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Job Description – Product Manager (B2C)

Company: Indian retail sweet and snacks brand

Location: Lawrence Road Industrial Area, Delhi

Work Mode: Hybrid

Experience: 5+ Years

Working Schedule: 6 days a week

About the Company

The company is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.

Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

Role Overview

We are looking for an experienced Product Manager (B2C – Digital Platform) to lead the end-to-end product strategy for our consumer-facing website and digital experience. This role will be critical in shaping the website as a core growth channel—driving conversion, engagement, and retention—while ensuring a seamless, intuitive, and high-performing user experience aligned with our brand values.

You will work closely with founders, marketing, growth, design, engineering, analytics, and external tech partners to continuously improve website performance through data-driven experimentation and optimization.

Key Responsibilities

• Own the entire digital product lifecycle for the website, from ideation to launch and post-launch optimization
• Translate consumer behavior, funnel data, and business goals into a clear website and conversion optimization strategy
• Manage and optimize the website as a primary B2C sales and engagement channel
• Drive conversion rate optimization (CRO) through A/B testing, experiments, and continuous iteration
• Own the product roadmap for website features, UX improvements, and technical enhancements
• Collaborate with marketing, growth, design, and engineering teams to align user experience, content, pricing, and brand storytelling
• Analyze customer journeys, heatmaps, funnel drop-offs, and performance metrics to identify and prioritize improvements
• Own and manage website-related tools and technologies (CMS, analytics, experimentation tools, personalization platforms, etc.)
• Ensure site performance, usability, and scalability across devices and traffic growth
• Support the rollout of successful experiments and features across campaigns and distribution channels.

Desired Skills & Qualifications

• 5+ years of overall experience in Product Management
• 3+ years of experience in B2C digital products, preferably in D2C, e-commerce, consumer internet, retail tech, or marketplaces
• Strong understanding of user behavior, funnels, and conversion optimization
• Hands-on experience with experimentation frameworks, A/B testing, and performance optimization
• Experience working in high-growth startups or scaling digital platforms
• Ability to balance strategic thinking with hands-on execution
• Strong stakeholder management and communication skills across technical and non-technical teams
• Comfort working with data, analytics dashboards, and product performance metrics

Why Join Us

• Be part of building a ₹1000 Cr consumer brand from the ground up
• Opportunity to work closely with founders and leadership
• Long-term wealth creation through ESOP participation
• High ownership, high impact role in a fast-scaling organization

We are hiring a Java Production Support Engineer with hands-on experience in Java, Spring Boot, and Splunk. You’ll be responsible for ensuring smooth functioning of our production systems by proactively monitoring, troubleshooting, and resolving issues in real time.

Key Responsibilities

• Provide L2/L3 support for Java/Spring Boot-based applications in production.
• Monitor logs and system health using Splunk and other observability tools.
• Troubleshoot performance, latency, and availability issues.
• Perform root cause analysis (RCA) and work with dev teams for permanent fixes.
• Support incident and change management processes.
• Create and maintain runbooks and support documentation.

Must-Have Skills

• Strong knowledge of Java, Spring Boot, and REST APIs.
• Proficient in using Splunk for log analysis and monitoring.
• Good understanding of relational databases (SQL) and Linux commands.
• Experience with CI/CD tools (Jenkins, Git) and basic scripting (Bash, Python).
• Analytical thinking and excellent problem-solving skills.

Laravel developer is responsible for designing, developing, and maintaining web applications using the Laravel framework. They must have a strong understanding of PHP, MySQL, HTML, CSS, and JavaScript. Additionally, they should have experience working with other PHP frameworks and have a good understanding of software design principles.

The responsibilities of a Laravel developer may include:

• Developing, testing, and maintaining web applications using Laravel.
• Working closely with other developers and stakeholders to ensure the application meets requirements.
• Troubleshooting and resolving issues with the application.
• Writing clean, efficient, and well-documented code.
• Developing and maintaining APIs to integrate with other systems.
• Ensuring the application is secure and scalable.
• Participating in code reviews and collaborating with the team to improve code quality.
• Staying up-to-date with new technologies and best practices in web development.

Desired Candidate Profile

What you need to have:

Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.

Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.

As an Advertising Manager, you will be to bring about an increase in the Click Through Rates (CTRs) of Advertising collaterals, produce ground-breaking advertising copy, and uplift the brand perception in the company's majorly American/ Canadian audience.

What you will do:

• Producing ground-breaking advertising copy, something impactful, to bring about an increase in the Click Through Rates of Advertising collaterals, to uplevel the mundane marketing approaches
• Crafting high-converting ad copies for various advertising platforms and Writing high-CTR emails
• Developing concepts, scripts, storyboards for ads and working with designers and video editors to develop video ads
• Writing content for images/ website/ any other communication requirement of the firm
• Providing quality inputs in meetings and producing sky-rocketing results.
• Understanding and measuring the performance of every ad they create and developing new copies that better the previous results

What you need to have:

Should have delivered successful end-to-end development to deployment experience on Web applications and Api’sin last 4-12 years

·         Extensive experience with C#, .Net Core, Web API, Oops, Design patterns & principles.

·         Experience in MySQL is a must and added advantage to have knowledge of NOSQL database.

·         Extensive experience in writing rest full API

·         Experience in using version controls such as GIT, Continuous Integration, Continuous Delivery

·         1-2 year of experience in Angular 2/4/5/6/7/8/9/10/11/12, Typescript, JavaScript, and Bootstrap with Restful API’s is a plus

·         Good to have experience in testing and debugging new programs using

• Good Communication and interpersonal skills
• Proficient in MS Office
• Well versed with written and spoken english
• Self motivated and hard working
• Salary no bar for deserving candidates