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Designation: business analyst

Company name - promilo.com (sawara solutions pvt ltd)

Experience – 2 - 8 yrs.

Location: Bangalore

Mode – full time / work from office

About us:

Promilo is India’s 1st innovative platform which “pay to browse”

It is a b2b SaaS start-up that enables to accelerate  the business appointment funnel of the

Companies. We’re an SaaS based advertising platform that connects both users & advertisers. Users will be able to book an online appointment based on their interests with the advertiser, without compromising their data privacy and get rewarded for sharing their data and time. We’re registered and recognized by start-up India, start-up Karnataka & MSME companies. Also, the top 100 Google AppScale academy start-up

Job description:

We are looking for an experienced business analyst to join our team. The ideal candidate will have 2-8 years of experience in web & mobile user & client data analyst for start-ups, with a strong passion to help start-ups and a proven track record to bring the strong business insight to improve the sales, marketing, user, client, ui, ux of the organisation.

Responsibilities

• Requirement gathering and analyzing
• Conduct gap analysis, assess scope & suggest solutions
• Responsible for technical proposal writing and time and cost analysis for web and mobile application development
• Preparing rfp/rfq
• Would be involved in presales activities
• Work as liaison between client and technical team
• Create wireframe | prototype | feature list | srs | brd & flow diagrams as per the client's requirement
• High it literacy proven use of web and associated technologies (excel, power point, google apps).
• Previous experience with data visualization tools (tableau, power bi, etc.), is strongly preferred.
• Cleanse and curate sourced data into standardized reporting templates
• Create, document, validate and ensure delivery of ad hoc, daily weekly, and monthly reports to internal stakeholders
• Create, validate and deliver tracking links for the marketing department
• Assist in the creation, qa, validation and reporting of a/b and multivariate tests
• Proactively monitor the marketing kpis and ua data on a daily basis
• Analyze marketing ua performance and conduct deep dive analysis to answer hypotheses and questions posed by the team
• Gather, transform, and analyze digital marketing data, including paid media, search, social, website, and conversion funnel analytics
• Analyze marketing data searching for top of funnel growth opportunities
• Analyze product data searching for insights to increase app engagement, conversion, and retention
• Analyze ltv/cac drivers to support overall business growth
• Partner with marketing, product, and growth teams
• Present findings to stakeholders and make recommendations for spend targets and campaign strategies
• Pov on ios 14 and upcoming android privacy changes and we can navigate tracking in light of these changes
• Pov on transition to skan 4.0
• Working knowledge of statistical techniques (regression, k-means clustering, pca)
• Experience with lift studies and marketing mix modeling working experience with python, r, & dbt
• Experience at a small company
• Experience with a subscription business
• Analyze website and mobile app data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.

Qualification

• Master's or bachelor degree in computer science
• Well-versed with its technologies
• 2+ years of business analysis or project analysis experience
• Tech-savvy with proficiency in Microsoft office, google apps, and other web and mobile applications
• Excellent written and verbal communication skills
• Self-motivated, flexible, and comfortable with a fast-paced startup environment
• Advanced experience with Excel, google sheets including an understanding of visualizations, pivot tables, vlookup, and other key functions
• Experience with adobe analytics, google analytics, tableau, SQL, and data grid is a plus.
• Strong analytical and problem-solving skills, with clear attention to detail
• Ability to prioritize and work under tight deadlines
• Fast learner, able to master new concepts, theories, ideas, and processes with ease
• Experience creating user acquisition reports and dashboards
• Deep understanding of mobile attribution, cohort analysis, customer segmentation, and ltv modeling
• Experience pulling data and creating databases using an API of at least one of these ad platforms; Facebook, Snapchat, TikTok, google ads, applovin
• Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, ad platforms APIs, server-postbacks, and mmp providers such as Appsflyer, adjust, kochava

If you are data driven individual with a passion for start-ups and have experience in business analytics, we encourage you to apply for this position. We offer a competitive salary package, flexible working hours, and a supportive work environment that fosters growth and development.

Our client is currently looking for a Data Solutions Associate Director to join the data, technology & analytics division.

• Support agencies on client brief responses, working with the analytics & technology directors to develop tailored solutions using proprietary or partner technologies.
  
• Conduct client data & technology audits for development of audience strategies.
  
• Deliver detailed digital transformation roadmaps to support audience activation, provided in a client-ready format for agency partners to utilize.
  
• Project manage all signed-off SOW’s, from initiation to closure and ensure effective delivery.
  
• Work closely with agency planning teams to identify opportunities for clients within data & tech service scope.
  
• As the SME on data marketplaces, be the POC for buying teams with enquiries on data strategy for media activation (source, validate, build).
  
• Develop agency data ‘champions’ in your respective market, through training and enablement programs covering Identity resolutions, data governance and ethics policies, as defined by our global and legal teams.
  
• Work with the Regional & Marketing teams to create & deliver Learning & Development sessions on our partner solutions to buying and agency teams.
  
• Lead and develop key relationships with relevant data & technology partners, working with investment & agencies to deliver opportunities that support our client and internal requirements.
  
• Any other ad-hoc projects or tasks relevant to the position.
  
• Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes.
  
