Designation: business analyst
Company name - promilo.com (sawara solutions pvt ltd)
Experience – 2 - 8 yrs.
Location: Bangalore
Mode – full time / work from office
About us:
Promilo is India’s 1st innovative platform which “pay to browse”
It is a b2b SaaS start-up that enables to accelerate the business appointment funnel of the
Companies. We’re an SaaS based advertising platform that connects both users & advertisers. Users will be able to book an online appointment based on their interests with the advertiser, without compromising their data privacy and get rewarded for sharing their data and time. We’re registered and recognized by start-up India, start-up Karnataka & MSME companies. Also, the top 100 Google AppScale academy start-up
Job description:
We are looking for an experienced business analyst to join our team. The ideal candidate will have 2-8 years of experience in web & mobile user & client data analyst for start-ups, with a strong passion to help start-ups and a proven track record to bring the strong business insight to improve the sales, marketing, user, client, ui, ux of the organisation.
Responsibilities
- Requirement gathering and analyzing
- Conduct gap analysis, assess scope & suggest solutions
- Responsible for technical proposal writing and time and cost analysis for web and mobile application development
- Preparing rfp/rfq
- Would be involved in presales activities
- Work as liaison between client and technical team
- Create wireframe | prototype | feature list | srs | brd & flow diagrams as per the client's requirement
- High it literacy proven use of web and associated technologies (excel, power point, google apps).
- Previous experience with data visualization tools (tableau, power bi, etc.), is strongly preferred.
- Cleanse and curate sourced data into standardized reporting templates
- Create, document, validate and ensure delivery of ad hoc, daily weekly, and monthly reports to internal stakeholders
- Create, validate and deliver tracking links for the marketing department
- Assist in the creation, qa, validation and reporting of a/b and multivariate tests
- Proactively monitor the marketing kpis and ua data on a daily basis
- Analyze marketing ua performance and conduct deep dive analysis to answer hypotheses and questions posed by the team
- Gather, transform, and analyze digital marketing data, including paid media, search, social, website, and conversion funnel analytics
- Analyze marketing data searching for top of funnel growth opportunities
- Analyze product data searching for insights to increase app engagement, conversion, and retention
- Analyze ltv/cac drivers to support overall business growth
- Partner with marketing, product, and growth teams
- Present findings to stakeholders and make recommendations for spend targets and campaign strategies
- Pov on ios 14 and upcoming android privacy changes and we can navigate tracking in light of these changes
- Pov on transition to skan 4.0
- Working knowledge of statistical techniques (regression, k-means clustering, pca)
- Experience with lift studies and marketing mix modeling working experience with python, r, & dbt
- Experience at a small company
- Experience with a subscription business
- Analyze website and mobile app data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.
Qualification
- Master's or bachelor degree in computer science
- Well-versed with its technologies
- 2+ years of business analysis or project analysis experience
- Tech-savvy with proficiency in Microsoft office, google apps, and other web and mobile applications
- Excellent written and verbal communication skills
- Self-motivated, flexible, and comfortable with a fast-paced startup environment
- Advanced experience with Excel, google sheets including an understanding of visualizations, pivot tables, vlookup, and other key functions
- Experience with adobe analytics, google analytics, tableau, SQL, and data grid is a plus.
- Strong analytical and problem-solving skills, with clear attention to detail
- Ability to prioritize and work under tight deadlines
- Fast learner, able to master new concepts, theories, ideas, and processes with ease
- Experience creating user acquisition reports and dashboards
- Deep understanding of mobile attribution, cohort analysis, customer segmentation, and ltv modeling
- Experience pulling data and creating databases using an API of at least one of these ad platforms; Facebook, Snapchat, TikTok, google ads, applovin
- Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, ad platforms APIs, server-postbacks, and mmp providers such as Appsflyer, adjust, kochava
If you are data driven individual with a passion for start-ups and have experience in business analytics, we encourage you to apply for this position. We offer a competitive salary package, flexible working hours, and a supportive work environment that fosters growth and development.
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Job Responsibilities:
Excellent problem solving and analytical skills - ability to develop hypotheses,
understand and interpret data within the context of the product / business -
solve problems and distill data into actionable recommendations.
Strong communication skills with the ability to confidently work with cross-
functional teams across the globe and to present information to all levels of the
organization.
Intellectual and analytical curiosity - initiative to dig into the why, what & how.
Strong number crunching and quantitative skills.
Advanced knowledge of MS Excel and PowerPoint.
Good hands on SQL
Experience with in Google Analytics, Optimize, Tag Manager and other Google Suite tools
Understanding of Business analytics tools & statistical programming languages - R, SAS, SPSS, Tableau is a plus
Inherent interest in e-commerce & marketplace technology platforms and
broadly in the consumer Internet & mobile space.
