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Job Title: Assistant Manager – Marketing

📍 Location: [WHF / Remote]

🕒 Experience: 4–7 years | Industry: B2B Marketing | Type: Full-Time

🚀 Ready to own marketing end-to-end?

We are looking for a strategic, creative, and hands-on Assistant Manager – Marketing to lead brand, communication, and demand generation efforts across our certification, assurance, training, and digital services.

Despite the title, this is a Manager-level role in scope and responsibility—perfect for someone who thrives in autonomy, drives impact, and elevates visibility, lead flow, and brand authority.

🔑 Key Responsibilities

Marketing Strategy & Planning

• Design and execute annual and quarterly marketing plans across service lines

• Convert technical services (e.g., ISO 27001, ESG, IRCA Courses) into compelling, value-led messaging

Brand & Content Ownership

• Define brand positioning, tone, and messaging across all collaterals

• Lead creation of blogs, case studies, videos, infographics, and social content

Digital Marketing & Demand Generation

• Run SEO/SEM, Google Ads, LinkedIn Ads, and paid campaigns

• Own website lead funnels, landing pages, and MQL performance metrics

Social Media & Visibility

• Manage LinkedIn, YouTube, Instagram strategy and content calendar

• Drive engagement and awareness with original campaigns and creatives

Events & Partnerships

• Manage webinars, conferences, expos, and partner promotions

• Collaborate with associations, media, and learning platforms

CRM, Automation & Analytics

• Use Zoho Campaigns, HubSpot, or Mailchimp for drip campaigns

• Maintain CRM hygiene and report on MQLs, CPLs, CTRs, and ROI

Collaboration & Enablement

• Align with cross-functional teams including sales, training, technical, and HR

• Support pitch decks, proposals, and internal branding

Vendor & Budget Oversight

• Coordinate with agencies, freelancers, and digital vendors

• Track marketing budgets and campaign performance

🎓 Qualifications & Skills

• Bachelor's in Marketing, Mass Comm, Business, or Design

• 4–7 years of B2B marketing experience—preferably in SaaS, consulting, certification, or training

• Digital marketing certifications (Google, Meta, HubSpot) preferred

• Proficient in Canva, Google Analytics, Zoho CRM, SEO tools

• Excellent storytelling, project management, and execution skills

Roles & Responsibilities: 

• Responsible for the implementation and support for Safetrax tool for large corporates and fleet partners 
• Act as single point contact for all client queries. 
• Serve as a primary point-of-contact for Client satisfaction and act as the liaison between the clients, sales and other functional groups. 
• Managing the entire show of Account Management and supporting clients.
• Owning the long term as well as the short-term growth strategy of the account(s).
• Participate in internal planning activities to develop schedules and align resources for projects and support activities. 
• Showcasing a consulting mindset by acting as a solution provider rather than an order taker. 
• Find opportunities to bring in automation/orchestration in order to enhance client service experience. 
• Respond to queries from potential and existing customers, communicate Safetrax's value proposition and negotiate deals successfully. 
• Understand client needs and address within defined TAT 

Knowledge & Experience: 

• Bachelor's degree and demonstrated prior Account/Service Management experience.
• Information Technology experience 
• Strong written and oral communication skills. 
• Strong Microsoft Office skills (Excel, PowerPoint ) 
• Strong aptitude for learning new technologies and processes and an understanding of how to apply these in a customer facing environment 
• Understand technical risks and supportability parameters 
• Strong decision-making skills. 
• The ability to analyse, think innovatively, adapt and drive new best practices.
• The ability to farm the account through relationship management.

Responsibilities:

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain our social media presence
3. Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize the user experience
8. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
9. Instrument conversion points and optimize user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

1. Work across the entire landscape that spans network, compute, storage, databases, applications, and business domain
2. Use the Big Data and AI-driven features of vuSmartMaps to provide solutions that will enable customers to improve the end-user experience for their applications
3. Create detailed designs, solutions and validate with internal engineering and customer teams, and establish a good network of relationships with customers and experts
4. Understand the application architecture and transaction-level workflow to identify touchpoints and metrics to be monitored and analyzed
5. Analytics and analysis of data and provide insights and recommendations
6. Constantly stay ahead in communicating with customers. Manage planning and execution of platform implementation at customer sites.
7. Work with the product team in developing new features, identifying solution gaps, etc.​
8. Interest and aptitude in learning new technologies - Big Data, no SQL databases, Elastic Search, Mongo DB, DevOps.​

1. At least 2+ years of experience in IT Infrastructure Management
2. Experience in working with large-scale IT infra, including applications, databases, and networks.​
3. Experience in working with monitoring tools, automation tools
4. Hands-on experience in Linux and scripting.
5. Knowledge/Experience in the following technologies will be an added plus:​ ​ElasticSearch, Kafka, Docker Containers, MongoDB, Big Data, SQL databases, ELK stack, REST APIs, web services, and JMX.

