SEO and Ad words Manager

Role: SEO/Digital Marketing Expert

Exp: 3-4 Years

Budget: up to 35K

Location: Ahmedabad, WFO

Qualifications:

• 3-4 years of experience in SEO and digital marketing.
• Proven track record of success in achieving SEO and digital marketing goals.
• Strong understanding of SEO principles, including on-page, off-page, and technical SEO.
• Experience with Google Analytics, Google Search Console, and other relevant SEO tools.
• Experience with social media marketing platforms and advertising tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.

1.Proven experience as a PPC Ads Specialist or similar role with a successful track record of managing and optimizing PPC campaigns.

2.In-depth knowledge & work experience of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms (Facebook, Instagram etc.)

3.Experience in Paid Search (PPC) / Create and manage Payper Click (PPC) campaigns.

4.Sound knowledge of keyword research tools, analytics platforms, and bid management systems.

5.Strong communication and collaboration skills.

6.Ability to work in a fast-paced, results-driven environment.

6.Certifications in Google Ads and other relevant platforms will be a plus.

Looking for a Senior Digital Marketing Manager to be responsible for marketing strategy for the organization and to drive initiatives to improve SEO, performance ads and brand presence. Our ideal candidate is a blend of analytical and creative, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our design, engineering, analytics, and broader marketing teams.

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• Use data, cross-functional input, and best practices to build a plan for how to optimize the organization digital marketing efforts.
• Develop and maintain marketing performance dashboards. Create and manage implementation of analytics tracking requirements for SEO, performance ads, emailers and any other marketing initiative in the company. Draw insights using the data to enhance marketing performance.
• Work with marketing, engineering, and design to deliver data driven results on A/B tests, SEO, Google Ads, Linkedin Ads, email sequences and customer lifecycle marketing from lead generation to deal closure.
• Work with content creators to ensure content is distributed effectively, generates leads, and improves SEO objectives.
• Manage all ppc campaigns to drive lead generation with right metrics.
• Growth hacks and technical expertise in marketing with various tools like Google analytics, Hubspot, SEO tools, Adwords, Heatmaps etc would be required.
  
  

• Data-driven. You get deep into data to generate hypotheses, run experiments, and scale successful findings.
• Creative. You partner well with design and are excited about building novel things.
• Passionate about customers. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience. You have excellent verbal and written communication skills.
• Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
• Ambitious. You are eager to make an impact at orzanization. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
• A team player. You are able to work with a range of disciplines to execute on your work and thrive seeing different points of view on an issue.

• 5-7 years of relevant work experience in digital marketing, growth marketing and analytics.
• Candidates from SaaS, top institutes like IIM/IIT/NIT/SpJain/NITIE/FMS will be preferred.
• Key skills required:  Content marketing, On page and off page SEO, data driven, good knowledge of SEO tools and  marketing analytics.

Challenging opportunity, tough problems and a very good growth path. An excellent opportunity to work with a team of highly talented young professionals. We also offer a whole load of benefits to make your stay enjoyable with the organization.

A SaaS commerce company helping organizations enhance employee engagement by offering products in the area of employee engagement via Empuls, sales & channel incentive management via Compass, and loyalty & rewards management via Plum. We welcome you to explore the website to learn more about us.

If you find this role exciting and want to join us at Bangalore, India, then apply by clicking below. Provide your details and upload your resume. All received resumes will be screened, shortlisted candidates will be requested to join for a discussion and on mutual alignment and agreement, we will proceed with hiring.

Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints

• The desired candidate must be from a D2C company.
• Strong hands-on experience in handling e-commerce platforms/websites.
• MBA- Marketing with minimum of 3 years experience in the same role.
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Responsibilities:

1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms

2. Create D2C channel from scratch for a brand as well as run an existing one

3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic

4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels

5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth

6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.

7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports

8. Ensure content marketing and content updation on own channel to engage consumers

9. Launch a long-running program to ensure higher retention and drive repeat purchases

Requirements:

 Experience in running D2C channels from an end-to-end perspective

 Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance

 Understanding of consumer behavior and market trends

 High result orientation – getting things done on time and as per agreed-upon norms.

 Good Communication Skills

 Attention to detail;

 Creativity

 Good research capabilities

Develop optimization strategies that increase the company's search engine results rankings.

· Research SEO keywords to use throughout the company's website and marketing materials.

· Set measurable goals that demonstrate improvement in marketing efforts.

· Monitor daily performance metrics to understand SEO strategy performance.

· Efficiently communicate with other marketing professionals to align goals.

· Collaborate with others within the marketing department to manage SEO strategy.

· Write compelling and high-quality website content, including blog posts and page descriptions.

· Update content and website links for maximum optimization and search engine rankings.

· Minimum 2+ years of experience in developing and executing SEO campaigns.

· Bachelor's degree in business, marketing, communications or information technology, certification, and other degree programs available so must be having min. requisite of IT side & good at Marketing side.

· Understanding of search engine algorithms and ranking methods.

· Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.

· Knowledge of keyword research and data mining tools.

· Able to complete competitive analysis of other companies within the industry.

We are an early-stage start-up in the wellness space & are teeming with innovation & creativity. We are based out of Mumbai & are looking for a dynamic SEO Content Intern to join our team.

We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and develop brilliant content to drive following & sales. We need someone who can give all our long-form content assets a distinct voice & language of their own, which seamlessly weaves in with our brand story & helps flesh out a brand personality our consumers can clearly recognize.  

Responsibilities:

• Create lucid, arresting product page and blog content on Man Matters & Bodywise, which leave consumers itching to try our products out and seek more health information from our blogs
• Create blog posts with a focus on the health & wellness space in line with SEO guidelines that can break the clutter online
• Create engaging emailers for our customers which have them hooked, not fed up (aimed at giving them only the most relevant information related to their health & wellness)
• Find out-of-the-box topics based on competitor analysis, trending topics, and various SEO tools

Requirements:

• Portfolio of work- published articles will be preferred
• Familiarity with online brands
• Adept with basic formatting, eye for detail, thorough research and analysis
• Excellent writing and editing skills in English
• Is flexible writing both technical as well as creative content
• Comfortable working with keywords and curating content based on structure assigned
• Proactive, responsible, hard-working, and diligent
• Ability to meet deadlines

• Optimizing copy and landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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