2+ Strategy development Jobs in Mumbai | Strategy development Job openings in Mumbai
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Google Analytics- Take briefs and dissect (campaign & big projects)
- Overlooking reports
- Preparing Strategy decks
- Monthly estimate tracker
- Ensure monthly billings (Estimate, POs, Invoices, Performa)
- Case studies- execution
- Awards- Write ups
- Daily internal and external coordination
Requirements
- Strong attention to detail with an analytical mind and problem-solving attitude
- Ability to manage and work with teams
- Excellent Excel and Project Management skills
- Ability to adapt to new tools and softwares
- Google Analytics Power User
- Has experience operating atleast one CMS
- Outstanding clear communication
Roles & Responsibilities:
- Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
- To develop a content strategy that conforms to and sets out to achieve business goals.
- Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers.
- To brainstorm creative ways of engaging the audience online and produce those engaging content types.
- Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy.
- Performing extensive research and analysis on consumer thoughts and trends.
- Creating specifications and content appropriate for the brand's customer personas.
- Planning the editorial calendar and content proposition.
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
- Tracking and calculating content ROI
Scope:
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Research |
Competitor Research |
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Trends - Voice SEO, Design Aesthetics |
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Tools |
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Website |
Website + Landing Page - Front End - Analysis / Audit |
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Website Content Creation - Copy |
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Website Content Creation - Blogs |
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Social Media |
Existing Brand - Analysis / Audit |
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Platform-Cohort-Specific Content Bucket Ideation |
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Content Creation - Copy |
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Content Creation - Videos Scripts |
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Social Media Calendar Scheduling |
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ORM - Engagement, New Interactions |
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Email Marketing |
Content Ideation + Strategy - Clients, TJ |
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Content Creation - Copy |
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Performance Marketing |
Existing Brand - Content Analysis / Audit |
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Platform-Cohort-Specific Content Bucket Ideation |
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Content Creation - Copy |
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Content Creation - Videos Scripts |
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Branding |
Branding Collaterals - Ideate / Copy |
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Upskilling |
Complete Courses |
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Create Concise Course Notes |
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Create SOPs |
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Reporting |
Daily, Weekly, Monthly MIS Report |
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