Analytics engineer

at Moonraft Innovation Labs

DP
Posted by Arpitha Haran
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Bengaluru (Bangalore)
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2 - 3 yrs
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₹5L - ₹8L / yr
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Full time
Skills
adobe DTM
adobe launch
dynamic tag manager
Adobe Analytics
DTM
Google Analytics
TeaLeaf

Summary of the role: 

As an Analytics Engineer, you will work closely with internal team members to implement Adobe Analytics/Google Analytics on clients’ websites. In this role, you will use front-end technologies such as HTML, CSS, JavaScript, jQuery to support the development and implementation of web analytics tracking. You will also set up and maintain successful Adobe Analytics/Google Analytics deployments and identify and solve complex and interesting tracking problems. Using JavaScript/jQuery, you will design analytics solutions by understanding the client’s business and online marketing goals, gathering requirements, defining project scope, and providing technical guidance.

 

Qualification:

 

  • Bachelor’s degree from an accredited university
  • Strong technical aptitude and expertise with JavaScript, HTML,CSS
  • Expertise in Adobe DTM/Adobe Launch and Adobe Analytics implementation through other tag management solutions

 

Experience:

  • 3+ years of relevant experience in Adobe Analytics implementation using DTM/Adobe Launch
  • Web Development experience is a plus as it relates to the development, configuration and implementation of Web Analytics solutions
  • Experience with other web platforms like Google Analytics, Tealium, Tealeaf, etc. is a plus

 

Responsibilities:

  • Understand client business requirements and how to map those requirements to specific digital measurement tactics
  • Development of documentation, deliverables and solutions requirements for web analytics tracking
  • Work closely with account management and development teams to oversee the implementation, configuration and debugging of web analytics code, both on-site and through tag management systems
  • Support digital marketing teams (paid search, SEO, conversion rate optimization, digital media, etc.) to implement customized tracking for campaign initiatives


Key Skills:

  • Strong understanding of web analytics implementation tools - Adobe Analytics Implementation Experience
  • Ability to use Adobe DTM/Adobe Launch to implement changes suggested by web analytics team
  • Hands on experience in writing DTM rules and troubleshooting the existing implementations
  • Expert-level knowledge in Adobe DTM/ Adobe Launch and Adobe Analytics is a must
  • Knowledge and experience in Google Analytics/Google Tag Manager or other web analytics platforms is a plus
  • Knowledge of web development technologies - JavaScript, HTML, CSS etc.
  • Experience in producing technical specifications, solution design reference documents, reference manuals, developer guides, and/or code requirements
  • Excellent ability to read and debug HTML, JavaScript to successfully test tags
  • Presents results in a manner that the business partners can understand, ensuring interpretation, appropriate detail and usability
  • Excellent written skills and the ability to write for both technical and non-technical users
  • Willingness to travel for client discoveries and other off-site meetings
  • Experience with developing analytics testing processes
  • Ability to effectively communicate with clients and colleagues at all levels

About Moonraft Innovation Labs

Moonraft is a design and innovation firm. We advance human experience through design-driven innovation
Founded
2008
Type
Services
Size
100-1000 employees
Stage
Raised funding
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