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job Title: Digital Marketing Ads Specialist

• Location: Amanora Park Town, Hadapsar, Pune
• Employment Type: Full-time, WFO
• Relevant Experience: 5+  years

About A2 Digital

A2 Digital is a full-service digital marketing and advertising company. We work as a trusted marketing partner with the businesses and use data, media & technology to deliver strategic digital marketing and advertising solutions that help them accelerate and achieve sustainable business growth.

We are a team of 75+ highly creative and innovative young professionals passionate about building brands and delivering best-in-class marketing solutions to the businesses. Our team has a unique blend of Marketing, Media & Technology and comprises expert designers, marketers, content writers, videographers, business analysts, strategists and project managers.

Job Summary

We are seeking a highly skilled and experienced Digital Marketing Ads Specialist to join our digital marketing team and manage the PPC and social media advertising campaigns of our clients  to drive online visibility, traffic and conversions.

Responsibilities

• Develop and implement comprehensive digital advertising strategies for real estate clients, focusing on Social Media (Facebook, Instagram, LinkedIn, etc.) and Google Ads (Search, Display, YouTube) to meet their specific goals and objectives.
• Conduct thorough market research and competitor analysis to identify key opportunities and trends within the real estate industry.
• Create and manage compelling and effective ad campaigns, including ad copy, creative assets, targeting parameters, and bid strategies.
• Monitor and optimize campaign performance regularly to ensure KPIs such as click-through rates (CTR), conversion rates, cost per conversion (CPC), and return on ad spend (ROAS) are met and exceeded.
• Collaborate with cross-functional teams, including content creators, designers, and account managers, to ensure alignment in messaging and branding across all digital advertising efforts.
• Stay up-to-date with industry trends, platform updates, and emerging technologies to continuously refine and enhance our advertising strategies.
• Provide insightful reports and analysis on campaign performance, offering recommendations for improvements and adjustments based on data-driven insights.
• Stay informed about changes in algorithms, ad policies, and best practices for various advertising platforms.

Requirements

• Master’s/ Bachelor's degree in Digital Marketing, Marketing,  Advertising, Business, or a related field (or equivalent work experience).
• Proven track record of planning, executing, and optimizing successful digital advertising campaigns, with a focus on Social Media and Google Ads. Experience in real estate marketing is a strong plus.
• In-depth understanding of advertising platforms, including Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Google Ads (Search, Display, YouTube), and other relevant platforms.
• Strong analytical skills and ability to interpret data to drive decisions and optimizations.
• Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign strategies effectively.
• Proficiency in data analysis tools and platforms, such as Google Analytics, Google Data Studio, or similar tools.
• Detail-oriented mindset with the ability to manage multiple campaigns and projects simultaneously.
• Creative thinking and problem-solving abilities to adapt strategies in a dynamic industry.
• Relevant certifications (e.g., Google Ads certifications) are a plus.

If you meet the above requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.

• Strong Backend Development (MERN Stack) Profile
• Mandatory (Experience) – Must have 4+ years of experience as a Software Developer with a focus on Backend Development (MERN Stack - MongoDB, Express.js, React.JS, Node.JS)
• Mandatory (Skills 1) – Should be proficient in Node.js & Express.js with a strong knowledge of Databases (SQL/NoSQL)
• Mandatory (Skills 2) – Having expertise in server-side architecture, API design, RESTful APIs, authentication, and performance optimization is a must.

Preferred

• Preferred (Skills 1) – Prior teaching/mentoring experience at undergraduate or graduate level is preferred
• Preferred (Skills 2) – Experience in software development and system 

Head of the Department

AI and Data Science

12 to 15 years of Experience

Salary negotiable for immediate Joiners

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The client is an industry leader in CRM messaging solutions on SAS platform. They work with global customers across many industries including contact centers, financial services, higher education, retail, staffing, wellness, and more. Our customers range from small and mid-size businesses to large global enterprises.

As a Director of Information Systems , you will oversee and manage the organization's information technology (IT) and information systems operations. You will leverage Information systems, tools, data and analytics to support stakeholders across Product, Sales, Marketing, Operations, and Finance.

You will lead and directly manage a team of data analysts, while partnering with other teams across the organization and directly report to the COO.

Key Responsibilities:

● Collaborate with senior management to understand their data requirements and develop data management strategy aligned with the organization's goals and objectives. Define KPI around data and lead the initiatives.

● Develop and implement data architecture, which is a blueprint for how data is organized and stored within an organization. Provide necessary interventions to ensure critical business decisions are taken well in time.

● Implement master data management (MDM) processes and solutions to establish a single source of truth for critical data entities. Define data hierarchies, data models, and data stewardship responsibilities. Oversee the maintenance and synchronization of master data across systems.

● Work with other departments to identify data trends and patterns that support the organization’s objectives. This will include using data visualization tools, such as dashboards and charts, to help identify trends and insights.

● Evaluate, select, and manage vendors and service providers to ensure effective delivery of services and solutions.

● Build and manage a high-performing systems and information team.Set clear goals, performance expectations, and KPIs for the team, conducting regular performance reviews and providing guidance/feedback.

Qualifications and Skills:

● Bachelor's degree in computer science, information systems, or a related field.

