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Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

Candidate should have 2+ years of experience working with engineering teams

2. Candidate should have Experience delivering tech projects (data infra / API / AI-ML)

3. Candidate should have Strong SDLC + technical understanding (code-level discussions)

4. Candidate should have Cloud + CI/CD + DevOps familiarity

5. Candidate should have Programming knowledge (Python/Java) + SQL

6. Candidate should have Experience with Project Management and engineering tools (Jira, GitHub, Notion, Slack)

7. Candidate should have Strong skills in sprint planning, roadmap ownership, project tracking, and delivery management

8. Candidate should have Excellent stakeholder management & communication skills

9. Candidate should be Open to travel across India as per project requirem

Looking an experienced and organized Project Manager to oversee end-to-end project execution, ensure timely delivery, and coordinate between teams, clients, and stakeholders. The role requires strong leadership, planning, and communication skills to successfully manage projects and achieve business objectives.

Key Responsibilities:

• Plan, execute, and deliver projects within scope, budget, and timelines.
• Define project objectives, deliverables, and resource requirements.
• Coordinate with cross-functional teams (sales, operations, documentation, counseling, etc.).
• Track project progress, prepare reports, and communicate updates to management and stakeholders.
• Identify project risks, issues, and bottlenecks; implement corrective actions.
• Ensure client requirements are clearly understood and met with quality standards.
• Manage project documentation, compliance, and reporting.
• Lead, mentor, and motivate team members to achieve performance goals.
• Optimize workflows and improve efficiency in project execution.

Requirements:

• Proven work experience as a Project Manager.
• Strong knowledge of project management tools, methodologies, and reporting.
• Excellent leadership, problem-solving, and organizational skills.
• Strong communication and stakeholder management abilities.
• Ability to handle multiple projects simultaneously and meet deadlines.
• Proficiency in MS Office, project management tools (e.g., Trello, Asana, MS Project, Jira).

Hello,

Key Responsibilities –

• Designing, maintaining and updating a suite of financial models for business valuation and strategic decision-making (for buy-side equity clients and SAAS companies)
• Involves conceptualizing framework, designing models and updating already developed models on monthly, quarterly, and need-based frequency
• Manage client engagements on a fully independent basis including one-to-one client communication and manage his/her work independently with end-to-end ownership of client
• Conducting financial and business analyses on various companies and preparing presentation decks and writeups for financing activities
• Preparing custom financial dashboards and screeners based on appropriate financial and operating metrics
• If required, manage 1-2 junior team members and train them on building domain/sector expertise
• Contribute/work on important pilot projects
• Create IPs/white papers/blogs/articles/teasers which can be used for marketing purposes

• Experience in financial modeling and end-to-end management of projects and communication with clients
• Excellent grasp of financial concepts and their application across all areas of financial analysis and valuation
• Proficiency in Excel-based analysis
• Aptitude for problem-solving and troubleshooting
• Ability to synthesize qualitative and quantitative data quickly and draw meaningful insights
• High consciousness towards attention to detail; drive and commitment towards delivering high-quality Service

Position Title – Sr. Research Analyst
Location – Noida

Education – MBA finance / CFA level II or III / CA

What you need to have:

What you must have:

At Cypherock, We are disrupting the current financial system by increasing the adoption of Blockchain-based digital assets through better key management solutions. We build "Worlds' first products" from India, work at the intersection of Blockchain, Security, Embedded Hardware & Cryptography, and have worked with companies like Google, Blockgeeks, Samsung, Lockheed Martin, Apollo Munich, Bank of America amongst others.

As the primary person responsible for operations, we think it will be a great fit if -

1. You previously worked in supply chain or operations where hardware was being built.
2. You have a prior software development/electronics/embedded background.
3. You do not shy away from taking responsibility and are comfortable doing everything non-technical.
4. You obsess over minor details and strive for perfection.
5. You can handle both the software & hardware QA of the product.
6. You have prior software & hardware testing experience.

If we decide to work together, we believe you would be a key team member who helps the company achieve the hockey stick growth that it needs to succeed.