Partner in early stage product

Eridium Digital is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, AI driven Display in sync with Marketing Technologies. We help brands to enhance their value across reputation, reach, and interest.

We are inviting applications for a full-time Senior Performance Marketing Lead to join our team. If you have a passion for Digital Marketing and bring with you an analytical and curious mind, read on. This is an opportunity to work with the leading Digital Marketing Agency. We support our employees professional and personal development.

Key Accountabilities:

• Creating and executing a strong performance marketing strategy & execution plan
• Lead the day-to-day management and optimization of campaigns across ad platforms
• Manage budgets and deliver performance marketing briefs across multiple channels; Facebook Ads, Google Ads, Twitter Ads and LinkedIn Ads
• Work closely with clients to identify their priorities and develop effective campaigns for achieving their goals
• Brainstorm new and creative growth strategies
• Ability to multi-task and remain organized in a fast-paced environment.
• Drive continued optimization of paid campaigns through performance analysis, ad copy testing, quality score improvement, keyword management etc.
• Analyze data, develop observations and recommended improvements.
• Articulate and synthesize data to internal team members to influence spending decisions/ digital marketing strategies.
• Responsible for sharing knowledge and information with the performance marketing team and internal stakeholders
• Responsible for identifying, pitching and successfully winning new paid business for Eridium
• Work closely with current Engage clients, highlighting opportunities to upsell and expand on current relationships
• Constantly identify opportunities and methods to increase efficiencies through automation and tools
• Manage daily performance reports and share insights with the team to achieve targets
• Responsible for a successful track record of measuring and maximizing ROI across a variety of performance marketing channels and ensure they are delivered on time and within budget

Requirements:

• A minimum of 4-5 years of experience in B2B performance marketing, preferably in the Digital Marketing arena
• Excellent communication and collaboration skills, with the ability to work cross-functionally with multiple teams
• Experience managing, planning and optimising multiple live campaigns simultaneously
• Ability to translate complex data concepts to easy to understand digestible decks
• Sound experience in managing multiple projects
• Proficiency with all ad platforms (Search, Social, and Programmatic)
• Proven track record of creating and managing successful performance-based campaigns across various channels.
• Strong analytical skills and experience with data analysis tools such as Google Analytics.
• Must be up-to-date with the latest trends and technologies in digital marketing
• Ability to prioritize strategically and analyze large sets of data

Please fill out the form below to apply:

https://forms.gle/5r5b3Qor6pmCc1t3A

Job Description: We are seeking a skilled Scrum Master to facilitate our agile processes for IoT/Telematics projects. The candidate should have a deep understanding of Scrum principles and practices, with experience in coaching teams to achieve their highest potential. Excellent communication and problem-solving skills are crucial for this role.

• Planning and executing product marketing initiatives for the company's sellers
• Designing and improving acquisition, retention and referral journeys for sellers, across various products and services
• Conducting regular competitive analysis and identifying new possibilities to create seller-centric products
• Understanding conversion rate optimization principles and applying them to any revenue lines
• Developing understanding of consumer behavior and creating/ refining customer personas
• Keeping a track of marketing spend and revenue metrics across product lines and ensuring these are in sync with the overall business targets

What you need to have:

• Engg. from IITs, BITS Pilani, NITs or MBA from Tier 1 or Tier 2 Business schools
• 1-2 years of growth marketing experience is an advantage
• User-first mindset: you believe in gathering regular feedback from end users to improve business outcomes
• A zeal for quick execution and scale up
• Knowledge of tools (preferred but not necessary): Google Analytics, CRM, Power BI, MS Excel
• Ability to slice and dice data
• Extreme ownership
• Ability to speak your mind respectfully with fearless conviction
• A positive, can-do attitude
• Excellent problem-solving skills with deep attention to detail    

Location: Chennai

Summary of the Position:

Job Purpose:    

Genesys is the global omnichannel customer experience and contact center solution leader. With over 4,500 successful customers, our customer experience platform and solutions help companies engage effortlessly with their customers, across all touchpoints, channels and interactions to deliver differentiated customer journeys, while maximizing revenue and loyalty. 

Genesys is embracing AI and Machine Learning in delivering AI-powered products like Predictive Routing, Chat bots, and Customer Journey management. The PS Data Scientist share a passion for AI & data working with global project teams and customers to extend data science services across Genesys solutions both on premise and in the cloud.

Join us and be a part of this journey as we write Customer Success stories with these products.

Location: (Chennai/Hyderabad/Bangalore)

WHAT YOU DO:

• Interface with business customers, gathering and understanding requirements

• Interface with customer and Genesys data science teams in discovery, extraction, loading, data transformation, and analysis of results

• Define and utilize data intuition process to cleanse and verify the integrity of customer & Genesys data to be used for analysis

• Implement, own, and improve data pipelines using best practices in data modeling, ETL/ELT processes

• Build, improve, and provide ongoing optimization of high quality models

• Work with PS & Engineering to deliver specific customer requirements and report back customer feedback, issues and feature requests. Continuous improvement in reporting, analysis, overall process.

