Performance Marketing/Growth - Head at Leading D2C feminine hygiene brand · Delhi, Gurugram, Noida · 5 - 8 years · ₹25L - ₹30L / yr · Posted 6 Dec 2021
Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.
Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.
As a Performance Marketing/Growth - Head, you will be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Instagram, Facebook, Google, affiliates etc.
What you will do:
- Executing full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization and reporting
- Understanding your brands and products inside out
- Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s)
- Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets
- Developing new channels of user acquisition to drive new growth and diversify channel-mix
- Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered
- Improving the efficiency of the team through process improvements, decision-making frameworks and automation
- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term
What you need to have:
- Very strong analytical skills, good command over numbers and sharp eye for data driven insights
- Expertise in the areas of SEM
- Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
- Ability to think strategically and structurally while solving growth problems
- A Problem-Solving mindset and willingness to challenge the established norms
Shubham Vishwakarma
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Note: Send your Resume attached with Portfolio
We are also accepting application for this profile from Motion Graphics Designer Freshers, Video Editors both junior and seniors positions.
Approach us early by filling out this form: https://forms.gle/iV4cvNqbeNgmuSxq5
Let’s get started on building your path to success!
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www.thesound.party
If your middle name is networking and if you day (or night) dream about sniffing out a client, sashaying into their cubicle-riddled life and stunning them with your personality, say Hi to us. In short, if you can break that ice, come break bread with us.
If you can join immediately, then we'll break premium sourdough (and not just plain bread) with you.
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Location: Remote
Joining: Immediate
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Follow CutshortShubham Vishwakarma
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