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Upload CV On - https://magicworksitsolutions.com/digital-marketing-manager/

Job description :

A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services. 

Experience: 3 to 5 years (3 years of experience in digital marketing required)

Qualification: Any graduate or post graduate or MBA in (Marketing/Sales) or related field with an excellent understanding of Digital Marketing.

Key Responsibilities:

1. Strategy Development and Execution

• Develop Digital Marketing Strategies: Create comprehensive marketing plans to achieve business objectives.

• Campaign Management: Plan, execute, and oversee various marketing campaigns across multiple digital channels such as Google Ads, SEO, PPC, social media, email, and content marketing.

• Budget Management: Allocate and manage the marketing budget effectively to maximize ROI.

2. Content Creation and Optimization

• Content Strategy: Develop content strategies that align with marketing goals and target audience needs.

• Content Creation: Oversee the creation of engaging and relevant content for websites, blogs, social media, and email campaigns.

• SEO Optimization: Ensure all content is optimized for search engines to increase organic traffic.

3. Social Media Management

• Platform Management: Manage the companys presence on social media platforms, including content planning and posting.

• Community Engagement: Engage with followers, respond to comments and messages, and monitor online reviews and feedback.

• Social Media Advertising: Create and manage social media ad campaigns to increase brand awareness and drive conversions.

4. Analytics and Reporting

• Performance Tracking: Monitor and analyse the performance of marketing campaigns using tools like Google Analytics, social media insights, and other analytics software.

• Reporting: Prepare regular reports on campaign performance, website traffic, and other key metrics to share with stakeholders.

• Data-Driven Decisions: Use data insights to make informed decisions and optimize marketing strategies.

5. Collaboration and Coordination

• Team Collaboration: Work closely with the marketing team, including designers, writers, and other specialists, to execute campaigns.

• Cross-Departmental Coordination: Collaborate with sales, product, and other departments to align marketing efforts with overall business goals.

• External Partners: Manage relationships with external vendors, agencies, and partners as needed.

6. Customer Relationship Management (CRM)

• Database Management: Manage and utilize the company’s CRM system to track customer interactions and data.

• Lead Generation and Nurturing: Develop strategies for lead generation and nurturing to convert prospects into customers.

7. Innovation and Trend Monitoring

• Stay Updated: Keep abreast of the latest trends and best practices in digital marketing.

• Experimentation: Test new marketing techniques and strategies to improve campaign effectiveness.

8. Compliance and Ethics

• Regulatory Compliance: Ensure all marketing activities comply with relevant laws and regulations.

• Ethical Practices: Promote ethical marketing practices and maintain the company’s reputation.

Preferred candidate profile

• Must possess strong communication, presentation, and negotiation skills

• Must be familiar with analysing statistics and formulating sales data

• Must be a highly organized, detail-oriented self-starter who is willing to work independently as well as in a team environment

• Knowledge of advertising sales or sales promotions

• Knowledge of online marketing

• Minimum 3 years of experience in digital marketing environment.

• Strong understanding of Google Ads, Google Analytics, SEO, PPC, email marketing, and social media

• Excellent written and verbal communication skills

• Strong analytical and problem-solving skills

• Bachelor’s degree or Master’s degree in marketing, communications, or a related field

CTC: 15 LPA to 21 LPA

Exp: 5 to 8 Years

Mandatory

• Strong Behavioral Data Analyst Profiles
• Mandatory (Experience 1): Minimum 4+ years of experience in user analytics or behavioural data analysis, focusing on user app and web journeys
• Mandatory (Experience 2): Experience in analyzing clickstream and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, or Firebase
• Mandatory (Skills 1): Hands-on experience in A/B testing, including hypothesis design, experimentation, and result interpretation.
• Mandatory (Skills 2): Strong analytical ability to identify behavioral patterns, anomalies, funnel drop-offs, and engagement trends from large datasets.
• Mandatory (Skills 3): Hands-on proficiency in SQL, Excel, and data visualization tools such as Tableau or Power BI for dashboard creation and data storytelling.
• Mandatory (Skills 4): Basic understanding of UX principles and customer journey mapping, collaborating effectively with UX/CX teams
• Mandatory (Company): B2C product Companies (fintech, or e-commerce organizations with large user behavior dataset is a plus)
• Mandatory (Note): Don't want data analysis but business/product/user analysts

Ideal Candidate:

• Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
• 5+ years of experience in CX/UX roles, preferably in a B2C environment.
• Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
• Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
• Excellent communication and collaboration skills.
• Proven experience in managing cross-functional teams and projects.
• Strong background in data analytics and data-driven decision-making.
• Expert understanding of user experience and user-centered design approaches
• Detail-orientation with experience and will to continuously learn, adapt and evolve
• Creating and measuring the success and impact of your CX designs
• Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
• Experienced in designing responsive websites as well as mobile apps
• Understanding of iOS and Android design guidelines
• Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
• Excellent communication skills to be able to present their work and ideas to the leadership team.

