Performance Marketing/Growth - Head

Please connect with me here and my linkedin.

Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

Strong Full stack developer Profile

Mandatory (Experience 1) - Must Have Minimum 5+ YOE in Software Development,

Mandatory (Experience 2) - Must have 4+ YOE in backend using Python.

Mandatory (Experience 3) - Must have good experience in frontend using React JS with knowledge of HTML, CSS, and JavaScript.

Mandatory (Experience 4) - Must have Experience in any databases - MySQL / PostgreSQL / Postgres / Oracle / SQL Server /

Team Leader (Software Sales)

In-Office  Bangalore, Karnataka, India  Sales

Company Overview:

We are a technology company that provides unique, bespoke and cutting-edge Experiential Marketing Solutions and Services to organisations across sectors by leveraging the latest developments of Augmented Reality.

A leader in innovation, service, and consultation, the organisation, with cumulative leadership experience of 80+ years, has grown into a formidable company represented by 25+ senior experts in various fields located across the globe – all driven by a passion for the business and genuine love for small businesses.

Based out of India’s technology capital, Bengaluru, 4point2technologies has been a trailblazer in website architecture and development, developing customised applications, custom publishing, and digital marketing since 2004. 

Job Role: 

We are seeking an enthusiastic and highly motivated Software Sales Team Lead to join our dynamic sales team. 

Key Responsibilities

• Lead and motivate a team of software sales representatives to achieve individual and team sales targets.
• Develop, implement, and oversee effective sales strategies and processes for software products.
• Monitor, analyze, and report on sales performance metrics, adjusting tactics as necessary.
• Provide coaching, mentoring, and ongoing training to team members, fostering high performance.
• Collaborate with marketing, product development, and other internal teams to ensure alignment of sales activities with organizational goals.
• Build and maintain strong relationships with key clients, handling escalated customer issues promptly.
• Prepare and present sales reports and forecasts to senior management.
• Recruit, train, and onboard new sales representatives as needed.

Pre-Requsities:

• Bachelor’s degree in Business, Marketing, Technology, or a related field.
• Proven experience in software sales, with prior leadership or team management responsibility.
• Strong understanding of CRM tools and software sales cycles, preferably including SaaS experience.
• Demonstrated ability to achieve and exceed sales targets.
• Skills
• Strong leadership and motivational abilities.
• Excellent communication, negotiation, and interpersonal skills.
• Analytical mindset with the ability to interpret sales data and market trends.
• Proficiency with CRM and analytics software, such as Salesforce.

Why to Join?

The role requires a dynamic and results-driven professional who can inspire teams, drive growth, and deliver excellence in a fast-paced technology sales environment.

The Smart Fellowship is an offline workplace simulation that scouts, assesses and trains smart talent on behalf of 100+ companies. Our focus is on finding talent who, along with their technical skills, also can apply in-demand workplace skills like critical thinking, creative problem solving, emotional intelligence, and GenAI tools.

Our Client has appointed us to identify and hire a Customer Success Specialist

Short description of company: This is a freemium learning platform that provides top 1% curated content, certified micro-skill courses, paid learning opportunities, placement support, and flexible learning options through WhatsApp.

Company’s Vision: To make learning accessible, affordable, and engaging for millions globally by transforming scattered internet content into goal-driven, AI-powered courses. Empowering learners to achieve career outcomes through cutting-edge, AI-driven education.

Meet your Manager: Our founders bring deep expertise in product development and ed-tech innovation. One is a TEDx speaker passionate about disrupting traditional learning, while the other focuses on scalable AI solutions, driving our mission to build an AI-first company that empowers learners to achieve meaningful career outcomes.

Location: WFO (Mumbai, Maharashtra)

Salary Range: INR 4 LPA to 6 LPA

The best part about this role: 

• You’ll take ownership of the entire learner journey, making a tangible impact on student outcomes. 
• As the voice of the brand, you’ll build meaningful relationships with learners and drive customer satisfaction, all while being part of a mission-driven team recognized as a Top 20 AI Startup by Google.
• If you’re selected, the company will also fully sponsor your participation in The Smart Fellowship - a 40-hour, simulation-based training that’s helped 50,000+ professionals build essential skills for career success - like creative problem-solving, workplace communication, critical thinking, and using GenAI tools at work.

