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Job description

🧑‍💼 Job Title: Social Media & Paid Ads Specialist

Location: Jaipur, Rajasthan (On-site/Hybrid)

Company: MSM Coretech Innovations

Industry: Technology / IT Solutions

🔍 Job Overview:

We are looking for a creative and data-driven Social Media & Paid Ads Specialist to manage and optimize our digital advertising campaigns on Meta platforms (Facebook, Instagram) and Google Ads. The ideal candidate will be responsible for strategizing, implementing, and analyzing ad campaigns to drive engagement, traffic, and conversions for our tech solutions and services.

📌 Key Responsibilities:

• Plan, create, and execute paid ad campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
• Analyze performance metrics and adjust ad strategy to improve ROI, CTR, and CPC.
• Develop and schedule social media content aligned with campaign goals and brand voice.
• Conduct A/B testing and optimize ad creatives, audiences, and placements.
• Track KPIs and prepare weekly/monthly performance reports.
• Stay updated with the latest trends and best practices in digital marketing.
• Collaborate with the design and content teams to create compelling ad creatives.

✅ Requirements:

• Proven experience (2–4 years) managing Meta and Google ad campaigns.
• Strong knowledge of Ads Manager, Google Ads, and Analytics.
• Experience with audience segmentation, pixel tracking, retargeting, and conversion optimization.
• Understanding of SEO and organic social media growth strategies is a plus.
• Strong analytical and problem-solving skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Requirements:

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

POSITION SUMMARY

As a content writer, you will be responsible for creating and engaging relevant content for our various web and social media platforms.

 WHAT YOU’LL DO WITH US:

• Create, edit, and publish written content for various platforms including our company website, Facebook, and LinkedIn.
• Manage published content to ensure timely up-to-date information is posted while properly archiving out of date content.
• Increase engagement through social media channels and content websites by identifying key engagement metrics and optimizing content development.
• Maintain an editorial calendar and keep all campaign objectives aligned with client expectations, goals, and schedule
• Proofreading and editing various content forms as needed
• Thoroughly researches topics to enhance and substantiate content
• Social media management and local citation management for our customers as needed
• Contributes to the overall development of our team’s product and creative strategy
• Work closely with campaign account managers to receive feedback and modify content as necessary.

1. We are looking out for a go-getter who can review the existing sales pipeline and create new sales funnel!

2. Someone who can manage smooth relationships with clients & vendors

3. Creating strategy around growth and implementing the same

4. Research & identify new market opportunities

We have recently started our growth phase and now looking out for some really talented folks to join us and help us grow!

ExpertRight lives on the concept of people-first, I can assure you exciting & adrenaline-filled career ahead!

• Identify & document the Scope of Work (SOW), objectives and any assumptions.
  
• Prepare cost estimates for manpower + materials, and ensure we are charging accurately for our projects.
  
• Develop a detailed project plan, and monitor progress using appropriate systems, tools and techniques.
  
• Establish and maintain relationships with third parties/vendors.
  
• Seek opportunities for improvement and suggest new projects.
  

• Ensure availability of all the tools and resources before initiating a project.
  
• Prepare and maintain timelines for the effective tracking and completion of the project.
  
• Delegate to internal resources and vendors effectively, and track progress ensuring the project runs on schedule.
  
• Coordinate with all the internal and external stakeholders for information, approvals, resolving issues, status updates, answering queries etc. While maintaining transparent communication.

• Maintain timesheet logs for all the resources.
  
• Create and maintain comprehensive project documentation, plans and reports.
  
• Ensure standards and requirements are met through conducting quality assurance tests.
  
• Analyze and Highlight potential risks or malfunctions and act proactively to resolve issues ensuring the project stays on time and on budget.

• Excellent communication (verbal & written), interpersonal and consulting skills
  
• Ability to manage multiple teams and projects simultaneously
  
• Excellent organization and time management skills
  
• Ability to meet targets and deadlines.
  
• Quick thinking, problem solving skills
  
• Detail-oriented
  
• Budget management
  
• Confident, pleasant personality, ambitious, self-motivated.
  

​We offer competitive compensation and benefits.

• Design and document all in-house and client policies, procedures and systems.
• Deploy an HRMS / HRIS system for entire organisation.
• Assist in recruiting the new teams.
• Assist in the development of new HR products and services.

• Formulate strategic and practical plans, and provide advice to clients and employees to address daily issues, and HR matters.
• Conduct research (data collection, surveys etc.) to identify the root cause. Develop and implement HR policies, systems and processes or make modifications to address issues.
• Promote HR programs to create an efficient and conflict-free workplace.
• Devise plans and techniques to drive change and culture management.
• Select and implement suitable HR technology.
• Administer compensation and benefit plans.
• Refurbish knowledge of advancements in the field and present new ideas.

• Conduct recruiting, onboarding, training, off-boarding, and management of personnel.
• Approach, communicate and recruit talent through social networking, job search and portfolio websites.
• Maintain recruitment database, keep track of internal and external job applicants, and respond to speculative recruitment enquiries.

• Initiate and lead human resource programs and projects
• Coordinate Employee Relations and Engagement activities, including rewards and recognition.
• Organize training & development initiatives
• Handle all leave of absence requests from start to finish.
• Maintain employee files and records in electronic and paper form
• Maintain the work structure by updating job requirements and job descriptions for all positions.
• Motivating, developing, and directing people as they work. Identifying the best people for the job.
• Undertake tasks around performance management.
• Ensure compliance with labor regulations

• Years of Relevant Experience 3+ years of proven experience as an HR Generalist / Consultant
• Education & Work experience** - Relevant degree in HR Management. Additional HR trainings will be a plus. Experience in project management preferably HR related.
• Software and Applications- Tech savvy with outstanding knowledge of MS Office; HRIS / HRMS (e.g. Zoho), ATS, Ticketing System.

• An analytical mind with problem-solving abilities
• Desire to work as a team with a results driven approach
• Should adhere to strict confidentiality in maintaining all company and client data.

• Excellent communication, interpersonal and consulting skills
• Ability to strategise and formulate business plans

•  
• In-depth knowledge of HR principles, functions, methods and best practices
• Good knowledge of employment/labor laws
• Understanding of research methods and analysis.