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Roles and Responsibilities
We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.
As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
We need a spearhead who can:
Performance Marketing
- Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;
- Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,
- Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;
- Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;
- Using A/B testing to optimize digital marketing performance;
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages;
- Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;
- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.
- Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)
- Developing and managing digital prospecting and remarketing campaigns
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Managing Digital Marketing Team.
- Knowledge around fraud & its prevention across web & app.
Organic Growth
- Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)
- Test ads across devices to ensure the best branding and user experience
- Test ad messaging across segments and report on engagement
- Optimize organic social posts for content and messaging
- Optimize website content, landing pages, and paid search copy.
- Monitor and respond to customer comments on social posts
- Work with internal stakeholders to promote announcements
- Campaign management, measurement, optimization.
- Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc
- Maintain digital dashboard of several different accounts
- Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.
- Manage community engagement, growth, and optimization
- Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers
- Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms
- Draft social media content for Shiprocket and post it on platforms
- Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms
- Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels
- Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management
- Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms
- Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement
Preferred Candidates :
As we want to speed up and reach our Mission and Vision, we would like candidates who can join us on Priority and are from Delhi/NCR
ESOPs
Happy to offer ESOPs to Candidates with right fit and attitude who have spent considerate amount of time with the company and shown their worth.
We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.
Java
Spring BootJava Developer Job Responsibilities
A developer is responsible for several Java-related duties throughout the software development lifecycle, from concept and design to testing. The developer is required to create user information solutions through the development, implementation, and maintenance of Java-based components and interfaces.
NodeJS (Node.js)
React.jsJava
PHP- Expert knowledge of & experience with development language with PHP/Node.JS, Java.
- Excellent Development Knowledge in Website, web-application, web-tools
- Good in handling both Frontend and backend Development
- An excitement for detail-oriented work and high-quality finishing
- Excellent attention to detail and problem solving capabilities
- Ability to clearly communicate and explain complex concepts effectively
- A passion for app development and a start-up style work environment
- Expert knowledge of latest versions programming language as PHP, Java, JavaScript with respective to Database support.
- Experience in handling API Keys and access controls
- Knowledge of server systems is advantageous
Key Skills:
- Web Technologies
- Java script
- HTML/CSS
- Application Design
- API
- Web Development
Swift
Objective C
iOS App DevelopmentJava- FRONT-END iOS development in SWIFT (preferable), OBJECTIVE C using AGILE METHODOLOGY to design, develop, debug and deploy iOS Mobile applications with modern architectural practices
- Cross-functioning with our product development team wherein you’ll tackle complex tasks and transform them into intuitive, accessible and easy-to-use UI for our customers around the world
- Follow the coding guideline standards to ensure a bug free code as per industry norms.
- Complete unit testing of the code before sending it for review
- Participate in the complete agile software delivery cycle, including development, testing, troubleshooting etc.
- Participate in process improvement program to improve the overall quality of the delivery process.
- This role offers good exposure in E-COMMERCE SEGMENT with HIGHLY SCALABLE design solutions
- Min of 3 years of relevant experience in iOS app development is a must, preferably in e-commerce vertical
KEY TECHNICAL SKILLS:
- Proven knowledge of iOS SDK and development on X-CODE IDE using SWIFT (preferable), knowledge of OBJECTIVE C, JAVA will be an added advantage
- Responsive Front End Designs with adaptability to various screen sizes
- Familiarity with REST web services and RESTful APIs. Knowledge of SOAP would be an added advantage
- iOS UI design principles, patterns, and best practices, preferably MVC, MVVM & MVP
- Good knowledge of SQLite, JS/JQuery for database management
- Proficiency in code versioning tools/Source Code Repositories like GIT, SVN
- Experience with offline storage, threading (AJAX), and performance tuning
- Agile/Scrum methodology using JIRA or any agile tool
- Exposure to security protocols for code, data and system
- Knowledge of the open-source iOS ecosystem, OOPs and the libraries
- A knack for benchmarking and optimization
- Familiarity with continuous integration
DESIRED INTERPERSONAL SKILLS:
- Self-learner with passion for learning new technologies along with a creative problem-solving approach
- Strong communication skills (verbal & written)
- Should be adaptable to new ideas and have an out of box thinking approach
- Effective interpersonal communication skills in a highly collaborative team environment
QUALIFICATIONS:
- 3-5 years of relevant experience
- B.E/ B. Tech/ M. Tech in Computer Science/ Electronics Communication/ IT engineering
- M.Sc. (Computer Science or IT)/ MCA from a reputable institute
- Good communication in written and spoken English
Our client works as a battery swapping network so that instead of purchasing, it allows electric auto rickshaw drivers to swap batteries and pay for it as they use it. Their focus is on advantages like earning a non-stop battery for 150 KM, no waiting to charge till 100 KM and pay-as-you-go option till 50 KM.
