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Head - Publisher Relations

Business Intelligence Platform

Agency job

via Unnati by Astha Bharadwaj

Delhi, Bengaluru (Bangalore)

5 - 8 yrs

₹20L - ₹25L / yr

Public Relations

Media relations

Publisher Relations

Mobile advertising

+5 more

Our client empowers entrepreneurs with business intelligence by providing exhaustive, data driven, well researched reports and newsletters. The company is a Data Intelligence & Management Platform which centrally organizes company and customer level data to provide market & competitive intelligence. They mine vast amounts of alternate data points and use machine learning to find trends and patterns that can be used to drive decision making.

Their technology and understanding of the mobile space allows them to lock-in on trends before others do; thereby allowing their customers to make better decisions and investments.

The company is founded by alumnus of tier one institutes including IIT Delhi and ISB, and the founders have experience across a range of sectors including Venture Capital, B2B Saas, and Analytics Tech.

As a Head - Publisher Relations, you will be responsible for leading the company’s revenue team and also for working closely and in parallel with the product team.

What you will do:

Identifying and refining acquisition targets (mobile apps & studios) and the methodology associated with the same.
Negotiating the best prices and buying frameworks for various mobile apps & studios that company want to acquire.
Working closely with the M&A team to identify apps worth purchasing, price to pay and revenue optimization upside.
Working closely with the product, engineering and business teams on the development, QA and release of the products.
Driving advertising revenues and business-planning process across cross-functional teams of the company.
Optimizing ad formats and backend software to maximize CPMs and Inventory fill rates without compromising on user experience.
Assessing different ad networks, negotiating the best rates.
Developing, implementing, and maintaining timelines across multiple departments.
Translating strategy into detailed requirements for prototype construction and final product development by engineering teams.
Prioritizing or getting involved in Ad Hoc projects as given by the company based on areas of expertise.

Candidate Profile:

Desired Candidate Profile

What you need to have:

5+ Years of experience of relevant experience.
Understanding of the mobile advertising ecosystem, mediation & bidding setup, a keen eye for gaps in the app monetization strategy, and an innovative mindset to fill them.
Should be highly-skilled ad revenue management professional with a proven ability to strategize & execute your vision.
Strong experience in a mobile ad revenue and monetization role.
Hands-on experience in managing monetization across a portfolio of mobile products.
Knowledge of Ad Networks, Mediation and RTB.
Understanding of the Google AdMob framework and experience in dealing with ITV issues.
Excellent communication skills
Ability to ideate & execute
Experience in managing & executing monetization across multiple apps (products) and use cases is a big plus

As a Head - Publisher Relations, you will be responsible for leading the company’s revenue team and also for working closely and in parallel with the product team.

What you will do:

Identifying and refining acquisition targets (mobile apps & studios) and the methodology associated with the same.
Negotiating the best prices and buying frameworks for various mobile apps & studios that company want to acquire.
Working closely with the M&A team to identify apps worth purchasing, price to pay and revenue optimization upside.
Working closely with the product, engineering and business teams on the development, QA and release of the products.
Driving advertising revenues and business-planning process across cross-functional teams of the company.
Optimizing ad formats and backend software to maximize CPMs and Inventory fill rates without compromising on user experience.
Assessing different ad networks, negotiating the best rates.
Developing, implementing, and maintaining timelines across multiple departments.
Translating strategy into detailed requirements for prototype construction and final product development by engineering teams.
Prioritizing or getting involved in Ad Hoc projects as given by the company based on areas of expertise.

Candidate Profile:

Desired Candidate Profile

What you need to have:

5+ Years of experience of relevant experience.
Understanding of the mobile advertising ecosystem, mediation & bidding setup, a keen eye for gaps in the app monetization strategy, and an innovative mindset to fill them.
Should be highly-skilled ad revenue management professional with a proven ability to strategize & execute your vision.
Strong experience in a mobile ad revenue and monetization role.
Hands-on experience in managing monetization across a portfolio of mobile products.
Knowledge of Ad Networks, Mediation and RTB.
Understanding of the Google AdMob framework and experience in dealing with ITV issues.
Excellent communication skills
Ability to ideate & execute
Experience in managing & executing monetization across multiple apps (products) and use cases is a big plus

Senior Product Manager-Advertising

at KaiOs Technologies (India) Private Limited

1 recruiter

Posted by lokesh v

Remote, Hong Kong, Bengaluru (Bangalore)

3 - 10 yrs

₹5L - ₹30L / yr

Advertising

Online advertising

Mobile advertising

Digital Marketing

ad operation

+2 more

Job Highlights

3 years real-life experience in mobile advertising
Experience in compelling solution/ emerging market
Analyze quantitatively,scope technical requirement

Job Description:

Create roadmaps and write PRDs for a wide range of ad tech components
Monitor and analyse the performance and improve the experience of the users and Ad partners
Be data-driven and able to think on your feet to solve problems and find innovative solutions in bridging the gap between the KaiOS ecosystem and the wider advertising industry
Grow our revenue by identifying new opportunities, developing strategic programs and executing upon those strategies by delivering new solutions for our users and partners
Research the digital marketing ecosystem and players in order to inform product priorities and uncover innovation opportunities
Work closely with a team of talented PMs, Data Scientists and Engineers to help determine the direction of our advertising platform

Job Requirements:

Come as you are, we’re looking for someone with at least 3 years real-life experience in mobile advertising
Organised, detail-oriented, passionate and data-driven.
Sound business judgment as well as ability to think clearly, analyse quantitatively, problem-solve, scope technical requirements and prioritize
Previous experience with emerging markets, or making money with your own app/service, or other off-the-beaten-path challenges is a strong plus

Job Highlights

3 years real-life experience in mobile advertising
Experience in compelling solution/ emerging market
Analyze quantitatively,scope technical requirement

Job Description:

Create roadmaps and write PRDs for a wide range of ad tech components
Monitor and analyse the performance and improve the experience of the users and Ad partners
Be data-driven and able to think on your feet to solve problems and find innovative solutions in bridging the gap between the KaiOS ecosystem and the wider advertising industry
Grow our revenue by identifying new opportunities, developing strategic programs and executing upon those strategies by delivering new solutions for our users and partners
Research the digital marketing ecosystem and players in order to inform product priorities and uncover innovation opportunities
Work closely with a team of talented PMs, Data Scientists and Engineers to help determine the direction of our advertising platform

Job Requirements:

Come as you are, we’re looking for someone with at least 3 years real-life experience in mobile advertising
Organised, detail-oriented, passionate and data-driven.
Sound business judgment as well as ability to think clearly, analyse quantitatively, problem-solve, scope technical requirements and prioritize
Previous experience with emerging markets, or making money with your own app/service, or other off-the-beaten-path challenges is a strong plus

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