Previous experience of 1+ years working in a product company in
a product analytics role
Strong understanding of building and interpreting product funnels.
Perquisites & Benefits:
Opportunity to work with India's no.1 crowdfunding platform
Be a part of a young, smart and rapidly growing team with management from Ivy League and Premier colleges
Competitive compensation and incentives
Fun, casual, relaxed and flexible work environment
Your key responsibilities
- Create and maintain optimal data pipeline architecture. Should have experience in building batch/real-time ETL Data Pipelines. Build the infrastructure required for optimal extraction, transformation, and loading of data from a wide variety of data sources
- The individual will be responsible for solution design, integration, data sourcing, transformation, database design and implementation of complex data warehousing solutions.
- Responsible for development, support, maintenance, and implementation of a complex project module
- Provide expertise in area and advanced knowledge of applications programming and ensure application design adheres to the overall architecture blueprint
- Utilize advanced knowledge of system flow and develop standards for coding, testing, debugging, and implementation
- Resolve variety of high impact problems/projects through in-depth evaluation of complex business processes, system processes, and industry standards
- Continually improve ongoing reporting and analysis processes, automating or simplifying self-service support.
- complete reporting solutions.
- Preparation of HLD about architecture of the application and high level design.
- Preparation of LLD about job design, job description and in detail information of the jobs.
- Preparation of Unit Test cases and execution of the same.
- Provide technical guidance and mentoring to application development teams throughout all the phases of the software development life cycle
Skills and attributes for success
- Strong experience in SQL. Proficient in writing performant SQL working with large data volumes. Proficiency in writing and debugging complex SQLs.
- Strong experience in database system Microsoft Azure. Experienced in Azure Data Factory.
- Strong in Data Warehousing concepts. Experience with large-scale data warehousing architecture and data modelling.
- Should have enough experience to work on Power Shell Scripting
- Able to guide the team through the development, testing and implementation stages and review the completed work effectively
- Able to make quick decisions and solve technical problems to provide an efficient environment for project implementation
- Primary owner of delivery, timelines. Review code was written by other engineers.
- Maintain highest levels of development practices including technical design, solution development, systems configuration, test documentation/execution, issue identification and resolution, writing clean, modular and self-sustaining code, with repeatable quality and predictability
- Must have understanding of business intelligence development in the IT industry
- Outstanding written and verbal communication skills
- Should be adept in SDLC process - requirement analysis, time estimation, design, development, testing and maintenance
- Hands-on experience in installing, configuring, operating, and monitoring CI/CD pipeline tools
- Should be able to orchestrate and automate pipeline
- Good to have : Knowledge of distributed systems such as Hadoop, Hive, Spark
To qualify for the role, you must have
- Bachelor's Degree in Computer Science, Economics, Engineering, IT, Mathematics, or related field preferred
- More than 6 years of experience in ETL development projects
- Proven experience in delivering effective technical ETL strategies
- Microsoft Azure project experience
- Technologies: ETL- ADF, SQL, Azure components (must-have), Python (nice to have)
Ideally, you’ll also have
- Partnering with internal business owners (product, marketing, edit, etc.) to understand needs and develop custom analysis to optimize for user engagement and retention
- Good understanding of the underlying business and workings of cross functional teams for successful execution
- Design and develop analyses based on business requirement needs and challenges.
- Leveraging statistical analysis on consumer research and data mining projects, including segmentation, clustering, factor analysis, multivariate regression, predictive modeling, etc.
- Providing statistical analysis on custom research projects and consult on A/B testing and other statistical analysis as needed. Other reports and custom analysis as required.
- Identify and use appropriate investigative and analytical technologies to interpret and verify results.
- Apply and learn a wide variety of tools and languages to achieve results
- Use best practices to develop statistical and/ or machine learning techniques to build models that address business needs.
Requirements
- 2 - 4 years of relevant experience in Data science.
- Preferred education: Bachelor's degree in a technical field or equivalent experience.
- Experience in advanced analytics, model building, statistical modeling, optimization, and machine learning algorithms.
- Machine Learning Algorithms: Crystal clear understanding, coding, implementation, error analysis, model tuning knowledge on Linear Regression, Logistic Regression, SVM, shallow Neural Networks, clustering, Decision Trees, Random forest, XGBoost, Recommender Systems, ARIMA and Anomaly Detection. Feature selection, hyper parameters tuning, model selection and error analysis, boosting and ensemble methods.
- Strong with programming languages like Python and data processing using SQL or equivalent and ability to experiment with newer open source tools.
- Experience in normalizing data to ensure it is homogeneous and consistently formatted to enable sorting, query and analysis.
- Experience designing, developing, implementing and maintaining a database and programs to manage data analysis efforts.
- Experience with big data and cloud computing viz. Spark, Hadoop (MapReduce, PIG, HIVE).
