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• Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation
• Pilot new campaigns that drive increased engagement and revenue
• Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates
• Manage external agency and multiple vendor relationships related to CRM, personalised consumer marketing and database management
• Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans
• Manage the distribution and presentation of CRM reporting and status to executive stakeholders
Digital Activation / DMP
• Develop audience segments by applying CRM learnings
• Create test and learn approach to optimize performance and develop insights on best practices
• Provide support in measurement and analysis of precision media campaigns
Qualifications
• 2-8 years CRM and/or Direct Marketing experience, preferably in a Retail, CPG or ecommerce industry
• Knowledge of database marketing strategies including the use of 1st, 2nd, 3rd party data
• Creative thinking and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decisions
Location: Mumbai
Qualification: MBA/Postgraduate from premium institute
Experience: 2-8+ years of relevant experience.
Job Description:
• Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database,
social media, and display advertising campaigns
• Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels
as per plan
• Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs)
• Optimise install campaigns to improve cost per install, installation rates, post install
performance.
• Manage all the programmatic campaigns – from ideation to media planning and optimization.
• Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
• Drive app acquisition and engagement efficiencies through campaigns using targeting
techniques, innovation, and creative excellence.
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate
• Managing budgets and financial for digital marketing initiatives for the organisation.
Skills Required:
• Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate
channels and google SEM.
• Hands-on experience in designing and launching digital media campaigns in at least one of the
digital platforms such as Facebook, Google, RevX, Criteo, etc. for the ecommerce industry
• Hands on experience of using analytics tools like Clevertap, Appsfyler and Adobe Analytics
• Strong orientation towards data gathering, problem solving, experimenting, and iterating with
the results, to arrive at the right solution.
• Customer centric and problem-solving mindset.
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google Adwords campaigns
Apply only on this link - https://loginext.hire.trakstar.com/jobs/fk03zmf?source=" target="_blank">https://loginext.hire.trakstar.com/jobs/fk03zmf?source=
LogiNext is looking for an ambitious and committed specialist in Lead Generation who can do what it takes to succeed. You will identify business opportunities and generate interest among the key players. You will develop new prospects and build a great sales pipeline.
You have experience in generating leads and expanding the customer database in a product organization. You are a master in striking an engaging conversation with senior executives and attracting their attention towards the product value.
Responsibilities
Identify prospective clients and build a strong sales pipeline for the Sales Managers via cold - calling, out-bound leads, email communications, LinkedIn, referrals and other direct marketing methods Find unique ways to attract the attention of C-level executives of retail, FMCG, transportation, courier, manufacturing and e-commerce companies across Asia and North America to influence them to use LogiNext Product suite Initiate appointments with Sales team and sync-up with the respective Sales Manager to determine meeting output and follow up aggressively to close the deal Communicate status on a daily, weekly and monthly basis via phone and emails in accordance with the strategic plan and goal as developed by the Sales Head Log and record each-and-every outreach made, in CRM, producing regular activity reports as requested by Sales Head Act as a bridge between Marketing and Sales. Be cognizant of each marketing initiative, and work toward corporate objectives
Requirements
Bachelor’s degree or equivalent in the field of computer science, information technology, mathematics or similar domains 2-3 years of experience in lead nurturing, lead generation and appointment setting Possessing good understanding of sales cycle, with a proven track record in a product organization Good working knowledge of enterprise technology and SaaS market Ability to take ownership, must work well individually or as a team member and to prosper in a fast-accelerating sales environment Knowledge of using CRM would be an added advantage Excellent selling skills, presentation skills, verbal and written communication skills and time management skills are essential Comfortable working in US shift All in all, someone who loves talking, engaging and selling round the clock
3+ years of experience of Workday FINS configuration experience, across 2+ Workday modules and
2+ deployments
Key responsibilities
Lead and support with design/requirements workshops
Confident in configuring workday with the ability to reference Workday Community for
clarity
Excellent problem solver
Ability to create effort estimates based on requirements
Wants to master additional modules of Workday
Support and mentor junior resource based in Portugal/UK
Achieve a high level of utilisation
Be consultative in their customer approach
Company Overview:
It is one of India’s leading consumer products companies in the global beauty and wellness space.
Has a turnover of Rs. 73.3 billion (USD 1.05 billion) through its products sold in India and chosen markets in Asia and Africa.
