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Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

About the company:

We are an IT & Consulting organization helping Enterprises with their Analytics and Planning needs. Their Rockstar team has built multiple products and solutions to cater to our clients across sectors such as Retail & E-commerce, Consumer Goods, Pharmaceuticals & Life Sciences, Real Estate, Hi-tech, Manufacturing, and Automotive.

We have a geographic presence in the United States (Dallas) & India (Delhi-NCR, Mumbai, Bangalore & Kolkata) and have 600+ people, a strong world-class team. We are growing at a rapid pace and plan to double our growth each year. This provides immense growth and learning opportunities to those who are choosing to work with Polestar. We are serving customers across 20+ countries. Our expertise and deep passion for what we do has brought us many accolades. 

We are looking for individuals with a leadership mindset in sales, who comes with strong consultative sales experience.

• Create a systematic, process-driven approach to partner outreach and relationship management.

• Keep a great ongoing relationship with Anaplan and offer new ways to grow the partnership.

• Can-do attitude individual who enjoys networking and establishing relationships.

• Manage high-value corporate partnerships and develop long-term strategies to secure multi-year strategic partnerships.

• Analyse and identify opportunities to secure new business by partnering with Anaplan.
• Drive the team towards sales targets, has visibility of all opportunities and risk, and ensures the team has a healthy pipeline and proposal tracking systems.
• Identify new markets to widen the market base for enhanced revenue and profit generation.
• Administer the entire sales process as per plan.
• Manage Anaplan engagements to design strategies to acquire more business deals through OEMs.
• Manage pricing and other sales proposal activities and provide support to the marketing department.
• Owns the business plan: financial target/proposal submission/revenue on hand/pipeline. Overall business planning and forecasting.
• Collaborate with Anaplan for conducting events for enhancing business growth.
• Negotiates with clients and uses the right levers in doing so. Clearly links the value of Polestar Solutions offerings with the price.

• Takes overall accountability for business planning and implementation.

• You have the resilience to bounce back after minor setbacks.
• You have the achievement orientation to achieve the target and do what it takes.
• You have the interpersonal skills to develop & sustain meaningful relationships.

• Excellent problem-solving skills, solution-oriented, and good analytical skills.
  ● Very good client-facing and communication/presentation skills.
  ● Excellent at consultative selling and building case studies.
  ● Ability to speak at external forums.
  ● Strong Collaboration and Networking skills.

• Interacting via various channels, such as live chat, emails, social media and direct calls
• Modifying sales pitches in response to customer demand
• Acquiring and retaining contact information databases
• Put forward suggestions in accordance with the requirements of the consumer
• Ensure a smooth procedure for the consumer by transferring windows of opportunity to the appropriate department for further action
• Must be comfortable with onsite shift

"Prior experience should be in client servicing."
"Must be from Digital Agencies."
He/She will be responsible for assisting the “COO” in driving strategy, planning, execution, and performance for the agency's strategic practice. Driving insights that define prime prospects, needs, attitudes, and values as per client requirements to engage a stronger and more impactful brand experience. Monitoring and evaluating implemented brand strategies and marketing actions and amending them based on deviations.

Strategy

• Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partners

• Understand business objectives, challenges, and opportunities of target and industry
• Developing a comprehensive context for digital strategies through analyzing a wide range of information in detail, as part of situation assessment.

• Facilitate existing client relationships and mandate via the role of strategy

Insights & Ideas

• S/he will be responsible for driving consumer understanding and insights that define prime prospects, needs, attitudes, and values for consumers to have a stronger and more impactful brand experience.

• To build digital solutions encompassing technology, content marketing, and development and executing the same effectively

• Implementing new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams.

• Cross functioning with digital media, content planning and, social media teams to drive brand innovation, engagement, and penetration across marketing ecosystems along with head strategy.

• Collaborate with the Account Supervisor or Manager, Client Services, on the preparation of marketing recommendations, strategies, and actions for the client.

• Review, analyze and evaluate the following, relative to the client’s needs and objectives: media output, creative output, research reports and, client data
• Share input on content and presentations, approve/reject ideas, provide feedback to the team
• Lead brainstorming sessions to generate ideas
• Provide market research, analyses, and insights into the latest industry trends
• Developing actionable marketing strategies driven by insight, channeled by cultural understanding, and,powered through research

New Business Development

• S/he will maintain and grow our agency's business and client base on an ongoing basis.
• S/he will create and maintain relationships with existing and potential clients, developing strategic solutions and plans that best fit the agency and clients’ needs.

• Responsible for creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats, and opportunities of a client’s business.

• Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to brand strategy.

• Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives

• Monitoring and enforcing new business risks and constraints (schedule/scope/resources)
• Manage agency strategy efforts and projects, get involved with projects from start to finish, and ensure successful project completion against deadlines.

