Summary of the role:
As an Analytics Engineer, you will work closely with internal team members to implement Adobe Analytics/Google Analytics on clients’ websites. In this role, you will use front-end technologies such as HTML, CSS, JavaScript, jQuery to support the development and implementation of web analytics tracking. You will also set up and maintain successful Adobe Analytics/Google Analytics deployments and identify and solve complex and interesting tracking problems. Using JavaScript/jQuery, you will design analytics solutions by understanding the client’s business and online marketing goals, gathering requirements, defining project scope, and providing technical guidance.
Qualification:
- Bachelor’s degree from an accredited university
- Strong technical aptitude and expertise with JavaScript, HTML,CSS
- Expertise in Adobe DTM/Adobe Launch and Adobe Analytics implementation through other tag management solutions
Experience:
- 3+ years of relevant experience in Adobe Analytics implementation using DTM/Adobe Launch
- Web Development experience is a plus as it relates to the development, configuration and implementation of Web Analytics solutions
- Experience with other web platforms like Google Analytics, Tealium, Tealeaf, etc. is a plus
Responsibilities:
- Understand client business requirements and how to map those requirements to specific digital measurement tactics
- Development of documentation, deliverables and solutions requirements for web analytics tracking
- Work closely with account management and development teams to oversee the implementation, configuration and debugging of web analytics code, both on-site and through tag management systems
- Support digital marketing teams (paid search, SEO, conversion rate optimization, digital media, etc.) to implement customized tracking for campaign initiatives
Key Skills:
- Strong understanding of web analytics implementation tools - Adobe Analytics Implementation Experience
- Ability to use Adobe DTM/Adobe Launch to implement changes suggested by web analytics team
- Hands on experience in writing DTM rules and troubleshooting the existing implementations
- Expert-level knowledge in Adobe DTM/ Adobe Launch and Adobe Analytics is a must
- Knowledge and experience in Google Analytics/Google Tag Manager or other web analytics platforms is a plus
- Knowledge of web development technologies - JavaScript, HTML, CSS etc.
- Experience in producing technical specifications, solution design reference documents, reference manuals, developer guides, and/or code requirements
- Excellent ability to read and debug HTML, JavaScript to successfully test tags
- Presents results in a manner that the business partners can understand, ensuring interpretation, appropriate detail and usability
- Excellent written skills and the ability to write for both technical and non-technical users
- Willingness to travel for client discoveries and other off-site meetings
- Experience with developing analytics testing processes
- Ability to effectively communicate with clients and colleagues at all levels
About Moonraft Innovation Labs
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Check out: https://nes.tech/
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Digital Marketer(Adword Expert)
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- Experience working with AdWords and Bing Ads
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