2+ Above The Line Marketing (ATL) Jobs in Bangalore (Bengaluru) | Above The Line Marketing (ATL) Job openings in Bangalore (Bengaluru)

Review Criteria:

Mandatory:

• Strong B2C Brand Marketing Profile
• Must have 3+ years of experience as a marketer preferably across tech, mobility, energy, fintech, or high-growth apps
• Must have experience executing end-to-end brand and consumer campaigns across Instagram, WhatsApp, content platforms, ATL/BTL, and on-ground activations.
• Must have strong experience in digital storytelling, including social content, creator/influencer collaborations, product videos, and explainer assets
• Strong ability to turn business targets into creative strategies that drive measurable outcomes
• Must have at least 1 year of experience managing a team of marketers
• B2C Product companies
• Candidates must be comfortable working on the 1st and 3rd Saturday of every month.

Preferred:

• Experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.

Role & Responsibilities:

You will lead the company's B2C marketing engine end-to-end: brand, content, category education, community, and on-ground activation. You will work closely with sales, product, and creative teams to drive measurable business outcomes.

• This is a role for someone who wants to build from scratch, shape a category, and influence
• the experience of millions of EV users in India.

Key Responsibilities:

• Brand Leadership & Strategy: Build and scale a company's B2C brand with a narrative that cuts across 2W, 3W, 4W riders, drivers, homeowners, and urban professionals.
• Conceptualise and execute end-to-end brand and consumer campaigns across Instagram, WhatsApp, ATL, BTL, and on-ground activations.
• Lead consumer understanding exercises to shape new identify whitespace consumer segments and behavioural triggers that can unlock adoption and usage.
• Oversee the creation of high-quality social content, creator collaborations, product videos, and explainer assets. Manage agency partners, production partners, and internal creative resources.
• Manage, mentor, and scale the organic marketing team including social media and content creators.

Ideal Candidate:

• 3–5 years of experience in consumer marketing, ideally across tech, mobility, energy, fintech, or high-growth apps.
• Proven track record in leading brand campaigns, digital storytelling, and communication strategy.
• Demonstrated ability to turn business targets into creative strategies that drive measurable outcomes.
• Experience working cross-functionally and influencing product, growth, and creative teams.
• Comfortable building from scratch and thriving in a high-ownership, high-velocity environment.
• Bonus: experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.

Designation: Art Director

Department: Brand Marketing

Location: Bangalore

Qualification: Bachelor’s degree in graphic design, art, or similar discipline

Experience: 4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.

Responsibilities:

1. Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
2. Translate strategic direction into high-quality design within an established brand identity
3. Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
4. Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
5. Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
6. Graphic and Layout design, End to End development of the set.
7. Create tailored content and conversations across each channel for total ecosystem engagement.
8. Effectively build and manage relationships with internal stakeholders, as well as talent.
9. Read, review and design content to identify the right content for videos.
10. Supervise projects, timelines and manage deadlines

Skills:  

1. Exceptional creativity and innovative design skills
2. Experience with design software, including Illustrator, InDesign, Photoshop, etc.
3. Proven experience with graphic design, with a strong portfolio of work
4. Excellent communication and presentation skills
5. Organizational and time-management skills for meeting deadlines in a fast-paced environment
6. Hands-on knowledge in creative skills like content, layout design, graphic design,
7. Excellent verbal and written skills and confident communication skills..

Salary: Upto 12LPA (Negotiable)

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