Shubham Vishwakarma
Full Stack Developer - Averlon
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We’re hiring a digital marketing professional with strong SEO skills to drive web and app growth. You’ll work on campaigns, content, and SEO strategies to increase organic traffic, improve search visibility, and boost app installs.
What You’ll Do:
- Run SEO strategies for app landing pages & blogs
- Do keyword research & competitor analysis
- Optimise content, meta tags, and page structure
- Monitor traffic, rankings, and engagement metrics
- Plan and execute digital campaigns (Google Ads, Meta Ads)
- Collaborate with content, design, and ASO teams
- Track performance using GA, Search Console, and Firebase
- Stay updated with SEO trends and algorithm changes
Must-Have Experience:
- 1+ years in digital marketing with core SEO responsibility
- Strong knowledge of on-page, off-page & technical SEO
- Tools: Google Search Console, SEMrush, Ahrefs, GA
- Basic understanding of HTML, WordPress, or similar CMS
- Hands-on with digital ads and keyword targeting
- Ability to write/edit SEO-friendly content
- Familiar with mobile SEO and app marketing funnels
WHO ARE We?
WeMakeScholars is a Fintech startup funded and supported by the Ministry of IT, Government of India. We help students get education loans to fund their studies abroad or in India by closely working with 14+ lenders, including public/private banks & NBFC. We currently get around 0.5 million unique visitors a month.
We are the market leader in the education finance segment. Last academic year, we disbursed around 5,000Cr, and this year, we'd be doing more than that. Our team has more than doubled in one year, from 70 to 180 members. Overall, we have seen tremendous growth year-on-year, in every aspect since our inception 7years ago.
JOB DESCRIPTION
We strongly believe that eventually, every company has to become a tech company. As our website is the face of our company, we must have a strong, organically top-rank website on google to survive & grow in the long term. Since SEO plays an integral part in this, we have decided to invest more time & resources into it. We are looking for an SEO Specialist to be a part of our growth story and we like your profile for it.
You'll be working as the SEO Team Lead, with the assistance of our 6 members tech team, 4 members content team, 1 junior SEO Analyst. You will be directly reporting to our Chief Growth Officer who's got more than 11yrs experience with SEO.
IDEAL CANDIDATE
- 3yrs+ experience in SEO (preferably in consumer tech, e-commerce, banking, financial services or education segments)
- expertise in Google Analytics/SEMrush/similar web analytics platform
- well-versed with Google Algorithm updates
- Very high attention to detail, obsessed with the details & spotting opportunities to optimize
- Excellent communication (written and verbal) & interpersonal skills and a very high sense of ownership and integrity
JOB PERKS
With us, you not only get a competitive compensation package but also excellent career progression, healthy work-life balance, flexible working hours, leaves, work from home policies. Most importantly, working under our Senior SEO leadership, you'll have a steep learning curve and a great learning experience.
Package: Up to 20 LPA
Google AnalyticsGoal: Build a full-service SEO and content ecosystem to dominate local organic search in the rehab, addiction treatment, and mental health space across Los Angeles.
STRATEGIC OBJECTIVES
- Establish authority and trust (EEAT: Expertise, Experience, Authoritativeness, Trustworthiness).
- Outrank competitors in high-intent and local keywords for drug treatment and mental health services.
- Provide tools/resources (like AA & Mental Health finder apps) to improve user experience and engagement.
CORE TEAM ROLES
You’ll want a cross-functional team like this:
- Project Manager
- Coordinates timelines, resources, and deadlines.
- Interfaces between all team members and stakeholders.
- Understands SEO, content, and development cycles.
- SEO Strategist
- Develops keyword strategy covering primary, long-tail, question-based, and local intent searches.
- Performs competitive analysis.
- Creates on-page and off-page SEO plan.
- Conducts technical audits and recommends fixes.
- Content Lead / Editor
- Oversees human-written blogs, FAQs, and optimized location pages.
- Coordinates with medical/clinical reviewers for compliance.
- Manages style, tone, and voice.
- Writers (Industry-Specific)
- Experienced in addiction recovery, mental health, and healthcare writing.
- Writes with empathy, authority, and factual accuracy.
- Web Developer
- Optimizes website speed, mobile experience, and user interface.
- Develops custom tools such as AA Meeting Finder and Mental Health Services Finder.
