
Social Media Marketing Manager (B2C)
at Software Development Industry
Review Criteria:
Mandatory:
- Strong B2C Brand Marketing Profile
- Must have 3+ years of experience as a marketer preferably across tech, mobility, energy, fintech, or high-growth apps
- Must have experience executing end-to-end brand and consumer campaigns across Instagram, WhatsApp, content platforms, ATL/BTL, and on-ground activations.
- Must have strong experience in digital storytelling, including social content, creator/influencer collaborations, product videos, and explainer assets
- Strong ability to turn business targets into creative strategies that drive measurable outcomes
- Must have at least 1 year of experience managing a team of marketers
- B2C Product companies
- Candidates must be comfortable working on the 1st and 3rd Saturday of every month.
Preferred:
- Experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.
Role & Responsibilities:
You will lead the company's B2C marketing engine end-to-end: brand, content, category education, community, and on-ground activation. You will work closely with sales, product, and creative teams to drive measurable business outcomes.
- This is a role for someone who wants to build from scratch, shape a category, and influence
- the experience of millions of EV users in India.
Key Responsibilities:
- Brand Leadership & Strategy: Build and scale a company's B2C brand with a narrative that cuts across 2W, 3W, 4W riders, drivers, homeowners, and urban professionals.
- Conceptualise and execute end-to-end brand and consumer campaigns across Instagram, WhatsApp, ATL, BTL, and on-ground activations.
- Lead consumer understanding exercises to shape new identify whitespace consumer segments and behavioural triggers that can unlock adoption and usage.
- Oversee the creation of high-quality social content, creator collaborations, product videos, and explainer assets. Manage agency partners, production partners, and internal creative resources.
- Manage, mentor, and scale the organic marketing team including social media and content creators.
Ideal Candidate:
- 3–5 years of experience in consumer marketing, ideally across tech, mobility, energy, fintech, or high-growth apps.
- Proven track record in leading brand campaigns, digital storytelling, and communication strategy.
- Demonstrated ability to turn business targets into creative strategies that drive measurable outcomes.
- Experience working cross-functionally and influencing product, growth, and creative teams.
- Comfortable building from scratch and thriving in a high-ownership, high-velocity environment.
- Bonus: experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.

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Job Description
We are looking for a dynamic and motivated Sales & Marketing Executive to join our growing team in the facade and building materials domain. This role is ideal for freshers who are eager to learn, build industry relationships, and grow their careers in technical sales and marketing.
Key Responsibilities
- Build and maintain strong professional relationships with architects, consultants, contractors, and developers.
- Prepare and deliver technical presentations to clients, consultants, and project stakeholders.
- Conduct market research to identify industry trends, competitor activities, pricing strategies, and emerging technologies.
- Assist in developing and executing sales and marketing strategies to increase brand visibility and business opportunities.
- Represent the company at trade shows, exhibitions, seminars, and industry networking events.
- Support the sales team in lead generation, follow-ups, and client coordination.
- Maintain accurate records of client interactions, project details, and market feedback.
- Coordinate with internal teams (design, technical, and operations) to ensure smooth execution of projects.
Skills & Competencies
- Basic to strong knowledge of facade systems and building materials such as glass, aluminum, stone, composites, and related products.
- Excellent communication and presentation skills.
- Strong interpersonal skills with the ability to build long-term client relationships.
- Willingness to learn technical products and understand construction industry requirements.
- Self-motivated, proactive, and eager to grow in a sales-oriented role.
Qualifications
- MBA in Marketing / BBA or any relevant degree.
- Freshers are welcome – comprehensive training will be provided.
What We Offer
- Structured training and mentoring for freshers.
- Exposure to the construction, facade, and building materials industry.
- Opportunity to work with leading architects, consultants, and developers.
- Career growth in sales, marketing, and business development.
About Source
At Source, we are digitizing the backbone of India’s economy. Our mission is to streamline traditional supply chains and make material distribution seamless through technology and lean operations.
- 2014 | The Spark Inspired by global B2B giants, our founder returned to India with a singular mission: to digitize the country’s fragmented and inefficient industrial supply chains.
