2+ Above The Line Marketing (ATL) Jobs in Delhi, NCR and Gurgaon | Above The Line Marketing (ATL) Job openings in Delhi, NCR and Gurgaon

Marketing Manager / Sr. Manager

( Base - Noida, HO ) -

Preferred Candidate:

Experienced with both BTL & Digital Marketing

Qualifications: Education: MBA / PGDBM in Marketing Work

Experience:

• Minimum 3 years of relevant experience in Retail, Consumer Electronics, Mobile, Telecom, or Technology companies.

• Proven track record in Retail Marketing, BTL, and Catchment Area Marketing.

• Experience working directly with retailers or franchisees to increase footfall and sales.

Skills & Attributes:

• Possesses strong command of English & Hindi language (written and verbal).

• Strong understanding of consumer behaviour and retail activation techniques.

• Creative thinker with the ability to design impactful campaigns with limited budgets.

• Highly energetic, self-motivated, and execution-focused.

• Open to frequent travel across North India for on-ground implementation and coordination.

• Strong skills in planning, vendor negotiation, and performance analysis.

• Collaborative team player with a result-oriented mind-set.

• Ability to create impactful MIS reports and presentations with expertise in PowerPoint, Excel, and reporting.

Job Opening: Marketing Manager – Retail Marketing (North India)

Department: Marketing

Location: North India (Extensive Travel Required)

🔍 Role Overview

We are looking for a high-energy, execution-focused Retail Marketing professional with strong experience working with retailers and franchise partners. The role focuses on driving store footfall, sales, and local brand visibility through cost-effective ATL/BTL campaigns and on-ground execution across North India. This position blends strategic planning with hands-on implementation.

🎯 Key Responsibilities

Retail & BTL Marketing

Plan and execute ATL, BTL, and retail marketing initiatives including catchment area marketing and in-store promotions

Drive localized marketing programs to increase store footfall and conversions

Work closely with franchise partners to support business growth

Brand Engagement & Activation

Execute high-impact, frugal marketing campaigns in collaboration with OEMs and brand teams

Ensure timely deployment of branding assets (POSM, signage, displays, in-store branding)

Optimize marketing budgets to maximize brand visibility across stores

Market Intelligence & Digital Support

Track competitor activities, market trends, and consumer insights

Support digital marketing initiatives that complement offline campaigns

Coordinate with agencies and vendors to meet timelines and KPIs

Cross-Functional Collaboration

Partner with sales, operations, creative, and tech teams for seamless execution

Take complete ownership of on-ground execution and problem-solving

Performance Tracking & Reporting

Track campaign ROI, store-level performance, and budget utilization

Prepare MIS reports and present actionable insights to leadership

✅ Qualifications & Experience

Education: MBA / PGDBM in Marketing

Experience: 3+ years in Retail Marketing / BTL Marketing

Background in Retail, Consumer Electronics, Mobile, Telecom, or Technology sectors preferred

Proven experience working directly with retailers or franchise networks

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