You will be responsible for these Key Responsibility Areas (KRAs):

• Learner Journey Management: Own the entire user lifecycle, from onboarding to ongoing support, ensuring a seamless and rewarding learning experience that prioritizes seriousness and intent.
• Personalized Communication: Act as the voice of the company, engaging with learners through calls, chats, and emails, addressing their needs with empathy, clarity, and problem-solving skills.
• Performance Excellence: Meet and exceed key metrics, including user satisfaction, response times, and resolution rates, consistently raising the bar for service quality.
• Relationship Building: Go beyond basic support to build deep, meaningful relationships with learners, fostering long-term loyalty and brand advocacy.
• Career Success Support: Assist learners in achieving their career goals through personalized guidance, insights, and proactive support, becoming a trusted advisor in their professional journey.

Your Key Performance Indicators (KPIs):

• Learner satisfaction and retention rates.
• Response time and resolution rates for learner queries.
• NPS (Net Promoter Score) and positive learner feedback.
• Recommendation rates and repeat engagement metrics.

Who We’re Looking For:

• 1-2 years of experience in customer success, or a similar customer-facing role.
• Strong communication and interpersonal skills, with the ability to handle high-intent conversations.
• Proficiency in MS Excel and CRM tools.
• Detail-oriented mindset with a passion for helping others succeed and a proactive approach to problem-solving.
• A serious, solution-focused attitude with a commitment to delivering outstanding user experiences.

Exp : 0-1 Year*

Female Candidate*

Good Knowledge in IT Recruitment*

• Exposure in Job portals and social network
• Experience in hiring Web developers and Mobile developers
• Should have strong communication skills and interpersonal skill
• Sourcing the right candidates through Job Portals, Advertisements, Headhunting, Networking & Employee Referrals, etc.
• Good analytic skills and expertise to be proficient in hiring through various channels, utilising job portals, free job posting sites, social networking sites, etc.
• Understanding the requirements and Sourcing, Screening profiles, shortlisting the candidates for a preliminary interview.
• Develop sourcing strategies that are successful in reaching out to the passive and active job seekers Screen and interview prospective candidates.
• Build good rapport with candidates throughout the interview process to ensure a positive experience.
• Regularly update the internal database with new resumes and bring in more innovative recruiting techniques.

Location- Gandhinagar/Pune

Roles and Responsibilities

 Document technically accurate content for products including User Manuals, Quick

guide

 Research and determine the technical documentation needs for the features

 Estimate efforts and deliver content on time

 Ensure quality of the documentation

 Execute day-to-day information engineering activities

 Create in-depth user guides, FAQs, technical overviews, and in-product help

documentation

 Identify problem areas or structural deficiencies and proactively contribute to their

improvement

 Experience creating infographics to more clearly communicate workflow processes

and abstract topics

 Build and maintain client aids that go beyond traditional documentation, such as online

video, demos, guided tours, and other other educational techniques

 Maintain a library of application documentation, cataloging it for internal and/or

external use

 Publish and maintain templates for written documentation produced by others

(technical specifications, RFP responses, ), ensuring a consistent "look and feel."

 Proven experience producing technical content for public consumption

Qualification

 Bachelors degree in Engineering/core sciences, or Masters in English

Language/Technical Communication

 5 to 7 years of experience in technical writing, with at least 3-4 years of experience

product documentation

Immediate joiners will be required

We are looking for a dynamic and self-driven sales representative to join our team. As a SaaS Sales Representative, you will be responsible for driving sales of our recruitment software to new and existing customers. You will identify and qualify leads, create and deliver persuasive sales presentations, and close deals to meet and exceed sales targets.

