Email Marketer

Vice President (Marketing) - Y Combinator backed Shopify-like platform

 

About Merito :

- Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities.

 

 

- We are working with the mission to change the way hiring is done.

 

- The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About Our Client :

- Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online.

 

- Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.

- Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.

- We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.

Job Description :

- The Head of Marketing will own and drive the end-to-end marketing stack for the entire organization.

 

- You will report directly to the founders and will work independently/with the senior team dependent on goals and aligned objectives.

 

- Marketing Strategies, Ideas and Execution ; Ideate, iterate, and execute marketing strategies that help in growing Exly's client base and achieve our marketing goals.

Key Responsibilities :

- Responsible for leading all of marketing & comms initiatives - Drive market leadership by distributing our product to 1M+ creators & building a strong brand.

- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high quality MQLs.

- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.

- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.).

- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.

- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.

- Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.

- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.

- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.

The successful applicant will be :

- Someone who has scaled the marketing function through the growth stage of any B2B SaaS preferably one of the well-known SaaS companies in India.

- Individual contributor experience of around 3 years with responsibility for organic growth and/or demand generation.

- Experience of managing teams focused on different functions of Marketing.

- Wide breadth and depth of experience in organic, performance and product marketing.

- Expert level knowledge & hands-on experience in use of marketing automation & data systems.

- An analytical approach to solve complex problems with a sharp eye on ROI and creative flair.

- Willing and eager to roll up your sleeves to step in for your team, if needed.

- Excellent communication and presentation skills (written and verbal).

- Familiarity with working in cross-functional environment and distributed team setups.

- Ideal candidate would have built marketing team from scratch for a SaaS start-up from seed to Series A/B or would be from a Tier 1 MBA college.

This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.  

Responsibilities:

• Manage the global demand generation engine  
• Work towards increasing the number of sales qualified leads generated  
• Engage partners in areas such as lead generation, joint marketing efforts and events
• Coordinate Subex Secure’s presence in events
• Secure endorsements from analysts and media  
• Manage the digital marketing team
• Prepare content where needed for campaigns, social media, search engine optimization and marketing
• Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
• Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts

Requirements (please read these carefully before applying)

• Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
• Have carried revenue targets or have at least played a key role in attaining these targets  
• Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
• Prior experience in managing teams and revenue targets is an essential requirement
• You should have over 6 years of experience with B2B marketing
• Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
• Top notch project management skills
• Excellent content writing and presentation skills

 

The outcomes (KPI) associated with this role would be:

• Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
• Quality and volume of engagements on social media and improvement in regional web traffic
• Your contribution towards improving our brand presence globally  
• Measured improvement in pipeline velocity
• Attainment of pipeline targets
• Timely execution of monthly and quarterly marketing plans

We are looking for a talented and competitive Marketing Manager, who has experience working with Healthcare or SaaS product companies, to join our team. This role will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives.
You will be responsible for understanding the RCM and PI market landscape, identifying
your target audience, and collaborating to create the strategic positioning, targeting
plan, and channel mix to meet your category’s pipeline target.

The ideal candidate should be a self-starter who thrives in a fast-paced environment.

 

Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

 

Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least 4 years' experience as a marketing manager.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

About the Company: 

Wolken Software provides a suite of AI-enabled, SaaS 2.0 cloud-native applications for Customer Service and Enterprise Solutions namely Wolken Service Desk, Wolken's IT Service Management, and Wolken's HR Case Management. We have replaced incumbents like Salesforce, ServiceNow Zendesk, etc. at various Fortune 500 and Fortune 1000 companies.

