ideas, designs, & suggestions.

·      Must be a strong team player who can collaborate effectively with different stakeholders.

Perks:

·      Medical insurance

·      Recreational club & gym facility

·      Subsidized canteen food

·       

• Helps Test Lead to prepare the Test Plan and coordinate with Test Engineers during Testing Phase
• Performs Bug Analysis, understands the client requirement and help Test engineer to prepare the test cases
• Ability to multi-task/handle several projects effectively and deliver within timeline
• Peer Reviews the test cases, understands the Test Plan and write Automation test cases
• Able to write Scripts in languages like Java, Ruby, Python, etc.,
• Able to review the Scripts written, able to run the Maintenance / New Scripts and identify the issues
• Knowledge on automation test reports (TestNG, Allure, JUnit reports etc)
• Define onboarding documents for technology and domain for the teams
• Train/Mentor and evaluate juniors on testing specializations
• Exihitbit strong expertise in one of Load Testing - Jmeter (or similar tools) or Api Testing - Rest client/postman or DB testing
• Perform cross Browser / device compatibility testing using automation
• Understand and contribute to sprint release cycle process, ensure 100% test coverage and follow JIRA hygiene
• Besides the job specific responsibilities strictly adheres to the policies and procedures of the organization

• Excellent communication (verbal and written) - Articulates clearly, concisely  and with context at all times, High confidence and assertiveness skills
• Has a cordial work relationship with peers and manager
• Speaks his/her mind even during challenging situations, Proactively seeks help /assistance when in need
• Ability to Develop self and others - Takes feedback positively and works on it seriously, Is not afraid of making mistakes as part of learning
• Open to working across projects and technologies, Good analytical and logical skills
• Understands requirements quickly and accurately
• Proactively thinks through the solution and seeks clarification before coding
• Explores the root causes of problems before taking action
• Quickly learns the latest developments in technology and is able to apply it to the projects
• Good Interpersonal Skills - Builds good working relationship with team members and customer stakeholders (Product owners and Scrum master etc)
• As a QA person - Show extreme attention to details and nuances

Must have 0 Year - 3 year .NET Development Experience

• Good working experience with .NET Core 3

• Good working experience with C#, MVC, OOPS concepts

• Good working experience with Web APIs, jQuery, and JavaScript.

• Good working experience with MS SQL Server

• Very Good Team Player

•Very Good Communication

We are building a global content marketplace that brings companies and content

creators together to scale up content creation processes across 50+ content verticals and 150+ industries. Over the past 2.5 years, we’ve worked with companies like India Today, Amazon India, Adobe, Swiggy, Dunzo, Businessworld, Paisabazaar, IndiGo Airlines, Apollo Hospitals, Infoedge, Times Group, Digit, BookMyShow, UpGrad, Yulu, YourStory, and 350+ other brands.
Our mission is to become the world’s largest content creation and distribution platform for all kinds of content creators and brands.

Our Team

We are a 25+ member company and is scaling up rapidly in both team size and our ambition.

If we were to define the kind of people and the culture we have, it would be -

a) Individuals with an Extreme Sense of Passion About Work

b) Individuals with Strong Customer and Creator Obsession

c) Individuals with Extraordinary Hustle, Perseverance & Ambition

We are on the lookout for individuals who are always open to going the extra mile and thrive in a fast-paced environment. We are strong believers in building a great, enduring

a company that can outlast its builders and create a massive impact on the lives of our

employees, creators, and customers alike.

Our Investors

We are fortunate to be backed by some of the industry’s most prolific angel investors - Kunal Bahl and Rohit Bansal (Snapdeal founders), YourStory Media. (Shradha Sharma); Dr. Saurabh Srivastava, Co-founder of IAN and NASSCOM; Slideshare co-founder Amit Ranjan; Indifi's Co-founder and CEO Alok Mittal; Sidharth Rao, Chairman of Dentsu Webchutney; Ritesh Malik, Co-founder and CEO of Innov8; Sanjay Tripathy, former CMO, HDFC Life, and CEO of Agilio Labs; Manan Maheshwari, Co-founder of WYSH; and Hemanshu Jain, Co-founder of Diabeto.