Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Subodh Popalwar
Software Engineer, Memorres
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About LambdaTest
We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing.
Our Mission
On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.
Our Vision
We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.
About the Team
We are a dynamic team that works in a fast-paced environment, ambitious to make a huge impact. Aligned with the company’s vision and strategy, the cross-functional teams work closely to build cutting-edge SaaS products that enable software developers & testers globally to perform testing intelligently at scale. Default to transparency, we share stories of our successes, failures, challenges, and interests so that we can learn from and support one another.
Description
We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our Marketing team! As a SEO Manager you will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.
Responsibilities
· Plan, develop and implement our SEO strategy
· Work towards organic search optimization and ROI maximisation
· Regularly perform thorough keywords research
· Identify key SEO KPIs
· Monitor redirects, click rate, bounce rate, and other KPIs
· Prepare and present reports regularly
· Identify our buyer persona to better target identified audiences
· Identify problems and deficiency and implement solutions in a timely
manner
· Suggest improvements in process and productivity optimization
· Collaborate with web developers and marketing team
· Stay up to date with the latest SEO and digital marketing latest trends and best practices
· Work with content team on optimizing already published content and find opportunities on adding more content
Requirements and skills
· 5+ years of experience as SEO Manager or similar role.
· Experience in planning and implementing a successful SEO strategy.
· Experience in web analytics, marketing, and business development
· Expertise in A/B and other testing methods
· Familiarity with HTML, CSS, JavaScript
· In-depth knowledge of research principles and methods and experience in analyzing data
· Sense of ownership and pride in your performance and its impact on company’s success
· Critical thinker and problem-solving skills
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Expert understanding of On-page and Off-page SEO
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Perform keyword research in coordination with company’s business objectives to optimize existing content and uncover new opportunities
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Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
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Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
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Develop and implement link building campaigns
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Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
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Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
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Track, report, and analyze website analytics and PPC initiatives and campaigns.
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Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
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Perform ongoing keyword discovery, expansion and optimization.
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Research and analyze competitor advertising
- Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
- Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
- Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
- Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
- Close coordination with BD & Client Servicing Team.
- Negotiate and manage commission structures for affiliates
- Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
- Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
- Develop business strategies to improve affiliate program.
- Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
- Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
- Stay current with trends in affiliate marketing and identify new opportunities.
- Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.
Qualifications and Skills:
- 3-6 years professional experience in Affiliate Marketing.
- Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
- Bachelors or above from an accredited university or college
- Candidates should have very good connection with Affiliates / Publishers / Ad networks.
- Core Affiliate Industry/Performance Marketing Experience.
- Strong data analytical skills.
- Team management skills as well as ability to work independently.
- Thorough understanding of the types of fraud in Web or Mobile.
- Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
- Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs
Other Benefits:
- Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000
- Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level.
- Food - Lunch, Tea and Snacks. All you can eat!
- Work Culture- Flexible Result Oriented Work Environment
- Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work
- Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with
- TGIF - We’ll find something to do at the end of each week.
- Work hard, party harder!
Google Analytics- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content
Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
Job Description:
- Maintaining AdaptNXT's social media presence across all channels
- Keep track of trends and insights, and optimize campaigns based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create engaging social media posts, landing pages and optimize the user experience
What We Are Looking For:
- 0-1 Years of Experience in Marketing
- Ability to research on a topic over internet
- Strong Written and Verbal Communication Skills
- Self-Motivated
- Team-Oriented
- Strong Attention to Detail
What's in it for you?
1. Certificate of internship.
2. Work directly with the founding team.
3. Potential to convert the internship into a full-time employment.
Job duties and responsibilities
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices, trends, memes, and technologies
- Use social media marketing tools such as Buffer
- Attend educational conferences
- Copywrite and work with designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales, and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Hire and train others in the team
Job requirements and qualifications
- Bachelor’s degree in journalism, communications, marketing, or a related field.
- 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Ability to work in a fast-paced, high-pressure environment.
- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
- Good time-management skills
Belief that each person has a duty to give
Passion to assist NGOs with technology in reaching their donors
Attitude to do what it takes to reach the goals
We are looking for a person who believes that it is the duty of each individual to give. One who would love to assist NGOs in raising donations from individuals and believes strongly in the role of technology to enable it. The role will require strong skills in areas ranging from content writing to digital marketing to analysis. It will require one to work closely with NGOs to assist them in first creating a donor base and then actively engaging with them. This role will aim to create a community of NGOs who are interested in building and engaging with retail individual donors.
What You Will Do
You will be the face of DanaMojo to our NGO partners, and be the principal point of contact for them.
The roles and responsibilities can be broken down as follows :
1. Assist NGOs in increasing donations from their own donors
a. Working 1-1 with a set of NGOs to strategize and execute on plans to increase donations from their own donors through online & offline activities
b. Planning and executing the danaMATCH Challenges (an online fundraising event)
c. Conduct workshops to improve capabilities of raising funds from individual donors
d. Use various digital tools such as social media, blogs, emails to advocate building and leveraging an individual donor base
2. Help NGOs use our platform better
a. Educate NGOs on using more features on our platform thus being able to reach more donors and donations
b. Understand what NGOs want and feed that back into new features for the Platform
3. Generate leads through marketing activities
a. Generate more leads through digital activities such as social media marketing, email marketing, blogs, website, SEO etc
b. Use existing NGOs to showcase benefit with testimonials to bring new NGOs o board
What You Need To Have
• Digital Marketing Skills
• Email Marketing – Should have run email campaigns through a variety of tools
• Social Media Marketing – Should have done social media marketing for customers or should be an avid user of social media
• Data Analysis – Strong data analysis skills to analyze and report on marketing activities
• Content Writing
• Blogs/Articles – Should be someone to whom writing comes easily and naturally and can easily pen down a 250-400 word article without too much effort.
• Website Management – Using website to drive both engagement and lead generation through content and SEO
• Data Analysis
• Excel – Strong skills in data analysis using Excel
• Google Analytics – Should have setup and used Google Analytics (or any similar tool) to measure and analyze effort of online marketing activities
In addition to the mentioned requirements
• Work experience of at least 2 years in the above areas
• Well versed with the usage of advance MS-Excel, data analysis and digital marketing tools
• Candidates who have shown inclination to the sector through active work/volunteering in the social service space
Even if you’re from a completely different background, but have the necessary skillsets and the zeal and confidence to crack the nut – let's talk.
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Software Engineer, Memorres