Product Marketing Manager - Job Brief

We are looking for a Product Marketing Manager to lead our inbound & outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you should be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email and ad campaigns. Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities:

 Study company products and understand them thoroughly.
 Translate technical details into benefits for the user. Concise knowledge of the benefit of our products to the prospects.
 Follow and analyze market trends and intelligence to position products
 Develop product marketing strategies (Communication, advertising, product launch etc)
 Craft compelling messaging across marketing channels (landing pages, ad campaigns)
 Work with various teams (design, content, product, sales) to implement strategies
 Test marketing product features, releases and ad copy
 Understand the competitive landscape—be an expert on our competition and how they are positioned.
 Create copy/content, run measurable and effective email campaigns and ads on various platforms
 Participate in industry events. Organize company events such as breakfast meets and webinars end to end
 Help in building and recognition of Brand Wolken.
 Be in charge of all the digital channels and use them to drive brand awareness and generate leads.
 Overseeing and developing the overall content strategy for the company, as well as the monitoring and analysis of all marketing campaigns across channels.
 Work with the in-house and/or external Writers and other content creators to create the desired content.
 Develop and maintain relationships with external vendors whose products or services will be needed for the product.
 As a Product Marketing Manager, you should know marketing principles and techniques to create a marketing communication sequence that leads to sales.

Requirements and skills:

 6 -8 years of proven experience as a Product Marketing Manager
 At least 5 years of relevant experience in B2B, SaaS product marketing
 Experience in market analysis
 Familiar with product marketing tactics (e.g. integrated marketing campaigns)
 Working knowledge of web analytics tools (Google Analytics, WebTrends)
 Excellent communication skills
 Excellent knowledge of MS office suite
 A keen eye for detail
 Creativity
 Analytical mind and strong quantitative skills
 BSc/BA/MBA in Marketing, Communications or a similar field
 Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
 Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
 Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!

About Railofy: 

Solving one of the biggest challenges in India! 

Railway (IRCTC) congestion (waitlist) is one of the biggest problems in India. Approximately, ~90%+ of India travels by trains making this one of the biggest opportunities in the travel space in the country.

We are a small team of technologists who have made a significant breakthrough in this field using AI, so that no  waitlisted railway passenger has to ever miss a trip again! 

Read more about us here: https://yourstory.com/2020/09/travel-protection-startup-railofy-funding-chiratae-ventures">Your Story

Website: http://www.railofy.com">www.railofy.com (we are mobile only) 

Railofy was started in 2020 by https://www.linkedin.com/in/rohan-dedhia-a08a744b/">Rohan, https://www.linkedin.com/in/vaibhav-saraf-b019b07/">Vaibhav and https://www.linkedin.com/in/hrishabh/">Hrishabh alumni of IIT, IIM and ISB. Prior to this founder had experience in venture capital investing, Artificial Intelligence and consulting. 

We are backed by some of the leading VC investors in India. 

Why Explore Career at Railofy:

• Experienced founding team
• Become an integral and trusted member of the team mentored by professional with 10+ years of experience
• Right to win - The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action
• Barriers to entry - This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders
• Backed by marquee global investors
• A leadership role at a fast growing start-up. There is no glass ceiling for this role that limits your growth
• Exposure to all aspects of company building - exposure to investors, fund-raising, decision making, building the team & culture
• Significant equity ownership
• All the above perks of joining a high potential company very early, along with a competitive market salary

Responsibilities

• Managing brand & marketing communications
• Building a content roadmap & strategy for engagement via for app notifications, social media, retargeting
• Brand communication on website & app
• Content marketing strategy
• Drive execution

Requirements

• Prior experience in building content road map / strategy for customer engagement

We are looking for a performance marketer who can profoundly understand the user and plan search engine and display advertising to generate MQLs. You are someone who likes working with data and insights and making decisions based on it. You should be able to lead multiple performance marketing initiatives like Google Ads, Linkedin Ads, Facebook Ads, Display Ads, GDN, Bing Ads etc in international markets like MENA, USA, EMEA & SEA. An eager candidate to make an impact at Xoxoday and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

• Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
• Define and execute the SEM & performance marketing strategy. It will include work like demand generation, landing pages, keywords research, Ad copies, competition research & analytics.
• Work closely with a range of cross-functional teams - product, design, marketing, and sales to craft highly effective, data driven campaigns on Google Adwords, Linkedin & Facebook.
• Understand and analyze campaigns regularly and optimize the CTR, CPL & CPA.

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• Expertise in Google Adwords campaigns for international markets.
• Experience working on marketing or growth throughout a product’s lifecycle.
• Working experience in SaaS, preferably for international markets.
• Hands-on experience in Google Analytics, Google AdWords, Linkedin Ads, Facebook Ads, Hubspot CRM, Landing pages and Webflow.

