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Above the line marketing atl jobs

11+ Above The Line Marketing (ATL) Jobs in India

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K12 Techno Services

at K12 Techno Services

1 video
7 recruiters
Samrat  Bose
Posted by Samrat Bose
Bengaluru (Bangalore)
4 - 9 yrs
₹10L - ₹12L / yr
Art director
Illustration
Graphic Designing
Above The Line Marketing (ATL)
Below The Line Marketing (BTL)
+2 more

Designation: Art Director


Department:
Brand Marketing


Location:
Bangalore


Qualification:
Bachelor’s degree in graphic design, art, or similar discipline


Experience:
4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.


Responsibilities:

  1. Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
  2. Translate strategic direction into high-quality design within an established brand identity
  3. Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
  4. Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
  5. Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
  6. Graphic and Layout design, End to End development of the set.
  7. Create tailored content and conversations across each channel for total ecosystem engagement.
  8. Effectively build and manage relationships with internal stakeholders, as well as talent.
  9. Read, review and design content to identify the right content for videos.
  10. Supervise projects, timelines and manage deadlines

 

Skills:  

  1. Exceptional creativity and innovative design skills
  2. Experience with design software, including Illustrator, InDesign, Photoshop, etc.
  3. Proven experience with graphic design, with a strong portfolio of work
  4. Excellent communication and presentation skills
  5. Organizational and time-management skills for meeting deadlines in a fast-paced environment
  6. Hands-on knowledge in creative skills like content, layout design, graphic design,
  7. Excellent verbal and written skills and confident communication skills..

 

Salary: Upto 12LPA (Negotiable)

 

IMMEDIATE JOINING PREFERRED!

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Chennai, Bengaluru (Bangalore), Coimbatore
9 - 15 yrs
₹21L - ₹24L / yr
Brand Management
Marketing Strategy
Brand Strategy
Product Strategy
Marketing & Communication
+5 more

Responsibilities :

 

  • Design and execute ‘ Brand positioning strategies ‘ for campuses . Including the execution of quick wins and strategic alignment of long term plans
  • Plan and organize ‘campus engagement events’ for better brand positioning
  • Primary and secondary research to forecast  and mitigate any brand threats or perception mismatches
  • Work with multiple stakeholders in creating brand strategy, designing new programs to help campus students and entry level graduates start and pursue their learning journey from onboarding through deployment
  • Project management skills to manage delivery of branding materials like digital content, blogs, mailers, websites, brochures, posters, standees, newsletters, WhatsApp communication posters, events, video storyboarding, press write-ups, with individual accountability
  • Conceptualize, create and edit presentations for learning strategists, managers, leadership team, with a high level of accuracy and aesthetic value
  • Efficient in designing collaterals with new age themes, attractive messaging, taglines, hashtags, WIIFM strategy that drives a call to action.
Read more
Appitsimple infotek Pvt. Ltd.
Kiran Guwalani
Posted by Kiran Guwalani
Ahmedabad
1 - 6 yrs
₹2L - ₹6L / yr
Branding
Brand Management
Marketing Strategy

AppItSimple Infotek is a leading software development company that specializes in providing innovative and customized software solutions to businesses of all sizes. With a team of experienced developers, designers and project managers, we help organizations to transform their ideas into successful digital products. Our focus is on delivering high-quality, scalable, and secure solutions that meet the unique needs of each client. Whether you're looking for a custom web application, mobile app, or cloud-based solution, AppItSimple Infotek is your partner for success.

URL : https://appitsimple.com/


Product : SoftwareSuggest : https://www.softwaresuggest.com/


SoftwareSuggest is a comprehensive software directory that helps businesses discover the right tools to achieve their goals. Our platform provides a vast collection of software solutions across various categories, including project management, marketing, customer service, and more.

With our expert reviews and user ratings, finding the right software has never been easier. Our goal is to simplify the software selection process by providing a one-stop-shop for businesses to find and compare software solutions, saving time and effort in the process.

Whether you're a small business or a large enterprise, SoftwareSuggest is your trusted guide to finding the software that's right for you.


Job Responsibilities

 

-Create and execute the brand strategy for the company. This involves developing a clear understanding of the company's mission, target audience, and brand positioning.

-Responsible for managing the visual identity of the brand, developing and maintaining brand guidelines, overseeing the design of marketing materials, and ensuring consistency across all communications.

-Responsible for conducting market research to understand consumer behavior and trends, as well as to identify opportunities to enhance the brand's reputation.

- Working closely with internal teams, including marketing, advertising, and product development teams, to ensure that the brand strategy is aligned with the company's overall goals.

-Developing marketing campaigns that effectively communicate the brand's message to the target audience.

-Tracking and analyzing the effectiveness of marketing campaigns and brand strategy through monitoring consumer engagement, tracking brand awareness, and measuring the return on investment of marketing initiatives

-Building relationships with key stakeholders, such as media outlets and influencers, to enhance the brand's reputation and increase brand visibility.


