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job Title: Digital Marketing Ads Specialist

• Location: Amanora Park Town, Hadapsar, Pune
• Employment Type: Full-time, WFO
• Relevant Experience: 5+  years

About A2 Digital

A2 Digital is a full-service digital marketing and advertising company. We work as a trusted marketing partner with the businesses and use data, media & technology to deliver strategic digital marketing and advertising solutions that help them accelerate and achieve sustainable business growth.

We are a team of 75+ highly creative and innovative young professionals passionate about building brands and delivering best-in-class marketing solutions to the businesses. Our team has a unique blend of Marketing, Media & Technology and comprises expert designers, marketers, content writers, videographers, business analysts, strategists and project managers.

Job Summary

We are seeking a highly skilled and experienced Digital Marketing Ads Specialist to join our digital marketing team and manage the PPC and social media advertising campaigns of our clients  to drive online visibility, traffic and conversions.

Responsibilities

• Develop and implement comprehensive digital advertising strategies for real estate clients, focusing on Social Media (Facebook, Instagram, LinkedIn, etc.) and Google Ads (Search, Display, YouTube) to meet their specific goals and objectives.
• Conduct thorough market research and competitor analysis to identify key opportunities and trends within the real estate industry.
• Create and manage compelling and effective ad campaigns, including ad copy, creative assets, targeting parameters, and bid strategies.
• Monitor and optimize campaign performance regularly to ensure KPIs such as click-through rates (CTR), conversion rates, cost per conversion (CPC), and return on ad spend (ROAS) are met and exceeded.
• Collaborate with cross-functional teams, including content creators, designers, and account managers, to ensure alignment in messaging and branding across all digital advertising efforts.
• Stay up-to-date with industry trends, platform updates, and emerging technologies to continuously refine and enhance our advertising strategies.
• Provide insightful reports and analysis on campaign performance, offering recommendations for improvements and adjustments based on data-driven insights.
• Stay informed about changes in algorithms, ad policies, and best practices for various advertising platforms.

Requirements

• Master’s/ Bachelor's degree in Digital Marketing, Marketing,  Advertising, Business, or a related field (or equivalent work experience).
• Proven track record of planning, executing, and optimizing successful digital advertising campaigns, with a focus on Social Media and Google Ads. Experience in real estate marketing is a strong plus.
• In-depth understanding of advertising platforms, including Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Google Ads (Search, Display, YouTube), and other relevant platforms.
• Strong analytical skills and ability to interpret data to drive decisions and optimizations.
• Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign strategies effectively.
• Proficiency in data analysis tools and platforms, such as Google Analytics, Google Data Studio, or similar tools.
• Detail-oriented mindset with the ability to manage multiple campaigns and projects simultaneously.
• Creative thinking and problem-solving abilities to adapt strategies in a dynamic industry.
• Relevant certifications (e.g., Google Ads certifications) are a plus.

If you meet the above requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.

Strong Brand Marketing Manager profiles, with experience with well-known B2C brands

Mandatory (Experience 1): Must have total 6+ YOE, and recent 3+ years working in end-to-end Brand Marketing (including Brand building, positioning, & brand strategy)

Mandatory (Experience 2): Must have strong hands-on experience in Brand Marketing for a Top / well-known B2C or Fintech brands

Mandatory (Core Skills): Must possess creative thinking, strong project management skills, and be execution-focused; should have managed brand campaigns including creative development, production, social content, media planning, and buying..

Mandatory (Education): Candidates from Top-6 IIMs or ISB only

Mandatory (Company): Well-know B2C Brands in FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.

Mandatory (CTC) - The CTC breakup offered will be 80% fixed, and 20% variable, as per Company policy

About Company:

Our client is in the business of delivering cutting-edge software solutions, hardware systems, and IT services. It lends the right technological edge to governments and businesses. This enables them to achieve their organizational objectives efficiently and effectively to scale their businesses to newer heights.

Minimum Requirements/Qualifications:

(i) Minimum education qualification of MCA/ MSc (Computer Science)/BE/BTech (computers/ IT).

(ii) Must have at least 2.5 to 5 years of experience in application development, deployment, and testing. He/ She must possess a valid MySQL Developer or Java Developer certification, which is obtained at least six (06) months prior to the date of award of the contract to the firm.

(iii) Knowledge of Software Management Life Cycle and Software Testing viz unit testing, system testing & Integration Testing, etc.

(iv) Knowledge & hands-on experience of PHP & My SQL is a must. Additional knowledge of Post GreSQL, Typescript & Lit element, Java with Hibernate and Springs, SQL Server, Apache Tom Cat Server & relevant open-source technologies is required.