You will be working closely with the growth marketing head and the marketing team members. 

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of work, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that Xoxoday offers.

A fast-growing PE funded Fintech SaaS company based in Bangalore with offices in Delhi, Mumbai, California, New York, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Works with over 2000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.

We are looking for a talented Influencer Manager who will be responsible for driving sales and achieving revenue goals through influencer marketing strategies and follow through with brilliant execution.

Responsibilities:
● Create and execute influencer marketing campaigns.
● Build and expand influencer networks and manage relationships with our partners.
● Curate a list of Influencers across platforms across YouTube, Instagram, Snapchat, Twitter
and reach out to them for collaborations.
● Research relevant industry experts, competitors, target audience, and users
● Should be able to identify the right set of influencers to run different campaigns.
● Able to negotiate contracts and pricing with content creators to fit budgets and business
outcomes

Here’s what you should have:
● 4+ years of experience in Influencer Marketing
● Excellent communication skills.
● Understands influencer culture and influencer marketing deeply and knows how to
conceptualize and run social media programs across platforms.
● Creativity, influencer relations, content creation, social media, and project management
skills.
● Ability to pitch campaigns and negotiate with influencers

The job responsibilities include:

• Assist in establishing email marketing for our brand.
• Create automations and user journeys
• Manage day-to-day email production including campaign creation, QA and deployment.
• Assist in management of the growth and maintenance of the email database – including new sign-ups and opt-outs
• Help manage reporting on email metrics and produce insights to ensure our program continuously improves
• Manage email production with internal and external resources
• Participate in the production of all email initiatives from conception to deployment
• Assist in copywriting and editing of email content
• Perform daily engagement activities on social media channels
• Create a community of pet owners & enthusiasts across social media channels
• Responsible for organic growth of social media outreach
• Bring in fruitful PR collaboration & engagement ideas to build a recall value of the brand digitally

Develop and implement integrated digital marketing and lead management programs for various digital channels including email, paid social/search. · Create Monthly Plan for Social Media Platforms · Manage the implementation, tracking and measurement of the campaigns · Brief and oversee the work of the team such as designers, Copy Writer, Social Media Manager, who will deliver much of the campaign activity. · Work within a budget and report any overspend. · Write, edit and proofread copy for promotional materials within marketing campaigns · Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels · Deliver regular reports of campaign results. · Maintain regular measurement of the effectiveness of the campaigns · Ensure accuracy of marketing information and provide formal sign off where ever necessary · Collect and use data to form new campaigns and the evaluation of existing campaigns · Take responsibility for the organization of any trade shows or exhibitions · Administer the website(s), and other Social Media Platforms · Keep abreast of current trends in marketing · Must have excellent conceptualization and editorial skills for social media content, ability to working with Visual Designers to deliver creative content · Bachelor/Master in Mass Communication, Marketing, Online Marketing; · Must have good command over English · MS Office programs · Experience 3-5 Years Preferred (Industry)

Roles and Responsibilities: • Sales & Promotion of existing company’s products to Enterprise & Online channels. • Retaining, Developing & Servicing Existing Accounts. • Adding new corporate & increasing the business revenue. • Developing and maintaining a strong pipeline of new customers. • Interacting with other counterparts in the organisation and communicate effectively. • Day-to-day management of all assigned customer accounts. • Preparing quotation, business plan, and proposal for required customers. Key skills required: • Excellent and effective communication ability is a must in both English (and local) language. • Account Management skills to enhance revenues from existing accounts by up selling and cross selling. • Customer centric approach with prior experience interfacing with corporate customers. • Analytical and number crunching representation/presentation skills is an added advantage. • Ability to work independently and in teams. • Strong interpersonal skills, adaptability to changes, taking initiative and have creative selling approaches. • 0-2 years of hands on experience. • Graduate and an MBA in Sales and Marketing would be preferable. • Knowledge of MS Office is a must. • Last but not the least Candidate should be a happy person .( We as a company give extremely high value to people who fulfil this criteria).