Requirements

-Creative mindset to come up with innovative ideas for branding and marketing campaigns.

- Ability to think strategically and develop comprehensive branding strategies that align with the company's overall goals and values.

- Strong understanding of marketing principles and techniques to develop effective marketing campaigns and measure their success.

- Excellent communication skills to effectively communicate with various stakeholders, including cross-functional teams, vendors, and customers.

-Analytical skills to analyze market data, consumer behavior, and marketing trends to develop effective branding strategies.

-Ability to manage multiple projects simultaneously and prioritize tasks to meet deadlines.

-Detail orientation to ensure that the brand messaging and visuals are consistent across all marketing channels.

- Adaptable to changing market trends and consumer behavior to adjust branding strategies as needed.

-Knowledge of Event and exhibition handling.


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Skin Care Product Company
Agency job
via Qrata by Prajakta Kulkarni
Bengaluru (Bangalore)
2 - 3 yrs
₹25L - ₹35L / yr
Brand Management
Category Management
Marketing
Marketing Strategy
Branding
Role: Brand & Marketing Leader
Location: Bangalore

About The Role

• Own the P&L of the brand, right from pricing, discounts & marketing
activities
• Plan & deliver on growth, in alignment with the company’s strategies
• Conceptualize & execute plans across all marketing channels (Digital,
Outdoor, Social, 3rd party platforms, BTL etc).
• Identify & program manage new product development opportunities that
helps the brand stay relevant with the latest trends & consumer needs,
through market and consumer research.
• Identify brand's differentiation, positioning in the market, build a coherent
consumer language across all touch-points.
• Build newer channels of communication for the brand and help the brand
build channels previously unexplored.
• Work to drive discovery, traffic & conversion. Understand business
trajectory, capture data, analyze campaigns and documents. Create detailed
specifications for all e-commerce platforms and analyze site traffic
management.
• Work closely with operations & supply chain teams to ensure stock
availability by providing growth projections in advance & avoiding out of
stocks
• Complete ownership of campaigns which are rolled out on a weekly, monthly
and yearly basis.
Qualifications and experience
Looking for candidates with an MBA from a Tier 1 & 2 B-School with 1-3 years of post-MBA experience.

Skills required
- 1-3 years of experience in Brand/ Category Management in a consumer facing company
- An understanding of trends and an ability to respond to customers wishes.
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Mumbai, Delhi
4 - 9 yrs
₹6L - ₹13L / yr
Brand Management
Content Writing

Job Responsibilities:

● Conceptualizing, executing & managing branded campaigns across LBB formats on web, app & social media based on client briefs

ensuring high repeat rate

Should have worked on branded content / content marketing

● Ensuring a mix of client objectives & LBB tonality

● Social Media Marketing & execution for sales collaborations

● Client servicing: Being the SPOC for a partner brand, daily liaison, end to end life cycle management of the brand campaigns from

brief to deliverables

● Creating pitches, briefs, presentations, campaign plans, innovations & partners to maximize conversion

● Mapping daily progress of branded content & reporting the success of a campaign post closure

● Keeping up with client deadlines & incorporating feedback/changes

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A Financial services startup
Agency job
via Qrata by Prajakta Kulkarni
Pune
5 - 13 yrs
₹25L - ₹70L / yr
Brand Management
Brand Manager
Brand Strategy
Branding
Marketing
- Define the brand value proposition and brand strategy

- Own the measurement of the brand and associated KPIs

- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights

- Refine the external voice and expand public presence of the brand

- Drive brand consistency across written text, voice/verbal communication, visual communication and content

- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Managing the budget for advertising and promotional items

- Driving NPS, CSAT and other surveys and deriving insights from these surveys

- Conduct competitive consumer insight linked primary and secondary research
Read more
Oneistox India Pvt Ltd
Neelu Singh
Posted by Neelu Singh
Gurugram
4 - 6 yrs
₹7L - ₹14L / yr
Brand Management
Business-to-consumer marketing
Business Analysis
Category Management
New product introduction
+3 more

We are looking for an enthusiastic and visionary Brand Manager to join our team! If you love planning and implementing brand strategies, and if you are passionate about delivering a coherent and total brand experience to consumers, you will also love this job!