(v) Individuals must have hands-on experience in server operating systems viz Windows Server OS and RHEL. Knowledge of security concepts of web applications & Networking for undertaking necessary troubleshooting wrt applications accessibility.

(vi) Knowledge of Mobile Application Development

Key Responsibility Areas:

1. Creation of new Course No, Term, and Term type at the beginning of each term. All associated Database tables and software procedures and functions are updated and recompiled.
2. Management of Data Entry and Information access right to various users.
3. AMC includes bug fixing, updating of application for any small policy changes.
4. Regular Patch/update installation and coordinating with MIS team for identification and resolution of issues wrt application functioning and deployment
5. Implementation of Cyber security policies and hardening of application
6. Development of New functionalities in the application
7. Regular Testing of running application functionalities and undertaking unit and integration testing of newly developed components.
8. Support for making changes in the NDA internet web portal.
9. AMC includes backing up of software, and database and storing it in other locations every week
10. Online Multimedia Management System
11. Software Wise Charter of Duties
12. Cadet Suggestion/ Complaint Management System

FancyPants is looking for an in-house PR expert! 

If you’re a complete people’s person, in tune with the latest in fashion influencers, reels, great at organisation skills & efficient in your work - we are looking for you! 

Job description 

• Reaching out to influencers & stylists to pitch the latest at FancyPants 
• Developing content pegs, storylines & exciting ideas to promote the latest trends! 
• Exploring brand appropriate collaborations with other brands and personalities
• Organised, Efficient, approachable & great at negotiations 

About us:

Arista Networks was founded to pioneer and deliver software driven cloud networking solutions for large datacenter storage and computing environments. Arista's award-winning platforms, ranging in Ethernet speeds from 10 to 400 gigabits per second, redefine scalability, agility and resilience. Arista has shipped more than 20 million cloud networking ports worldwide with CloudVision and EOS, an advanced network operating system. Committed to open standards, Arista is a founding member of the 25/50GbE consortium. Arista Networks products are available worldwide directly and through partners.

About the job

Arista Networks is looking for world-class software engineers to join our Extensible Operating System (EOS) software development team.As a core member of the EOS team, you will be part of a fast-paced,high caliber team-building features to run the world's largest data center networks.Your software will be a key component of Arista's EOS, Arista's unique, Linux-based network operating system that runs on all of Arista's data center networking products.

The EOS team is responsible for all aspects of the development and delivery of software meant to run on the various Arista switches.You will work with your fellow engineers and members of the marketing team to gather and understand the functional and technical requirements for upcoming projects.You will help write functional specifications, design specifications, test plans, and the code to bring all of these to life.You will also work with customers to triage and fix problems in their networks. Internally, you will develop automated tests for your software, monitor the execution of those tests, and triage and fix problems found by your tests.At Arista, you will own your projects from definition to deployment, and you will be responsible for the quality of everything you deliver.

This role demands strong and broad software engineering fundamentals, and a good understanding of networking including capabilities like L2, L3, and fundamentals of commercial switching HW.Your role will not be limited to a single aspect of EOS at Arista, but cover all aspects of EOS.

Responsibilities:

• Write functional specifications and design specifications for features related to forwarding traffic on the internet and cloud data centers.
• Independently implement solutions to small-sized problems in our EOS software, using the C, C++, and python programming languages.
• Write test plan specifications for small-sized features in EOS, and implement automated test programs to execute the cases described in the test plan.
• Debug problems found by our automated test programs and fix the problems.
• Work on a team implementing, testing, and debugging solutions to larger routing protocol problems.
• Work with Customer Support Engineers to analyze problems in customer networks and provide fixes for those problems when needed in the form of new software releases or software patches.
• Work with the System Test Engineers to analyze problems found in their tests and provide fixes for those problems.
• Mentor new and junior engineers to bring them up to speed in Arista’s software development environment.
• Review and contribute to the specifications and implementations written by other team members.
• Help to create a schedule for the implementation and debugging tasks, update that schedule weekly, and report it to the project lead.

Qualifications:

• BS Computer Science/Electrical Engineering/Computer Engineering 3-10 years experience, or MS Computer Science/Electrical Engineering/Computer Engineering + 5 years experience, Ph.D. in Computer Science/Electrical Engineering/Computer Engineering, or equivalent work experience.
• Knowledge of C, C++, and/or python.
• Knowledge of UNIX or Linux.
• Understanding of L2/L3 networking including at least one of the following areas is desirable:

1. IP routing protocols, such as RIP, OSPF, BGP, IS-IS, or PIM.
2. Layer 2 features such as 802.1d bridging, the 802.1d Spanning Tree Protocol, the 802.1ax Link Aggregation Control Protocol, the 802.1AB Link Layer Discovery Protocol, or RFC 1812 IP routing.

