SEO and Ad words Manager

Are you passionate about storytelling, branding, and digital marketing? We’re looking for a creative mind to join us for a 2-month internship with the exciting possibility of a full-time role!

What You’ll Do:

• Craft engaging content for social media, websites, and campaigns
• Plan and execute strategies to boost brand visibility
• Manage social platforms and write compelling marketing copy
• Collaborate closely with design and sales teams
• Analyze content performance and lead creative initiatives

Who We’re Looking For:

• Creative, detail-oriented, and self-driven individuals
• Strong writing and communication skills
• Familiarity with social media trends
• Prior projects, internships, or freelance experience is a plus

Perks:

• Hands-on experience leading marketing and content initiatives
• Mentorship from experienced designers
• Internship certificate and portfolio-building opportunities
• Potential to transition into a full-time role

💡 Unleash your creativity and make an impact!

Role Overview:

As a Social Media Marketer, you will be responsible for managing and growing our presence on various social media platforms such as LinkedIn, Twitter, and YouTube. You will create and implement campaigns that resonate with our B2B audience, specifically targeting Shopify merchants and decision-makers in the e-commerce sector.

Experience: 3-6 years

Industry: B2B SaaS, E-commerce

Key Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with our marketing and brand goals.

• Manage all social media channels (LinkedIn, Twitter, YouTube, etc.) to increase brand visibility, engagement, and lead generation.

• Create, curate, and schedule engaging content, including posts, infographics, videos, and case studies, to educate and engage the target audience.

• Monitor industry trends and competitive activity to inform content creation and strategy.

• Collaborate with the content, design, and product teams to create social media assets that support product launches, webinars, and events.

• Track and analyze the performance of social media campaigns using tools like Google Analytics, Hootsuite, or Buffer, and provide insights and recommendations.

• Engage with followers, industry influencers, and partners to create conversations and foster community growth.

• Stay up-to-date with the latest trends and best practices in social media marketing, particularly in the Shopify and e-commerce space.

Requirements:

• Proven experience as a Social Media Marketer, with a focus on B2B or SaaS.

• Strong knowledge of LinkedIn, Twitter, and other B2B-relevant social platforms.

• Experience in managing paid social campaigns and working with paid media budgets.

• Excellent written and verbal communication skills, with a strong understanding of what resonates with a B2B audience.

• Ability to create both visual and written content.

• Analytical mindset with experience in reporting and improving on key social metrics.

• Understanding of Shopify, e-commerce, and SaaS is a major plus.

• Bachelor’s degree in Marketing, Communications, or a related field.

Why Join Us:

• Play a key role in driving the social presence of a fast-growing B2B SaaS company.

• Collaborative and forward-thinking work culture.

• Competitive compensation and benefits package.

Roles and Responsibilities

How to know if you are the one we're looking for? You are the one if you have extensive knowledge of the latest SEO Trends and online marketing channels.

Developing SEO-based content like Blogs, Guest Blogs and PR and s. Optimize content considering SEO and Google Analytics.

Accountable for all initiatives to drive traffic, engagement, and leads, that deliver sales and customer retention.

Depth of understanding and knowledge of organic search trends, including search engine algorithm changes, and the latest tools and technologies.

Create and launch SEO campaigns, identify areas of improvement, and optimize the site's performance and rankings in major search engines.

Handy experience in operating various marketing tools.

Other Skills: link building, keyword research, Google search console, Google Analytics, Website analysis tools.

Desired Candidate Profile

Ability and desire to strive for excellence.

Self-initiative, determined, and tech-savvy to the core.

SEO, SEM, Google Analytics, Website Designing, Graphic Designing.

Handy experience in operating various marketing tools.

Excellent Rank Producing, On page Off Page promotion, Link Building, and Back link Building.

a plus for channels such as SMO, PPC, Email Marketing and Content Marketing.

• Responsible for requirements understanding, propose architecture, detailed design,
• development and timely deliverables with the highest quality standards.
• We are looking for Product creators who can work with minimum inputs from business and are able to deliver products quickly and with quality.
• This person should have worked in Enterprise class product from scratch.
• Start-up experience would be highly desirable.
• Tech Stack: React.js, HTML, CSS, AWS, MySQL, Razor Pay, Google Analytics, SEO, Dev Ops, CI/CD Pipeline

• Conducting keyword research using dedicated software, and generating new keyword ideas.
• Analyzing website and social media pages, then making recommendations for improvement.
• Monitoring website traffic, search results, and developing strategies.
• Generating content ideas and delegating these to the team.
• Overseeing content creation and offering suggestions.
• Updating outdated content.
• Optimizing pages for desktop, tablet, and mobile use.
• Developing link-building strategies.
• Managing paid search campaigns.
• Keeping up to date with new trends and best SEO practices.

• BSc in marketing or similar.
• HTML and JavaScript experience.
• Previous experience in a similar role would be advantageous.
• Excellent written, verbal, and analytical skills.
• Experience with Google Analytics.
• Great customer service and interpersonal skills.
• Ability to follow specifications.
• Ability to work under pressure.

• Strategic market research through different sources to analyze the current trends for having a strong media presence. 
• Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing. 
• Ideate and implement marketing plans through (digital and offline) campaigns and programs 
• Monitor/track the monthly performance of brands against budgets and deliver the objectives 
• Monitor/track digital footfall on all our platforms and explore means to improve the figures in quantity and quality.  
• Manage all aspects of Digital Marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc. 
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material) 
• Identify areas where there are gaps and find opportunities to reach new market segments and expand market share 
• Ensure quality and timely delivery/execution of various Marcom requirements like EDM’s, case studies, video content, PDF’s, Use Cases, etc 
• You will be responsible for engaging with customers to ensure that we receive feedback and suggestions through testimonials, etc. 
  
  

Requirements

• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing, and scaling cross-functional marketing programs
• SaaS sales Experience/ Exposure in product selling
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal with stakeholders
• 5+ years of marketing experience
• MBA with 7+ years of marketing experience
• Languages to be known- English and Hindi
• Demonstrated ability of strategic problem solving and creating/building solutions from scratch
• Seasoned in creating customer-facing experiences and programs
• Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs
• Track record of creating a significant impact on customer awareness, preference, loyalty, and share of wallet
• Experience in building strong cross-functional relationships
• Minimum experience of 5 years in Digital Marketing
• Experience in Lead Generation and Email Marketing
• Demonstrated experience in using DM tools over 2 years

Digital Marketing Job Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

“Key skills”

“Key skills”

• Who has a good command in English?
• Should be a Good Team Player with a High Learning Attitude
• Want to learn new things and advance level of SEO.

“Responsibilities and Duties”

• Handling ON job SEO tasks.
• Improve a company's projects organic search results.
• Place keywords appropriately to gain the most search engine traffic.
• Handle multiple social media platforms.

• Who has a good command in English?
• Should be a Good Team Player with a High Learning Attitude
• Want to learn new things and advance level of SEO.