  

• Build and execute acquisition plans every month working with all stakeholder teams.
• Own the quality of customers and CAC.
• Own app install campaigns, CPI, uninstall rates etc.
• Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer
• Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC
• Strong knowledge of managing funnel events and customer journeys to deliver high ROI
• Own performance marketing channels. Improve RPCs, CPVs, CAC etc.
• Identify new channels for app installs, performance marketing and digital marketing.
• Manage the media planning activities end to end.
• Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc.
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Requirement:

• Experience in managing Google ads/Facebook ads for apps
• Expert level analytical skills
• Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
• Expert level knowledge of spreadsheet programs
• Understanding of playstore analytics and app ecosystem
• Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
• Great communication skills
• Knowledge of Basic SQL & Query will be an added advantage

Requirement:

• 3+ years of experience in managing Google ads/Facebook ads for apps
• Expert level analytical skills
• Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
• Expert level knowledge of spreadsheet programs
• Understanding of play store analytics and app ecosystem
• Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
• Great communication skills
• Knowledge of Basic SQL & Query will be an added advantage

• Accountable & Responsible for delivering initiatives and projects for region and country focused on implementing Web Analytics, Mobile app Analytics
• Spearhead Adobe Analytics implementation by working with Digital Customer Experience and Digital Sales & Marketing team
• Conduct and document journey walkthrough ensuring all scenarios, customer interactions are captured
• Understand business measurement requirements and translate these requirements into Solution Design Reference (SDR)
• Prepare tagging specifications in line with approved SDR
• Conduct QA on Adobe Analytics implementation
• Ensure tagging process governance, documenting all the necessary artefacts and approvals
• Mentor juniors in the team and train them on tools/techniques required for day to day deliverables
• Work with production teams & vendors to efficiently develop, implement, and maintain tracking strategies to seamlessly integrate other customer-level data

• 6+ years of experience in implementing Web Analytics & Mobile app Analytics, exposure to financial services domain is an added advantage
• Deep expertise & experience in implementing Adobe Analytics (Omniture) for complex requirements and maintaining JavaScript libraries
• Expert in implementing Adobe DTM/Launch web properties, Variables (eVars, Props, Events) and Rules (On-Page, Event and Direct Calls)
• Hands-on experience of working with clickstream data
• Experience with multi-channel and cross-channel attribution
• Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience
• Expertise and experience leveraging Adobe Analytics to access web/mobile performance data, use the data and visualization to check data-collection accuracy and perform basic digital analysis
• Ability to think strategically, and then follow-through with detail-orientation, execution and managing competing priorities
• Strong negotiation and influencing skills
• Strong executive presence, communication, presentation and story-telling skills
• Self-motivated and good team player

• Bachelor degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
• MBA or PGDM would have an added advantage

Summary of the role: 

As an Analytics Engineer, you will work closely with internal team members to implement Adobe Analytics/Google Analytics on clients’ websites. In this role, you will use front-end technologies such as HTML, CSS, JavaScript, jQuery to support the development and implementation of web analytics tracking. You will also set up and maintain successful Adobe Analytics/Google Analytics deployments and identify and solve complex and interesting tracking problems. Using JavaScript/jQuery, you will design analytics solutions by understanding the client’s business and online marketing goals, gathering requirements, defining project scope, and providing technical guidance.

Qualification:

• Bachelor’s degree from an accredited university
• Strong technical aptitude and expertise with JavaScript, HTML,CSS
• Expertise in Adobe DTM/Adobe Launch and Adobe Analytics implementation through other tag management solutions

Experience:

• 3+ years of relevant experience in Adobe Analytics implementation using DTM/Adobe Launch
• Web Development experience is a plus as it relates to the development, configuration and implementation of Web Analytics solutions
• Experience with other web platforms like Google Analytics, Tealium, Tealeaf, etc. is a plus

Responsibilities:

• Understand client business requirements and how to map those requirements to specific digital measurement tactics
• Development of documentation, deliverables and solutions requirements for web analytics tracking
• Work closely with account management and development teams to oversee the implementation, configuration and debugging of web analytics code, both on-site and through tag management systems
• Support digital marketing teams (paid search, SEO, conversion rate optimization, digital media, etc.) to implement customized tracking for campaign initiatives

Key Skills:

• Strong understanding of web analytics implementation tools - Adobe Analytics Implementation Experience
• Ability to use Adobe DTM/Adobe Launch to implement changes suggested by web analytics team
• Hands on experience in writing DTM rules and troubleshooting the existing implementations
• Expert-level knowledge in Adobe DTM/ Adobe Launch and Adobe Analytics is a must
• Knowledge and experience in Google Analytics/Google Tag Manager or other web analytics platforms is a plus
• Knowledge of web development technologies - JavaScript, HTML, CSS etc.
• Experience in producing technical specifications, solution design reference documents, reference manuals, developer guides, and/or code requirements
• Excellent ability to read and debug HTML, JavaScript to successfully test tags
• Presents results in a manner that the business partners can understand, ensuring interpretation, appropriate detail and usability
• Excellent written skills and the ability to write for both technical and non-technical users
• Willingness to travel for client discoveries and other off-site meetings
• Experience with developing analytics testing processes
• Ability to effectively communicate with clients and colleagues at all levels