● Experience ( 7-10 years) in systems management, information technology, or a related role within the SaaS industry.

● Strong knowledge of data analysis methods, tools, and best practices. Experience in Salesforce and Power BI is a must.

● Ability to do requirements analysis of business processes for efficiency, data accuracy, data control, and make data-driven recommendations

● Excellent problem-solving and decision-making skills, attention to detail, with the ability to prioritize tasks and manage multiple projects simultaneously.

● Knowledge of industry best practices and emerging trends in systems management and information technology.

● Demonstrated ability to lead and manage cross-functional teams, fostering collaboration and driving results.

● Strong communication and interpersonal skills, with the ability to effectively communicate technical concepts to non-technical stakeholders.

Photo-Videographer is the one who is responsible for shooting and editing high quality videos and photos; and for coordination with marketing team to ensure delivery and content guidelines to get better and higher results

in the marketing function.

Location- Pune and Bangalore, Work from office

Roles & Responsibilities

• Keyword Research and Analysis:

Conduct comprehensive keyword research in Hindi to identify high-value and relevant search terms. Analyze keyword competition and trends to develop effective optimization strategies.

• On-Page Optimization:

Optimize website content, meta tags, headings, and other on-page elements for Hindi-focused keywords. Ensure content is well-structured, relevant, and accessible to search engines.

• Content Optimization:

Collaborate with content creators to develop SEO-friendly content in Hindi, ensuring proper keyword integration and relevance. Implement best practices for optimizing images, videos, and other multimedia content.

• Technical SEO:

Conduct regular website audits to identify and resolve technical SEO issues. Monitor website performance, crawl errors, and XML sitemaps to improve site health.

• Local SEO (Hindi Audience Market):

Implement local SEO strategies targeting specific regions where Hindi is prevalent. Optimize Google My Business listings and other local business directories.

• Link Building:

Develop and execute effective link-building strategies for Hindi-focused content. Build high-quality, relevant backlinks through outreach, partnerships, and content Promotion.

• SEO Reporting and Analysis:

Monitor, analyze, and report on key SEO performance metrics using tools like Google Analytics, Google Search Console, and third-party SEO tools. Provide actionable insights and recommendations based on data-driven analysis.

• Stay Current with SEO Trends:

Stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices in both English and Hindi markets.

• Qualifications and Skills:

- Proven track record of successful SEO campaigns, particularly in Hindi-speaking markets.

- Fluent proficiency in Hindi and English languages, both written and spoken.

- Strong understanding of search engine algorithms and ranking factors.

- Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.

- Ability to work collaboratively in a team and manage multiple projects.

- Up-to-date knowledge of SEO trends and best practices.

- Proven experience as an SEO Specialist with a focus on Hindi markets.

- Relevant certifications in SEO and digital marketing (e.g., Google Analytics, Google Ads, etc.) is a plus.

Job Purpose 

We are looking for a one man/woman army kind of person, who is a self starter and takes any initiative to its logical conclusion. Loves to play with new ideas for digital marketing, and can wear multiple hats as required.

A passionate person who loves the freedom of trying out new things and at the same time loves to learn from others.

Key Areas of Responsibility

B2B marketing to generating leads, working with the product and development team to evolve the product to increase conversion at every step of the customer journey.

Desired Candidate Profile

Essential Skills 

Reliable, Accountable and Trustworthy.

Good in English (spoken and written).

Ability to quickly understand the market and product. Loves to do research and arrange the tasks based on achievable milestones.

Must have some prior experience in digital marketing.

Plz write in no more than 100 words (and no BS plz) why we should hire you while applying.

VMware Horizon / View, VMware vSphere, NSX • Azure Cloud VDI/AVD – Azure Virtual Desktop • VMware Virtualization • Hyper converged Infrastructure, VSAN, Storage devices SAN/NAS etc.

Roles and Responsibilities

• Designing, implementing, testing and deployment of the virtual desktop infrastructure
• Facilitating the transition of the VDI solution to Operations, providing operational and end user support when required.
• Acting as the single point of contact for all technical engagements on the VDI infrastructure.
• Creation of documented standard processes and procedures for all aspects of VDI infrastructure, administration and management.
• Working with the vendor in assessing the VDI infrastructure architecture from a deployment, performance, security and compliance perspective.

 Knowledge around security best practices and understanding of vulnerability assessments.

• Providing mentoring and guidance to other VDI Administrators.

• Document designs, development plans, operations procedures for the VDI solution.

   

• 4-15 year experience in Application Support
• Must have good knowledge in Java/J2EE, Microservices, PL/SQL, Unix
• Good to have knowledge in Agile, JIRA, Splunk, Service Now
• Good understanding and hands-on experience in Incident, Problem and Change Management
• Provide technical leadership to the team & contribute in the skill development within team
  Interact with internal teams and client stakeholders to trouble shoot the tickets/incident and manage other support activities
• Good communications skills are necessary, must be team player and inquisitive.
• Strong customer service and support focus with a desire to deliver a high-quality service
• Ability to multi-task, work under pressure and to tight deadlines
• Flexible in working outside of office business hours at short notice (as required)
• Should be able to examine the system and identify the areas for Service Improvements & Value adds.