SEO and Ad words Manager

AEM including AEM 6.x .

· Strong hands on experience of Components, Templates, Taxonomy, metadata management, Forward and Reverse Replication, Workflows, Content Publishing and unpublishing, Tagging, Analytics, Deployment(Maven) and Content migration/ planning. · Significant hands-on design experience with AEM and very strong concepts of OSGi, Apache Sling, Apache Sightly, Apache Oak and Adobe Dispatcher

· Has worked on and implemented at least one of the popular Search engines with AEM like Solr, ElasticSearch or Lucene and involved in search queries performance tuning.

· Worked on integrations with popular products /Technologies like Salesforce, SSO, LDAP, API Gateways using ReST · Understands and implements the Quality Properties of the system in every day work including Accessibility, SEO, URL management, Security, Performance and Responsive architecture.

· Has implemented Quality Processes for projects like Continuous Integration (Bamboo/Jenkins/Git/BitBucket/Cloud Manager), SonarQube, Code reviews (Manual and Automated), code Formatters, Automation testing etc.

· Understanding of frontend technologies like Bootstrap, Backbone.js, ReactJS, Handlebars, Grunt, Angular, CSS3, HTML 5 and jQuery.

· Mastery of all core web and Java technologies including java 8/11, JEE, XML, XHTML, client/server-side scripting languages such as JavaScript, and JSP, and web services development using Restful implementations.

· Good understanding of AEM capabilities including Multi-site manager and Blueprinting, and the use of Online marketing components such as advanced targeting/personalization, and multi-variate testing, is preferred.

· Proficient knowledge of the end to end content lifecycle, web content management, content publishing/deployment, and delivery processes.

· Familiarity of Cloud native approaches and platforms including AWS, Azure or GCP.

· Familiarity with basics of Adobe I/O Runtime and Adobe I/O Events (preferred)

· Good understanding of integration patterns and content-centric application development patterns using AEM Search, Commerce package or others platforms is preferred. Education:

· Full time Bachelor’s/Master’s degree(Science or Engineering preferred)

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Company Description

Welcome to W3era - Your Path to Digital Marketing Excellence! We are a powerhouse of digital marketing expertise, committed to helping businesses thrive online. With a decadelong web journey, we've built a global family of happy customers, endorsing our exceptional services. At W3era, we are obsessed with success. Your brand's ascent to the top page of Google and beyond is our relentless pursuit. We deliver beyond perfection, surprising clients with outstanding results. Our team is a blend of hardworking, creative, and young professionals. We hire the best and train them to become future leaders. An SEO off-page person, also known as an off-page SEO specialist, is responsible for improving a website's search engine rankings through activities that take place outside of the website itself. Their roles and responsibilities include: Link Building: An SEO off-page person, also known as an off-page SEO specialist, is responsible for improving a website's search engine rankings through activities that take place outside of the website itself. Their roles and responsibilities include: • Link Building: This involves acquiring high-quality backlinks from other websites to improve the website's authority and rankings. This can be done through outreach, content creation, and networking. • Content Promotion: The off-page SEO specialist may be responsible for promoting the website's content on social media, forums, and other online platforms to increase visibility and attract natural backlinks. • Social Media Engagement: Engaging with the website's audience on social media platforms, building relationships, and promoting content to drive traffic and improve brand visibility. • Influencer Outreach: Collaborating with influencers and industry experts to gain exposure and backlinks for the website. • Online Reputation Management: Monitoring and managing the website's online reputation, including addressing negative reviews and comments. • Local SEO: Implementing strategies to improve the website's visibility in local search results, such as optimizing for local keywords and managing local business listings. Overall, the off-page SEO specialist plays a crucial role in building the website's authority, attracting organic traffic, and improving its overall search engine performance through various off-site optimization techniques.

