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job Title: Digital Marketing Ads Specialist

• Location: Amanora Park Town, Hadapsar, Pune
• Employment Type: Full-time, WFO
• Relevant Experience: 5+  years

About A2 Digital

A2 Digital is a full-service digital marketing and advertising company. We work as a trusted marketing partner with the businesses and use data, media & technology to deliver strategic digital marketing and advertising solutions that help them accelerate and achieve sustainable business growth.

We are a team of 75+ highly creative and innovative young professionals passionate about building brands and delivering best-in-class marketing solutions to the businesses. Our team has a unique blend of Marketing, Media & Technology and comprises expert designers, marketers, content writers, videographers, business analysts, strategists and project managers.

Job Summary

We are seeking a highly skilled and experienced Digital Marketing Ads Specialist to join our digital marketing team and manage the PPC and social media advertising campaigns of our clients  to drive online visibility, traffic and conversions.

Responsibilities

• Develop and implement comprehensive digital advertising strategies for real estate clients, focusing on Social Media (Facebook, Instagram, LinkedIn, etc.) and Google Ads (Search, Display, YouTube) to meet their specific goals and objectives.
• Conduct thorough market research and competitor analysis to identify key opportunities and trends within the real estate industry.
• Create and manage compelling and effective ad campaigns, including ad copy, creative assets, targeting parameters, and bid strategies.
• Monitor and optimize campaign performance regularly to ensure KPIs such as click-through rates (CTR), conversion rates, cost per conversion (CPC), and return on ad spend (ROAS) are met and exceeded.
• Collaborate with cross-functional teams, including content creators, designers, and account managers, to ensure alignment in messaging and branding across all digital advertising efforts.
• Stay up-to-date with industry trends, platform updates, and emerging technologies to continuously refine and enhance our advertising strategies.
• Provide insightful reports and analysis on campaign performance, offering recommendations for improvements and adjustments based on data-driven insights.
• Stay informed about changes in algorithms, ad policies, and best practices for various advertising platforms.

Requirements

• Master’s/ Bachelor's degree in Digital Marketing, Marketing,  Advertising, Business, or a related field (or equivalent work experience).
• Proven track record of planning, executing, and optimizing successful digital advertising campaigns, with a focus on Social Media and Google Ads. Experience in real estate marketing is a strong plus.
• In-depth understanding of advertising platforms, including Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Google Ads (Search, Display, YouTube), and other relevant platforms.
• Strong analytical skills and ability to interpret data to drive decisions and optimizations.
• Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign strategies effectively.
• Proficiency in data analysis tools and platforms, such as Google Analytics, Google Data Studio, or similar tools.
• Detail-oriented mindset with the ability to manage multiple campaigns and projects simultaneously.
• Creative thinking and problem-solving abilities to adapt strategies in a dynamic industry.
• Relevant certifications (e.g., Google Ads certifications) are a plus.

If you meet the above requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.

• Planning, scheduling & coordinating appointments & meetings, providing reminders, maintaining & updating diary of daily commitments & weekly calendar on a proactive basis. 

• Interacting with & rendering assistance to select HNI & VIP customers, coordinating certain critical Outdoor Catering & Party Orders, VIP reservations, etc. 

• Receiving calls, taking messages, screening & prioritizing calls & mails. 

• Taking down dictations & appropriately drafting data points & correspondences, proactively responding to queries received through calls/mails based on feedback & preferences conveyed by the Managing Director. 

• Preparing, editing & compiling agendas, minutes, correspondences & presentations. 

• Organizing & maintaining files, documents as well as other office records, both offline & online, preserving & safeguarding confidential data & documents in an efficient manner. 

• Making travel arrangements (ticketing, hotel reservations, etc.) on behalf of the Managing Director & other senior executives, coordinating with outstation visitors & proactively looking after their boarding & lodging arrangements, based on preferences conveyed by the Managing Director. 

• Undertaking primary as well as secondary research & accordingly, developing briefs, reports & presentations as per pre-determined timelines. 

• Proactively observing & recording various discussions/conversations undertaken by the Managing Director from time to time & accordingly, framing action plans. 

• Managing communication pertaining to projects, new launches as well as other such expansion & diversification undertakings that directly come under the purview of the Managing Director. 

• Imparting induction & training to select employees hired for functions that are directly or indirectly associated to those of the Managing Director’s office. 

• Coordinating with outstations suppliers & vendors (China, Italy, etc.) quotations, purchase orders, purchase/ delivery payments.  

• Responding to various inquiries - internal as well as external, acting as a point of contact between the Managing Director & other employees, tracking the work plan allocated to certain employees by the Managing Director & monitoring timelines with regard to the same. 

• Organizing & maintaining files, documents as well as other office records, both offline & online, preserving & safeguarding confidential data & documents in an efficient manner. 

• Negotiating with various suppliers, vendors & contractors, receiving competitive quotations, making comparisons, making purchases of materials & supplies based on feedback received from the Managing Director. 

• Spearheading all coordination pertaining to maintenance, upkeep & repair of corporate as well as outlet & store infrastructure (on a case to case basis), as per directions & preferences issued by the Managing Director from time to time. 

• Undertaking primary as well as secondary research & accordingly, developing briefs, reports & presentations as per pre-determined timelines. 

• Proactively observing & recording various discussions/conversations undertaken by the Managing Director from time to time & accordingly, framing action plans. 

We are seeking a motivated Data Analyst to support business operations by analyzing data, preparing reports, and delivering meaningful insights. The ideal candidate should be comfortable working with data, identifying patterns, and presenting findings in a clear and actionable way.

Key Responsibilities:

• Collect, clean, and organize data from internal and external sources
• Analyze large datasets to identify trends, patterns, and opportunities
• Prepare regular and ad-hoc reports for business stakeholders
• Create dashboards and visualizations using tools like Power BI or Tableau
• Work closely with cross-functional teams to understand data requirements
• Ensure data accuracy, consistency, and quality across reports
• Document data processes and analysis methods

About Us :
Merito is a curated talent platform that helps growth companies to identify and hire quality talent faster. Setup by team of IIM Ahmedabad and HEC Paris alumni Merito with its unique approaches changing the way hiring is done.

What are looking for?
- You are keen on understanding customer's hiring trends and companies current hiring
- You're excited about identifying and reaching our to the prospects
- You're proficient in Microsoft Office applications and tool like CRM, Hubspot to curate the prospect data and be on the top of it
- You're good at communicating with prospective clients on email and phone to maintain a healthy relationship
- You should always be in hunting mode and leveraging different data sources to identify prospects
- Your interpersonal skills and knowledge in Customer Relationship Management (CRM) Software, get us to the top
- You're always ready for the future and always focuses on trying new approaches

Requirements :
- To create new client opportunities, its in your hands to research, identify and reach out to prospects
- You would be dealing with potential clients directly at all times to understand and managing their expectations
- You'd would understand client needs and suggest appropriate services to them
- The power lies within you to develop new relationships with potential clients, while maintaining existing client relationships
- You would be developing proposals for projects and also work on sales pitches and close deals with potential clients
- You're the key person who keeps a close look on the market and has an excellent understanding of the emerging market challenges.

Benefits :
- Fixed + variable pay
- Flexi work hours

Purpose of the Role

To design and implement the Peak AI System - a new system of intelligence that allows companies to quickly harness the power of AI.

The Opportunity 

Peak are a Decision Intelligence company - where we are democratising AI for every business and building a great company that everyone loves being part of. We are on a mission to help organisations use AI to make great commercial decisions, all the time. Just as importantly, we are also focused on building an amazing company: one where we truly value our people & culture, and strive to make an amazing and diverse place to work. Our recent Best Companies award & World class accreditation for being one of the top companies to work for is a testament to this.

We have ambitious plans over the coming years - to create and lead a new category of enterprise software; the decision intelligence system (Decision Intelligence), expand our operations and create the best working culture possible. This is a great time to join Peak and the Engineering team, as we start the next stage of our global growth.

The Role

Based in Jaipur or Pune, you will be working in a collaborative team on cutting edge technologies in a supportive and dynamic environment. Ultimately you are responsible for building the CODI and on-boarding new clients - this involves:

• Developing a good understanding of the solutions which Peak delivers, and how these link to Peak’s overall strategy.
• Making suggestions towards shaping the strategy for a feature and engineering design.
• Managing own workload and usually delivering unsupervised. Accountable for their own workstream or the work of a small team.  
• Understanding Engineering priorities and is able to focus on these, helping others to remain focussed too
• Acting as the Lead Engineer on a project. Helps ensure others follow Peak processes, such as release and version control.
• An active member of the team, through useful contributions to projects and in team meetings.
• Supervising others. Deputising for a Lead and/or support them with tasks. Mentoring new joiners/interns and Masters students. Sharing knowledge and learnings with the team.

Required Skills and Experience

We are building a team of world class engineers in Jaipur, essentially we are looking for bright, talented engineers looking to work at the cutting edge of practical AI.

• Acquired strong proven professional Front End Development experience.
• Proven track record and experience working on Javascript and front end frameworks like React (preferred) and Angular
• Knowledge and experience working with Node.js, Go or any other back end programming language is a plus .
• Experience of turning UI/UX designs to applications and keen interest in the UI/UX side of an application. 
• Able to build prototypes quickly and work with the product teams to test a concept. 
• Demonstrable experience in building front end or UI/UX development practices in previous jobs. 
• Building and implementing a product on cloud based infrastructure.
• Good understanding of Microservice Architecture, Cloud Technologies, CI/CD and Serverless.
• Ability to document requirements and specifications.
• A naturally inquisitive and problem-solving mindset.
• Strong experience in using Agile Methodologies such as Kanban or Scrum to build quality software.
• Good communication skills.

As well as doing great work we have created an award-winning, fun and exciting workplace that people love to be, we are looking for people to join us who share our values and are:

• Open - Always up for new ideas and able to take and give feedback in a positive way.
• Driven - sets high goals, doesn’t give up, and make sacrifices to ensure that their job gets done on time and meets/exceeds expectations.
• Curious - Aware of new technologies and uses them to make new improvements in the Engineering ecosystem.
• Smart - Innovative and thinks out of the box, in difficult situations finds a way to succeed no matter what 
• Responsible - takes ownership of tasks given and has a strong work ethic.

About Peak

In an age when becoming AI and data-driven is one of the most important things businesses must do, it can also be one of the most challenging. That’s where Peak comes in; our CODI system sits at the heart of our client’s businesses, enabling the rapid unification, modelling and - most importantly - use of data - helping decision makers make great commercial decisions, powered by AI. All supported by our world-class data science team.

Founded in 2014, Peak has grown rapidly, in line with the world’s fastest growing SaaS companies, winning numerous awards and attracted significant funding to support the company’s ongoing investment in machine learning and AI technologies. All to further our mission to become the world’s leading AI System business.

Headquartered in Manchester, Peak also has offices in London, Edinburgh, Jaipur and Brisbane. Our clients include some of the world's leading retailers, manufacturers and well-known brands alongside highly innovative and tech-savvy businesses. Peak is an Amazon Web Services (AWS) Partner, and holds Machine Learning Competency and Retail Competency status.