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Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

·      7+ years of professional experience in front-end development.

·      5+ years of hands-on experience with React.js and its ecosystem (Redux, Context API, Hooks, etc.)

·      3+ Years Exp as Lead

·      Strong understanding of JavaScript (ES6+), HTML5, and CSS3.

·      Experience with RESTful APIs, GraphQL, and WebSocket integration.

·      Proficiency in modern build tools (Webpack, Vite, Babel, etc.).

·      Expertise in state management libraries (Redux, MobX) and React Query.

·      Solid understanding of UI/UX principles and responsive design.

·      Experience with testing frameworks (Jest, React Testing Library, Cypress, etc.).

Familiarity with modern CI/CD pipelines and version control tools (Git).

About the role:

· Monitor relationships with existing customers through CRM systems

· Ensure the CRM system provides an effective sales funnel

· Develop and implement marketing techniques that will drive new customers

· Plan and manage Welcome Email, calls, escalations, handover/possession etc

· Suggest new methods to address customers’ needs

· Track marketing metrics and trends, like conversion rates

· Assist with organizing promotional events to reach prospective customers

Qualifications:

· Technical expertise with CRM and analytical systems

· Strong communication skills along with a customer-oriented attitude

· Graduate, MBA or PG in relevant field with 2-5 years of experience

Roles and Responsibilities:

• Possess complete understanding of individual project or modules within a larger project.
• Guide the software engineers in good programming discipline.
• Multi-task/work on several projects effectively and deliver within timeline.
• Exhibit excellent coding skills, adhering to standards, with minimal defects.
• Integrate software components into a fully functional software system.
• Understand low level designs and adhere to architecture decisions.
• Understand high level designs and participate in architectural discussions.
• Work independently and contribute to the overall delivery.
• Ability to interface 1-1 with the customer. Articulate the work done.
• Implement technical solutions that are proposed by Leads or Tech Specialist to solve real time business problem.
• Exposure to Full stack development or frameworks depending on technology stack.
• Exhibit strong full stack or appropriate framework and platform knowledge and propose solutions to customers.
• Participate and contribute to technical discussions / architecture proposals.
• Work on POCs and ability to present technical solutions.
• Come up with alternative solutions to effectively solve customer problems.
• Certified developers either internally or externally in their area of expertise.
• Takes interest in mentoring juniors and software engineers.

Skills required:

Apex, Visualforce, Lightning Aura, Objects & Fields Set up, Process builder, Workflow rules, Validation rules, Formula Fields, LWC, Flows and Basic Integration experience, HTML, CSS, Javascript, Deployment using Change Set, Using tools like VS code, developer Console, Workbench and Dataloader

Nice to have:

Advanced and complex Integrations, Apex Design patterns

Certifications:

Good to have: PD1 (Platform Developer 1), PD2 (Platform Developer 2) and App Builder

• Ability to design and develop database architectures
• Expert working knowledge and experience of DBMS
• Ability to write complex T-SQL queries
• Expert knowledge of Azure Data Factory (ADF)
• Ability to create and manage SSIS packages while managing a full ETL lifecycle
• Proficiency in data cleansing and reconciliation
• Ability to assist others in topics related to data management
• Ability to quickly investigate and troubleshoot any data/database issues
• Expert knowledge in MS SQL Database Server administration, performance tuning and maintenance experience.

• Ability to work with end-users and project teams to analyze, document and create workflow processes
• Knowledge of SSRS (SQL Server Reporting Services)
• Attention to detail, critical thinking and problem solving skills.
• Excellent verbal/written communication skills and be a good team player.
• Azure SQL knowledge (SQL-as-a-service)
• Understanding of Agile Methodology.
• Working knowledge of Git.

Could Have

• DevOps knowledge (Infrastructure-as-a-code)
• Powershell scripting language
• Monitoring tools like Nagios, Azure tools.

Endurance International Group is a technology company that powers the online presence of small and medium businesses (SMBs). Through our proprietary cloud platform, we provide solutions like web and email hosting, cloud, eCommerce and eMarketing solutions, mobile business tools, etc. We cater to approx. 4.2 million individuals and businesses across the globe to help establish and expand their online footprint. 

What you’ll do 

• Create an inspiring team environment with an open  communication culture 
• Monitor and track performance of direct reports 
• Discover training needs and provide coaching and feedback to  direct reports 
• Listen to team members’ feedback and resolve any issues or  conflicts 
• Drive team engagement. Suggest and organize team-building  activities 
• Track and maintain attendance and productivity of direct reports 
• Take ownership of escalated issues of customers 
• Work with different teams to resolve customer issues  
• Share customer feedback and feature requests with the Product  and Engineering team 
• Report Incidents to the relevant team and share regular updates with stakeholders until the issue is resolved.  
• Assist the manager in driving key metrics of the team like CSAT,  SLA, FCR, etc 
• Build reports, analyze trends, and draw inferences from it. 
• Conduct the first round of interview with candidates     

Who you are: 

• Graduate from any stream (Mandatory).  
• Engineering, BCA or BSc (IT or Computers) preferred 
• Team handling experience (Minimum 1 year). 
• Comfortable working in rotational & night shifts.
• Work Experience: 3 to 5 years experience specifically with technical support in the web hosting industry. 
• Have an understanding of different hosting products such as Shared,  Reseller, VPS, Dedicated Servers and addons like sitelock, codeguard,  SSL etc. 
• Proficient in handling a variety of web hosting related issues 
• Ability to take ownership and work independently, handle multiple  priorities, prioritize workload and meet deadlines. 
• Analytical and problem-solving skills - Ability to analyze large sets of data using advanced excel/analytics skills. 
• Ability and willingness to transfer knowledge and experience to  colleagues and team members 
• Ability to develop and lead a team with role-modeling the right behaviors. Ability to influence others and motivate people. 
• Must be customer-focused with strong customer interaction skills. 
• Outstanding written and verbal communication skills 
• Ability to solve complex problems quickly, inventively, and resourcefully 
• Self Motivated and highly dependable individual 
• High degree of flexibility and agility in thought and behavior. 

Why you’ll love us:

In this era of COVID-19, we believe in putting our employees first and keeping them safe. We were one of the first technology companies to make significant changes to our office environments and team interactions, including mandatory working from home and safety procedures to enter our office space. We are committed to not require any face-to-face interaction for our employees until the data shows it is entirely safe for our teams. Here is just a snippet of what we think you’ll love: 

• Grow together. Our exciting virtual learning & development programs never cease to amaze us. Participate in our ExpertSpeak sessions/E-learning courses to grow professionally & personally. 
• Work with creative & innovative teams. At Endurance, we believe in hiring the best of the best and are proud of being surrounded with people who think out of the box to only better our products, work & customer experiences.
• Did someone say free domain? Building a community one domain at a time, one employee at a time. All our employees are eligible for a free domain and WordPress blog as we sponsor the domain registration costs.
• Leave your worries aside! Juggling the demands of career and personal life can be stressful and challenging but don't worry! Our employee's assistance program services provide free, confidential, short-term counseling. This benefit is also extended to immediate family members.
• We’ve got you covered. We are a family! From medical to life insurance, education sponsorship to interest-free loans & Flexi-leave policy - we've got your back!