About Greyloft
Similar jobs
Job Tittle:- Marketing Manager
CTC:- 10-13 LPA
Experience:- 6-10 Years
Location:- Bangalore
Working Mode:- WFO
Technical Skills:-
- The candidate should have experience in the preparation and execution of a marketig strategy.
- The candidate must be an EXPERT in digital marketing.
- The candidate must have an intimate knowledge of campaigns.
- The candidate must have deep knowledge in the digital tool options and b e an expertn LinkedIn and other relevant Social Media tools.
- The candidate must have a good understanding of website optimization and be able to maintain it efficiently.
- Establish the valid SEO's and supervise the SEO for highest positioning.
- Must have a good idea and mind for design and be able to interact with d e signer for collaterals and content.
- Interact with external media interfaces.
Qualification:- MBA ( Marketing ), BBA
Roles & Responsibilities:-
- Understand the business and the potential
- Analyzing market and sales information
- Identification of prospective clients.
- Preparing a go to marketing strategy on digital, social media and print me dia
- Set up a Brand identification strategy and execution plan
- Research competitive products by identifying and evaluating product cha characteristics, market share, pricing, and maintaining research databases.
- Tracks product line sales and costs by analysing data and reviewing the c competitors
- Supports sales staff by pre sales tasks, providing sales data, market trend, forecasts, account analysis, new product information; relaying customer services requests
- Follow up with Clients through the CEO's contacts
- Website maintenance and press releases
- Marketing collateral – creation and maintenance and presentations
- E – campaign coordination
- Setting up tracking systems for marketing campaigns and online activities
- Reporting to management on marketing and sales activities
Responsibilities:
• Collateral Development: Create compelling marketing collateral using PowerPoint presentations that communicate our brand, products, and services.
• Market Research for Collaterals: Conduct research to gain insights into market trends, customer behavior, and competitors, with a focus on aligning marketing collaterals with our company's materials while maintaining consistency with our existing brand materials.
• Visual Design: Utilize Adobe Creative Cloud tools, Canva, and PowerPoint to design visually appealing graphics, images, and visuals for marketing materials.
• Communication: Maintain effective communication with consultants from various regions, ensuring a smooth exchange of ideas and information. Excellent written and verbal communication skills are essential.
• Social Media: Support our social media presence and engage with our audience. This includes supporting the sharing of content, responding to messages, and monitoring social media performance.
• Stakeholder Management: Develop and nurture relationships with key stakeholders, both internal and external, to ensure alignment and collaboration on marketing initiatives.
• Administrative Tasks: Perform various administrative tasks related to marketing, including but not limited to email communication, document organization, and file management.
• Time Management: Efficiently manage your time to meet project deadlines, even in high-pressure situations. Prioritize tasks effectively to ensure smooth project execution.
• Adaptability: Be a versatile team player willing to take on various roles and responsibilities as needed. Embrace change, and proactively learn and adapt to new processes and technologies.
Job Role:
Responsible for curating/programming all content titles for Jio’s Linear & VOD platform
(JioTV+ on JioFiber, JioTV, JioCinema) across 15+ OTT Partners to drive discovery of content,
user engagement and retention.
Create content calendar, content promotional strategy and to assist marketing campaigns
and communications.
Own end-to-end content schedule and promotions by leveraging new content additions,
original content, tent pole events, and seasonally relevant events.
Leverage data to understand the audience, drive curation strategies and support marketing
and communication initiatives.
Research about different content trends and titles and ascertain the viability of titles for
acquisition and showcase on platform.
Create consistent naming and tagging conventions for content to optimize search and
discovery.
Monitor content performance by regular research and analysis and design a content strategy
to increase users and engagement.
Should be able to identify, highlight and tag the mood, theme, starcast, bios, filmographies,
facts, trivia, character backstories, photo galleries, bonus video content and more for a
content title.
We're a fast growing startup and we have an urgent requirement for a Content Strategist to help us with our domestic and overseas marketing processes. The ideal candidate would need to ace the following responsibilities:
1. Help the process of creating plans/strategies based on an organization's goals and the needs of the desired audience.
2. You will be assisting in the creation of consistent high-quality content that generates demand, attracts high-quality sign-ups and backlinks.
3. You will help our team perform audit of our website and social media accounts, creating and updating a shared editorial calendar. Also, researching for blog ideas and generating content for our blog.
4. Use storytelling and emotion to bring content to life and compel the reader to share. Own and execute the content and social calendar; work with our marketing, design and other cross functional teams to deliver on time.
5. Optimize content for different formats (SEO, SEM, Social, blogs, infographics, etc.) for better consumption and readership.
6. Conduct keyword research, backlink research and use SEO guidelines to increase web traffic.
7. Monitor web traffic and engagement (e.g. conversions and bounce rates) and measure content impact and report the metrics on an ongoing basis.