• Visualize, present and demonstrate findings as required. Perform knowledge transfer to customer and internal teams.

• Communicate within the global community respecting cultural, language and time zone variations

• Demonstrate flexibility to adjust working hours to match customer and team interactions

ABOUT YOU:

• Bachelor’s / Master’s degree in quantitative field (e.g. Computer Science, Statistics, Engineering)

• 2-4 years of relevant experience in Data Science or Data Engineering

• 2+ years of hands-on experience performing statistical data analysis across large datasets writing highly optimized SQL queries and utilizing Python (NumPy, Pandas) or similar software (Primary)
• Expertise with major statistical & analytical software like (Python or R or SAS) - Primary
• Experience in Snowflake, Tableau, Elasticsearch, Kibana and real time analytics solution development will be major plus (Secondary)

• Should have the application development background of using any contact center product suites such as Genesys, Avaya, Cisco etc.

• Expertise with data modelling, data warehousing and ETL/ELT development

• Expertise with database solutions such as SQL, MongoDB, Redshift, Hadoop, Hive

• Proficiency with REST API, JSON, (AWS/AZURE/GCP) - Primary

• Experience in working and delivering projects independently. Ability to multi-task and context switch between projects and tasks

• Curiosity, passion, and drive for data queries, analysis, quality, models

• Excellent communication, initiative, and coordination skills with great attention to detail. Ability to explain and discuss complex topics with both experts and business leaders

How You Do It:

How You Think: Understands the business and takes a non-traditional approach to solving common problems. Willing to draw outside the lines and find new ways to make an impact on old problems.

How You Interact: Can easily build collaborative relationships that energize individuals, teams, and the company into action. You are a global thinker and can work across locations and time zones. You are an excellent communicator and listener, and can easily persuade to drive a vision and purpose.

How You Own It: You are a hands-on executor who can drive change and clearly communicate across all stakeholders.

How You Show Up: 

Embodies Genesys core cultural values and pushes to create an authentic employee experience. You are the type of person who can succeed through ambiguity, bringing clarity where there is no roadmap, who can re-set when a change in direction is needed without getting derailed or frustrated. You are authentic and in still the trust in others.

About Us

Genesys ® powers more than 25 billion of the world’s best customer experiences each year. We put the customer at the center of everything we do and passionately believe that great customer engagement drives great business outcomes. More than 10,000 companies in more than 100 countries trust the industry’s #1 customer experience platform to orchestrate omnichannel customer journeys that eliminate silos and build lasting relationships. With a strong track record of innovation and a never-ending desire to be first, Genesys is the only company recognized by top industry analysts as a leader in both cloud and on-premise customer engagement solutions. Connect with Genesys via www.genesys.com , Twitter , Facebook , YouTube , LinkedIn , and the Genesys blog.

Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.

MINIMUM QUALIFICATIONS, Roles and responsibilties:

• BS/MS in Computer Engineering or related technology field
• 10+ Years of Experience in Software Development
• Experience in  writing code for embedded systems, Proficient in C/C++ coding and intel DPDK
• Understanding of network interface drivers
• Experience with VMware, AWS, MSAzure, Google Cloud Platform.
• Knowledge of micro services and containerization
• Experience in building Networking Security Products
• Knowledge of Networking, TCP/IP Protocol Suite
• Design, code embedded features/solutions for the ShieldX Product
• Design write, extend and troubleshoot datapath code for switching, routing, NAT, TCP and TLS
• Work closely with other development , Product and Test Teams

• BS/MS in Computer Engineering or related technology field
• Excellent communication and Team player skills
• Should be a self-starter and be able to adopt to dynamic fast-paced environment.
• Able to work 40 hours a week

Company Profile and Job Description  

About us:  

AthenasOwl (AO) is our “AI for Media” solution that helps content creators and broadcasters to create and curate smarter content. We launched the product in 2017 as an AI-powered suite meant for the media and entertainment industry. Clients use AthenaOwl's context adapted technology for redesigning content, taking better targeting decisions, automating hours of post-production work and monetizing massive content libraries.  

For more details visit: www.athenasowl.tv   

Responsibilities:   

• Develop cutting edge machine learning solutions at scale to solve computer vision problems in the domain of media, entertainment and sports
• Collaborate with media houses and broadcasters across the globe to solve niche problems in the field of post-production, archiving and viewership
• Manage a team of highly motivated engineers to deliver high-impact solutions quickly and at scale

The ideal candidate should have:   

• Strong programming skills in any one or more programming languages like Python and C/C++
• Sound fundamentals of data structures, algorithms and object-oriented programming
• Hands-on experience with any one popular deep learning framework like TensorFlow, PyTorch, etc.
• Experience in implementing Deep Learning Solutions (Computer Vision, NLP etc.)
• Ability to quickly learn and communicate the latest findings in AI research
• Creative thinking for leveraging machine learning to build end-to-end intelligent software systems
• A pleasantly forceful personality and charismatic communication style
• Someone who will raise the average effectiveness of the team and has demonstrated exceptional abilities in some area of their life. In short, we are looking for a “Difference Maker”