- 2017 | The Pivot to Lean Co-founders Arun and Shrinath joined the mission, refining the model to its core. Our philosophy became clear: Zero user behavior change and a Profits-first mindset.
- 2020 | The Digital Breakthrough Source became the first Indian B2B firm to secure a WhatsApp API license. When COVID-19 disrupted global trade, our digital-first groundwork allowed us to deliver results while the rest of the industry stalled.
- 2022 | Scaling New Heights After raising $1M from India SME Investments, we scaled to a ₹1000 Cr+ topline—achieving massive growth while maintaining strict profitability.
- 2025 | The 10x Era Following our Series A, we are expanding into Recycled Polymers and Paints. Backed by a world-class leadership team, we are now moving half a million tons across the bread of India.
- 2026 & Beyond | The Mission Continues We are gearing up to handle 1 million tons of material, continuing to revolutionize traditional trade and defining the future of Indian distribution.
The Hook
We are building technology that powers one of India’s largest industrial supply chains.
As a Product Manager, you will be responsible for defining, building, and scaling products that solve real-world problems across procurement, logistics, and operations. Your mission is to bridge business needs with technology and deliver high-impact product solutions.
Your Three Main Objectives
Product Development: Define and deliver scalable product features aligned with business goals.
User Impact: Build products that solve real customer and operational problems.
Execution Excellence: Drive product execution from ideation to launch and optimization.
The Toolkit (What You’ll Own)
Strategic PillarThe FocusThe DeliveryProduct StrategyRoadmap & PrioritizationDefine product roadmap, prioritize features, and align product vision with business objectives.Product ExecutionDevelopment & DeliveryWork with engineering and design teams to build, test, and launch product features.Stakeholder ManagementCross-Functional AlignmentCollaborate with business, operations, and tech teams to gather requirements and ensure successful implementation.
Who You Are
The Problem Solver: Strong analytical thinking with the ability to break down complex problems.
The Builder: Experience in managing product lifecycle from ideation to launch.
The Communicator: Able to work across teams and translate business needs into product requirements.
The Data-Driven Thinker: Uses data and insights to drive product decisions.
We Are Looking For Someone With
• 3–4 years of experience in Product Management or related roles.
• Strong understanding of product lifecycle, agile methodologies, and product frameworks.
• Experience working with engineering, design, and business teams.
• Analytical mindset with ability to use data for decision-making.
• Bachelor’s degree in Engineering, Business, or related field (preferred).
Why Join Us?
Ownership: Own product features that directly impact business outcomes.
Scale: Build products used across a PAN-India network.
Growth: Work in a fast-scaling, technology-driven company.
Impact: Solve real-world supply chain and procurement challenges.
Primary Responsibilities
Job Overview:
We are looking for a passionate and experienced Android Developer with strong expertise in Kotlin to join our dynamic team. The ideal candidate will have a firm understanding of mobile development principles and will be responsible for delivering high-quality, accessible, and scalable Android applications.
Key Responsibilities:
· Design, develop, and maintain Android applications using Kotlin
· Collaborate with cross-functional teams throughout the software development life cycle
· Integrate RESTful APIs and third-party libraries into mobile applications
· Ensure mobile applications meet accessibility and usability standards
· Participate in agile ceremonies and contribute to continuous improvement
· Engage in the full software development lifecycle including design, coding, testing, build, deployment, and maintenance
· Follow DevOps practices for CI/CD and automation
· Apply methodologies such as BDD (Behavior-Driven Development), ATDD (Acceptance Test-Driven Development), and TDD (Test-Driven Development) in day-to-day development
· Actively participate in code reviews, design discussions, and team meetings
· Lead and influence key stakeholders when required
Required Qualifications & Skills:
· 5+ years of hands-on commercial software development experience in Android using Kotlin
· BS/MS in Computer Science or related discipline
· Solid understanding of software development principles and mobile platform limitations
· Proven experience in building and publishing Android applications
· Strong knowledge of RESTful APIs and integration techniques
· Deep understanding of mobile accessibility standards and implementation
· Experience working in Agile/Lean environments
· Exposure to DevOps models and CI/CD pipelines
· Excellent communication and interpersonal skills
· Strong team player with leadership potential
Roles and Responsibilities
1. Manage client relationships, and facilitators relationship at MHFAI for training and post-training support.
2. Ideate, design, and implement program that focused on post-training support for mental health first-aiders.
3. Leverage the new products of MHFAI to the clients that ensures implementation of mental health by building tools and guidelines (for organized groups).
