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About Airblack
Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.
In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course
Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.
Who are we looking for?
At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Growth Manager to fortify our team. This role is not just a job—it's a mission, where you'll spearhead the entire spectrum of creative strategy, lead acquisition, digital advertising, and go-to-market strategies.
The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.
What would you be doing?
- Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
- Performance Marketing: Drive lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
- Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
- Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
- Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
- Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
- Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue
What makes you a suitable candidate?
We would love to hear from you if you meet the qualifications below:
- Experience: 4+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
- Education: A bachelor's degree in any discipline is required from a tier 1 college
- You have managed upwards of 50 Lakhs in ad spending
- You are a marketing geek and can come up with creative ideas at scale
- You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
- You have a proven track record of taking high ownership and willingness to execute hands-on when needed
- You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardised operational initiatives
Why should you join Airblack?
- Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
- Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
- Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
- Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
- Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
- Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.
• Digital sales – work with brands on mandate to build their digital channels like DTC & help grow ecommerce sales through effective on platform performance marketing strategies
• Performance marketing – create right plans for fast digital growth on DTC & Ecommerce and other alternate channels
• SEO – work with brands to close the right SEO framework for ensuring maximum oraganic traffic potential and executing strtagey for growing organic traffic
• Marketing measurement – deep diving and understanding the conversion funnel on DTC & Ecom to help brands grow & convert better
• Work on reports for digital campaign effectiveness and asset management.
Key Competencies
• Business acumen
• Agile and extremely good at numbers
• Knowledge of tools like Google Analytics
• Knowledge and deep understanding of Searche Engine Marketing, Search Engine Optimization, Marketing Automation, Affiliate Marketing
• Knowledge of running campaigns on various social media platforms
• Understanding of various E-Commerce platforms – Amazon Marketing Service, Flipkart and others
Reporting relationship
• Upwards: Head – Digital BU
Job Description:
We are seeking a CPC expert to join our product marketing team. In this role, you will manage our online advertising campaigns and optimize our CPC to drive revenue growth. You will work closely with our product, sales, and analytics teams to develop and execute data-driven strategies that maximize ROI and achieve business objectives.
Responsibilities:
Develop and execute online advertising campaigns across various channels, including search, display, and social media
Optimize CPC bids to achieve maximum ROI and drive revenue growth
Conduct keyword research and analysis to identify high-value search terms and optimize ad targeting
Analyze campaign performance data and use insights to inform campaign optimization and strategic decisions
Create ad copy and messaging that effectively communicates our value proposition and drives clicks and conversions
Collaborate with cross-functional teams, including product, sales, and analytics, to align advertising strategies with business objectives
Stay up-to-date with industry trends and best practices in CPC advertising and apply learnings to improve campaign performance
Identify opportunities to improve conversion rates and implement testing plans to optimize ad landing pages and user experience
Manage advertising budget and ensure campaigns are executed within budget constraints
Create reports and presentations to communicate campaign performance to stakeholders
Qualifications:
Bachelor's degree in marketing, business, or a related field
4+ years of experience in online advertising with a focus on CPC optimization
Strong analytical skills and ability to use data to inform decision-making
Experience with ad platforms, such as Google Ads and Facebook Ads, and analytics tools, such as Google Analytics and Adobe Analytics
Strong written and verbal communication skills, with the ability to create compelling ad copy and messaging
Demonstrated ability to work effectively with cross-functional teams, including product, sales, and analytics
Experience in B2B technology or software markets preferred
Experience in a startup or high-growth environment preferred
If you meet the qualifications above and are excited about this opportunity to drive the success of our online advertising campaigns, we would love to hear from you.
Digital marketing executive job duties include:
• Prepare social media marketing strategy and campaign by coming up with content
ideas, planning the budget, and implementing it.
• Utilize various social media channels to promote the company’s products and
services.
• Increase the visibility of the company’s social content by optimizing individual
company pages on social media platforms.
