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Job Title: Channel Sales Lead

Job Location: Lucknow, Jaipur & Mathura

About Qrata

They breathes on the passion to power 1 million drivers by making their lives simple and productive. We are proud of our one-of-a-kind Fi-Ne-Tech platform that leverages finance technology-network to make the lives of drivers simple and productive. Through our Fi-Ne-Tech platform, we are making EV adoption fast and reliable. We offer battery-swapping solutions that are executed at swapping stations seamlessly. Replacing the long hours of battery charging with ZIP ZAP SWAP. Our extensively built dealer network will ensure you swap before the light goes green. We are here to build a driver-to-experience (D2E) that enables them to run more and earn more. Our existence helps them increase their earnings, have 100% uptime, and enjoy the accessibility of swap stations with safe and reliable services. We ensure they never have to wait or detour to swap batteries. We have brought an EV-solution by making EV adoption easy and establishing an ecosystem for our drivers. For the same, we have partnered with Vehicle OEMs, product delivery companies, and NBFC’s, which allows our drivers to enjoy the charge(d)up life. We simply believe that ‘Our lives are better when their lives are better.

Our Mission: Powering 1 million EVs by 2027 and fuel India’s mobility

We are currently scouting for Channel Sales Lead (Objectives):

● Responsible for identifying, onboarding and collaborating with battery dealers and distributors

● Research and identify potential open markets and seek out dealers to sell our product offerings (Fixed Battery & e-rickshaw)

● Monitoring dealer performance and responsible for Sales for Battery Dealer point

● Driving the team on assigned targets and productivity

● Creating strategic channels to meet the targets for fixed battery & e-rickshaw sale

Responsibilities:

● 6 to 8 years of experience in growing Sales and developing dealer networks, especially in battery & e-rickshaw sales

● Should have handled a highly target driven sales team

● Managed P&L and growth of a vertical

Why is this exciting to you?

● You are interested in being a part of a young and fast paced environment; to implement market best practice

● You are keen to put in place strong processes, and systems, and this is a chance to work in a company which is not burdened by legacy systems

● You realize that you are joining the team at an early stage, and can play a pivotal growth role as the company grows; you are excited to be early at the table

● You care about people and your team members, and you want to influence positive change

Job Description: Performance Marketing Analyst – Junior

Job Overview:

We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.

The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.

This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.

Key Responsibilities:

• Monitor daily performance of Meta Ads, Google Ads, Instagram, Facebook, and other paid marketing campaigns.
• Track important performance metrics including:

1- CTR

2- CPC

3- CPM

4- CPA

5- CPL

6- Conversion Rate

7- ROAS

8- CAC

9- Impressions & Reach

10- Engagement

11- Add-to-Cart

12- Checkout

13- Sales & Revenue

• Prepare daily, weekly, and monthly campaign performance reports.
• Identify campaigns, ad sets, audiences, and creatives that are performing well or underperforming.
• Assist in understanding why campaigns are not generating expected leads or sales.
• Analyze audience, demographic, location, placement, and creative-level performance.
• Conduct competitor and market research to understand advertising trends, offers, creatives, and customer behavior.
• Compare campaign performance against previous results and identify areas of improvement.
• Support the team in A/B testing different creatives, audiences, ad copies, and campaign strategies.
• Provide basic data-backed recommendations on what should be continued, stopped, or tested.
• Work closely with the Performance Marketing, Creative, and Strategy teams.
• Keep track of social media and digital advertising trends and platform updates.

Required Skills:

• 0–1 years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or a related field.
• Basic understanding of Meta Ads and Google Ads.
• Understanding of digital marketing and advertising metrics.
• Good knowledge of Excel/Google Sheets.
• Basic understanding of conversion funnels and customer journeys.
• Good analytical and problem-solving skills.
• Strong research and attention-to-detail skills.
• Good communication skills.
• Willingness to learn and work with data.
• Ability to identify patterns and convert data into simple, actionable insights.

Key Responsibilities:

● Develop digital marketing strategies for online channels (social media, email, website, search engines). ● Manage content creation for websites, blogs, social media, and other digital platforms. ● Analyze and report on performance using analytics tools (Google Analytics(GA4), SEMrush, Search Console etc.) to adjust campaigns and improve results. ● SEO Optimization: Implement search engine optimization techniques to increase organic search visibility and rankings. ● PPC Campaigns: Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic and maximize ROI. ● Social Media Management: Plan and execute social media campaigns, engage with followers, and analyze engagement metrics. ● Email Marketing: Develop email campaigns that promote products/services, maintain customer relationships, and drive conversions. ● Collaborate with teams like design, sales, and product development to create cohesive marketing campaigns.

Requirements

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  forums and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

Experience in Technical writing: 5 - 9 Years

Notice period : 0-30 Days

Location: Jaipur / Jodhpur (Initially Remote) 

Requirements:

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

Responsibilities

• Create & Deliver motion graphics for a variety of media like Websites, and mobile devices among others.
• Working with the Video design Lead to understanding the storyboard in creating exceptional motion graphic videos.
• Assist the Video design team in creating the animation styles.
• keep up with the latest motion design trends & brainstorm to create new design ideas for videos.
• Edit raw video footage, Colour correct, and add effects & Transitions to create innovative video deliverables.