SEO and Ad words Manager

Key Responsibilities:

1. Digital Marketing Strategy:

• Develop comprehensive digital marketing strategies tailored to each restaurant client's needs and objectives.
• Analyse market trends, customer behavior, and competitor activity to inform strategy development.

1. Campaign Management:

• Plan, execute, and optimize multi-channel digital marketing campaigns (e.g., SEO, SEM, social media, email marketing, content marketing).
• Monitor and report on campaign performance, making data-driven decisions to improve results.

1. Content Creation:

• Oversee creating engaging and relevant content for various digital platforms, including websites, blogs, social media, and email newsletters.
• Collaborate with designers, copywriters, and other team members to produce high-quality marketing materials.

1. Social Media Management:

• Manage and grow social media accounts for multiple restaurant clients, ensuring consistent brand messaging and high engagement.
• Monitor social media trends and adjust strategies accordingly.

1. SEO & SEM:

• Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
• Plan and execute paid search campaigns (Google Ads, Bing Ads) to achieve targeted ROI.

1. Analytics & Reporting:

• Utilise analytics tools (e.g., Google Analytics, social media analytics) to track and measure the effectiveness of digital marketing efforts.
• Provide regular reports and insights to clients and internal stakeholders, highlighting key performance metrics and areas for improvement.

1. Client Management:

• Build and maintain strong relationships with restaurant clients, understanding their unique needs and delivering exceptional service.
• Present campaign results, insights, and recommendations to clients clearly and compellingly.

1. Team Leadership:

• Mentor and guide junior digital marketing team members, fostering a collaborative, high-performance work environment.
• Stay updated on industry best practices and emerging trends to continuously improve the team’s capabilities.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, preferably within the restaurant or hospitality industry.
• Proven track record of successfully managing and optimising digital marketing campaigns across various channels.
• Strong understanding of SEO, SEM, social media, email, and content marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent analytical, organisational, and project management skills.
• Exceptional communication and presentation skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits:

• Competitive salary and performance-based bonuses.
• Opportunity to work for Overseas Clients
• Opportunity to improve & learn new things
• Be part of a dynamic, young, friendly team striving for top quality and a fantastic work culture.
• There is a hell of a lot of stuff to innovate and learn at the same time
• Opportunities and guidance to learn new technologies, share knowledge and grow within the company and sector.
• Other benefits include Provident Fund, Insurance, personal growth opportunities, technology growth opportunities, etc.
• Comprehensive health insurance.
• Opportunities for professional development and career growth.

Overview:

We are seeking a highly skilled and results-driven Performance Social Media Marketer with expertise in Facebook and Meta Ads to join our dynamic team. The ideal candidate will be responsible for developing and executing strategic advertising campaigns on Facebook and Meta platforms to drive performance metrics and achieve business objectives.

Responsibilities:

1. Campaign Strategy: Develop comprehensive advertising strategies on Facebook and Meta platforms to meet performance goals, including audience targeting, budget allocation, ad creative optimization, and campaign scheduling.
2. Ad Creation and Optimization: Create compelling ad copies, images, and videos tailored to specific target audiences. Continuously monitor and optimize ad performance based on key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS.
3. Audience Targeting: Utilize advanced targeting capabilities and audience segmentation techniques to reach relevant users and maximize campaign effectiveness. Leverage audience insights and data analytics to refine targeting parameters and improve ad relevance.
4. Budget Management: Manage advertising budgets effectively to ensure optimal allocation and maximum return on investment (ROI). Monitor campaign spending and adjust budget allocations based on performance trends and objectives.
5. A/B Testing: Conduct rigorous A/B tests on ad creatives, audience segments, ad placements, and other variables to identify high-performing strategies and optimize campaign performance continuously.
6. Performance Analysis and Reporting: Analyze campaign performance data using Facebook Ads Manager and other analytics tools to derive actionable insights. Prepare regular performance reports and presentations for key stakeholders, highlighting key metrics, trends, and optimization opportunities.
7. Stay Updated: Stay abreast of industry trends, platform updates, and best practices in social media advertising, particularly on Facebook and Meta platforms. Proactively identify new opportunities and emerging trends to enhance campaign effectiveness and stay ahead of the competition.

trying to make a mark in business areas like web development and Digital Marketing. we are looking for a Candidate who is Good in SEO, SEM, SMO AND SMM and who has hands-on experience. Selected candidates will be working on internal as well as client projects. This job is work from Office only.