Our client works as an App that focuses on providing comfort to people in terms of ride sharing, ride hailing and cashless payments. Their prominent features include digital payments, trained drivers, doorstep pickup, daily affordable pricing etc.
Headquartered in Delhi, our client was co-founded by three veteran entrepreneurs who are BITS Pilani alumni.
As a Investor Relations Manager, you will be responsible for understanding the integration of credit and managing it.
What you will do:
- Managing current investors onboard and maintaining a healthy relationship with them
- Preparing financial statements, business activity reports and forecasts
- Fostering and maintaining positive client relationships
- Managing due diligence and legal compliance
- Reviewing financial reports to find ways to reduce costs
- Compiling and presenting asset management reports to clients, supervisors and senior executives
- Contributing to team efforts by accomplishing related tasks as needed
- Understanding, obtaining Income inputs from the various internal stakeholders
- Closely following up with clients for submission of invoices and collection of payments within a TAT
Desired Candidate Profile
What you need to have:- Bachelor’s degree in finance, accounting, economics, business administration or related field (MBA preferred)
- FRM or CFA is a plus
- Highly skilled in Math and Finance
- Good connection around investors in the market and can get them onboard
- Ability to understand the Income structure in a Fintech environment
- Strong analytical skills
- Excellent communication skills
- Strong time-management skills
- Negotiation and project management skills
- Excellent critical thinking skills
- Working knowledge of business and data intelligence software
Python
Django
JavascriptOur client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.
They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.
What you need to do:
- Working on scalable code, developing back- end components to improve responsiveness and overall performance
- Integrating user-facing elements into applications
- Testing and debugging programs for better user experience
- Front-end development using HTML, CS and JS for existing website
- Third party integrations like mailchimp, CRM, Ezee, typeform etc
- Weekly maintenance and updates in coordination with the design and marketing team
What you need to have:
- BSc in Computer Science, Engineering or relevant field
- Work experience as a Python Developer
- Expertise in python framework django
- Knowledge of object relational mapping (ORM)
- Familiarity with frontend technologies (like JavaScript and HTML5)
- Knowledge of hospitality services and CRM like Zoho
- Team spirit, good problem-solving skills
React.jsPermanent Work From Home option also available
Requirement-
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Strong understanding of HTML, CSS, CSS preprocessors, JavaScript, Object-oriented programming (OOPS), Design patterns, Web principles, and UI Libraries like Bootstrap.
-
Strong skills in JavaScript frameworks and libraries (React).
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Understanding of UX research and design processes.
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Expert in REST web services.
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Understanding of providing optimum web performance.
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Experience using repositories, build & deploy tools like git and Jenkins.
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Experienced with modern JavaScript coding, testing, debugging, and automation techniques
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Experience in unit test formation and understanding of jest enzyme and snapshot testing.
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Experience with popular React.js workflows (such as Flux or Redux)
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Demonstrable experience with React State management - Redux-Saga and popular React.js workflows
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Experience with data structure libraries (e.g., Immutable.js)
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Experience with common front-end development tools such as Babel, Webpack, NPM, etc.
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Excellent knowledge of React hooks.
Role and Responsibilities
Lead a team to develop, standardise and localise content growth methodologies, KPIs and best practices to help and accelerate category teams' work to drive content diversification, growth and consistency.
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Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.
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Ensure brand voice consistency across all content assets.
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Lead HK’s content strategy for priority content programmes across brands
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Develop and execute content strategies specific to the growth of in-house
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Provide consultancy and support for in-market teams on creator/ partner
management (frameworks, support models, content category focus etc).
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Act as the point of contact with external social & PR agencies
Skills and Experience
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Java- Deep understanding of technologies and architecture for a scalable and highly available set-up
- Experienced in Java/Golang and related Technologies like Spring/Hibernate
- Strong networking and Operating Systems fundamentals
- Experienced in Streaming technologies like Kafka
- Experience working with SQL and NoSQL Databases
- Experienced in developing the long-term tech strategy for analytics and translate that into an achievable roadmap
PHP
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