SEO and Ad words Manager

Job Description for Project Manager:

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1.   Exposure to US/International Client (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.

2.   Excellent written and verbal communication and presentation skills, able to generate interest and engage the client during calls and emails.

3.   Manage projects, and establish productive, professional, and profitable relationships with key personnel and clients in assigned projects.

4.   Coordinate with various departments within the organization, including support, service, and technology, and manage resources, in order to ensure the seamless functioning of the client accounts.

5.   Responsible for client receivables; planning and execution of monthly retention.

6.   Candidates with Project Management, Digital Marketing & Technical Skills Preferred.

7.   Preferred Location Noida.

8.   Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.

9.   Ability to maintain a positive, motivational, 'get things done' attitude, especially when faced with difficult circumstances.

10. Achieves strategic customer objectives and account plans defined by company management.

11. Good relationship-building skills (internal, external, and cross-cultural).

12. Sound computer skills, especially in the areas of MS Word, MS Excel, and MS PowerPoint.

13. Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keeping the internal team updated.

14. Maintain a consistent schedule of online meetings with the client to manage performance objectives, and expectations and assess customer needs on an ongoing basis.

What we are looking for

· Excellent communication skills

· Must have Experience in Digital Marketing.

Why should you join us

· Fixed working timings- 5 days working

· Attractive Incentives

· Young and vibrant work culture

Job Location: Noida Sector 63

Job Profile: Project Manager

Job Timing: Night Shift 

Website Performance Monitoring & Optimization:

• Monitor website load speed and ensure optimal user experience across devices.
• Identify performance gaps, suggest improvements, and track progress.
• Conduct website audits focusing on technical SEO, usability, and site speed.

Visual Analytics & User Behavior Analysis:

• Track visual analytics (heatmaps, session recordings) to identify issues.
• Report on user behavior patterns and suggest actionable improvements.
• Identify and report website issues such as broken links, slow-loading pages, or improper visual elements.

Collaboration & Reporting:

• Work with the marketing and development teams to align website goals with business objectives.
• Provide regular performance reports, highlighting issues, insights, and recommendations for improvements.

Our client is a Y Combinator-backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists, etc.) to launch, manage and grow their business online. Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED).

About Company

Our client works in the area of skilling and livelihoods for underserved youth. This is a pioneering program with a strong PPP model, an agency-led approach to livelihoods and a vision of socio-economic transformation. The Lighthouses are run through a public-private partnership that empowers the Government, Corporates, NGOs and Citizens to work together towards changing lives.

The Global Opportunity Youth Network (GOYN) is a global initiative catalysing systems shifts for youth opportunity in communities around the world through the creation of sustainable training, employment, and income-earning pathways. GOYN works with “Opportunity Youth” — young people aged 15-29 who are out of school, unemployed, or working in informal jobs.

Designation: Content Manager, Digital Opportunities Project, GOYN, Pune

Reporting To: Director, GOYN : Pune

No. of positions: 1

Expectations / Deliverables:

● Build enduring relationships with NGOs, community based organizations, corporates, employment agencies, skilling organisations, digital platforms and government including PMC for enabling collective action at the city level.

● GOYN brand-building and enrolment of various stakeholders as partners

● Ensure creation of a dynamic working relationship with partners to ensure smooth enrolment of youth into various livelihood/non-livelihood institutions

● Ensure timely updates from partners regarding youth livelihood status to help maintain the youth journey database and enable feedback mechanisms

● Coordinate with organizations to conduct livelihood sessions for youth in the community settings

● Experience in reaching consensus and drafting MoU's

● Be up to date with any developments in the ecosystem and forge new partnerships with youth facing organizations

● Collate, develop and distribute engaging content aligned with the digital platform from partner organisations

● Collaborate with design teams to plan and develop site content, style and layout

● Use content management systems to analyze platform traffic and user engagement metrics

● Manage content distribution to other channels and social media platforms to increase web traffic.

● Ensure legal compliance (copyright and data protection) and secrecy of OY data

● Stay up to date with developments and generate new ideas to draw the audience’s attention.

Preferred Skill sets, Years of Experience, Professional Background:

● Post Graduation in any background, with 1-3 years of experience in the field of Content writing and partnership building

● Strong commitment towards building relationships with organizations in the ecosystem

● Hands-on experience with MS Office and WordPress

● Basic technical knowledge of HTML and video editing etc.

● Knowledge of SEO

● Competent in managing social media

● Excellent writing skills in English, Hindi and Marathi

● Attention to detail

● Good organizational and time-management skills

● Open to travel.

Social Media Executive  

Experience: 3+ years 

Location : Bangalore (Work From Office)   

ROLES AND RESPONSIBILITIES 

• Excellent written and verbal communication skills  
• Strong understanding of social media platforms, tools, and best practices  
• Social media content strategy  
• Social media handles creation and optimisation  
• All social media platforms maintenance, fanbase, engagement, insights improvements and growth plan ideation and execution 
• Calendar preparation and performance tracking 
• Performance tracking and insights analysis 
• Experience with latest tools  and reporting  
• Ability to work independently and in a team environment  
• Passion for social media and staying up-to-date with the latest trends and best practices  

• Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
• Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
• Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports  that track channel and customer-level performance.
• Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
• Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
• Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
• Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
• Develop new segmentation and targeting strategies based on customer data and business needs.
• Develop customer-facing tests to maximize customer engagement and lifetime value.
• Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
• Monitor competitive landscape to identify industry trends and best practices
• Analysing customer behaviour and developing aggressive retention strategies.