• Ability to utilize, test, and debug packet forwarding engine and a hardware component’s vendor provided software libraries in your solutions.
• Infrastructure functions related to distributed systems such as messaging, signalling, databases, and command line interface techniques.
• Hands on experience in the design and development of ethernet bridging or routing related software or distributed systems software is desirable.
• Hands on experience with enterprise or service provider class Ethernet switch/router system software development, or significant PhD level research in the area of network routing and packet forwarding.
• Applied understanding of software engineering principles.
• Strong problem solving and software troubleshooting skills.
• Ability to design a solution to a small-sized problem, and implement that solution without outside help.Able to work on a small team solving a medium-sized problem with limited oversight.

Resources:

• Arista's Approach to Software with Ken Duda (CTO): https://youtu.be/TU8yNh5JCyw
• Additional information and resources can be found at https://www.arista.com/en/

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings and has seen an upward growth year after year. The Lexicon Group started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The motto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more.
• Effective, consistent and reader-friendly writing style.
• Strong English writing skills and basic familiarity with the internet and search engines.
• Capable of writing an article on any subject, theme, blog or website.
• Ability to manage in a fast-paced and deadline-driven environment.
• Concise, clear and confident communication.
• Highly organized and self-motivated to establish and achieve goals.
• Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms.
• Work closely with content marketing and digital marketing to produce content that generates results
• A content writer should clearly understand the objectives, and target audience, and assure the content is user-friendly and keyword/SEO Optimized.
• Writing content as needed, including blogs, articles, web pages, etc.
• The content should be informative and engaging and should enable visitors to get their information promptly and efficiently.

Content and Relationship Manager Requirement

• Bachelor’s Degree in Mass Communication, English and Related field
• 1-2 years experience in writing content
• Strong communication and interpersonal skills and ability to build and maintain relationships
• Highly articulate with experience in developing content based on consumer needs or data insights
• Excellent command of written and spoken English, as well as an ability to assess visual communication, to enable evaluation of motivating, accurate and effective communications.
• Innovative, self-reliant and determined approach to duties with an ability to work and think creatively

• Attentive to detail and organized
• Must be self-motivated and flexible.

• Understanding product features, preparing technical documentation.
• Take ownership over project timelines and deliverables.
• Contribute to the design, architecture and build of our Core Platform.
• Help scale the platform and build out new features.
• Design and develop high-volume, low-latency applications for mission-critical systems, delivering high-availability and performance.
• Self-directed, but also work well with other engineers.
• Write well designed, testable, efficient code.
• Anticipate future technical needs and craft plans to realize them, and balance feature development with investments in tech debt reduction.
• The ability to combine speed and quality and that you can achieve both at same time.
• Excited about working for a startup and moving quickly.
• Experience in team handling will be a plus.
• Work with customers for understanding requirements whenever needed.

We are currently looking for a Senior SEO and PPC Marketing Expert who will work with a team of developers, Product Owner, and Managers. You shall be responsible for conceiving and conducting the user research to translate them into actionable best SEO practices, activities and paid campaigns. You will also design the overall accessibility and 'findability' of the mobile application and web-platform, as well as other associated websites.  

• Gather the user requirements in collaboration with the Product Owner and Manager.
• Prepare and present the rough drafts to internal teams.
• Assist in translating best practices that lead to targeted organic user experiences.
• Helping to facilitate the product owners' product visions by researching, conceiving and implementing best SEO + PPC practices to achieve the targest.
• Help identify design problems and devise elegant solutions.
• Work with the team to create a strategic design and SEO decisions related to core, and new, functions and features.
• Take a user-centered design approach and rapidly test and iterate your designs.
• Collaborate with a cross-functional team of designers, product managers, and leads on all phases of the product development life cycle
• Incorporate best practices for accessibility, usability, web performance, and design into our products and ultimately champion more consistent and delightful user experience.
• Work with front-end developers and designers in all aspects of UX development.
• Perform research, evaluations, and validations of moderate complexity.
• Provide solutions using appropriate research methodology, tools, and protocols considering a user-centered approach.
• Perform usability/heuristic evaluations and validations across the product or solution life-cycle.

            Minimum Eligibility:

• Minimum 3 -4 years of experience in SEO and PPC
• Ability to effective communications and collaboration with other designers and product owners/managers to ensure the best possible ways of UX experience.
• Creative and Artistic nature.
• Knowledge of PPC and automation platforms would be ideal
• Experience in taking input from multiple sources and synthesizing it into coherent design ideas.
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Skills Required

1. Proven work experience as a Technical Recruiter or Recruiter

2. Ability to understand and explain job requirements for IT roles

3.Solid knowledge of sourcing techniques (e.g. social media recruiting and Boolean search)

4. Excellent verbal and written communication skills