TMRW House of Brands

lead and optimize paid media campaigns across online marketplaces including Amazon, Flipkart, and Myntra. You will be responsible for building and scaling performance marketing strategies across Meta, Google, and marketplace ad platforms to drive traffic, conversions, and revenue growth.

Key Responsibilities:

1. Marketplace Advertising:

- Manage and optimize performance marketing campaigns on Amazon (AMS), Flipkart Ads, and Myntra Ads.

- Work with marketplace teams and internal category managers to allocate budgets based on SKU performance, seasonal demand, and brand objectives.

- Leverage keyword strategies, sponsored ads, and DSPs to grow product visibility and improve organic rankings.

- Monitor daily performance and adjust bids, keywords, and targeting to meet campaign KPIs.

- Collaborate with design and content teams to develop high-performing ad creatives and landing pages.

- Own A/B testing strategy across channels (copy, creative, audience, placements).

2. Budgeting & Reporting:

- Develop and manage monthly media plans and performance forecasts.

- Maintain strict control over campaign budgets and ensure efficient allocation across channels.

- Provide weekly/monthly reporting on KPIs like ROAS, CPA, CTR, CVR, etc. with actionable insights.

- Identify growth opportunities through data-driven insights and industry benchmarking.

Key Requirements:

- 4–6 years of hands-on experience in performance marketing for e-commerce marketplaces.

- In-depth knowledge of Amazon Advertising Console, Flipkart Ads Manager, and Myntra Ads/MPP.

- Strong analytical and data interpretation skills with proficiency in Excel, and dashboard tools like Looker Studio / Power BI.

- Understanding of marketing attribution, customer journey mapping, and conversion rate optimization.

- Experience working with fashion, apparel, or lifestyle categories is highly preferred.

- Ability to collaborate cross-functionally and manage agency or in-house creative resources.

Preferred Qualifications:

- Bachelor’s degree in Marketing, Business, or related field.

- Masters in Business Administration

- 4-6 years marketing experience

• The business finance team will partner with the internal business stakeholders and drive decision support on finance issues. The primary purpose of the team is as follows:

• Business performance reporting: Develop reporting and dashboards of business performance metrics appropriate to different audiences

• Data analytics: Generate actionable insights based on historical trend analysis, variance from plan and deep dive of business key performance indicators

• Finance business partnering: Partner with the business stakeholders to identify, develop and implement action plans to improve financial performance

• Co-own TMRW planning and budgeting process along with the FP&A team

Ideal candidate attributes and experience:

- CA with 3+ years of experience in similar roles

- Strong Excel skills and ability to build dynamic models

DESCRIPTION:

TMRW House of Brands (ABFRL) is looking for a Graphic Designer who will be responsible for designing & and editing all social media & and marketing collaterals including static and video templates. The ideal candidate must be well equipped with Adobe Suite and Canva and should know how to use Generative AI (mid-journey Firefly Dall-e) and other relevant editing tools, and must be able to deliver quality visual content consistently. The candidates are expected to have a minimum of 5 years of experience as a graphic designer.

Responsibilities:

• Study design briefs and determine requirements
• Conceptualize visuals based on requirements
• Prepare rough drafts and present ideas
• Develop illustrations, logos, and other designs using software or by hand
• Use the appropriate colors and layouts for each graphic
• Work with copywriters and creative lead to produce final design
• Amend designs quickly after feedback
• Ensure final graphics and layouts are visually appealing and are on-brand
• Meet deadlines provided by the design lead

Requirements and skills:

• Proven experience in Adobe Suite, Canva
• Good Knowledge on Generative AI (Mid journey, firefly, Canva AI)
• Proven graphic designing experience have worked with Agencies or Fashion Industry
• A strong portfolio of illustrations or other graphics
• Familiarity with design software and technologies (such as InDesign, Illustrator, After Effects Photoshop Canva )
• A keen eye for aesthetics and details
• Excellent communication skills
• Ability to work methodically and meet deadlines

Qualification: Graduation/Diploma in Visual Design

To meet the growing demand for TMRW editorial and marketing teams, we are looking for exceptionally talented, bright, and driven people. If you have strong shoot production and art direction experience and a diverse shoot portfolio in the fashion industry, we’d like to speak with you. This is an exciting opportunity for someone who is an entrepreneurial-minded candidate, wants to work in a start-up like environment, has 10+ years of work experience in working with art leads and studios, and help produce best-in-class shoots (catalogue and campaign and still and video). This person will serve as a key partner between TMRW’s content & creative leads, production houses and agencies, and talent like photographers, models, hair and make-up and stylists as well as the brands we own.

As Creative Producer, your primary responsibility will be to lead, schedule and execute still and video (including prep, PPMs, reviews, walk throughs, fittings) for all our brands across all assets (including social media, catalogue, campaign, digital platforms and e-commerce). The candidate should be well connected within the industry, have significant development / production experience and contacts and a strong understanding of production costs. Must have deep relationships with the Indian talent – photographers, models, hair and make-up artists, videographers, script writers and the wider creative community and hands-on experience with contracts and legal issues related to shooting. You will be actively developing shoot rosters and styling guidelines, booking top talent at best prices, handling contracts of crew, schedules, playbooks for shoots, mood boards for each brand and working closely with marketing, content, graphic design, fashion design and brand teams to execute these. You will be the lead POC for all shoots – including liaising with talent, agencies, legal and shoot operations team.

Hustle, negotiation skills and need for speed and ability to scale are essential to the role - and with this mindset you will handle end-to-end shoot strategy for up and coming fashion and style brands, networking, planning and conceptualising shoots as well as setting up a closet for stylists, prop closet, shoots processes and annual roadmaps. You will be the owner of shoot timelines, daily/monthly schedules, help overcome obstacles, make difficult trade-off decisions, and balance business needs and creative constraints. Experience in leading a production house/ team, indoor-outdoor shoot planning, ability to negotiate and budget handling, relevant industry contacts are required for this role.

BASIC QUALIFICATIONS

-8+ years of experience in production and shoot management, especially fashion shoots

-Experience defining daily shoot requirements and using data and metrics to determine improvements

-Diverse portfolio of shoots – across indoor, outdoor, model and product, static, and video.

-A proven track record of developing successful shoots an independent producer, or in a studio or as part of a customer-facing media company.

-Strong understanding of break-up of production costs and ability to negotiate.

-Strong interest and knowledge about fashion, future trends in production and tech innovation

-Excellent relationship management, communication, and organizational skills

-Ability to adapt to a quickly changing, fast-paced environment - Strong working relationships with the Indian creative community.

PREFERRED QUALIFICATIONS

-An educational background in fashion-related fields

-Ability to succeed amidst ambiguity

-Leveraging skills to invent, improve, and scale

-Proven ability to analyze license and legal agreements in high-pressure environments

-High attention to detail, comfortable with hands-on management of tasks

-Proven ability to meet tight deadlines, multi-task, and prioritize workload

-Adept at working with different formats of shoots and making recommendations on improvements for both shoots and processes

-Ability to plan ahead and maintain trackers