Key responsibilities:

1. - Identify and qualify potential customers through a variety of methods, including outbound calls, emails, and social media outreach
2. - Understand customer needs and provide solutions through the use of our recruitment software
3. - Create and deliver compelling sales presentations to potential customers, highlighting the benefits and features of our software
4. - Negotiate and close deals with potential customers
5. - Meet and exceed sales targets on a monthly and quarterly basis
6. - Keep up-to-date with industry trends and competitive products

Qualifications:

• - 1- 4 years of experience in a SaaS sales role
• - Proven track record of meeting or exceeding sales targets
• - Excellent communication and presentation skills
• - Ability to build and maintain strong relationships with customers
• - Ability to work independently and as part of a team
• - Experience with CRM software (e.g., Salesforce) is a plus
• - Experience in the recruitment industry is a plus, but not required

If this sounds like a good fit for you, please apply with your resume and a cover letter explaining why you are interested in this role. We look forward to hearing from you!

This person MUST have:

• BE Computer Science, MCA or equivalent
• Cloud app development experience
• Strong Django and ReactJS experience
• Advanced knowledge of Python and relational databases
• Understanding of APIs, pagination, searching, sorting 
• Experience with building, modifying and extending API endpoints (REST or

GraphQL) for data retrieval and persistence.

• Creating high performance UI etc.
• Experience with SQL and NOSQL databases

• Experience with the full software development life cycle, including requirements

collection, design, implementation, testing, and operational support.

• Experience with scrum or other agile software development methodology.
• Excellent verbal and written communication, teamwork, decision making and

influencing skills.

Experience:

• Min 3 year experience
• Not more than 15 year experience.
• Startup experience is a must. 

Location

• Remotely, anywhere in India

Timings:

• 40 hours a week but with 4 hours a day overlapping with client timezone.  Typically clients are in California PST Timezone.

Position:

• Full time/Direct
• We have great benefits such as PF, medical insurance, 12 annual company holidays, 12 PTO leaves per year, annual increments, Diwali bonus, spot bonuses and other incentives etc.
• We dont believe in locking in people with large notice periods.  You will stay here because you love the company.  We have only a 15 days notice period.

We are looking for an experienced cross platform Mobile Developer with 2-5 years of building performant mobile apps on both iOS and Android platforms.  You are in top 5% of your field and are passionate about creating new products and innovative code.  We are building a solution that deploys elements of tokenization using block chain, ML driven portfolio selection and risk management, and a proprietary alternate secondary market for illiquid securities.  You would be developing and maintaining Cross platform Android and iOS applications. You will be working alongside other engineers and developers working on different layers of the infrastructure.

Key Requirements

• BE/ BTech or MTech/ Dual degree in Computer Science/ Software engineering or similar from a Tier 1 institute.
• Thorough understanding of Flutter and its core principles.
• Proficient in Dart6 Programming.
• Knowledge of Swift, Obj C, Xamarin & native build tools, like Xcode, Gradle (Android Studio, IntelliJ)
• Build pixel-perfect, buttery smooth UIs across both mobile platforms.
• Familiarity with RESTful APIs, JavaScript & React Native
• Leverage native APIs for deep integrations with both platforms.
• Diagnose and fix bugs and performance bottlenecks for performance that feels native.
• Maintain code and write automated tests to ensure the product is of the highest quality.
• Ability to understand business requirements and translate them into technical requirements
• A knack for benchmarking and optimization
• Be extremely conversant in table stakes software engineering toolchain - Linux/Shell, IDE’s, Git, Debuggers, Profilers.
• Strong knowledge of UI design principles, architecture patterns, and best practices for development.
• Ability to write well-documented, clean code
• Experience launching and managing production mobile apps
• Ability to deep dive into problem-solving and build elegant, maintainable solutions to complex problems, in addition to excellent interpersonal skills.

1. Complex ABAP programming, testing and debugging functions related to the implementation/Support of all SAP modules (CRM and DBM major)
2. Providing  support that includes Root cause analysis , Proposing and implementing solution.
3. Understand the requirements from provided functional designs and transform these requirements into the technical designs
4. Understand the functional specification for customs developments in SAP CRM and DBM (MM, SD, HR ) modules
5. Perform technical unit testing of developed solutions peer codes reviews of team members solution’s and fix any defects and performance problems discorded.
6. Preparing technical document of the developments
7. Perform performance tuning to improve performance over multiple functions
8. Manage operational support, performing work during change windows as well as providing on call support as required by the team.
9. Ensure integration system activities including monitoring the technical architecture (particularly scalability, availability and archiving) meet all SLA's.