Search Engine Optimiser

• Strong Fullstack Engineering Profile with SaaS Product Experience
• Mandatory (Experience 1) – Must have 4+ years of experience in building production-grade SaaS applications.
• Mandatory (Experience 2) – Must have 3+ years of hands-on backend development using Python (FastAPI/Django/Flask).
• Mandatory (Experience 3) – Must have 1+ years of frontend experience using React (with Hooks and TypeScript).
• Mandatory (Experience 4) - Must have experience with Relational Databases (like MySQL, PostgreSQL, Oracle etc)
• Mandatory (Experience 5) - Must have good experience in Micro Services or Distributed System frameworks(eg, Kafka, Google pub / Sub, AWS SNS, Azure Service Bus) or Message brokers(eg, RabbitMQ)
• Mandatory (Experience 6) – Hands-on experience with cloud services (EKS, Lambda, S3 IAM) along with Docker/Kubernetes containerization.
• Mandatory (Company) - B2B SaaS Product Companies

Job Responsibilities

• Responsible for the sales of corporate kiosks, industrial Label printers, Line Matrix Printers, and POS terminals (80% primary product).
• Sales of AIDC printers (20% secondary product).
• Conduct periodic meetings with end customers across various verticals.
• Manage new business development with a focus on corporate customers.
• Own the entire sales cycle from quoting to collection.
• Achieve assigned monthly targets.

Desired Candidate Profile

• Experience dealing with corporate customers.
• Ability to sell push products.
• Experience in business development and new customer creation.
• Innovative in identifying potential customer bases.
• High motivation and passion for performance.
• Contacts/experience in Manufacturing, Retail, Healthcare, or Hospitality is advantageous.
• Self-driven and able to handle challenges effectively.
• Proven track record of over-achieving sales targets.

About The Role

We are seeking a talented and driven SEO and Copywriting Specialist to join our small but mighty marketing team. In this role, you will be responsible for creating compelling, high-quality written content that aligns with SEO best practices, driving both organic traffic and engagement. You will work closely with the marketing team and our business leaders to optimize content for search engines while maintaining a clear and consistent brand voice across all digital platforms.

Key Responsibilities:

• SEO Strategy & Implementation:
• Conduct keyword research to identify high-traffic, relevant keywords and phrases.
• Optimize on-page SEO elements, including title tags, meta descriptions, headers, and images.
• Perform regular audits of website content to ensure it aligns with SEO best practices and make necessary updates.
• Track and analyse SEO performance metrics, including search rankings, organic traffic, and conversion rates, using tools like Google Analytics and SEMrush
• Copywriting & Content Creation:
• Write engaging, high-quality copy for website landing pages, email campaigns, social media posts, and more
• Craft compelling headlines, CTAs, and persuasive copy that enhances user experience and drives conversions.
• Contribute creative ideas for campaign development
• Ensure all content aligns with the organisation's mission and value
• Content Optimization:
• Edit and proofread copy to ensure it is grammatically correct, clear, and aligned with the brand voice.
• Implement best practices for content formatting, including keyword placement, internal linking, and content structure, to improve SEO ranking.
• Stay up to date with industry trends, search engine algorithm updates, and content marketing best practices to continuously improve content strategies.
• Reporting & Analysis:
• Prepare regular reports on SEO and content performance, analysing key metrics and identifying areas for improvement.
• Utilize A/B testing to optimize the effectiveness of content and landing pages.

Key Skills and Qualifications:

·      Proven experience (1-3 years) in SEO, copywriting, or content marketing.

• Strong understanding of SEO principles and techniques, including keyword research, on-page SEO, and technical SEO.
• Proficient in using SEO tools such as Google Analytics and SEMrush
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to write clear, concise, and engaging content tailored to different audiences.
• Familiarity with content management systems (e.g., WordPress) and basic HTML.
• Strong communication skills, both verbal and written.
• Ability to work independently and manage multiple projects simultaneously.

Roles & Responsibilities: 

• Responsible for the implementation and support for Safetrax tool for large corporates and fleet partners 
• Act as single point contact for all client queries. 
• Serve as a primary point-of-contact for Client satisfaction and act as the liaison between the clients, sales and other functional groups. 
• Managing the entire show of Account Management and supporting clients.
• Owning the long term as well as the short-term growth strategy of the account(s).
• Participate in internal planning activities to develop schedules and align resources for projects and support activities. 
• Showcasing a consulting mindset by acting as a solution provider rather than an order taker. 
• Find opportunities to bring in automation/orchestration in order to enhance client service experience. 
• Respond to queries from potential and existing customers, communicate Safetrax's value proposition and negotiate deals successfully. 
• Understand client needs and address within defined TAT 

Knowledge & Experience: 

• Bachelor's degree and demonstrated prior Account/Service Management experience.
• Information Technology experience 
• Strong written and oral communication skills. 
• Strong Microsoft Office skills (Excel, PowerPoint ) 
• Strong aptitude for learning new technologies and processes and an understanding of how to apply these in a customer facing environment 
• Understand technical risks and supportability parameters 
• Strong decision-making skills. 
• The ability to analyse, think innovatively, adapt and drive new best practices.
• The ability to farm the account through relationship management.

• Expertise in full stack tools Angular, SpringBoot, Node JS 
• Expertise on RDBMS and no SQL databases like Oracle, MS SQL, MySQL, Mongo DB 
• Understanding of microservices architecture 
• Good understanding of Agile practices and DevOps tools like Jenkins/Azure etc. 
• Zeal to drive solutions and results with a constant focus on business priorities and delivering business value. 
• Ability to learn new tools and technologies quickly and extend the knowledge with other team members. 
• Basic understanding of AI/ML and R / Python 
• Good written and verbal communication.