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Roles and Responsibilities
We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.
As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
We need a spearhead who can:
Performance Marketing
- Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;
- Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,
- Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;
- Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;
- Using A/B testing to optimize digital marketing performance;
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages;
- Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;
- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.
- Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)
- Developing and managing digital prospecting and remarketing campaigns
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Managing Digital Marketing Team.
- Knowledge around fraud & its prevention across web & app.
Organic Growth
- Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)
- Test ads across devices to ensure the best branding and user experience
- Test ad messaging across segments and report on engagement
- Optimize organic social posts for content and messaging
- Optimize website content, landing pages, and paid search copy.
- Monitor and respond to customer comments on social posts
- Work with internal stakeholders to promote announcements
- Campaign management, measurement, optimization.
- Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc
- Maintain digital dashboard of several different accounts
- Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.
- Manage community engagement, growth, and optimization
- Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers
- Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms
- Draft social media content for Shiprocket and post it on platforms
- Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms
- Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels
- Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management
- Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms
- Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement
Preferred Candidates :
As we want to speed up and reach our Mission and Vision, we would like candidates who can join us on Priority and are from Delhi/NCR
ESOPs
Happy to offer ESOPs to Candidates with right fit and attitude who have spent considerate amount of time with the company and shown their worth.
We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.
Organization’s Profile: Head Field has been a formidable player in the outsourcing business market for
more than a decade. Started with a vision to help businesses abroad recruit talent from India, our
company now includes other services in its basket of offerings such as Virtual Assistance, Legal Process
Outsourcing, Artifique, Accounting Process Outsourcing, Filming and Editing, IT and many more. We
operate 24/7, serving clients worldwide.
Title: Business Development Associate/ Executive
Location: Sector -57, Noida, U.P
Summary: We are seeking a dynamic and results’ driven "Business Development Executive/ Associate"
to join our team. The ideal candidate will be responsible for identifying and exploring business
opportunities, engaging with corporate B2B clients and facilitating strategies to drive business growth.
This role demands a strategic thinker with excellent communications and negotiation skills.
Job Profile: It is a B2B sales position responsible for developing, maintaining, and growing business
within a diversified line of businesses. Activities include client acquisition, meeting business objectives,
obtaining requisitions/job orders, building client relationships, penetrating client accounts and ensuring
smooth delivery.
Work Responsibilities:
• The candidate will be responsible for generating new leads (lead generation), making
introductory calls, and performing market research to identify and attract potential clients.
• Build effective working relationships with the Clients; be a trusted advisor and a business
advocate.
• Work with the manager to follow up, escalate, and clear blockers as appropriate.
• Conduct market research and competitive analysis to help shape marketing strategies and
identify new opportunities for expansion.
• Maintains an ongoing relationship with prospective clients, continuously assessing and
communicating how Head Field can meet their needs.
• Negotiates terms and conditions for employment services contracts and collaborates with the
operations team to ensure seamless transitions.
• Managing Lead generation activities through various channels, including prospective outreach,
networking, and outreach campaigns.
• Develop and nurture relationships with prospective clients, converting leads into qualified
business opportunities.
• Work closely with the legal team to manage contract creation, review, and finalization, ensuring
compliance and alignment with company policies.
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• Stay up-to-date on market trends, client needs, and competitive landscape to continuously refine
lead generation and sales approaches.
LambdaTest is a cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. LambdaTest provides access to a powerful cloud network of 2000+ real browsers and operating system that helps testers in cross-browser and cross platform compatibility testing. The product roadmap is evolving and there are many more functionalities and features which will be added to the product. The company is angel funded by the leading investors and entrepreneurs of the industry. We are growing at a fantastic rate. This is an incredible opportunity for someone talented and ambitious to make a huge impact.
You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll out a product that delivers the company’s vision and strategy.
Requirement -
- Collect and analyze feedback from customers, stakeholders and other teams to shape requirements, features and end products
- Implement new features to solve critical problems that our customers face in their development and testing cycle.
- Define, track and improve feature success metric.
- Work closely with our engineering and design teams to simplify testing for our customers Collaborate with the Sales, Marketing and GTM team and execute successful product launches
Experience –
- 3 – 5 years of overall experience in Product Management or Engineering Passionate or hands-on about programming, software testing and DevOps Able to understand and write code.
- Have prior experience building or using developer products Strong hold on basic tech concepts. Willingness to learn advanced concepts.
- Experience in web, app development or automation testing is a plus (Optional)
- Providing IT Infrastructure support to our clients is one of the services we provide.
We are hiring a Desktop Support Executive for supporting and maintaining the the IT infrastructure and network uptime of a client with offices near Palam, In qutab Instl area and Gurgaon
- Desktop/laptop troubleshooting
- Maintenance of Mail systems
- Network Management
- Exposure to L1 server is additional benefit
Candidates should be :
- Graduates / 2-3 yrs diploma in Computers/ Electronics
- Certifications like MCP/ MCSE/ CCNA are desirable
- At least 18-30 months experience of desktop support
- Comfortable user of the internet and MS office tools
- Fluent in understanding/ speaking/ reading and writing English
- Would prefer candidates staying in the vicinity of any of the above office locations
Immediate hiring
JD of GC/BDE/Sr BDE- Inside Sales.
Company Name- uFaber Edutech Pvt Ltd.
Shift Timing/ Day- 10:30am-7:30pm/ Mon-Sat working.
Website: www.ufaber.com
Who are we-
uFaber is a well-funded Edutech startup, founded by serial entrepreneurs from IIT Bombay to change the way we learn. We sell high-quality online courses on a variety of topics, from exam preparation to certifications.
Role and Responsibilities-
- Dialing 50-80+ calls and counseling students who have enquired about the product/ services.
- Scheduling free demo lectures for the students.
- Doing post demo calls and closing sales.
- Maintaining a pipeline of all sales administration using CRM software.
- Work on targets and under pressure as this is a hardcore sales profile.
- Flexible to work on additional days and hours.
What we offer you-
- A salary that you can't get in your current company.
- Incentives and perks that you can't imagine.
- A work culture that doesn't feel like work.
React.js
Javascript
Redux/Flux- Excellent Communication Skills.
- Working knowledge of React libraries such as Redux, Redux Thunk, Redux Saga, Redux Forms, Immutable etc.
- Highly proficient in JavaScript and ReactJs
- Good understanding of design libraries such as Material, Ant and Semantics etc.
- Basic understanding of front-end technologies, such as HTML5, and CSS3.
- Sound knowledge of Testing frameworks such as Jest, Enzyme, Mocha, Protector etc.
- Experience of writing unit, integration and E2E tests.
- Experience of integrating third party APIs.
- Good understanding of code versioning tools, such as Git.
1. You will be responsible for accelerating the growth (Reach, Activation, Engagement, Retention and Revenue) through the use of metrics and game-changing marketing strategies and technologies.
2. You will be evaluating platform traffic, customer usage, and other data to better understand customer engagement and conversion rates.
3. Analyse large sets of user data to identify user cohorts that convert well and collaborate with the performance marketing team to acquire more of these users
4. You will specialize in creating content, developing new growth programs, testing, and executing these programs.
5. You will be experimenting aggressively with copy, visuals, messaging to each user segment and scaling what works.
6. Conduct primary user research to understand blockers in the product flow to conversion, as well as get feedback on messaging, value propositions and visuals.
7. You will manage communication across our community groups such as (FB, Instagram, Sharechat, Telegram and Twitter) which includes posting, replying to comments, and answering queries.
8. You will identify opportunities for and carve out ownership for unique content.
9. You will partner with Product and Content teams to define an appropriate narrative that will accompany Lamamia as it is presented to various audiences.
10. You will be collaborating with other teams (Marketing, Sales and Product) in order to develop user journeys to implement effective marketing campaigns.
11. Together with the teams, you will create new work processes and constantly utilize technology to enrich Lamamia’s relationships with the users.
REQUIRED MARKETING SKILLS and TOOLS:
1. Analytics Tools (Google Analytics, Mixpanel, Amplitude, CleverTap, etc.)
2. Marketing Tools (Branch, Moengage, Webengage, marketo, customer.io and Ad Managers of Facebook, Instagram, Sharechat, Youtube, Google, etc.)
3. Community Building & Management (Messaging, Texting, Posting, emailing, etc.)
4. Copy writing, Content Creation, User Research, A/B testing, Brand building, PR.
5. Collaboration, Partnership, Teaming up
6. Customer Obsession, Growth mindset, Learning attitude
7. Leadership Traits (Empathy, Self-motivated, Goal-oriented, Biased-To-Action, Taking ownership)
DESIRABLE EXPERIENCE and EXPOSURE:
1. Managing B2C go-to-market campaigns, preferably within an Ed-Tech company.
3. Demonstrated ability to analyze and distill data into actionable insights.
4. Excellent communication skills in order to interface with customers and collaborate in a cross-functional team environment.
5. Experience in market research and A/B testing.
6. Startup mentality where you’re ready to hustle in getting things done and take up different tasks when appropriate.
7. At least 1 year in a performance / growth / acquisition marketing role is a must. Previous experience in a product led company is a plus
- Converting Telephonic/ web enquiries into admissions
- Achieving business targets through effective counselling, as per timelines
- Following up for lead generations through tele-calling, WhatsApp, email, etc.
- 1-2 years of experience in Sales/ Counselling. Candidates with prior edtech sales experience should highlight the same.
- Good Communication Skills & Disposition
- Self-Motivated & Confident approach
- Assertive & hardworking
- Flexible on timings.
- Develop and manage digital marketing campaigns
- Manage organizations website
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
- Track the website traffic flow and provide internal reports regularly
- Fix any error in online content and arrange webinars and webcasts
- Attend networking events and product launches.
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Work on SEO of the website pages.
- Edit and post content, videos, podcasts, and audio content on online sites.
- Promote companys product and services in the digital space.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS, and email-based marketing campaigns.
Field Sales, Revenue 💵 - PagarBook
(Temporary fulltime)
About Pagarbook:
1. Employee Management at your Fingertips. PagarBook - India's Best Payroll
and Attendance
2. Management tool for Small & Medium Enterprises. Using PagarBook, a
business owner can maintain all the records of their employees digitally
and can get insights around the same.
3. PagarBook is free & easy to use employee management, work & payroll
management software app where you can manage all your staff and
employee’s attendance, record the work done by your staff and employees
and their salary, payments & advances can also be recorded in this app.
4. Sms & WhatsApp notification to employees and staff about payments,
bonuses, daily work, attendance & leaves.
5. The Sales would be done for premium desktop version of the application
6. Benefits of desktop application:
a. Better and Easier accessibility, also available on mobile web
b. Access to rich reports which gives you business knowledge, spend
c. Unlimited free upgrades for a year
About Sales team:
The field sales team at PagarBook is all about solving SME’s customer problems
and ensuring we deliver compelling value propositions.
On a typical day, the sales team:
● drives the adoption of a premium version of Pagarbook, sold at a
subscription fee per annum
● never-say-no attitude, and comes with a win-all attitude
● At the same time, a core ingredient of the DNA is customer empathy
● We should always ensure the customer is well informed of all the benefits of
the solution, before we close the sales.
Responsibilities and Duties of sales associate:
● You will pitch about PagarBook desktop solution on field to customers
● You will explain the benefits of PagarBook desktop solution to customers
○ Better and Easier accessibility, also available on mobile web
○ Access to rich reports which gives you business knowledge, spend
○ Unlimited free upgrades for a year
● The users can register on the desktop for a free trial for 7 days first
● Sales associate would convert the customer into a paid customer
Mandatory requirements:
● Having your own bike is a must
● Field sales experience is a must (telecom, FMCG and financial sales
experience adds more weightage)
● Local language knowledge in the city of operations is a must
● Graduation in any field is sufficient
Benefits:
● Fixed salary (~15-18k a month)
● Targets based incentives (extremely attractive)
● Petrol allowance ~upto INR 3,000 (on actual bills)
● Initial job posting would be for 3 months - based on good performance,
conversion to full time employment would be granted
Key Areas of Responsibility (KRAs):
● Onboarding of Customers
○ Meet 30 new clients a day (tracked)
○ Get free trial enabled for 20 clients a day
○ Get 3 sales (paid customers, 10% conversion) per day -
non-negotiable output
● Retaining customer accounts
○ While we build new businesses, cross-selling would be key
○ Customers should keep using PagarBook desktop beyond 30 days of
activation
● Grow customer basket size
○ Identify key SME clusters in the city and prepare an acquisition plan
○ Go aggressive and acquire
● Business acumen & key skills
○ Strong knowledge on PagarBook sales process, services and product
○ Local Market and competition knowledge and clear articulation of
PagarBook advantages
○ Strong negotiation and influencing skills to create win-win
○ Give continuous feedback to internal teams to improve our
customer service level
Finally, remember, you are the PagarBook brand ambassador on the ground! All
the best.
Requirements for field sales - Phase 1 (50):
● North:
○ Jaipur - 5 Associates
Delhi
NCR
Gurugram
Ludhiana
Punjab
Chandighar
Jammu and Kashmir
JavaJavascript
Python
CodeIgniter
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