Social Media Marketing Manager (B2C)
at Software Development Industry
Review Criteria:
Mandatory:
- Strong B2C Brand Marketing Profile
- Must have 3+ years of experience as a marketer preferably across tech, mobility, energy, fintech, or high-growth apps
- Must have experience executing end-to-end brand and consumer campaigns across Instagram, WhatsApp, content platforms, ATL/BTL, and on-ground activations.
- Must have strong experience in digital storytelling, including social content, creator/influencer collaborations, product videos, and explainer assets
- Strong ability to turn business targets into creative strategies that drive measurable outcomes
- Must have at least 1 year of experience managing a team of marketers
- B2C Product companies
- Candidates must be comfortable working on the 1st and 3rd Saturday of every month.
Preferred:
- Experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.
Role & Responsibilities:
You will lead the company's B2C marketing engine end-to-end: brand, content, category education, community, and on-ground activation. You will work closely with sales, product, and creative teams to drive measurable business outcomes.
- This is a role for someone who wants to build from scratch, shape a category, and influence
- the experience of millions of EV users in India.
Key Responsibilities:
- Brand Leadership & Strategy: Build and scale a company's B2C brand with a narrative that cuts across 2W, 3W, 4W riders, drivers, homeowners, and urban professionals.
- Conceptualise and execute end-to-end brand and consumer campaigns across Instagram, WhatsApp, ATL, BTL, and on-ground activations.
- Lead consumer understanding exercises to shape new identify whitespace consumer segments and behavioural triggers that can unlock adoption and usage.
- Oversee the creation of high-quality social content, creator collaborations, product videos, and explainer assets. Manage agency partners, production partners, and internal creative resources.
- Manage, mentor, and scale the organic marketing team including social media and content creators.
Ideal Candidate:
- 3–5 years of experience in consumer marketing, ideally across tech, mobility, energy, fintech, or high-growth apps.
- Proven track record in leading brand campaigns, digital storytelling, and communication strategy.
- Demonstrated ability to turn business targets into creative strategies that drive measurable outcomes.
- Experience working cross-functionally and influencing product, growth, and creative teams.
- Comfortable building from scratch and thriving in a high-ownership, high-velocity environment.
- Bonus: experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon