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Roles and Responsibilities
We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.
As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
We need a spearhead who can:
Performance Marketing
- Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;
- Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,
- Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;
- Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;
- Using A/B testing to optimize digital marketing performance;
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages;
- Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;
- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.
- Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)
- Developing and managing digital prospecting and remarketing campaigns
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Managing Digital Marketing Team.
- Knowledge around fraud & its prevention across web & app.
Organic Growth
- Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)
- Test ads across devices to ensure the best branding and user experience
- Test ad messaging across segments and report on engagement
- Optimize organic social posts for content and messaging
- Optimize website content, landing pages, and paid search copy.
- Monitor and respond to customer comments on social posts
- Work with internal stakeholders to promote announcements
- Campaign management, measurement, optimization.
- Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc
- Maintain digital dashboard of several different accounts
- Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.
- Manage community engagement, growth, and optimization
- Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers
- Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms
- Draft social media content for Shiprocket and post it on platforms
- Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms
- Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels
- Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management
- Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms
- Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement
Preferred Candidates :
As we want to speed up and reach our Mission and Vision, we would like candidates who can join us on Priority and are from Delhi/NCR
ESOPs
Happy to offer ESOPs to Candidates with right fit and attitude who have spent considerate amount of time with the company and shown their worth.
We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.
The Brand Concierge is a Delhi-based digital marketing agency looking for social media enthusiasts to join our team. It's a multi-faceted role with a prime focus on executing digital/social media content, influencer marketing and performance marketing.
Responsibilities:
- Content Creation - Develop engaging content (posts, reels, stories) using creative tools, AI tools, and apps like Canva, Inshot, CapCut, etc.
- Social Media Strategy - Assist in designing and executing brand-specific social media strategies to grow communities organically.
- Brand Management - Coordinate with designers, performance marketers, and web developers to ensure cohesive brand communication across platforms.
- Influencer Marketing & Collaborations - Identify and collaborate with influencers and brand partners to build awareness and recall.
- Client Servicing - Support day-to-day communication with clients and ensure timely deliverables.
Skills required:
- Minimum 1 year of experience in social media/digital marketing.
- Strong creative eye with comfort in using design + AI-based content tools.
- Excellent writing, communication, and organizational skills.
- Ability to work seamlessly within a team and coordinate across departments.
- Self-driven, proactive, and eager to grow in a fast-paced environment.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint) is a plus.
- Must bring your own laptop.
- Minimum 2 year experience
- Fluency in Microsoft Office suite (Excel, Word, PowerPoint, etc.)
- Self-motivated and proactive
- Strategic and creative thinker
- Strong communication skills
- Savvy with creating content on apps like Canva, Inshot, etc
- Own laptop to bring to office
Looking For a Business Development Associate (Desk Job | Hot Leads | No Field Work)
Location: Gurugram
Experience Required: 0-2 years of experience.
Incentives: Up to ₹15,000 per month
We are looking for a Business Development Associate to join our team in a full-time desk-based role. This is not a field job. You will be working with a steady flow of hot leads and converting them through effective communication and follow-ups.
Key Requirements:
- Strong proficiency in spoken English
- Previous experience in sales or telecalling
- Ability to engage customers and close deals over the phone
- This is an excellent opportunity for candidates who are goal-driven and want to build a career in sales without the challenges of field work.
Job description
Role & responsibilities
- Lead Identification: Identify qualified prospects and navigate company structures to pinpoint decision-makers.
- Outbound Prospecting: Generate appointments through proactive outbound prospecting techniques.
- Collaboration: Collaborate directly with sales and marketing departments to discover opportunities from leads.
- Outreach Methods: Utilize a combination of outreach mechanisms, such as calls, emails, marketing automation tools (e.g., HubSpot), LinkedIn InMails, etc., to nurture leads.
- Lead Conversion: Pursue leads with persistence to convert them into business opportunities.
- Continuous Learning: Familiarize yourself with, leverage, and help evolve the company's demand generation process.
Preferred candidate profile
- Experience: Minimum of 1 year in Business Development, preferably catering to international clients in the US region within a Software/High Tech company.
- Attitude: Fearless, willing to take intelligent risks, and ready to work hard.
- Daily Activity: Should maintain a high volume of outbound calling activity while preserving a positive and energetic demeanor.
- Problem Solving: Capable of addressing challenges and finding solutions.
- Teamwork: Ability to work collaboratively in a team environment.
- Communication Skills: Must be articulate with a robust business acumen and have persuasive communication abilities.
Perks and benefits
- Good Salary as per the industry benchmarks
- Flexible Work environment with 4 + 1 days hybrid model
- Free lunch & dinner buffet
- Doorstep cab drop facility.
- We also provide great incentives, bonus plans and opportunities to employees.

Job Highlights
- Must be proficient in PHP,WordPress MVC,MySQL,CSS,HTML,JavaScript,AJAX,JSON Should possess strong experience on Symfony
- Must have experience in API Development
- Good knowledge of relational databases,version control tools and of developing web services Solve complex performance problems and architectural challenges
- 1 -3 years experience with PHP-framework based Development
Job description
- Looking for a PHP Developer responsible for managing back-end services and the interchange of data between the server and the users. His primary focus will be the development of all server-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to request from the front-end. Therefore, a basic understanding of front-end technologies is necessary as well.
Key Responsibilities
- Head responsibility to evaluate, design, develop and assist application systems. Integration of user-facing elements developed by front-end developers.
- Build efficient, testable, and reusable PHP modules.
- Integration of data storage solutions & Contribute in all phases of the development lifecycle. Troubleshoot, test and maintain the core product software and databases to ensure strong optimization and functionality.
- Develop and deploy new features to facilitate related procedures and tools if necessary.
• Experience in the financial domain preferred.
• Hands-on developer in Core Java with an excellent understanding of computer science fundamentals, data structures, algorithms and design patterns.
• Experience with frameworks like Spring, Restful Webservices, Queuing systems, Angular, and Python is highly desired.
• Deep understanding of several cloud providers such as AWS, Azure, Google etc.
• Hands-on experience developing CI/CD pipelines for continuous development and integration.
• Deep knowledge and experience of Java/J2EE and servers like Tomcat.

Our client is a decade-old software development company, that offers its clients a wide range of customized web, mobile, and eCommerce tools and software. They are known to use advanced languages and platforms used to build reliable, secure, and scalable solutions for their business clients as well as individual customers. Their disruptive craftsmanship and strategy help in high-performance growth and allows customers to transform digitally and competitively.
Their products are being used by most of the banks and NBFCs in India, apart from clients from other industries. The founder is an IIM and MDI alumni and has experience of more than 13 years in business and strategic roles in MNCs. The company has been accredited by the government as a premier IT company, committed to quality and driven by customer success.
- Understanding and implementing security and data protection
- Managing both front-end and back-end web development requirements from a consumer.
- Taking full responsibility for task/ project execution
- Handling Payment Gateway integration and ecommerce development concepts
- Prioritizing own work and respect deadlines
What you need to have:
- Excellent skills in PHP Laravel
- Strong object-oriented programming skills
- General knowledge of both front-end and back-end web development from a consumer.
- Databases (more than one is desirable) MySQL, PostGRE, MongoDB
- Experience in Payment Gateway integration and ecommerce development concepts
- Should know about child theme and its structure.
- Proficient in CSS3/ HTML5
- Should know about source version control like git or svn etc.
- Familiar with AWS & Linux command line will be added advantage.
- Must be a team player with good communications
- Ability to solve problems quickly and efficiently
- Great aptitude and attitude towards learning
- Ability to prioritize own work and respect deadlines

