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Performance Marketing Manager
Their mission is to build financial services.(NV1)
Performance Marketing Manager
Their mission is to build financial services.(NV1)'s logo

Performance Marketing Manager

at Their mission is to build financial services.(NV1)

Agency job
3 - 5 yrs
₹15L - ₹20L / yr
Bengaluru (Bangalore)
Skills
Apps Flyer
skill iconGoogle Analytics
Adobe Analytics
App Installation Campaigns
Google Ads
Appsflyer
Google ads
Facebook Ads for Apps
  • Build and execute acquisition plans every month working with all stakeholder teams.
  • Own the quality of customers and CAC.
  • Own app install campaigns, CPI, uninstall rates etc.
  • Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer
  • Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC
  • Strong knowledge of managing funnel events and customer journeys to deliver high ROI
  • Own performance marketing channels. Improve RPCs, CPVs, CAC etc.
  • Identify new channels for app installs, performance marketing and digital marketing.
  • Manage the media planning activities end to end.
  • Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc.
  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

 

Requirement:

  • Experience in managing Google ads/Facebook ads for apps
  • Expert level analytical skills
  • Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
  • Expert level knowledge of spreadsheet programs
  • Understanding of playstore analytics and app ecosystem
  • Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
  • Great communication skills
  • Knowledge of Basic SQL & Query will be an added advantage

 

Requirement:

  • 3+ years of experience in managing Google ads/Facebook ads for apps
  • Expert level analytical skills
  • Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
  • Expert level knowledge of spreadsheet programs
  • Understanding of play store analytics and app ecosystem
  • Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
  • Great communication skills
  • Knowledge of Basic SQL & Query will be an added advantage

 

 

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Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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