Paid Social Specialist

JOB DESCRIPTION: Social Media Specialists

Job Overview:

We are looking for a creative, proactive, and experienced Senior Social Media Specialist to lead social media activities for both client accounts and the company's digital presence. The ideal candidate should have excellent communication skills, strong content planning abilities, and hands-on experience in managing multiple social media platforms while coordinating with internal teams and clients.

Key Responsibilities:

• Develop and execute social media strategies for multiple client accounts and the company's own social media platforms.
• Create monthly content calendars aligned with marketing objectives and brand guidelines.
• Write engaging, creative, and platform-specific content for social media posts, captions, reels, stories, and campaigns.
• Develop innovative content ideas that increase audience engagement, reach, and brand awareness.
• Actively manage and grow the company's social media pages across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
• Work as a Brand Strategist by understanding each client's business goals and creating social media strategies that strengthen their online presence.
• Coordinate with graphic designers, video editors, content writers, and digital marketing teams to ensure timely execution of campaigns.
• Review creatives and content before publishing to maintain quality and brand consistency.
• Monitor social media performance and prepare monthly performance reports with actionable insights.
• Stay updated with the latest social media trends, platform updates, and competitor activities.

Required Skills:

• Strong understanding of social media platforms and their best practices..
• Experience in content planning, content creation, and campaign execution.
• Ability to create engaging and audience-focused social media content.
• Ability to manage multiple client accounts simultaneously.
• Basic knowledge of analytics tools and social media insights.
• Familiarity with Canva, Meta Business Suite, LinkedIn, and social media scheduling tools.
• Knowledge of digital marketing (SEO, Performance Marketing, Meta Ads, Google Ads, etc.) is a plus.

Ability to commute/relocate:

• Jhalana Doongri, Jaipur, Rajasthan

Education:

• Bachelor's (Required)

Experience:

• Social media management: 2 years (Required)

Language:

• English (Required)

Work Location: In person

Paid Media Strategy & Execution ■ Plan, launch, and manage performance campaigns across Meta, Google, TikTok, and other paid channels ■ Own budget allocation across channels and campaigns to hit CAC, ROAS, and LTV targets ■ Continuously test ad creatives, audiences, bidding strategies, and placements to improve efficiency Data-Driven Optimisation ■ Build and maintain dashboards to track spend, CAC, ROAS, LTV, and cohort payback across apps ■ Run rigorous A/B tests on creatives, funnels, and landing pages; translate results into action ■ Partner with Data and Analytics teams to build attribution models and MMM frameworks Cross-Functional Collaboration ■ Work with Creative and Design teams to brief and produce high-performing ad assets at scale ■ Partner with Product on landing pages, onboarding flows, and in-app funnels to lift conversion ■ Collaborate with Finance on budget planning, forecasting, and marketing ROI reporting Market & Competitive Intelligence ■ Track platform, auction, and privacy changes (iOS/Android) that impact acquisition performance ■ Monitor competitor campaigns and positioning across live streaming, gaming, and social apps ■ Identify new channels and networks (influencer, affiliate, programmatic) worth testing

About us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy and committed communication company that wants its

clients to always Expect the EXTRA from it. Our primary clientele consists of Startups & Corporates like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha,

Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, coders and a puppy momo, who believe Moshi Moshi is an experience rather than a company.

Job Role - Social Media Executive

Experience Level - 1 year

Location - Bangalore

Responsibilities:

● Create Campaign Strategies and monitor the execution to achieve the brand objective

● Objective Identification and delivery via curating the best digital strategy

● Managing and Supervising Facebook ads, Instagram Ads, Twitter Ads, and Linkedin Ads

● Handling social pages of Instagram, Facebook, LinkedIn, etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● Define the most important social media KPIs.

● In-depth knowledge of paid marketing and daily implementation, reporting, and running of paid marketing on all social platforms.

● Measure the success of every social media campaign, as per required metrics

● Stay up to date with the latest social media best practices and updates

● Work with copywriters and designers to ensure content is informative and appealing or has relevant writing capability.

● Monitor SEO and user engagement and suggest content optimization.

● Communicate with industry professionals and influencers to create a strong network via social media.

● Provide constructive feedback to the team and train them to achieve desired results.

About us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy and committed communication company that wants its

clients to always Expect the EXTRA from it. Our primary clientele consists of Startups & Corporates like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha,

Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, coders and a puppy momo, who believe Moshi Moshi is an experience rather

than a company.

Job Role - Social Media Executive

Experience Level - 1 year

Location - Bangalore

Responsibilities:

● Create Campaign Strategies and monitor the execution to achieve the brand objective

● Objective Identification and delivery via curating the best digital strategy

● Managing and Supervising Facebook ads, Instagram Ads, Twitter Ads, and Linkedin Ads

● Handling social pages of Instagram, Facebook, LinkedIn, etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● Define the most important social media KPIs.

