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The business development executive will be primarily responsible for generating new business for the company alongside the Head of Global Business Development. Daily responsibilities will include: 

• Lead generation via an existing network, B2B portals and other online/offline mediums
• Market research & analysis to figure out the obtainable market between the various geographies that we operate in
• Work collaboratively with the existing team and exhibit a solid pre-sales function, right from RFP, business analysis and submission of proposals. 
• Identify sales tactics and close deals on a fast-paced level to gain maximum traction and growth in your success ladder
• Communicate with all the stakeholders and build a cohesive environment for teammates and the clients. 

Profound knowledge of systems and new-age technologies used for delivering applications in current times

Excellent written, verbal and negotiation skills

Profound email & business language proficiency to communicate in the international market

Experience in servicing international clients across USA, UK, EU, Asia-Pacific & Middle-east

Flexibility to work across various time zones

This is a full-time position in the office. But hybrid with WFH twice a month can be allowed. 

What do we offer?

Growth-led inclusive environment. Ideas to impact. Good compensation but great incentives. Travel skills are a must. 

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Roles & Responsibilities

• Collaborate closely with clients to understand their requirements, goals, and any gaps.
• Lead the planning, prioritization, design, development, and deployment of projects.
• Possesses in-depth knowledge and expertise in Workday Integrations and Workday Extend Platform.
• Support existing Integrations and Extend apps by resolving issues and enhancing to add new functionalities.
• Act as a subject matter expert for Workday Extend and provide guidance to clients and colleagues.
• Stay updated with the latest industry trends and developments using Integrations and Extend.
• Collaborate with sales and business development teams to identify new opportunities and contribute to proposal development.
• Utilize your business knowledge and expertise to identify opportunities for technical improvements.
• Work with colleagues across various domains to deliver results and take ownership of both individual and team outcomes.
• Recognize and embody our purpose and values, applying them in your projects and client interactions.
• Foster relationships and communicate effectively to positively influence peers and stakeholders.

Qualifications & Experience

• At least 3 years of experience in Workday Integrations and 2 apps development using Extend is required.
• Passion towards technical development and critical ability to understand current code and resolve issues. 
• Deep understanding of Workday Extend platform, including building custom applications and integrations.
• Strong understanding of REST and SOAP APIs, with experience in integrating Workday with third-party systems. 
• Good knowledge of Integrations and Extend security framework.
• Ability to work with HR, finance, and IT teams to align technical solutions with business needs.
• Strong professional communication skills, both written and verbal.
• Ability to work effectively in a team-oriented environment.
• Proven ability to establish relationships with stakeholders and internal teams.
• Excellent attention to detail and follow-through.

•  Experience as a Full Stack Developer or similar role 

  • Familiarity with common stacks
  • Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, JSON, jQuery)
  • Knowledge of multiple back-end languages (e.g., C#, Java, Python) and JavaScript frameworks (e.g., Angular, Node.js)
  • Excellent communication and teamwork skills.
  • Great attention to details, Organizational skills, An analytical mind
  • Degree in Computer Science, or relevant field.

  Responsibilities 

  • Work with development teams and product managers to ideate software solutions
  • Design client-side and server-side architecture
  • Build the front-end of applications through appealing visual design
  • Develop and manage well-functioning databases and applications
  • Write effective APIs
  • Test software to ensure responsiveness and efficiency
  • Troubleshoot, debug and upgrade software
  • Create security and data protection settings
  • Build features and applications with a mobile responsive design.