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Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

The firm :

It’s an amazing time to be joining SalaryBox as we continue to transform attendance and payroll for over 60 million MSME’s in India.

We launched the app in Jan 2021, and now have more than 2 million downloads of the app. We support more than 200k businesses and operate at scale.

Backed by Y-Combinator, SalaryBox is India’s leading attendance and payroll app. Considered to be the engine of economies around the world, the MSME segment in India alone has ~63 million units, and employs ~100 million people. The sector accounts for 27% of GDP and is crucial to the functioning of the economy.

We are on a mission to make work easier for these business owners, managers, and employees so that they can focus on the things they do best.

Today, SalaryBox is a fun bunch of analytical and ambitious folks building the first-of-its-kind technologies for the MSME ecosystem. We are here to enhance the employee experience of over 10 million end consumers in the next twelve months. Our mission is big, so we act with urgency in everything we do. We find creative ways to test ideas and learn today so that we focus on the right things tomorrow.

About the Role

We are looking for a Senior Backend Engineer with at least 6 years experience. You will be an integral part of building the back-end architecture and developing core systems.

Responsibilities:

• Architect and develop our core systems from scratch.
• Deploy and maintain the product on AWS.
• Make strategic technical decisions.
• Commit to best practices for testing, logging, and deployments
• Help build the engineering team & subsequently mentor junior developers.

Requirements:

• 6+ years’ experience as a backend engineer.
• Expert in Python and Django.
• Experience with databases (Postgres, Redis etc. ).
• Good understanding of platforms (Docker, AWS).
• Basic understanding of Dev Ops.
• Previous experience architecting and scaling back-end systems
• Hands-on attitude and ability to drive solutions to completion.

Our client is a leading mid-market investment bank with strong practices around M&A, PE, Capital Markets, Institutional Equities, Wealth Management, Insurance Broking & Portfolio Management Services. 

Candidate shall be responsible for:

• Relationship management focusing on acquiring and nurturing mid-sized & large Corporates.

• Own the overall sales strategy on lead management, team & targets for your region focusing profitability and market share.

• Strong network across C-level executives of large & mid-sized corporates. • Build the overall sales playbook, training and recruit a sales team to grow quickly across the region.

• Design value proposition/ client acquisition pitches and knack of closing deals efficiently 

• Update and educate oneself continuously on happenings in marketplace, local environment, opportunities etc. which have direct bearing on local operations. • Ensure all necessary knowledge enhancement efforts (including certifications wherever applicable). 

• Good networking with the Insurance Companies / TPAs & other key stake holder relevant to insurance broking arena.

Requirements

Qualification: MBA (Finance / Marketing) or equivalent degree from Tier I & II campus.

Experience: 6 to 10 years of exp in General Insurance Broking / Sales mainly into relationship management.

Other Requirement: 

• Superior technical skills required to understand and propose products or solutions by focusing on client requirements.

• Demonstrated ability to manage multiple stakeholders, communicate effectively with executives and balance competing priorities.

• Strategic thinker with excellent communication skills and attention to detail, as well as having the ability to communicate complex details simply.

Hello, 

I am seeking a project manager who can help me manage and coordinate various projects using Asana, a web-based project management tool. The ideal candidate should have: - At least two years of experience in project management, preferably in the same or similar industry as mine - Proficiency in using Asana for creating, assigning, tracking, and reporting tasks, subtasks, milestones, dependencies, and deadlines - Excellent communication skills, both written and verbal, to communicate effectively with team members, clients, and stakeholders - Ability to work independently and collaboratively, as well as prioritize and multitask in a fast-paced environment - A proactive and problem-solving attitude, with a keen eye for detail and quality.

Key Responsibilities

• Day to day management and successful long-term relationships with different accounts.

• Experience in fronting client relationships directly

• Handling operations and client management
• End to end project management
• Briefing the creative team, helping in the creation of a concept.
• Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
• Focusing on the strategic aspects of maintaining and growing long-term relationships.
• Establishing growth plans for teams and managed accounts
• Strategizing and executing campaigns for clients.
• Identifying prospective clients, establishing strategic partnerships and alliances
• Working with senior management keeping them informed of new developments, service issues and new business opportunities.
• Managing paid social media campaigns 

Preferred Requirements:

• 4-10 yrs RELEVANT experience 

• Must have worked with digital agencies managing social media marketing and performance marketing (preferable)

• Also willing to consider exceptionally talented folks from offline agencies

• Located in Bangalore and willing to travel to HSR layout

• Experience in fronting client relationships directly

• Experience in social media marketing (organic & paid)
• Experience in relationship management, strong verbal and written communications skills

• Must have the experience of leading teams and drive customer interactions
• Must have multiple successful deployments user stories
• Extensive hands on experience in Apache Spark along with HiveQL
• Sound knowledge in Amazon Web Services or any other Cloud environment.
• Experienced in data flow orchestration using Apache Airflow
• JSON, XML, CSV, Parquet file formats with snappy compression.
• File movements between HDFS and AWS S3
• Experience in shell scripting and scripting to automate report generation and migration of reports to AWS S3
• Worked in building a data pipeline using Pandas and Flask FrameworkGood Familiarity with Anaconda and Jupyternotebook

• Strong programming skills in Javascript/TypeScript, Python or Go.
• Hands-on experience in API development and frameworks such Express, Loopback, Hapi.
• Good Understanding of SQL and NoSQL database.
• Experience in test driven development. (writing unit test and API test).
• Understanding of basic cloud computing concepts and experience in using any of the major cloud service providers(AWS/GCP/Azure).
• Ability to build and deploy the application in a containerized environment.
• Understanding of application logging and monitoring systems like Prometheus or Kibana.

Qualification: 

• B.E/B.Tech/M.E./M.Tech/M.S. from a reputed university with a good academic record.
• Curiosity to explore the cutting edge technologies and bake them in the products.
• Zeal and drive to take end to end ownership.

Interview Kickstart is one of the leading platforms helping Software Engineers prepare for tough technical interviews. Over the last 5 years we have helped over 3000 engineers Nail the toughest technical interviews on the planet. We are successful, profitable, and have a vision of building the world's largest Career Upleveling platform. 

We are looking for top-notch, motivated engineers to come join our growing team at IK. 

Who you are

• You have 2 - 7 years experience. 
• You love the buzz of a highly productive and fast moving team. 
• You have a github profile that you want to show off. 
• You love coding and look forward to taking on complex, abstract features. 
• You don't care about front end, backend kinda titles. You like working anywhere in the "stack". 
• You are looking to grow fast with a company that's on a rapid growth path.

What will excite us

• Previous startup experience or experience being part of early teams.
• Experience with the Django & Python universe. 
• Experience with both Relational and NoSQL DBs. 
• Competitive Programming experience. 
• A keen desire to problem solve, brainstorm and debate during the interview. 

What will excite you

• Complete ownership
• Experiment, fail and learn.
• High pedigree, high caliber team. 
• Contribute to every area of our business. Have a real impact with your work. 
• Top of the line compensation.

Our interview process is designed to help you show the best version of yourself. Once your candidature is finalized, we'll send you a short video explaining the interview process.

Look forward to speaking with you soon!