SEO and Ad words Manager

We are looking for an experienced SEO Expert to join our dynamic team. The ideal candidate will be responsible for developing and executing SEO strategies to improve website rankings, drive organic traffic, and increase online visibility across various platforms. You will work closely with our content, marketing, and development teams to optimize our website and content for search engines.

Key Responsibilities:

• Conduct keyword research to identify high-ranking keywords for SEO optimization.
• Optimize on-page elements such as meta tags, titles, and descriptions for SEO.
• Develop and implement link-building strategies to increase website authority.
• Improve website structure and navigation to enhance user experience and SEO performance.
• Monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, Moz, or Ahrefs.
• Collaborate with content writers to ensure content is optimized for search engines.
• Stay up-to-date with the latest SEO trends, algorithms, and best practices.
• Perform competitor analysis and identify new opportunities for growth.
• Manage technical SEO improvements, including site speed, mobile optimization, and schema markup.
• Optimize content for featured snippets, voice search, and local SEO.

Skills & Qualifications:

• Proven experience in SEO, with a solid understanding of on-page, off-page, and technical SEO.
• Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs).
• Experience with website analytics tools and keyword research platforms.
• Strong understanding of Google’s algorithms, ranking factors, and SEO guidelines.
• Ability to work independently and manage multiple tasks effectively.
• Strong communication skills, both written and verbal.
• Ability to analyze data, extract insights, and make data-driven decisions.
• Familiarity with HTML, CSS, and website content management systems (WordPress, Shopify, etc.) is a plus.
• A creative and innovative approach to SEO problem-solving.

About LambdaTest

We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing.

On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.

We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.

We are a dynamic team that works in a fast-paced environment, ambitious to make a huge impact. Aligned with the company’s vision and strategy, the cross-functional teams work closely to build cutting-edge SaaS products that enable software developers & testers globally to perform testing intelligently at scale. Default to transparency, we share stories of our successes, failures, challenges, and interests so that we can learn from and support one another.

Role Description 

This is a full-time, on-site role in Chennai for a Senior Content Writer. We are a Software Company & you will be managing All Contents for Digital Marketing for Sciflare, not for our Clients, as a Senior Content Writer you will be responsible for Content for Social Media Marketing, Branding, Web Copies, Blogs, SEO, SEM, Lead Generation, Email Campaigns, and Demand Generation. Expected to possess a passion for writing in Tech, AI, Mobility, Blockchain, User Centric, SaaS and ability to generate exciting and compelling stories. 

Skill Set 

Research, Competitor Analysis, Tech Trends, Content Strategy, Content Structure & Styles, Expertise in Written English, Ability to come up with Compelling & Engaging Stories. 

Responsibilities 

• Conducting in-depth research on industry-related topics and writing original plagiarism-free content 
• Writing creative captions for promos as well as social media. 
• Analysing content marketing metrics and making changes as needed 
• Collaborating with other departments to create innovative content ideas and assist the marketing team in developing content for advertising campaigns 
• Recommending new content to address gaps in the company's current content 
• Measure and improve content programs 
• Review and implement process changes to drive operational excellence 
• Work with design and web development teams to launch collateral 
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results. 
• Manage tight turnaround times and contribute to campaign ideas. 
• Keep up with the current trends and happenings to use that as an opportunity to create campaigns. 
• Creative writing skills, as well as the ability to communicate and collaborate effectively 
• Familiarity with digital marketing strategies 
• Excellent written and verbal communication skills 
• Ability to work independently and meet deadlines 
• Experience in the IT/Software industry is a plus 
• Bachelor's degree in English, Journalism, Communications, or related field 

Life@Sciflare 

• An exciting & lively workplace gives you the chance to work in an environment where you may unleash your creativity and inventiveness to the best extent possible. 
• Work in a collaborative setting where your cooperative team contributes new perspectives to your objectives and forges strong bonds. 
• Growth mindset: You are nurtured through each stage of your professional advancement by learning and unlearning new things. 

Responsibilities:

• Develop and implement digital marketing strategies to drive lead generation and customer acquisition.
• Plan, execute, and optimize paid advertising campaigns across various digital platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Conduct keyword research and analysis to identify opportunities for improving search engine visibility and organic traffic.
• Create compelling ad copy and visual assets for digital ads, landing pages, and other marketing collateral.
• Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
• Collaborate with internal teams, including content creators, designers, and developers, to ensure cohesive and effective digital marketing campaigns.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing.