If interested kindly share your updated resume on 82008 31681

• A minimum of 4-10 years of experience into data integration/orchestration services,  service architecture and providing data driven solutions for client requirements 
• Experience on Microsoft Azure cloud and Snowflake SQL, database query/performance tuning. 
• Experience with Qlik Replicate and Compose tools(Change Data Capture) tools is considered a plus 
• Strong Data warehousing Concepts, ETL tools such as Talend Cloud Data Integration tool is must 
• Exposure to the financial domain knowledge is considered a plus. 
• Cloud Managed Services such as source control code Github, MS Azure/Devops is considered a plus. 
• Prior experience with State Street and Charles River Development ( CRD) considered a plus. 
• Experience in tools such as Visio, PowerPoint, Excel. 
• Exposure to Third party data providers such as Bloomberg, Reuters, MSCI and other Rating agencies is a plus. 
• Strong SQL knowledge and debugging skills is a must.

Domain: Automation Testing – Selenium Job Purpose

 • Thought leadership - Consult with the client and setup/guides a team to strategize, design, implement and run automation solution supporting variety of applications

• Technical leadership - Identify, evaluate, recommend, and optimize current automated testing processes and tools

• Define and implement test automation strategy including roadmap, tools, framework, and approach across project teams

• Oversee technological delivery of the recommended automation solution roadmap across project teams

• setting up end to end QA processes across Requirement Analysis, Test Strategy/Design and Test reporting

• Participate in design and architectural reviews of proposed automation solutions across project teams

 • Designing & implementing enterprise-wide QA strategy for variety of clients including complex applications across multiple tech stacks (involving both functional and automation testing)

• Planning, estimating (should be aware of robust models and how to use them) and tracking team’s work

• Status reporting: Track and report upon testing activities, including testing results, test case coverage, required resources, defects discovered and their status etc.

• Mentors/guides the team on technical knowhow

• Adhere to company project standards and guidelines Mandatory Skills & Experience

• 7-11 years of managing team experience and at least 4+ years of in-depth experience in establishing test automation frameworks, evaluating tools, and implementing continuous testing strategy

• Hands on framework development for a Green Field Project

• Strong hands-on experience in Java/JavaScript programming languages; java collection frameworks • Strong experience on QA Automation tools such as Selenium/Cucumber/Appium/SOAPUI etc.

• Strong exposure on UI or API automation, hands on Webservices/Microservices automation

 • Experience in CI/CD tools, such as Gitlab(preferable) / Jenkins

• Experience in Cloud tech preferably AWS

• Experience on Cloud Platforms such as Sauce Labs, Perfecto

• Functional tools like Selenium (mandate), Web driver IO, NightWatchJS, etc

• Should have basic knowledge of JMeter or any other equivalent Performance testing tool

• Sound Knowledge of methodologies and approaches such as Agile, BDD, DevOps etc.

• Industry experience on Financial Services is preferred.

About US Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value Additional Information

• Gender Neutral Policy

• 18 paid holidays throughout the year for NCR/BLR (22 For Mumbai)

• Generous parental leave and new parent transition program

• Flexible work arrangements • Employee Assistance Programs to help you in wellness and well being

• Strong proficiency in C language.
• Good understanding of basic network fundamentals and protocols.
• Good skills on system troubleshooting and debugging.
• Good understanding of operation system, socket programing and multi-thread programing.
• Good understanding of REST design and Object-Oriented Design
• Good understanding of JSON syntax and JSON schema syntax
• Knowledge of data structure and different algorithms.

As a Software Development Engineer 2 at Amazon, you have industry-leading technical abilities and demonstrate breadth and depth of knowledge. You build software to deliver business impact, making smart technology choices. You work in a team and drive things forward.

Top Skills:

• You write high quality, maintainable, and robust code, often in Java/C#/Python/C++/Go/Ruby on Rails/node/php.
• You recognise and adopt best practices in software engineering: design, testing, version control, documentation, build, deployment, and operations.
• You have experience building scalable software systems that are high-performance, highly-available, highly transactional, low latency and massively distributed.

Responsibilities:

• You solve problems at their root, stepping back to understand the broader context.
• You develop pragmatic solutions and build flexible systems that balance engineering complexity and timely delivery, creating business impact.
• You understand a broad range of data structures and algorithms and apply them to deliver high-performing applications.
• You recognise and use design patterns to solve business problems.
• You understand how operating systems work, perform and scale.
• You continually align your work with Amazon's business objectives and seek to deliver business value.
• You collaborate to ensure that decisions are based on the merit of the proposal, not the proposer.
• You proactively support knowledge-sharing and build good working relationships within the team and with others in Amazon.
• You communicate clearly with your team and with other groups and listen effectively.

Requirements:

• Bachelors or Masters in Computer Science or relevant technical field with 3+ years of experience in Design and Development
• Experience in software development and full product life-cycle.
• Excellent programming skills in any object oriented programming languages - preferably Java, C/C++/C#, Perl, Python, or Ruby, php.
• Strong knowledge of data structures, algorithms, and designing for performance, scalability, and availability
• Proficiency in SQL and data modeling.