Performance Marketing Manager
at Their mission is to build financial services.(NV1)
Google Analytics- Build and execute acquisition plans every month working with all stakeholder teams.
- Own the quality of customers and CAC.
- Own app install campaigns, CPI, uninstall rates etc.
- Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer
- Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC
- Strong knowledge of managing funnel events and customer journeys to deliver high ROI
- Own performance marketing channels. Improve RPCs, CPVs, CAC etc.
- Identify new channels for app installs, performance marketing and digital marketing.
- Manage the media planning activities end to end.
- Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Requirement:
- Experience in managing Google ads/Facebook ads for apps
- Expert level analytical skills
- Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
- Expert level knowledge of spreadsheet programs
- Understanding of playstore analytics and app ecosystem
- Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
- Great communication skills
- Knowledge of Basic SQL & Query will be an added advantage
Requirement:
- 3+ years of experience in managing Google ads/Facebook ads for apps
- Expert level analytical skills
- Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
- Expert level knowledge of spreadsheet programs
- Understanding of play store analytics and app ecosystem
- Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
- Great communication skills
- Knowledge of Basic SQL & Query will be an added advantage
Shubham Vishwakarma
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