 

Job responsibilities:

 

  • Analyse consumer insights
  • Plan effective marketing campaigns and brand positioning strategies
  • Manage existing and new product categories.
  • Contribute to monthly/annual plans
  • Assess how new brand concepts and strategies perform (ROI, KPIs)
  • Have a long term brand vision and mission
  • Plan, design and implement strategies to expand the brand’s impression, exposure and market share.
  • Foster internal partnerships to expedite the development of new products/ideas.
  • Analyse current and upcoming market trends
  • Hire, train, lead and mentor subordinates

Qualifications and skills:

 

  • 4 years of experience as a Brand Manager or similar role
  • Creative thinking, good understanding of the market trends
  • Outstanding leadership, communication, and analytical skills
  • Ability to generate new concepts/ideas
  • impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
Read more
Disruptive Fintech Startup
Agency job
via Unnati by Sarika Tamhane
Bengaluru (Bangalore)
2 - 4 yrs
₹10L - ₹12L / yr
Marketing
Branding
Brand Management
Lead Generation
Brand metrics
+1 more
If you are interested in joining a purpose-driven community that is dedicated to creating ambitious and inclusive workplaces, then be a part of a high growth startup with a world-class team, building a revolutionary product!
 
Our client is a vertical fintech play focused on solving industry-specific financing gaps in the food sector through the application of data. The platform provides skin-in-the-game growth capital to much-loved F&B brands. Founded in 2019, they are VC funded and based out of Singapore and India-Bangalore.
 
Founders are the alumnus of IIT-D, IIM-B and Wharton. They have 12+ years of experience as Venture capital and corporate entrepreneurship at DFJ, Vertex, InMobi and VP at Snyder UAE, investment banking at Unitus Capital - leading the financial services practice, and institutional equities at Kotak. They have a team of high-quality professionals coming together for this mission to disrupt the convention.
 
As a Manager - Growth, you will generate new brand leads, identify and contact founders and build a solid top of the funnel for the company's RBF.
 
What you will do:
  • Strategizing top of the funnel expansion and identifying key channels for sourcing brands
  • Explaining RBF and company products to the brands
  • Acting as a liaison between the brands and the internal teams to complete the investments
  • Improving brands experience
  • Ideating on tech-product improvements to automate the funding application process for brands
  • Implementing initiatives to improve TAT for brands
  • Owning all the metrics that improve the client brand's experience with the company

 


What you need to have:
  • MBA / PGDM
  • 2-4 years of experience in roles that required liaising with consumer brands (previous experience at marketplaces, consumer-focused accelerators/ funds, partnerships backgrounds, or experience of investing/ financing consumer brands)
  • Understanding of financials as they pertain to early-stage startups and related terminologies
  • Excellent verbal and written English skills
  • Experience in investing or advising or selling to D2C brands/ ecosystem
Read more
CupShup

at CupShup

4 recruiters
Heena H
Posted by Heena H
Mumbai, Kolkata
1 - 3 yrs
₹2L - ₹3L / yr
Below The Line Marketing (BTL)
Field marketing

Operations Executive:

  • Operations are at the heart of CupShup as we take pride in having a solid network of corporates and associates across the country. Think you’ve got it in you to manage a bunch of chai-crazed co-workers and elite corporates?

 

The work as an Operations Executive at CupShup involves:

  • To plan, manage and execute marketing campaigns in the City.
  • Working closely with the City Manager and keeping him/her updated about the proceedings of the campaign and other nitty-gritties.
  • Unlocking new partnerships and business by working with the Operations Team and the City Head.
  • Optimizing the over-all operational efficiency and being accountable towards the Profit and Loss of the organization.
  • Delegation of work along with monitoring and tracking the work of Delivery Team and Operating System.
  •  

Skills required as an Operations Executive:

  • Minimum experience of 1-2 years with enough knowledge about the know-hows of Operations.
  • Good idea of General Management that involves in-house work along with professional collaborations.
  • Command over sales and marketing to assist the Team whenever, and wherever required.
  • Team Management abilities that involve versatility and flexibility in order to get the work done.
  • A hunger for personal growth and over-all development will definitely help you fair well and keep up with the ever-evolving changes of this medium of marketing.

Also, along with this you need to make sure that our Office never runs out of chaispiration—the secret potion that gets our Team working well.

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Cococart India

at Cococart India

2 recruiters
Subin Sunny
Posted by Subin Sunny
Navi Mumbai, Mumbai
3 - 8 yrs
₹4L - ₹8L / yr
Brand Management
Below The Line Marketing (BTL)
Above The Line Marketing (ATL)
Marketing
Branding
+1 more
Develop brands marketing budget / plan to achieve volume/share/equity objectives.
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
Read more
PAVONIAN SOLUTIONS PRIVATE LIMITED
Remote only
0 - 5 yrs
₹0L - ₹50L / yr
Copy Writing
copywriter
Branding
Brand Management
Market Research
+21 more

PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.

 

ABOUT YOU

Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients

  • Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
  • Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
  • Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
  • Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
  • Execution:Make sure marketing initiatives resonate with the target market
  • Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.

You'll also be an integral part of the UX & Design team

  • Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
  • Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
  • Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
  •  

DUTIES AND RESPONSIBILITIES

You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.

You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.

What to include in your application

A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.

 

 

 

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