● In-depth knowledge of paid marketing and daily implementation, reporting, and running of

paid marketing on all social platforms.

● Measure the success of every social media campaign, as per required metrics

● Stay up to date with the latest social media best practices and updates

● Work with copywriters and designers to ensure content is informative and appealing or has

relevant writing capability.

● Monitor SEO and user engagement and suggest content optimization.

● Communicate with industry professionals and influencers to create a strong network via

social media.

● Provide constructive feedback to the team and train them to achieve desired results.

About us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy and committed communication company that wants its

clients to always Expect the EXTRA from it. Our primary clientele consists of Startups & Corporates like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha,

Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, coders and a puppy momo, who believe Moshi Moshi is an experience rather

than a company.

Job Role - Social Media Executive

Experience Level - 1 year

Location - Bangalore

Responsibilities:

● Create Campaign Strategies and monitor the execution to achieve the brand objective

● Objective Identification and delivery via curating the best digital strategy

● Managing and Supervising Facebook ads, Instagram Ads, Twitter Ads, and Linkedin Ads

● Handling social pages of Instagram, Facebook, LinkedIn, etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● Define the most important social media KPIs.

● In-depth knowledge of paid marketing and daily implementation, reporting, and running of

paid marketing on all social platforms.

● Measure the success of every social media campaign, as per required metrics

● Stay up to date with the latest social media best practices and updates

● Work with copywriters and designers to ensure content is informative and appealing or has

relevant writing capability.

● Monitor SEO and user engagement and suggest content optimization.

● Communicate with industry professionals and influencers to create a strong network via

social media.

● Provide constructive feedback to the team and train them to achieve desired results.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Job Title: Social Media Marketing

Experience: 0–6 Months

Job Type: Full-Time (Work from Office)

Location: 2nd Floor, Building Number 79, Main Road, Behind C21 Mall, Scheme 54 PU4, Indore

Qualification: Any Graduate

Job Description:

TechnoToil is looking for a creative and enthusiastic Social Media Marketing to join our team. This role is ideal for freshers and candidates with up to 6 months of experience who are passionate about social media, content creation, and digital marketing.

Key Responsibilities:

• Create and schedule content for Instagram, Facebook, LinkedIn, and other social media platforms.
• Write engaging captions and basic content for social media posts.
• Research industry trends, hashtags, and competitor activities.
• Coordinate with the design team to create marketing creatives.
• Monitor engagement, comments, and messages.
• Support social media campaigns to increase brand awareness.

Skills Required:

• Basic knowledge of social media platforms.
• Good communication and content writing skills.
• Creative mindset and willingness to learn.
• Familiarity with Canva and AI tools is an added advantage.

Freshers and candidates with 0–6 months of experience are encouraged to apply. Immediate joiners will be preferred.

• The PPC / Paid Search is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns.

• Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.

• Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.

• Provide creative copy suggestions and graphical ad templates.

• Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.

• Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per clicks.

• Leverage AI-powered tools and automation (such as smart bidding, performance forecasting, and AI-driven ad optimization platforms) to enhance campaign efficiency, targeting accuracy, and ROI.

• Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

• Able to understand the business website thoroughly to implement a strategic plan for Google AdWords.

• Keep pace with search engine and PPC industry trends and developments

Experience : 7+Years

Location : Indore-onsite

Interview mode : Virtual

Note : Please DO NOT apply if you're experience less then 7 years

Job Role: Senior Paid Media Executive

Experience Level: 2+ Years experience

Location: Bangalore, Karnataka (On-site)

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.

Key Responsibilities

• Plan and execute digital marketing activities across SEO, social media, and content marketing.
• Conduct keyword research, competitor analysis, and website content optimization.
• Manage and create content for Instagram, LinkedIn, Facebook, and other digital platforms.
• Monitor website and campaign performance using Google Analytics and Google Search Console.
• Assist in planning and optimizing Google Ads and Meta Ads campaigns.
• Track key metrics, prepare performance reports, and identify areas for improvement.
• Stay updated with the latest digital marketing trends, SEO updates, and social media algorithms.

Required Skills

• Good understanding of SEO, Social Media Marketing, and Content Marketing.
• Knowledge of keyword research, Google Analytics, and Search Console.
• Basic understanding of Google Ads and Meta Ads.
• Strong content writing, research, and analytical skills.
• Good communication and creative thinking.
• Knowledge of Canva and other content creation tools is an advantage.

Eligibility

• Intern: Students/recent graduates pursuing BMS, B.Com, BAMMC, or related courses with a strong interest in Digital Marketing.
• Associate: Graduate with relevant experience or strong practical knowledge in Digital Marketing.