Role: CLIENT SERVICING - PERFORMANCE MARKETING

Company Industry: Marketing and Advertising

Experience: 2-5  years

Education: Bachelor’s degree or equivalent

Salary Bracket:  - 8L

You will have to develop a thorough understanding of Unigage's clients and drive customer engagement. You will be responsible for streamlining processes for the entire client lifecycle from on-boarding to churn. 

RESPONSIBILITIES:

• Responsible for achievement of digital marketing objectives of our clients
• Oversee overall quality of work being delivered on the account
• Demonstrate subject matter understanding of digital marketing, engage in strategic discussions around Performance marketing, Search Engine Marketing, Social, SEO and other channels

• Experience in fronting client relationships directly

• Handling operations and client management
• Briefing the creative team, helping in the creation of a concept.
• Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
• Strategizing and executing campaigns for clients.
• Working with senior management keeping them informed of new developments, service issues and new business opportunities.
• Managing paid social media campaigns 

REQUIREMENTS:

• Should be hands-on experience in paid search, display, retargeting, email marketing, social, Conversion Optimization, and other key relevant channels that provide traffic and conversions for clients and to share this with internal teams too.

• Understanding and experience of the key analytical and market intelligence tools like Google Analytics and other sources across multi-channels – including PPC and display platforms is a must.

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• Should have worked on social media calendar and interactions
• Should have advertising agency experience

• Develop optimization strategies that increase the companys search engine results rankings.
• Research SEO keywords to use throughout the companys website and marketing materials.
• Set measurable goals that demonstrate improvement in marketing efforts.
• Monitor daily performance metrics to understand SEO strategy performance.
• Efficiently communicate with other marketing professionals to align goals.
• Collaborate with others within the marketing department to manage SEO strategy.
• Write compelling and high-quality website content, including blog posts and page descriptions.
• Update content and website links for maximum optimization and search engine rankings.

The Search Engine Optimization (SEO) Intern will be responsible for research, implementation, monitoring, and reporting on client organic search campaigns. The ideal candidate will be a quick learner with an attention to detail, passion, and a positive attitude.

Essential Duties and Responsibilities

• Auditing existing websites
• Competitive research and benchmarking
• Keyword research and mapping
• Content writing and optimization
• On-page optimization
• Link building outreach
• Monitoring and evaluating results and building reports on those results for our clients

Qualifications

• A hunger for learning and the ability to perform independent research to solve problems
• Proficiency with Google Sheets
• Working knowledge of search engine optimization and/or digital marketing is preferred
• Ability to thrive while working on multiple projects with strict deadlines
• Ability to work well with all teams across the agency
• Commitment to completing work on time that meets or exceeds expectations of quality

What is Ditto?

Ditto Insurance (joinditto.in) is a new-age insurance platform created by & for Millenials, where we simplify insurance and help people purchase the best plans in the market. Ditto is backed by Zerodha (India's largest stockbroker) and is brought to you by the same people that created Finshots, a 3-minute financial newsletter with over 500K subscribers.

With Ditto's free consultations, no-spam policy & honest advice guarantee, we are revolutionalizing the very concept of insurance in India. And to lead this revolution, we are forming a brilliant team of talented, enthusiastic individuals.

Job Brief 

• You will be responsible for analyzing, reviewing, and executing the changes related to websites in order to get them optimized for the search engine.
• Help us maximizes the traffic that comes to our site by improving the ranking within the search engine.

• Coordinating with the content, design, and operations teams to manage activities to improve on-site as well as off-site SEO
• Drive link building to improve our domain authority

• Make content that should be of quality and which improves readability for our customers

• Conduct a detailed analysis of the results derived that should be in coordination with the website’s structure and the web pages

Requirements

• 2-3 years of experience in SEO or relevant marketing fields.
• Accuracy and attention to detail.
• Good command of English.
• Ability to communicate, present and influence effectively.
• Team player
• Ability to explain the technical jargon in the simplest manner to the team and customers

Application Link :- https://joinditto.freshteam.com/jobs/i2QUuAmKXcoZ/seo-strategist