Responsibilities:

• Writing and reviewing great quality code.
• Understanding functional requirements thoroughly and analysing the client's needs in the context of the project.
• Envisioning the overall solution for defined functional and non-functional requirements, and being able to define technologies, patterns and frameworks to realize it.
• Determining and implementing design methodologies and tool sets.
• Enabling application development by coordinating requirements, schedules, and activities.
• Being able to lead/support UAT and production roll outs.
• Creating, understanding and validating WBS and estimated effort for given module/task, and being able to justify it.
• Addressing issues promptly, responding positively to setbacks and challenges with a mindset of continuous improvement.
• Giving constructive feedback to the team members and setting clear expectations.
• Helping the team in troubleshooting and resolving of complex bugs.
• Coming up with solutions to any issue that is raised during code/design review and being able to justify the decision taken.
• Carrying out POCs to make sure that suggested design/technologies meet the requirements.
• Passionate about building great solutions.
• Mentoring the team members to meet the client's needs and holding them accountable for high standards of delivery.
• Being able to understand and relate technology integration scenarios and be able to apply these learnings in complex troubleshooting scenarios.

• Relevant expertise in C#, . Net framework/. Net core, Web Services/WCF/Web API, ASP. Net/MVC. JavaScript, OO JavaScript (ES6 onwards), HTML5/CSS, Angular/React/VueJS, OOA and OOD Concepts, Serverside JS: NodeJS/Express.
• Experience in Relational Database: SQL Server/MySQL/Oracle, Cloud Platform: Amazon/Azure/Google Cloud.
• Experience in Testing Frameworks (Web): MSTest/NUnit/Jasmine/Karma/Mocha, Repositories: Git/SVN/TFS, CI/CD Tools: Jenkins/Grunt/Gitlab/Azure DevOps, Container Ecosystem: Docker/Kubernetes/Anthos.
• NoSQL DB: MongoDB/Cassandra/CouchDB/HBase/MarkLogic, Cloud Database: CosmosDB/ IBM DB2/SAP HANA/Amazon Aurora/DynamoDB.
• Knowledge of high-quality professional software engineering practices for agile software development cycle, including coding standards, code reviews, source control management, build processes, testing, and deployment.
• Fundamental knowledge of design patterns.
• Experience in communicating effectively with users, other technical teams, and management to collect requirements, describe software product features, and technical designs.
• Languages: C#, JavaScript, OO JavaScript (ES6 onwards).
• App Framework: . Net Framework/. Net Core.
• Web Framework: ASP. Net/MVC.
• Markups: HTML5/CSS.
• CSS Framework: Bootstrap/Foundation/Bulma.
• Frontend Framework: Angular 6 ( ) /React/VueJS.
• API Framework: WebServices/WCF/WebAPI.
• Relational Database: SQL Server/MySQL/Oracle.
• Cloud Platform: Amazon/Azure/Google Cloud.
• Testing Frameworks (Web): MSTest/NUnit/Jasmine/Karma/Mocha.
• Repositories: Git/SVN/TFS.

Requirements
1. 5-7 Years of hands-on development on Android
2. Extensive understanding of Architectures - both old and new -> MVC to MVVM To Clean
3. Excellent In-depth understanding of Java and Kotlin Programming Languages
4. 2+ Years of managing android developers
5. Have worked on or scaled an app to more than 1mn downloads
6. Obsessed about long term solutions, yet understands business requirements to deliver projects quickly
7. Good understanding of backend technologies for better cross teamwork
8. Obsessed about app ratings, app vitals, and crash-free apps

Responsibilities

1. Lead the Testbook Android Team of 12+ Android Developers
2. Own the Testbook Android App (2Cr+ Installs) and its related 500+ Apps
3. Work extensively with Product Managers to deliver quality products and features
4. Improve the App Architecture and drive processes for code reviews, releases.
5. Take up occasional challenging Android coding tasks

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