2+ SWOT analysis Jobs in Bangalore (Bengaluru) | SWOT analysis Job openings in Bangalore (Bengaluru)

About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej, amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role: Brand Strategist - Brand Consultancy Team

Experience Level: 4+ Years

Location: Bangalore, Karnataka (On-site)

Job Overview: Are you a creative wordsmith with a passion for crafting engaging, informative, and long-form content? Our website team is seeking a talented Content Writer with 2-3 years of experience to join our dynamic and growing organization. In this role, you will be responsible for producing high-quality articles, blogposts, and web content that captivate our audience, drive organic track, and elevate our online presence.

Roles and Responsibilities:

● Define, plan, and execute brand research - primary and secondary.

● Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.

● Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess strengths, weaknesses, opportunities, and threats.

● Develop brand positioning statements and value propositions that differentiate the company in the marketplace.

● Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.

● Present brand strategies, recommendations, and campaigns

● Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.

Qualifications:

● Bachelor’s degree in Marketing, Communications, or a related field.

● Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with aminimum of 4-5 years in brand development and management.

● Experience in developing and launching successful brand campaigns.

● Strong analytical skills and ability to interpret data, consumer insights, and market research findings.

● Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.

● Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.

● Strong leadership and management skills.

● Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.

● Proficiency in branding tools and software, as well as Google Workspace and project management tools.

Objectives of this role:

● Developing and implementing comprehensive brand strategies that align with the company’s objectives and target audience preferences.

● Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning.

● Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels.

● Aiding design & content teams in properly understanding and implementing finalised strategies

● Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives.

● Project ownership, coordination, and client management on key accounts.

Requesting you all to please attach your portfolios to the resume while applying, Profiles without portfolios will

not be reviewed.

We are looking for a methodical Market Research Analyst to discover customer preferences and statistical data in order to support customers during their decisionmaking process regarding product designs, prices, and promotions. The ideal candidate will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.

SKILLS YOU MUST HAVE: Growth Consulting, Competitive Benchmarking, Secondary Research, Market Sizing Strategy Consulting, Company Analysis, Swot Analysis, Primary Research, Market Research, Industry Analysis

RESPONSIBILITIES:

• Understanding business objectives and designing surveys to discover prospective customers’ preferences
• Perform a valid and reliable market research SWOT analysis
• Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation
• Collecting data on customers, competitors and marketplace and consolidating information into actionable items, reports, and presentations
• Carry out quantitative and/or qualitative research
• Analyze and interpret data to identify patterns and solutions, including surveys and focus group transcripts
• Utilize statistical software to manage and organize information monitoring the progress of research projects
• Design specific research methods such as questionnaires and surveys
• Develop industry-specific, vertical-level nuances as the function matures
• Maintaining the research knowledge repositories with up-to-date content
• Actively develop domain expertise, leveraging subject matter experts, and external sources
• Remain fully informed on market trends, other parties researches and implement best practices

Skill requirement:

• 5+ years experience in the market research or related field
• Experience in conducting research and business statistics, exposure to interacting with senior leaders.
• MBA or equivalent
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Business research includes strategy research, country analysis, competitor analysis, market analysis, financial analysis, qualitative and quantitative benchmarking, Porter's five forces, SWOT analysis, company analysis, industry analysis, and other
• Excellent Research skills and experience of working on research tools & databases
• Good summarization skills
• Good executive presence, ability to deal with senior partners
• Ability to work independently, with minimum supervision, and with geographically dispersed teams
• Good problem-solving skills
• Think strategically – should be able to understand the larger picture
• Flexible - ability to adapt to changing dynamics quickly