SEO and Ad words Manager

Responsibilities:

• Research industry-related topics to develop original content ideas.
• Write clear, concise, and compelling blog posts, articles, social media posts, newsletters, and website content.
• Assist in editing and proofreading content for accuracy and consistency.
• Collaborate with the marketing team to align content with brand voice and campaign goals.
• Optimize content for SEO to improve visibility and organic reach.
• Support content planning and brainstorming sessions.
• Learn and adapt to feedback to improve writing skills and output quality.

Job Description for the role of Content Writer. 

Immediate Joiner for Shift

Job Description:

 1. Regularly produce various content types, including email, social media posts, blogs, and white papers.

 2. Actively manage and promote our blog, and pitch articles to relevant third-party platforms.

 3. Edit content produced by other members of the team.

 4. Collaborate with other departments to create innovative content ideas.

 5. Create eye-catchy and innovative headlines and body copy.

 6. Writing a wide variety of topics for multiple platforms

 Content Writer Skills:

 • Excellent verbal and written communication skills.

 • 2-4 years of experience in technical writing.

 • Creative and innovative thinker and planner.

 • Assists team members when needed to accomplish team goals.

 • Good interpersonal and communication skills

 • Familiarity with keyword placement and SEO

 • The ability to consistently meet tight deadlines

• Digital Marketing (preferably SEO – keyword research, on-page and off-page optimization, local business listing optimization and web analytics reporting) required; B2B experience an advantage
• University graduate
• Solid knowledge on SEO and Web Analytic Tools (preferably GA4, SEMrush, Google Keyword Planner, Search Console etc)
• Background in Paid Search (PPC) or Paid Social is an advantage
• IT literate with extensive experience in internet.
• Must know the modern techniques of content marketing.
• Proficient in creating and presenting comprehensive SEO reports that highlight key performance metrics, trends, and actionable insights.
• Good Communication Skills

Added Advantage

• Ability to leverage AI-powered SEO tools and platforms for keyword analysis, content optimization, and predictive analytics.
• Have experience of using generative AI tools.

Job Description:

We are seeking a CPC expert to join our product marketing team. In this role, you will manage our online advertising campaigns and optimize our CPC to drive revenue growth. You will work closely with our product, sales, and analytics teams to develop and execute data-driven strategies that maximize ROI and achieve business objectives.

Responsibilities:

Develop and execute online advertising campaigns across various channels, including search, display, and social media

Optimize CPC bids to achieve maximum ROI and drive revenue growth

Conduct keyword research and analysis to identify high-value search terms and optimize ad targeting

Analyze campaign performance data and use insights to inform campaign optimization and strategic decisions

Create ad copy and messaging that effectively communicates our value proposition and drives clicks and conversions

Collaborate with cross-functional teams, including product, sales, and analytics, to align advertising strategies with business objectives

Stay up-to-date with industry trends and best practices in CPC advertising and apply learnings to improve campaign performance

Identify opportunities to improve conversion rates and implement testing plans to optimize ad landing pages and user experience

Manage advertising budget and ensure campaigns are executed within budget constraints

Create reports and presentations to communicate campaign performance to stakeholders

Qualifications:

Bachelor's degree in marketing, business, or a related field

4+ years of experience in online advertising with a focus on CPC optimization

Strong analytical skills and ability to use data to inform decision-making

Experience with ad platforms, such as Google Ads and Facebook Ads, and analytics tools, such as Google Analytics and Adobe Analytics

Strong written and verbal communication skills, with the ability to create compelling ad copy and messaging

Demonstrated ability to work effectively with cross-functional teams, including product, sales, and analytics

Experience in B2B technology or software markets preferred

Experience in a startup or high-growth environment preferred

If you meet the qualifications above and are excited about this opportunity to drive the success of our online advertising campaigns, we would love to hear from you.

·      Conducting in-depth research on industry-related topics in order to develop original content.

·      Developing content for blogs, articles, product descriptions, social media, and the company website.

·      Assisting the marketing team in developing content for advertising campaigns.

·      Proofreading content for errors and inconsistencies.

·      Editing and polishing existing content to improve readability.

·      Conducting keyword research and using SEO best practices to increase traffic to the company website.

·      Creating compelling headlines and body copy that will capture the attention of the target audience.

·      Identifying customers’ needs and recommending new content to address gaps in the company current content.

·      Produce well-researched content, primarily research reports coming from data coming from our platforms

·      Own the brand value stories Promilo for 2023

·      Improve brand message in the website pages, cascade brand message in leadership internal and external communication (mails, social media, interviews, speeches etc)

·      Work with Digital marketing team to run campaigns using the brand thought leadership reports

·      Responsible for repackaging the content for promotion in various formats (social posts, webinar topics presentation, leadership speeches etc).

·      Ensure consistency in the form of tone and style

Roles & responsibilities:-

Exposure to US/International Clients (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.

• Excellent written and verbal communication and presentation skills able to generate interest and engages the client during calls and emails.
• Manage projects, and establish productive, professional and profitable relationships with key personnel and clients in assigned projects.
• Coordinate with various departments within the organization, including support, service, and technology and manage resources, to ensure seamless functioning of the client accounts.
• Responsible for client receivables; planning and execution of monthly retention.
• Candidates with Project Management, Digital Marketing & Technical Skills are Preferred.
• Preferred Location Noida.
• Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.
• Ability to maintain a positive, motivational, 'get things done attitude, especially when faced with difficult circumstances.
• Achieves strategic customer objectives and account plans defined by company management.
• Good relationship-building skills (internal, external, and cross-cultural).
• Sound computer skills, especially in the areas of MS Word, MS Excel and MS PowerPoint
• Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keeping the internal team updated.

• Maintain a consistent schedule of online meetings with the client to manage performance objectives, and customer- expectations and assess customer needs on an ongoing basis.

Roles & Responsibilities:

• Responsible for improving the company's organic search results.
• Creates and launches SEO campaigns, identifies areas of improvement.
• Expertise in building high-quality links from reputed sites.
• Strong experience in on-page and off-page link building activities.
• Ability to build/manage a team and motivate them to achieve the team objective.
• Review and analyze areas that need to be improved, deleted, or revised, prepare detailed strategy reports.
• Compile and present SEO performance reports.
• Identify the least expensive but most powerful and profitable keywords for the website.
• Ensure websites are filled with optimal keywords and Consult with the Tech team to improve SEO wherever required.
• Executing weekly technical audits to identify issues and bugs.
• Perform keyword research to optimize existing content and uncover new opportunities.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.
• Help to create and support marketing content to socialize and use for social media purposes.
• Should be an individual contributor as well as the ability to manage a team.

Requirement:

• Any BE Graduate or Equivalent degree holder.
• 3 to 8 years of experience.
• Candidates with previous Ed-tech /E-learning/ E-Commerce experience will be preferred.
• Should be a self contributor.
• Excellent verbal and written communication skills.
• Ability to multitask and remain organized in a fast -paced environment.

Remuneration: Best in the Industry.

Job Location:  Bommanahalli, Hosur Road, Bengaluru

Notice Period: Immediate