• Utilize the digital marketing aspects of the social media marketing roadmap to
increase website traffic, audience engagement, and revenue.
• To achieve certain goals, you must generate leads, qualify leads, develop
marketing communications, build your brand image, and convert sales leads.
• Taking steps to improve campaigns and other marketing efforts by monitoring
their performance and evaluating their effectiveness.
Requirements for Digital marketing executive
• A graduate degree in marketing or a related field is required.
• 1-3 Years of experience in digital marketing.
• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,
social media campaigns, and display advertising campaigns.
Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.
Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.
As a Performance Marketing/Growth - Head, you will be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Instagram, Facebook, Google, affiliates etc.
What you will do:
- Executing full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization and reporting
- Understanding your brands and products inside out
- Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s)
- Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets
- Developing new channels of user acquisition to drive new growth and diversify channel-mix
- Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered
- Improving the efficiency of the team through process improvements, decision-making frameworks and automation
- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term
What you need to have:
- Very strong analytical skills, good command over numbers and sharp eye for data driven insights
- Expertise in the areas of SEM
- Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
- Ability to think strategically and structurally while solving growth problems
- A Problem-Solving mindset and willingness to challenge the established norms
Our client is a digital marketing consultancy, services and training company. As digital marketing partners, they help businesses leverage the online space, through effective and profitable online marketing strategies, through various internet marketing techniques. Their team includes professionals who are experts of this field and have experience of carrying out successful campaigns for SMB and MNCs across North America, Europe, Asia Pacific and India. They focus on providing quality training and high impact consultancy on Digital Marketing.
The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.
- Performing research and data analysis in coordination with the client business needs and optimising website content accordingly.
- Providing SEO analysis of websites and web pages.
- Performing research and analysis on competitor ranking positions.
- Providing recommendations and strategies for content development in coordination with SEO goals.
- Implementing link building campaigns in coordination with client SEO goals.
- Assisting in preparing content strategies for posting in different platforms
- Establishing partnerships at scale for link building
- Monitoring client Analytics Dashboard and prepare reports for clients in easy to understand format.
- Working closely with technical team to meet client goals.
- Tracking and evaluating SEO performance of clients across all major search engines.
- Keeping abreast with latest trends in SEO as well as new marketing tools entering
- Maintaining quality standards of work output of SEO technical and content team.
What you need to have:
- 4 to 6 years previous experience in SEO, Digital marketing
- Experience in various SEO techniques and tools
- Excellent written and verbal communication skills
- Ability to identify and resolve problems
- Ability to organize, manage, and prioritize tasks.
- Proficient computer skills, including Microsoft Office Suite
Job Summary
We are a startup based in Brookfield, ITPL Main Road, Bangalore. We are looking for a quality & creative Content Writer for creating engaging content as per needs.
Responsibilities and Duties
- Create, edit and proof-read copy according to the mandate expectations while meeting deadlines.
- Blog posts, Articles, Taglines, Social Media Content, Web copy, email copy, brochures, or other related marketing materials.
- Producing creative ideas for innovative campaigns
Key Skills
Must have practical knowledge of Ms-Office package, HTML Tags, CSS.
Required Experience and Qualifications
- Excellent command on the English language with a natural flair for writing, coupled with strong editing.
- Consistent in generating result oriented content that is thorough in research and comprehensive in treatment.
- Have knowledge of the Content Marketing/Digital Marketing Industry & able to deliver authoritative articles, which can be used as branding purpose.
- Proficient in SEO content development work, with a solid understanding of Social Media.
- Expertise in content updates for the company's social sites like Linkedin, Facebook, Twitter, etc.
- Ensuring ongoing improvements in content coverage and quality.
- To edit and revise existing content based on keywords.
- To develop unique, error free, grammatically correct content for client Brands.
- Flair for writing News, special stories.
- Able to create original play-free Blogs, Articles, website content, services descriptions.