4. Oversee and facilitate MHFAI instructors for training and upskilling.
5. Monitor and coordinate the MHFAI Awards program with all the stakeholders involved.
6. Draft and initiate scientific research, and create tools required at workplace to measure mental health.
7. Plan and manage webinars, events and activities to promote the idea of mental health at workplaces and educational institutions.
8. Draft, design, manage and implement guidelines / resources with focus on mental health for the benefit of organized groups.
9. Keep up-to-date with the latest trends and best practices in Learning and Development and / or mental health, and incorporate them into our training programs.
10. Manage the Learning and Development budget, ensuring that resources are allocated effectively and efficiently.
11. Provide support in other operational functions of MHFA as needed.
Requirements:
· 10-15 years in clinical work and / or mental health training
· Qualification: Education in Mental Health
· Experience in Clinical Practice / Research
· Exposure to mental health training and created content or training on Mental Health for Adult
· Experience of having previously worked in organized group is desirable
Our client is an expert in education financing and counselling related to higher studies abroad. They help students to understand about scholarships in various colleges abroad, whether they are eligible and how to apply for such esteemed institutions. Their dedicated page enlists every scholarship available across the globe, apart from other facilities required by students like visa counselling, forex, accommodation, Peer contacts etc.
They also offer the best resources for exams like IELTS, TOEFL and GRE apart from organising webinars and events to connect with industry experts, alumni and fellow students - that helps to prepare for these travels, loans and more. Partnered with the most prominent Banking and non-banking financiers, the team is led by FinTech-experienced IIT Kanpur alumni, passionate about offering sustainable financial offerings.
As a Product Manager, you will be building products that customers love. You will play a critical part in defining and building the perfect experience for millions, developing scalable, well-designed software that enhances people's lives globally.
What you will do:
- Gaining a deep understanding of customer experience, identifying, and filling product gaps and generating new ideas that grow market share, improve customer experience and drive growth
- Creating buy-in for the product vision both internally and with key external partners
- Translating product strategy into detailed requirements and prototypes
- Scoping and prioritizing activities based on business and customer impact
- Working closely with technical teams to deliver with quick time-to-market and optimal resources
- Bringing new product features to market by analyzing proposed product requirements and product development programs based on various insights from Data Analytics & other stakeholders.
- Evaluating promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
- Acting as a product evangelist to build awareness and understanding
- Completing operational requirements by scheduling and assigning associates, following up on work results.
- Contributing to team effort by accomplishing related results as needed.
What you need to have:
- BE / BTech
- Experience at a B2C ed-tech company, preferably in the overseas education segment
- Experience in a startup
- Tech development experience
- Has prior experience in building and growing a digital B2C product
- Uses an optimal mix of intuition and analysis. Familiarity with design of experiments is a plus
- Is an effective communicator
- Knows how to bring teams together to effect timely delivery
About Mobiquity
Founded in 2011, Mobiquity provides end-to-end omnichannel digital consulting services to leading B2B and B2C brands (HealthCare, Banking, IoT, Big Data, and cutting edge Web & Mobile Applications). With over 750 employees spread across the USA, Europe, and India, 40 different nationalities combined; we create compelling digital experiences to help our clients create the best human-centric products. Our key competencies include Strategy, Design, Product Engineering, Analytics, and Cloud Services. Each day, 50 million users interact with our solutions.
Our teams are inspired by technology but it doesn’t rule them. We love to learn, we are curious by nature and driven to make a mark. Working at Mobiquity means that sometimes you’ll be working outside your comfort zone, and you’ll work with smart people, possibly some that are even smarter than you. We value people that judge their success by the success of the team and the happiness of customers.