- Experience in risk and credit score domains preferred.
-5+ years hands on experience with penetration testing would be added plus
-Strong Knowledge of programming or scripting languages, such as Python, PowerShell, Bash
-Industry certifications like OSCP and AWS are highly desired for this role
-Well-rounded knowledge in security tools, software and processes
About our Client:-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
About the role:-
- Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Essence. You will be supporting analyses for campaigns and helping the development of new analytical tools.
Some of the things we’d like you to do :-
● Take ownership of delivery for designated clients/projects
● Collaborate with campaign team to identify opportunities where our analytics offering can add
value
● Gain an understanding of marketing plans and their objectives to be able to assist with comprehensive measurement, and test & learn plans
● Develop analytical techniques to analyze results from experiments/studies/observations
● Explore methods/techniques for solving business problems given the data available (potentially 3rd party)
● Help internal and external clients understand the capability and limitations of methods used
● Develop and present compelling and innovative presentations.
A bit about yourself :-
● Degree from a top-tier College, 3.0 GPA or equivalent (preferably numerical)
● Proficiency with systems such as SQL, Social Analytics tools (Crimson Hexagon), Python, and ‘R’
● Have some understanding of marketing campaigns and their objectives
● Strong analytical skills - ability to analyze raw data, find insights, and provide actionable strategic recommendations
● Ability to manage someone effectively to bring out the best in their skill sets, motivating them to succeed, and keeping their focus
● Strong work ethic, with ability to manage multiple projects, people, and time zones to meet deadlines and deliver results
- Handling Survey Scripting Process through the use of survey software platform such as Toluna, QuestionPro, Decipher.
- Mining large & complex data sets using SQL, Hadoop, NoSQL or Spark.
- Delivering complex consumer data analysis through the use of software like R, Python, Excel and etc such as
- Working on Basic Statistical Analysis such as:T-Test &Correlation
- Performing more complex data analysis processes through Machine Learning technique such as:
- Classification
- Regression
- Clustering
- Text
- Analysis
- Neural Networking
- Creating an Interactive Dashboard Creation through the use of software like Tableau or any other software you are able to use.
- Working on Statistical and mathematical modelling, application of ML and AI algorithms
What you need to have:
- Bachelor or Master's degree in highly quantitative field (CS, machine learning, mathematics, statistics, economics) or equivalent experience.
- An opportunity for one, who is eager of proving his or her data analytical skills with one of the Biggest FMCG market player.
- Experience implementing large-scale ETL processes using Informatica PowerCenter.
- Design high-level ETL process and data flow from the source system to target databases.
- Strong experience with Oracle databases and strong SQL.
- Develop & unit test Informatica ETL processes for optimal performance utilizing best practices.
- Performance tune Informatica ETL mappings and report queries.
- Develop database objects like Stored Procedures, Functions, Packages, and Triggers using SQL and PL/SQL.
- Hands-on Experience in Unix.
- Experience in Informatica Cloud (IICS).
- Work with appropriate leads and review high-level ETL design, source to target data mapping document, and be the point of contact for any ETL-related questions.
- Good understanding of project life cycle, especially tasks within the ETL phase.
- Ability to work independently and multi-task to meet critical deadlines in a rapidly changing environment.
- Excellent communication and presentation skills.
- Effectively worked on the Onsite and Offshore work model.
3+ years of experience in deployment, monitoring, tuning, and administration of high concurrency MySQL production databases.
- Solid understanding of writing optimized SQL queries on MySQL databases
- Understanding of AWS, VPC, networking, security groups, IAM, and roles.
- Expertise in scripting in Python or Shell/Powershell
- Must have experience in large scale data migrations
- Excellent communication skills.
Responsibilities for Data Scientist/ NLP Engineer
Work with customers to identify opportunities for leveraging their data to drive business
solutions.
• Develop custom data models and algorithms to apply to data sets.
• Basic data cleaning and annotation for any incoming raw data.
• Use predictive modeling to increase and optimize customer experiences, revenue
generation, ad targeting and other business outcomes.
• Develop company A/B testing framework and test model quality.
• Deployment of ML model in production.
Qualifications for Junior Data Scientist/ NLP Engineer
• BS, MS in Computer Science, Engineering, or related discipline.
• 3+ Years of experience in Data Science/Machine Learning.
• Experience with programming language Python.
• Familiar with at least one database query language, such as SQL
• Knowledge of Text Classification & Clustering, Question Answering & Query Understanding,
Search Indexing & Fuzzy Matching.
• Excellent written and verbal communication skills for coordinating acrossteams.
• Willing to learn and master new technologies and techniques.
• Knowledge and experience in statistical and data mining techniques:
GLM/Regression, Random Forest, Boosting, Trees, text mining, NLP, etc.
• Experience with chatbots would be bonus but not required