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Social Media Marketing Manager (B2C)
Software Development Industry
Social Media Marketing Manager (B2C)
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Social Media Marketing Manager (B2C)

at Software Development Industry

Agency job
3 - 5 yrs
₹11L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Branding
Social Media Marketing (SMM)
Content Marketing
Above The Line Marketing (ATL)
Below The Line Marketing (BTL)
Instagram

Review Criteria:

Mandatory:

  • Strong B2C Brand Marketing Profile
  • Must have 3+ years of experience as a marketer preferably across tech, mobility, energy, fintech, or high-growth apps
  • Must have experience executing end-to-end brand and consumer campaigns across Instagram, WhatsApp, content platforms, ATL/BTL, and on-ground activations.
  • Must have strong experience in digital storytelling, including social content, creator/influencer collaborations, product videos, and explainer assets
  • Strong ability to turn business targets into creative strategies that drive measurable outcomes
  • Must have at least 1 year of experience managing a team of marketers
  • B2C Product companies
  • Candidates must be comfortable working on the 1st and 3rd Saturday of every month.


Preferred:

  • Experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.


Role & Responsibilities:

You will lead the company's B2C marketing engine end-to-end: brand, content, category education, community, and on-ground activation. You will work closely with sales, product, and creative teams to drive measurable business outcomes.


  • This is a role for someone who wants to build from scratch, shape a category, and influence
  • the experience of millions of EV users in India.


Key Responsibilities:

  • Brand Leadership & Strategy: Build and scale a company's B2C brand with a narrative that cuts across 2W, 3W, 4W riders, drivers, homeowners, and urban professionals.
  • Conceptualise and execute end-to-end brand and consumer campaigns across Instagram, WhatsApp, ATL, BTL, and on-ground activations.
  • Lead consumer understanding exercises to shape new identify whitespace consumer segments and behavioural triggers that can unlock adoption and usage.
  • Oversee the creation of high-quality social content, creator collaborations, product videos, and explainer assets. Manage agency partners, production partners, and internal creative resources.
  • Manage, mentor, and scale the organic marketing team including social media and content creators.


Ideal Candidate:

  • 3–5 years of experience in consumer marketing, ideally across tech, mobility, energy, fintech, or high-growth apps.
  • Proven track record in leading brand campaigns, digital storytelling, and communication strategy.
  • Demonstrated ability to turn business targets into creative strategies that drive measurable outcomes.
  • Experience working cross-functionally and influencing product, growth, and creative teams.
  • Comfortable building from scratch and thriving in a high-ownership, high-velocity environment.
  • Bonus: experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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