We’re also proud to be an Amazon Web Services (AWS) Premier Consulting Partner. What you’ll be doing
- Work across multiple projects (sometimes also at customer side)
- Be a good team player
- Involve fully in hands-on development: using Java as the main programming language, plus Spring, Hibernate and other open source technologies
- Coach less experienced team members
- Know the importance of code quality and can apply properly the methodologies, such as TDD, Agile..
What it takes to excel in this role
- Java 11, JUnit, Spring, Hibernate, JDBC, Restful Services (Jersey or Spring MVC), ActiveMQ• Experience with at least one or two databases, such as MySql, PostgreSQL or Oracle• Experience with Microservices
- Test frameworks for TDD
- Fluent in English
Bonus
- Experience with integration frameworks such as Apache Camel or Mule
- Test frameworks for BDD
- Docker and Kubernetes
- Experience with Software Security
- NoSql Databases, such as Redis or Cassandra
- Experience with AWS
And if you have a passion for technology, then we’re looking for you!
- Develop, maintain and support company
- Assist in technical specification and solution design documentation to address customer needs
- Ensure customer implementations are delivered to meet/exceed customer expectations
- Collaborate with cross-functional teams on project delivery, solution development, and deployment as needed
Requirements:
- 2+ years experience in a software development/consulting role, preferably in comprehensive eBusiness and Supply Chain Solutions
- 2+ years experience in Software Analysis, Design, and Development using J2EE technology stacks (Core Java, JSP, XML, Hibernate & Java scripts) and Oracle database (PL/SQL)
- 2+ years experience with the configuration and Installation of J2EE servers like Web logic, Web Sphere, and Oracle
- 2+ years experience with integration technology (knowledge of EAI and B2B tools)
- 2+ years working knowledge of UNIX system (Solaris and Linux)
- Exceptional verbal and written communications skills
- Excellent interpersonal & planning skills and cross-group coordination at all levels
- Bachelor Degree in Computer Science, or equivalent
- Willing to travel when needed.
Preferred (Optional) Skills:
- Supply-chain domain experience implementing and integrating Global Trade Management solutions
- Experience in the integration, deployment or support of an ERP, SCM, or similar systems from SA
- Candidate should have Good Communication and Presentation Skills.
- Candidate should have very Good Logical and Analytical Skills
- Candidate should have Programmatic and Management Skills
- An understanding of the Software Development Life Cycle as well as the business approach for the product.
- Ability to work in a team as well as an individual
- Ability to work under pressure and maintain deadlines
- Knowledge of open source tools and utilities
- Ability to understand Project Requirements
We are looking for some one with 3+ Years of experience with Microsoft technologies including.NET, ASP.Net Core MVC, C#, MS SQL Server. WPF, WCF C#, ASP.NET, XML, XSL, scripting languages including JQuery/JavaScript and HTML.
Good to have knowledge with SQL Server 2012, indexing and queries and SSIS/SSRS.
Has Implemented Ajax Controls in C# . Net Projects
Complete understanding of MS SQL Database. Data modelling to visualize database structure.
Writing queries use for front‐end applications (websites, desktop applications, Mobile App or cloud apps).
Good understanding of Reviewing query performance and optimizing code.
Designing and coding database tables to store the application’s data.
Creating database triggers, stored procedures & functions.
Creating table indexes to improve database performance.
Has experience in writing unit tests & performing unit tests on own codes.
Responsibilities:‐
• To be responsible for managing technology in projects and providing technical guidance / solutions for work completion.
• To develop and guide the team members in enhancing their technical capabilities and increasing productivity.
• To ensure process compliance in the assigned module and participate in technical discussions/review.
• To prepare and submit status reports for minimizing exposure and risks on the project.
• Experience working with MVC framework.
• Hands on experience on various design patterns
• Experience in Unit testing development.
• Good to have experience on Team foundation server and Agile Development.
• Oversee and review code as required.
• Drive implementation and address technical roadblocks that the team is facing.
• Experience with diagnosing performance and/or memory issues is a plus, including using relevant profiler tools.
• Oversee and assist during system testing, UAT and deployment.