Requirements:

• 2-3 years of proven experience in digital marketing, with a focus on lead generation and paid campaigns.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills and the ability to interpret data to drive decision-making and campaign optimization.
• Excellent communication skills, both written and verbal.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a collaborative team environment.

About Company

Our client is a luxury home décor brand where technology enables world class home interior design.

Job Overview: We are seeking a highly creative and talented Copywriter to join our team. As the Copywriter, you will be responsible for written material for various platorms, such as websites, blogs, social media, and marketing campaigns that showcases the elegance and uniqueness of our luxury interior designs. Your words will play a pivotal role in enhancing our brand image, driving client engagement, and to produce engaging, informaƟve, and well-structured content that resonates with the target audience.

Responsibilities:

·       Develop captivating content surrounding our luxury interior projects that is well researched and in line with the organisations brand communication.

·       Team up with designers and marketers to create compelling content across our platform.

·       Dig deep into interior trends to create authentic content that resonates with readers.

·       Conducting keyword research and using SEO best practices to enhance online visibility and increase organic traffic.

·       Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.

·       Bring fresh ideas to the table and collaborate with our creative squad.

·       Edit & improvise content consistently to improve readability.

·       Edit and proofread content for impeccable grammar, spelling, and coherence, ensuring the highest quality output.

·       Stay up-to-date with industry trends, emerging technologies, and relevant news to infuse fresh perspectives into the content.

·       Prior experience in the luxury sector is mandatory.

Requirements:

·       Master’s degree in English, Journalism, Communications/PR, or a related field.

·       Substantial experience in content writing, copywriting, or a related field.

·       Portfolio of relevant writing samples.

·       Familiarity with web publication techniques, marketing tools, MS Office or Google Suite.

·       Impeccable grasp of the English language, including idioms and current trends in slang and expressions

·       Excellent verbal and written communication skills

·       Creativity along with a keen eye for details

·       Strong grasp of SEO principles and keyword integration for optimized content.

·       Monitor and analyse the performance of key performance indicators (KPIs) to offer suggestions for improvement.

This role is focused on Growth initiatives at cure.fit. As a Growth PM, you will be responsible for driving growth in users, revenue via a data-driven, experiment-based, systematic approach to growth and execute on key growth initiatives to achieve growth targets. Key responsibilities: - Identify levers and opportunities using which we can have more users, higher sales, better engagement - Build and deploy experiments to capitalise on these opportunities - Identify what works and what doesn't and scale up/down experiments accordingly - Develop a deep understanding of customers and engagement loops - Productify key learning’s from the experiments - Participate in tactical sales or marketing initiatives - Over time, build a growth machinery and systematised approach to driving growth - Strengthen capabilities in key areas such as SEO/ASO/Content/Referral This is a foundational role on the team and you will have the one-of-a-kind opportunity to develop a deep understanding of the core business/engagement loops and have high degree of impact. PMs on the team enjoy high degree of responsibility and ownership. You will work closely with Sales, Marketing and Technology teams to conceptualise, plan, execute and productize growth initiatives.

Looking for:

Understanding of consumer behaviour and psychology

We are looking for PMs/Engineers/Marketers with 3+ years of PM/Software Engineering experience in building consumer software products. You are very customer focused and have a strong understanding of the customer behaviour and psychology to come up with ideas and hypothesis to drive growth. You care not just about the technology but also the psychology that makes great products.

Impact orientation, curiosity, and hacker-mindset

You are impact-oriented and are constantly looking to achieve scale and leverage by leveraging data and consumer insights. You are highly curious and eager to learn/develop intelligence - you are never satisfied by just knowing “what happened” but are keen to understand “why it happened”. You have a hacker mindset and a sense of hustle which you use for prioritizing and bringing ideas to life.

Strong analytical and scrappy technical skills

You have 3+ years of experience as a PM or as a Software Engineer focused on building consumer products, especially on mobile devices (apps, progressive web). You come with analytical and data operations skills (ETL) and you are largely self-sufficient in pulling and analyzing data and deriving sound conclusions.

Skill set:

• Prior experience of 3+ years in building consumer products
• Strong understanding of hypothesis-driven, data-backed experimentation
• Strong analytical and data engineering skills

Location: Gurgaon, India.