Job description: Digital Marketing

Exp: FRESHER

Work Location: Madurai-onsite

Job Description:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)

Roles and Responsibilities

Immediate Hiring #SEO Analyst

• Develop and implement link building strategy
• Analysing keywords and competitors By SEO techniques
• Working knowledge of search engine optimisation practices
• Knowledge of ranking factors and search engine algorithms
• Multi Project Handling Experience must

Required Candidate profile

• Exp: 1 - 3
• ON page and OFF page optimisation - Experienced
• Only Immediate joiners or 15 Days

• Set up and run large scale PPC campaigns
• Optimize performance to increase reach, generate leads and transactions and reduce cost. (multiple optimizations in a day - if needed)
• Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
• Track and analyze website traffic flow and provide regular internal reports.
• Create performance reports with recommendations for improvements.
• Intra-team coordination to understand how the campaigns can yield more quality leads
• Certification is Google AdWords and Analytics is preferred

Experience:1-3 years of experience in;

• Planning, implementing, and reporting the performance of PPC campaigns for multiple clients
• Keyword research and analysis
• Media Planning
• Budget optimization

Platforms:

• Google Marketing Platform
• Specifically
• Google Adwords (Display, Mobile App, Video) and Analytics
• Bing Editor

Qualities

• Constant monitoring of the performance of multiple campaigns
• Attention to small details
• Updated on the latest trends on the above-mentioned platforms
• General Knowledge:
• Understanding of PPC Campaigns
• Understanding of advertising on Google, Facebook, Linkedin, and Twitter

Digital Marketing:

Salary: 8-14 LPA

About ZenOnco.io:

https://zenonco.io/">ZenOnco.io is the world’s first integrative oncology healthtech platform. At ZenOnco.io, we aim to extend life and improve the quality of life for cancer patients through integrative oncology treatment, which covers both medical treatment as well as complementary treatment (Nutrition, emotional wellness, fitness, and community support).

To provide the best medical treatment options to cancer patients, we have partnered with 50+ hospitals across India, and cover 1,000+ oncologists. We also provide patients access to a full range of diagnostic tests that are required to arrive at the most effective cancer treatment.

We heavily deploy technology in our operations, and have recently launched the world’s first Integrative Oncology Preliminary Assessment Report tool (ZIOPAR) to guide cancer patients free of cost on the possible treatment options based on their cancer profile, symptoms and other conditions.

We believe in innovation, dedication and commitment. While we have the thrill to seek out and capture the world, we are looking for a responsible partner in you. If you feel you can become one of us, apply today.

Company introduction video: https://bit.ly/ZenOncoIOintroduction">https://bit.ly/ZenOncoIOintroduction

Role and responsibility:

The digital marketing manager will be responsible for looking into online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.

* Develop and manage digital marketing campaigns

* Manage organization’s website

* Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

* Track the website traffic flow and provide internal reports regularly

* Fix any error in online content and arrange webinars and webcasts

* Attend networking events and product launches.

* Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

* Work on SEO of the website pages.

* Edit and post content, videos, podcasts, and audio content on online sites.

* Promote company’s product and services in the digital space.

* Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

* Develop, implement, and manage marketing campaigns that promote the products and services of a company.

* Enhance brand awareness in the digital space.

* Drive website traffic and acquire leads.

* Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

* Creating and executing SMS, and email-based marketing campaigns.

* Compile performances report using Google Analytics program.

* Keep attention to the updates of Google’s Algorithm.

* Contribute to the company’s blog for on-page and off-page optimization.

* Conduct keyword research according to the latest keyword research strategies.

* Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.

* Promote the brand’s products and services on various social media channels.

* Build social media marketing strategy and execute it through competitive and audience research.

* Optimize company pages with each social media platform to increase the company’s social content visibility.

* Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.

* Optimize lead-to-customer conversion rate.

* Managing and optimizing CTAs, landing pages, and the lead generation forms.

* Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.

* Track, report, and analyze website analytics, and PPC campaigns.

* Optimize the landing pages of paid search engine marketing campaigns.

Education and Experience:

* Graduate or Post Graduate in digital marketing or relevant education

* Experience in digital marketing: 5+ years

* Experience in healthcare industry: 2+ years (Preferred)

You will get:

* Some of the best people to work with (founders are IIM graduates and investment banker)

* An opportunity to make a difference in the lives of millions of cancer patients across the globe

* A great learning environment and opportunity to grow