- Implements schema markup, accessibility, and mobile-first design.
- Link Builder / Outreach Specialist
- Acquires quality backlinks from reputable health, news, and community sites.
- Builds citations and listings in trusted directories.
- Graphic Designer
- Creates infographics, branded visuals for blogs and landing pages.
- Ensures image SEO optimization.
DELIVERABLES
CATEGORYDELIVERABLESContentBlogs, FAQs, optimized location pagesLocal SEOCitation building, Google Business Profile management, schema markupTechnical SEOWebsite speed, structure, mobile UX, indexationMeta & On-Page SEOMeta titles/descriptions, alt tags, internal linkingTools/FeaturesAA Meeting Finder, Mental Health Finder toolsVisual ContentInfographics, blog graphics, comparison chartsBacklinksQuality backlinks from reputable domains
PHP
Laravel
CodeIgniterWe are seeking an exceptional Lead Shopify Developer to join our incredible team. You'll be a critical participant in projects working closely with designers, performance managers, our creative team, and the Technical Director. To optimize our Shopify Plus store. Fluency in HTML5 and JavaScript, experience with custom theme development, Shopify Plus experience, and familiarity with Next and React are essential. The ideal candidate would also be expected to help manage core Shopify platform integrations such as Klavyio, Zendesk, and other vital Shopify applications.
Qualifications:
Strong proficiency in Shopify Plus and Shopify Scripts
Experience with custom theme development for Shopify Plus (advanced customer fields experience)
Fluency in HTML5, CSS, JavaScript/jQuery Experience with Shopify app integrations (integrating third-party APIs)
Familiarity with Github
Strong understanding of SEO and web development Experience with Server and DNS management Understanding cross-browser compatibility problems and the ability to offer solutions
Experience with user testing and usability analysis
Familiarity with UX/UI concepts and best practices
Responsibilities:
Actively involved in all phases of the site development
Manage our Shopify Plus store Work with the marking team to create landing pages Change website content to improve the customer journey Help manage third-party integrations and applications Optimize page load times Resolve cross-browser issues (troubleshooting server and site issues)
Familiarity with design software such as Photoshop to customize visuals and media on sites Attend group meetings and offer recommendations to improve the optimization of customer journey and conversion
Communicate regularly with team members through channels such as Slack and Asana
Job Responsibilities:
● Strategize and execute digital advertising for lead generation and
digital marketing efforts. Focus on search and display ads, PPC
campaigns on channels such as Facebook, Google, YouTube.
Coordinate offline advertising with creative ways to measure
the progress of physical ads.
● Improve conversion and optimize for improved lead-gen results.
Plan, execute and measure A/B experiments and conversion tests.
Identify trends and insights, and optimize spend and performance
● Measure and report performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs).
● Improve brand’s digital presence and lead-gen with SEO/SEM and
relevant Influencer/Social Media campaigns. Oversee SEO efforts
on websites with a focus on technical elements, keyword analysis, and content guidance. Manage content changes to the Website, create
relevant Landing Pages for optimizing user experience. Promote
company app and manage app SEO and reviews
● Utilize the strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touchpoints.
Work collaboratively with internal teams to identify areas of
improvement and implement effective changes to improve the
overall outcome.
● Provide thought leadership for impacting overall brand exposure
and lead generation, brainstorm, and execute on new and creative
growth strategies.
Qualifications:
● BS/MS degree in marketing or a related field
● Proven working experience in digital marketing
● Demonstrable experience leading and managing SEO/SEM, Google
Adwords, PPC campaigns
● Highly creative with experience in identifying target audiences and
devising digital campaigns that engage, inform, and motivate
● Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments
● Solid knowledge of advertising tools and resources (e.g., Google
Analytics, InMobi, Firebase, Appsflyer, Hootsuite)
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online
marketing and measurement.
Other Requirements:
● A passionate and confident marketer who can take full project
ownership and guide to guide others
● Be a collaborative team player and an encouraging people
manager with positive listening skills
● Strong problem solver with a willingness to learn
About the Role:
We are looking for a Performance Marketing Manager with hands-on experience in SaaS lead generation for Storefronts, Order Management Systems (OMS), Warehouse Management Systems (WMS), and Transport Management Systems (TMS). You will be responsible for planning, executing, and optimizing paid marketing campaigns to drive high-quality leads and conversions.
