11+ Tactical Data Links Jobs in Delhi, NCR and Gurgaon | Tactical Data Links Job openings in Delhi, NCR and Gurgaon

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

Job Profile : Creative Content Creator

CTC Range: 3-6 LPA

Job Essence -

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!

Overview :

The Creative Content Creator will be responsible for conceptualizing, writing, shooting, and/or editing various types of content, that align with the brand's voice, tone, and messaging. Your role will involve understanding latest digital social media trends and incorporating them into your content to drive user engagement, promote the brand's message, and achieve the overall marketing goals. You will collaborate closely with other content creators, creative designers, video producers/editors, the director of social media + connections, and other stakeholders to develop content strategies, craft impactful messages, and optimize content for various social media channels. Your experience in creating content that resonates with social media audiences and existing trends will be essential in driving user action and promoting the brand's presence in the social media landscape.

Key Responsibility Areas :

• Conceptualize compelling and engaging paid and organic copy, graphics and/or videos for social media platforms.
• Actively search for and identify trends (geographical/regional, temporal, and intuitive) that are relevant for the brand’s audience within the latest social media and connected platform trends, visual design trends, and industry best practices to ensure the brand's social media content remains relevant and effective.
• Deliver still and video assets weekly to maintain Brand’s organic social presence, ensuring the Brand is actively engaging in cultural social conversations.
• Ensure that all copy created for social media platforms aligns with the brand's messaging and tone. While all visual assets adhere to established brand guidelines and the brand’s visual identity.
• Work with the client servicing manager, creative designers, video producers/editors, and other stakeholders to develop copy and visual strategies for social media platforms that align with the overall marketing goals and objectives, including messaging, target audience, and content themes.
• Optimize copy for social media platforms, including character limitations, hashtag usage, and other platform-specific considerations, to ensure that the content is engaging, shareable, and drives user action.
• Edit and enhance visual content to optimize for social media platforms, including resizing, cropping, color correction, and other adjustments to ensure optimal performance and engagement.
• Concept creative ideas and develop action plans for social + connected platform (ex. digital/social activations + influencer experience) that drive user engagement and brand recognition in social space.

Work Profile:

1)     Convert ideas into content pieces. These content pieces (output) can be in the form of:

• Web Related Content:
• Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebooks/Downloadables – Topic/Body/Links
• Social Media Content:
• Social Media Copies
• Social Media creative content
• Blog/Articles/Press releases/Story telling/Infographics
• SEM Content:
• Paid ads content – FB/Instagram/Google/LinkedIn/YouTube

Ø Content for creative cards/videos

Ø Copies and descriptions

• Remarketing ad sets
• SEO content – Blogs/Articles using keywords
• WhatsApp messages
• YouTube descriptions/Video scripting
• Taglines
• Quotations
• Profile Writing
• Viral Content
• Media Kit/PR activities/3rd Party PR
• Media Relations
• Influencer Marketing
• Online Reputation Management(ORM) areas

2)     Planning – Understand/Work/Create/Assist

·        DMO Plan – Along with the SEM and Digital/Social Media Campaign teams

·        Manifestation Plan

·        Activity Charter - Along with the SEM and Digital/Social Media Campaign teams

3)     Team & Vendor Management: Individual Contribution, Buddy Coaching, Participate in Recruitment/Induction, KRA setting and Performance Evaluation:

·        Work Allocation Based on Activity Charter & SMO Tracker

·        Primary & Secondary Work related ownership to ensure business continuity as a part of risk mitigation

·        Setting up KRAs (using InnoWET) and Performance review

·        Time sheet Management & Analysis

·        Social Media Participation and updated Profile on all mediums

·        Work closely with the creatives/videos team for proper implementation of the campaign

4)     Review & Analytics:

·        Client’s success PPT and Report with executive summary

·        Team Productivity based on Time Sheets

·        Create phase(Web/Content and Visuals) Activity Charter Conformance Report

·        Consolidated success Report /PPT for internal stakeholders

·        Content success report and analytics tracking based on the medium

WHAT YOU WILL NEED:

• 1-3+ years of experience as a in content editing, social media marketing or other related fields, preferably in an advertising agency or marketing department.
• Excellent writing, photo, graphic, video and editing skills.
• Proficiency in Adobe Suite (i.e. Premiere Pro, After Effects) or other similar software programs(Optional)
• Proficiency in using Canva or other similar software programs for designing and video editing(Mandatory)
• Ability to adapt writing style to different target audiences and brand voices is a must
• Strong understanding of social media platforms, their features, and limitations, and ability to optimize copy for different platforms.
• Ability to work both independently and effectively in a team environment.
• Strong organizational and time-management skills.
• Excellent communication skills, with the ability to effectively articulate creative concepts and ideas to stakeholders.
• Familiarity with website landing pages and modules, banners, and additional promotional material is a plus and may be needed as extension of campaign work
• Strong attention to detail, with a keen eye for aesthetics and brand consistency.

You will work closely with the:

• Digital - Social Media and Brand ideation team
• Creative teams
• SEM/Promotions teams

You should be able to

• Believe that everything can be made viral
• Extensive research
• Work in teams
• Work in solace
• Most important: Willingness to learn

What kind of people are we looking for? Simple:

·        We don’t like experts, we prefer people who are always willing to learn and are able to learn quickly

·        Not a mere task taker.

·        Ability to work with deliverables in mind.

·        Entrepreneurial instinct beyond office cubicle

·        Intelligence to do multitasking and prioritization of work

·        Excellent communication skills- written oral and articulation.

·        Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.

·        Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables

·        Strong strategic bent with inclination towards learning and contributing.

·        Adaptability and flexibility to work with cross-functional areas of business.

·        Zeal to be driven by productivity than by activity

·        Self discipline and ability to do work with self supervision.

·        You do what you preach, or at least try

·        You not only work hard, you party hard too

·        You have an eye for detail

·        If you’re a (regular) blogger, we already love you!

·        You are a DIY person. Period

(Gohoardings solution LLP) One of the world's largest providers of Traditional marketing services (OOH) are looking to add a react developer to their team. 

Job Description:-

JOB LOCATION:- NOIDA

EXPERIENCE:- 3+ YRS

WORKING DAYS:- 5

Responsibilities:

• Be responsible for maintaining, expanding, and scaling the application stack.
• Work with development teams and UI/UX designers to ideate software solutions.
•  Design client-side and server-side architecture.
• Setting a vision for how technology will be used in the company.
• Ensuring that technological resources meet the company's short and long-term needs.
• Outline the goals for research and development.

Requirement:

• 1+ years of React  Js development experience, ideally in a team lead role
• Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model 
• Expertise in designing back-end applications with Node.js.
• Experience in design and development of Full Stack applications using one or more JS frameworks like ReactJS.
• Good architectural & design skills.
• Strong coding, data structures and algorithms skills.
• The ability to own end to end responsibility right from requirement to release.
• The ability to produce bug-free and production grade code.

• Back-end software development
• Software engineering and designing data models and write effective APIs
• Working together with engineers and product teams
• Understanding business use cases and requirements for different internal teams
• Maintenance of existing projects and New feature development
• Consume and integrate classifier/ ML snippets from Data science team

What we are looking for:

• 4+ years of industry experience with the Python and Django framework.
• Degree in Computer Science or related field
• Good analytical skills with strong fundamentals of data structures and algorithms
• Experience building backend services with hands-on experience through all stages of Agile software development life cycle.
• Ability to write optimized codes,debug programs, and integrate applications with third party tools by developing various APIs
• Experience with Databases (Relational and Non-Relational). Ex: Cassandra, MongoDB, Postgresql
• Experience with writing REST-APIs.
• Prototyping initial collection and leveraging existing tools and/or creating new tools
• Experience working different types of datasets (e.g. unstructured, semi-structured, with missing information)
• Ability to think critically and creatively in a dynamic environment, while picking up new tools and domain knowledge along the way
• A positive attitude, and a growth mindset

Bonus:

• Experience with relevant Python libraries such as Sklearn, NLTK, tensorflow, HuggingFace Transformers
• Hands on experience in Machine learning implementations
• Experience with Cloud infrastructure (e.g. AWS) and relevant microservices
• Good with Humor and Team player

• Bachelor’s degree in Computer Science, Information Technology, or a similar field.
• Previous experience working as a React.js Developer.(2-8 years)
• In-depth knowledge of JavaScript, CSS, HTML, and front-end languages.
• Knowledge of REACT tools including React.js, Webpack, Enzyme, Redux, and Flux.
• Experience with user interface design.
• Knowledge of performance testing frameworks including Mocha and Jest.
• Experience with browser-based debugging and performance testing software.
• should have hands-on experience in backend software development using Java.
• should have proven expertise in Spring Boot REST/Microservices.
• should have working experience with relational and NoSQL databases.

• Write and post technical job descriptions
• Source potential candidates on niche platforms
• Parse specialized skills and qualifications to screen resumes
• Proven work experience as a Technical Recruiter
• Hands-on experience with various interview formats (e.g. phone, Skype and structured)
• Technical expertise with an ability to understand and explain job requirements for IT roles
• Familiarity with Applicant Tracking Systems and resume databases
• Solid knowledge of sourcing techniques (e.g. social media recruiting and Boolean search)
• Excellent verbal and written communication skills
• Solid understanding of HR practices and labor legislation
•