• Provide strategic branding thought leadership and expertise to expand business relationships
• Oversee development of marketing plans and creative briefs
• Develop and implement new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams

• Work with all departments to develop integrated solutions and expand the services Grapes provides to clients

• Seeking new opportunities to add value to existing clients, helps with identifying and nurturing new business opportunities

Leadership / Cultural Competencies:

We person should have the following characteristics and company values:

• Self-driven, proactive, and motivated, who looks to take initiative
• Looks to ask questions / has a spirit of inquiry
• Ability to lead the Team
• Ability to think strategically
• High-energy individual with a strong work ethic and high expectations for performance, but who can lead by example

• Ability to earn the trust of co-workers, maintain confidence, and put the company’s self-interest above one’s self

• Interpersonally savvy, relates well to people throughout the organization
• Committed to building strong teams, looks to develop solid relationships and elicit collaboration
• Someone with a level of self-awareness and the ability to bond easily with others

Skillsets

• Hands-on experience in social media and/or content marketing, preferably in a social or digital agency.

• A wide interest in the intersection between technology and culture/human behavior.
• Experience in a social media or content marketing agency with a proven portfolio in managing social media accounts is imperative.

• Possess the ability to create a well thought out, data-backed strategic plan of action for clients for campaigns and their always-on content.

• Developed more digitally-oriented planning skills alongside the core craft e.g. social listening, web analytics content planning.

• Strong analytical skills and ability to mine large sets of data for actionable insights.
• Strong strategic and creative thinking with a passion for delivering best-in-class work.
• Extroverted with well-developed interpersonal, team building, and relationship management skills.
• Excellent command of English, both verbal and written communication
• Independent, determined, loves taking responsibility and problem-solving.
• Pushes for the best possible work and stands up for problem-solving real ideas.

• Developing analytical solutions to solve problem, identifying internal and external data, using analytical techniques including use of statistical techniques to analyse the problem, distilling information into actionable insights
• Participating in key decision-making forums and communicating key insights in an effective and influential manner
• Partnering with key stakeholders prioritizing analytics roadmap, demonstrating sense of urgency to identify and acting on opportunity and driving transparency on the work roadmap
• Monitoring and measuring launched initiatives [A/B testing] and feed learnings back into development process
• Managing multiple project priorities, deadlines and deliverables including rapid response as well as strategic priorities
• Identifying the appropriate data sources and building data assets to be able to enrich data and expand analytics capabilities
• Converting frequently asked questions into reports/ diagnostic tools

What you need to have:

• Graduate/ Post-Graduate Degree in Engineering, Mathematics, Statistics
• 8+ year of well-rounded analytics experience, preferably in internet B2C- Retail
• Strong exposure to data, analytical framework, hypothesis-based problem solving and scaling analytics
• Ability to work independently and drive your own projects
• Strong problem-solving skills
• Ability to translate business problem to analytics
• Expertise in data wrangling using SQL, exposure to Python is a plus
• Hands-on experience in using excel and power point
• Excellent communication skills
• Entrepreneurial mind-set, strong interpersonal skills
• Strong collaboration skills - inter and intra team    

Product Manager

Location : Gurgaon

Education Qualification : B.Tech/M.Tech, MBA from Tier 1 institute preferred

Skills Required : Define product line, identify market requirements, define the product vision, creating preliminary design concepts and drive the implementation of the product roadmap.

Experience : 3 to 6 years

We are looking to hire a smart product manager who is passionate about taking up ideas and

bringing them to life. You will engage with our customer base directly, and decide the future of the product by working closely with key partners. You will also collaborate with marketing, sales and support to ensure smooth product roll out and user engagement.

Responsibilities:

• As a product manager, you will take end to end ownership of a product line, identify market requirements, define the product vision, creating preliminary design concepts and drive the implementation of the product roadmap.
• The perfect candidate has to be a strategic thinker who is extremely analytical and detail oriented and great at multitasking and prioritizing.
• Analyze the effectiveness of the current features and define ways to improve them in order to reduce failure rates, increase usage and improve booking conversion rates based on analytics data and good understanding of customer needs.
• Work closely with the design & development teams to explain requirements of new features and change requests for current features.
• Closely manage roll out of all product requirements with focus on both quality and time to market.
• In charge of competitor analysis, market analysis, product analysis, business cases, product evolution, feature prioritization, high level requirement gathering, and product marketing.

Requirements :

• Works well under pressure has the ability to work within stringent timelines and to collaborate across departments to achieve results.
• Must be a true problem solver with outstanding skills in discovery techniques and the proven ability to translate the underlying business needs of requests into actionable items.
• A strong focus on detail, with the proven ability to ensure data and related reports are thorough and totally reliable.
• A demonstrated enthusiasm for learning and working with new tools and technologies is essential.
• Experience with business users and able to translate business requirements into software requirements.
• B.E./B.Tech a must. MBA from premier institutes preferred