What will you do at Fynd?
- Develop and execute data-driven performance marketing campaigns across Google Ads, LinkedIn, Meta, and other paid channels.
- Generate high-intent leads for SaaS products catering to e-commerce, logistics, and supply chain industries - fynd storefront, fynd tms, fynd oms, fynd wms, fynd omnichannel solutions etc.
- Optimize campaigns for CPL, CAC, ROAS, and LTV while ensuring budget efficiency.
- Conduct A/B testing on ad creatives, landing pages, and messaging for maximum conversions.
- Utilize analytics tools (Google Analytics, HubSpot, CRM, etc.) to track performance and generate actionable insights.
- Work closely with content, design, and sales teams to align marketing strategies with business goals.
- Stay updated with the latest trends in B2B SaaS marketing, paid ads, and growth strategies.
Some Specific requirements:
- 4+ years of experience in performance marketing for B2B SaaS (experience in e-commerce, logistics, or supply chain is a plus).
- Proven expertise in Google Ads, LinkedIn Ads, Facebook Ads, and programmatic advertising.
- Strong understanding of SEO, PPC, conversion rate optimization (CRO), and attribution models.
- Hands-on experience with Google Analytics, HubSpot, Marketo, or other marketing automation tools.
- Analytical mindset with data-driven decision-making skills.
- Excellent communication and collaboration skills.
Google AnalyticsJob Title: Performance Marketing Associate
Location: Pune
We are looking for a Performance Marketing Associate to join our team at Propacity. In this role, you will help execute and optimize digital marketing campaigns tailored for the real estate sector, focusing on lead generation, customer acquisition, and revenue growth.
You will work closely with senior marketing professionals, gaining hands-on experience in paid media, performance tracking, and campaign optimization. If you have a data-driven mindset, strong analytical skills, and a passion for digital marketing, we’d love to hear from you!
Responsibilities:
- Assist in planning and executing digital advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other paid media platforms.
- Monitor campaign performance, analyze data, and provide insights to optimize ROI and lead quality.
- Conduct market research and competitor analysis to refine targeting and messaging strategies.
- Work closely with creative and content teams to develop engaging ad copies and visuals.
- Utilize web analytics tools to track, measure, and report on key performance indicators (KPIs).
- Support senior marketing managers in client calls, reporting, and campaign optimizations.
Skills & Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
- 1-3 years of experience in digital marketing, performance marketing, or a similar role.
- Experience in the real estate industry is preferred but not mandatory.
- Familiarity with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
- Strong analytical skills with the ability to interpret data and suggest improvements.
- Excellent communication and collaboration skills.
- A proactive, detail-oriented approach to campaign execution and optimization.
What We Offer:
- Learn & grow in one of India's fastest-growing real estate proptech companies.
- Work with industry experts and gain hands-on experience in performance marketing.
- Access the latest marketing automation & analytics tools for campaign execution.
- Collaborative, innovative, and fast-paced work environment with exciting career growth opportunities.
About Propacity:
Propacity is one of India's fastest-growing proptech companies. Since our founding in 2021, we have empowered 100+ top real estate developers by increasing their sales velocity, simplifying operations, and providing cutting-edge tech solutions. We are backed by leading investors, including Good Capital, Inuka Capital, and 30+ unicorn/soonicorn founders.
Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
- Ideating and executing an overall brand strategy and tone of voice to drive engagement.
- Developing brand awareness and generating inbound traffic.
- Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
- Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
- Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
- Leading a team, setting goals and tuning them to give their best performance.
- Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
- Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
- Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
- Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
- Developing and managing editorial calendar and organization workflows.
- Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
- Managing Social Media Execution: End to end social media execution, optimisation and reporting.
- Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
- Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
- Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities
- Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
- Passionate about people, culture, brands and storying telling
- Excellent verbal and written English communication skills
- Excellent understanding of social media platforms
- Ability to analyze data related to traffic, conversions
- Delivering high quality work while meeting deadlines
- Desire to work in a fast-paced start-up environment
- Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
- A keen internist in psychology would be a great plus.
- Adept at handling people and external agencies.
- Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
- Professional Degree in a relevant field will be a plus
- Minimum 10 years of experience preferably in a B2C product based company
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon