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What is the role?
Looking for a Senior Digital Marketing Manager to be responsible for marketing strategy for the organization and to drive initiatives to improve SEO, performance ads and brand presence. Our ideal candidate is a blend of analytical and creative, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our design, engineering, analytics, and broader marketing teams.
Key responsibilities
- Use data, cross-functional input, and best practices to build a plan for how to optimize the organization digital marketing efforts.
- Develop and maintain marketing performance dashboards. Create and manage implementation of analytics tracking requirements for SEO, performance ads, emailers and any other marketing initiative in the company. Draw insights using the data to enhance marketing performance.
- Work with marketing, engineering, and design to deliver data driven results on A/B tests, SEO, Google Ads, Linkedin Ads, email sequences and customer lifecycle marketing from lead generation to deal closure.
- Work with content creators to ensure content is distributed effectively, generates leads, and improves SEO objectives.
- Manage all ppc campaigns to drive lead generation with right metrics.
- Growth hacks and technical expertise in marketing with various tools like Google analytics, Hubspot, SEO tools, Adwords, Heatmaps etc would be required.
What are we looking for?
- Data-driven. You get deep into data to generate hypotheses, run experiments, and scale successful findings.
- Creative. You partner well with design and are excited about building novel things.
- Passionate about customers. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience. You have excellent verbal and written communication skills.
- Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
- Ambitious. You are eager to make an impact at orzanization. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
- A team player. You are able to work with a range of disciplines to execute on your work and thrive seeing different points of view on an issue.
- 5-7 years of relevant work experience in digital marketing, growth marketing and analytics.
- Candidates from SaaS, top institutes like IIM/IIT/NIT/SpJain/NITIE/FMS will be preferred.
- Key skills required: Content marketing, On page and off page SEO, data driven, good knowledge of SEO tools and marketing analytics.
What can you look for?
Challenging opportunity, tough problems and a very good growth path. An excellent opportunity to work with a team of highly talented young professionals. We also offer a whole load of benefits to make your stay enjoyable with the organization.
We are,
A SaaS commerce company helping organizations enhance employee engagement by offering products in the area of employee engagement via Empuls, sales & channel incentive management via Compass, and loyalty & rewards management via Plum. We welcome you to explore the website to learn more about us.
Way forward,
If you find this role exciting and want to join us at Bangalore, India, then apply by clicking below. Provide your details and upload your resume. All received resumes will be screened, shortlisted candidates will be requested to join for a discussion and on mutual alignment and agreement, we will proceed with hiring.
• Produce well-researched content for the brand online and in print
• Led the Conceptualization, Creation, and Implementation of Digital Media Campaigns as well as Media Campaigns
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
• Follow an editorial calendar, collaborating with other members of the content production team to ensure the timely delivery of materials
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, Newsletters and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Requirements
• Proven record of excellent writing demonstrated in a professional portfolio
• 2+ years of experience in Content creation
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions
• Ability to work independently with little or no daily supervision
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the style guides of the company and their policies for publication
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
• Familiarity with each requirement and the company's brand image, products, and services
Role - Sr. Executive - Paid Social, India (Gurgaon, Bangalore,
Mumbai)
Overview of job -
Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr. Executive – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.
What you’ll bring:
● You are proficient in English
● You have 2+ year experience of planning and managing Social campaigns
● You have a high-level knowledge of Paid social platforms
● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed
● You have experience maintaining quality standards at scale
● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends
● You have excellent communication skills, both verbal and written
● You are proficient in Microsoft Excel and Google Sheets
Requirements:
- Writing, editing and proofreading website content.
- Write Articles, Blogs, Social media, Forum and other SEO best practices.
- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.
- Understanding of Web publishing requirements.
- Experience in creating content for the web and growing a social audience.
- Editorial mindset with an ability to predict audience preferences.
- Expertise in social media platforms.
- Collaborate with multiple teams to develop compelling content plans.
- Ability to deliver high-quality documentation paying attention to details.
- Basic Knowledge of technical terminologies.
- Excellent communication skills in English both written and spoken.
What we look for:
Resourceful individuals with a creative spirit to sketch our brand image through vividly portrayed content.
Responsibilities:
- Develop persuasive SEO-optimized content for blogs, campaigns, and newsletters
- Create research-oriented industry-specific content for websites
- Proofreading content before delivery
- Identify customers’ needs and gaps in content and recommend new topics
- Generate fresh content ideas for social media
- Work with graphic designers to digitally deliver content concepts
Requirements:
- Graduate in any stream with exceptional writing skills
- Good communication and interpersonal skills
- Proficient with Microsoft Office Suite and Google Docs
- Ability to multitask, prioritize and manage time efficiently
It also helps startups to plan, build, and market their products (and also raise money in the process). Our team comprises people who co-founded a Venture Studio that worked on 5 startups in parallel across the business lifecycle from strategic planning to identifying and hiring co-founders, fundraising, product conceptualization and development, product marketing, milestone tracking, and investor reporting.
We work with most ventures in three specific areas:
- Business and Investment Planning involving strategic and team plans, financial projections, investment preparation (identification, introduction, decks and prep) Product Conceptualization, Design and delivery involving product strategy and roadmaps, information and tech architecture, wireframing and design
- Go-to-market planning and execution involving creation of marketing plans, design of brand and sales collateral, digital marketing and content marketing.
- The obvious benefit is access to virtual CXOs on day-zero without spending time on recruitment resulting in faster product development cycles and go-to-market plans.
Responsibilities:
- Thorough understanding of digital marketing fundamentals and hands-on experience with Google Adwords, Facebook, LinkedIn, and other popular platforms.
- Good knowledge and experience with online marketing tools and best practices for lead generation and performance marketing
- Excellent written communication and keyword research capabilities
- Should be able to prepare and manage a digital marketing plan and budget
- Oversee social media accounts and have hands-on experience with online reputation management tools
- Hands-on experience with Google Analytics and other analytical tools and have an understanding of webpage fundamentals and performance metrics
The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a SEO Manager, you will be responsible for creating effective SEO.
What you will do:
- Working towards organic search optimization and ROI maximisation
- Regularly performing thorough keywords research
- Identifying key SEO KPIs
- Monitoring redirects, click rate, bounce rate, and other KPIs
- Preparing and presenting reports regularly
- Identifying our buyer persona to better target identified audiences
- Identifying problems and deficiencies and implementing solutions in a timely manner
- Suggesting improvements in process and productivity optimization
- Collaborating with web developers and marketing team
- Staying up to date with the latest SEO and digital marketing trends and best practices
What you need to have:
- 3 - 6 years of relevant experience as SEO specialist or similar role
- 3+ years of experience in planning and implementing a successful SEO strategy
- 4 years of experience in web analytics, marketing, and business development
- Expertise in A/B and other testing methods
- Familiarity with HTML, CSS, JavaScript
- In-depth knowledge of research principles and methods and experience in analysing data
- Excellent communication, collaboration and project management skills
- Ability to adapt quickly in fast-paced environments
Lead our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness
Design data-driven media plans for new and existing marketing channels
Lead our paid-media management operations in coordination with content and creative teams
Maintain a strong handle on KPIs of each channel and take optimal actions proactively
Report on performance to various stakeholders, surface optimisation opportunities to the content production team
Undertake audience and competitor research and analysis; regularly report on competitor activity
Analyse website and customer data to find optimisation opportunities around targeting and messaging
Design and execute QC processes to ensure campaigns are on-brand and targeted correctly
Provide training and guidance to media executives on platform best practices and scaling strategies.
Skills and experience
We value drive and a willingness to learn. The ideal candidate will have:
Essential:
3-5 years of proven experience in driving B2C growth via paid-media channels – a strong track record of cracking new marketing channels and scaling them
An in-depth knowledge and hands-on platform management experience with Facebook, Instagram, Pinterest, YouTube, Google Search and Display advertising channels
Up-to-date understanding of creative formats and content opportunities on the above advertising channels
Ability to deep-dive into on-platform channel data and Google Analytics data
A strong handle on how to create measurement frameworks to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models
Ability to do complex analysis on advertising data to create hypothesis and design experiments
Experience of providing one-on-one support and training to junior members for executing paid media operations
Outstanding written and spoken English
Experience with Google Suite
The ability to work as part of a wider team
Flexible in approach; a positive ‘can-do’ attitude and excellent work ethic
An appreciation and understanding of our brand values and our working practices
Preferred:
Bachelor’s and master’s degree in Marketing, Engineering or Communications
Experience with Programmatic channels, Twitter, Snapchat, Tik-Tok, LinkedIn ads
Experience of working in a fast paced, high growth environment
Experience of luxury brands and marketing to high net-worth customers