Its portfolio of brands include Parachute, Parachute Advansed, Saffola, Saffola FITTIFY Gourmet, Coco Soul, True Roots, Hair & Care, Nihar Naturals, Livon, Kaya Youth O2, Set Wet, Set Wet Studio X, Revive and Mediker
Role Description for Customer Retention Manager (DTC):
Role in a brief:
What will you do?
As Customer Retention Manager, you will own end to end planning & execution of various CRM channels (Email, Notification, SMS, etc.) along with the help of team members. You will drive initiatives to engage users of the brands.
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Responsible for strategizing and executing marketing automation, segmentation, and complex workflow builds to drive growth, engagement, and retention throughout the customer journey.
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Complete ownership of engagement, retention, and reactivation funnel and marketing activities and focus on improving product metrics (DAU, MAU, Retention, etc)
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Developing Strategies for Improving Direct Marketing Channels with Impactful Retention Strategies.
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Develop the CRM strategy for reactivation to drive and maintain a constant retention rate across all categories.
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Drive all marketing automation activities to develop and execute end-to-end user journeys from onboarding to reactivation.
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Work closely with product, UX/design engineering to enable Growth and Merchant marketing initiatives to drive bottom-line conversion.
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Responsible for creating monthly/quarterly plans for critical retention metrics (Repeat Rate, Activation Rate, Resurrection Rate) and ensuring the achievement of the same
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Help strengthen data-led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer, etc) across the retention charter
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Work on customer segmentation strategies to deliver personalized campaigns to reduce churn & reactivate churned users
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Lead the reporting, monitoring, tracking for all CLM initiatives
What will you bring to the table:
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Well-versed with one or more CRM and marketing automation tools such as Netcore Cloud, CleverTap, WebEngage, MoEngage, etc.
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Should have strong analytical skills and a data-driven problem-solving approach.
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Should be able to strategize and execute campaigns and link them to the organizational goals
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Familiarity with major digital marketing channels and tools
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Minimum 3 years of experience in Retention Marketing / Growth roles
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Prior Startup experience
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Prior demonstrated excellence in previous roles
Experience bracket – 3+yrs in customer retention marketing & growth marketing
- Analyse client’s financial status (e.g., income, expenses and liabilities)
- Examine and suggest financial opportunities (e.g., insurance plans, investment strategies)
- Develop sound financial plan and budgets for clients according to their changing needs.
- Help clients implement their plans and carry out transactions.
- Present and sell suitable financial products and services.
- Build strong relationships to retain existing clients.
- Maintain updated knowledge of regulations, practices and financial products.
- Ability to do gap analysis and designing counter action plan (if needed)
- Periodic review with the client on his report as per set plan
- Portfolio rebalancing
- Build enduring relationships with the clients and display an understanding of the client, industry, and business environment.
- Responsible for the P&L of the department.
- Track and review the entire operations process, weighing them against the set business targets in order to determine the effectiveness of any initiatives and implement necessary changes and solutions.
- Ensuring high-quality customer experience with brief understanding and validation to design project development and coordination from concept to execution stages.
- Take complete ownership of projects from start to finish. Manage customer negotiations and payment.
- Work closely with the client and your interior design and execution team to finalize the home design, 3D designs, and GFC (Good for Construction) Ensure the highest level of Design quality along with client satisfaction is maintained.
- Collaborate with the team and be accountable for all deliverables of team members.
- Develop strategic short/ long range plans to ensure on-time project completion.
- Devise project management guidelines, review projects with various stakeholders, coordinate staffing/scheduling, evaluate commercial project contracts, and establish milestones Plan, monitor and analyze key metrics for the day-to-day performance of the operations to ensure efficient and timely completion of projects.
- Collaborate with leadership in the development of performance goals and long-term operational plans.
- Maximize efficiency and productivity through extensive process analysis and interdepartmental collaboration.
- Set strategic goals for operational efficiency and increased productivity such as developing at least 10 vendors in each category and complete their onboarding.
- Hire and grow the team as per the organization's requirements with Human Resources.
- Analyze current operational processes and performance, recommending solutions for improvement.
- Develop, implement, and monitor day-to-day operational systems and processes that provide visibility into goals, progress and obstacles.
- Build and maintain relationships with all department heads, external partners, and vendors to make decisions regarding operational activity and strategy.
- Devise strategies to ensure the growth of programs enterprise-wide, identifying and implementing process improvements that will maximize output and minimize.
- Uphold local governmental policies and standards, ensuring legislative regulations are followed for all.
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