Job Type: Full-time

Experience: 1-4 years

We’re looking for an Account Manager - Influencer Marketing with an ability to identify and build relations with prominent influencers and thought leaders to convert our company vision into a simple, intuitive, and awesome branding platform.

We are looking for an enthusiastic person who is

● Empathetic and eager to address the needs of brands

● Comfortable working with the ambiguity inherent in startups and small teams, and are;

● Able to display ownership and communicate with members from diverse teams with ease

Sounds like your kind of company? Great! Here’s what this role entails:

● Maintaining relations with the clients.

● Connecting and communicating with influencers.

● Maintaining relations with influencers.

● Executing the influencer marketing campaign.

● Working on the day-to-day operations.

● Reporting to the manager of daily operations.

● Negotiation with Influencers

● Analysis and measurement of the campaign and drafting post-campaign report

● Identify and build relationships with prominent influencers and thought leaders.

● Attend relevant events for networking and business purposes.

● Develop content ideas and write and curate content.

● Research relevant industry experts, competitors, target audience and users.

● Brainstorm new, creative approaches to influencer campaigns.

● Keep abreast of emerging trends, technologies and influencers.

● Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.

What you’ll need to succeed

● Bachelor's degree in Marketing

● Proven track record in outreach campaign strategies

● In depth knowledge of social media marketing industry

● Impeccable verbal and written communication skills

● Well organized with great time management skills

● Outstanding project management skills

● Excellent interpersonal and relationship building skills

● Networking aptitude

• Driving marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts
• Building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix
• Managing all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc.
• Serving as the strategic lead for programmatic display, especially the Double Click suite
• Driving campaigns from planning to execution and beyond to meet key performance metrics
• Determining key metrics, constantly reducing operational costs, and measuring the success of performance strategies
• Constantly optimizing marketing activities to improve return on investment
• Allocating budgets and analyzing and recommending modifications to ad spends
• Managing ROI in line with the business/management expectations
• Driving and managing marketing budgets and campaigns for driving user growth through various Digital SME channels

What you need to have:

• Design, maintain and supply content for the organization's website.
• Formulate strategies to build a lasting digital connection with customers.
• A monitor company presence on social media.
• Launch advertisements to increase brand awareness.

• Bachelor's degree in Marketing or related field.
• Excellent understanding of digital marketing concepts.
• Experience with business to customer social media and content generation.
• Strong creative and analytical skills.

• Analytical Skills
• Social Media Marketing
• Marketing Campaigns
• Marketing Strategy
• Online Marketing
• Brand Awareness
• Content Strategy
• Content Management Systems (CMS)
• SEO
• Google Ads
• English Proficiency (Verbal and Written)

An entrepreneurial conference research and production company looking for an ambitious, creative and experienced Digital Marketing Manager to help grow both the conferences and the company. 

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. 

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders
• Developing the event brand in the marketplace will also help to drive web traffic, grow the social media interaction and client acquisition
• Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships
• Understanding the market: main challenges and trends of the sector, industry value chain & key players
• Create and proofread web updates at all stages of the campaign life cycle
• Working with internal stakeholders, editors, internal designers and conference producers to ensure marketing campaigns have been implemented effectively
• Instigate promotional activity through email, print, data and mailing to enable multi-channel marketing
• Creating content and deliver communications that drives lead generation
• Producing all marketing material including email brochures, direct mail, event previews & guides, magazine ads, signage, video, banners and web imagery
• Manage the shows blogs, securing content from partners, editors and exhibitors to drive new customers to the site.
• Coordinate the implementation of marketing plan for exhibitor and visitor recruitment
• Fulfilling media deals, direct marketing, social media
• Database filtering and segmentation
• Planning, copywriting and proofreading
•  

Qualifications

• Minimum 2-3 years minimum marketing experience from a B2B events or conference production organisation
• Graduated to BA degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
• Experience with SEO and SEM Strong written, verbal and collaboration skills
• Fluent in written and spoken English
• Excellent copywriting and proofreading skills with proven examples
• Ability to work under pressure and meet demanding deadlines
• Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
• Ability to multitask, prioritise and be flexible is essential
• Works well as part of fast-paced team, prioritising effectively and managing workload
• Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook etc)
• Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
• Excellent organisational, analytical and administrative skills, meticulous attention to detail
• Flexible in approach and able to amend hours as required to suit business needs