We would also expect the candidate to demonstrate:
1. An immense degree of critical thinking. Your content will be read by domain experts and you will not be able to write content with abstract opinions and assertions. You would need to back every opinion with either data or relevant experience.
2. The right kind of tone and energy. We like to use an informal/fun tone in our content. You would need to come in with the right attitude and the right energy to be able to match our tone/writing standards.
3. An attitude for perfection. You might have to go through several iteration cycles and would need to demonstrate wilingness to accept feedback. We need someone who accepts feedback with positivity.
Join us and watch the campaigns you design come to fruition. Plan it, build it, deploy it, scale it and sip coffee while you watch it grow!
The ideal candidate possesses a passion for writing and innovative ability to create successful marketing campaigns and aid in creating company growth.
Key Responsibilities
You will be responsible for:
- Writing mesmerizing content, like game questions, titles, messages, etc.
- Copywriting.
- Writing blogs and articles.
- Thorough research on industry-related topics and generating ideas for content.
- Proofreading the blog articles, game content, and content-related thing.
- Working on the website admin, therefore, he/she should be familiar with WordPress or similar software.
- Working on game admin and updating the content to it.
- Creating event content and engaging content for social media.
- Making the existing game content more interesting and entertaining.
- Working on Upwork for hiring freelancers for content-related jobs.
- Have basic knowledge of SEO.
- Knows MS Word and MS Excel in particular.
- Working as a think tank to make our games, gaming content, and user experience better.
- Working closely with the marketing and testing team.
Qualifications:
0-6 months of proven experience as a Content Writer
Preferably a graduate in English Literature/ Mass Communication
Other Details:
Job Type: Work from Office; 5 days a week; 10:00 a.m. to 7:00 p.m.
Compensation: 2-2.5 LPA
Role Type: Full-time
Location – Noida Sector-62
The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a Content Marketing Manager, you will be responsible for shaping and executing a long-term content marketing strategy for the group.
What you will do:
- Developing a digital cross-platform content strategy that supports the business objectives and aligns with the brand values
- Managing content calendars and ensuring that the content remains consistent across all platforms
- Staying up-to-date with digital developments and generating new ideas to draw the audience's attention through content
- Improving keyword ranking and quality score by SEO optimization
- Tracking content performance using tools such as Google Analytics and SEM Rush
- Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments
- Tracking consumer and content analytics and generating reports and presentations
- Keeping up to date with content trends, consumer preferences, and advancements in technology
- Driving content output to ensure all deliverables are met and turn-around is cost-effective
- Maintaining a deep understanding of industry trends in order to feed into wider marketing strategy
Desired Candidate Profile
What you need to have:- Bachelor's degree in Literature, Journalism, Marketing, Communications, or similar stream
- Ideally a minimum of 2 years’ experience in Content Marketing
- A portfolio of published work
- Proven track record in a fast-paced environment gained either in-house or agency side
- Familiarity with all the content forms like blog, infographics, ppts, video, ebooks etc and market in relevant different forums
- Good knowledge of content and layout design tools such as Adobe InCopy and InDesign
- Good knowledge of various content platforms such as social media, blogs, and print media
- Excellent computer skills with MS Office and Google Suite
- Strong understanding of content practices to increase engagement of the content pieces
- Excellent written and verbal communication skills
Able to develop content in multiple formats and can differentiate among website content, SEO based content and understanding of keyword density, Meta tags, Keywords insertion.
Responsibilities and Duties
Good command over English
Ability to write fresh, unique, high quality and error-free content
Candidates who have written for websites and have exposure to SEO centric content writing would be preferred.
Knowledge of Keywords insertion & placement, sequencing, keyword density, etc preferred
Ability to research the internet and gather reliable data and information to use in content writing.
Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.
- Understanding client goals, creating and executing strategies to exceed these goals.
- Preparing and analysing of performance reports & review with clients.
- Providing strategic insights on the landing page, ad creative etc.
- Analysing performance of digital campaigns across the level; providing tactical recommendations for increased performance.
- Assisting in identifying opportunities that are most effective at driving conversions, revenue, ROI, and scale across Digital Marketing programs.
- Measuring the success of campaigns using appropriate key performance indicator (KPI) classifications – impressions, clicks, CTR, CPC, CPA, CPM, conversions.
- Reviewing and analysing results from current program offerings & suggesting changes and enhancements to help increase conversions, revenue and ROI.
- Assisting in training on tactical processes and best practices to Digital Analyst(s).
- Attending and participating in all relevant meetings.
- Collecting, reporting, analysing and interpreting the digital analytics data to drive decision making and improve its digital products.
- Creating case studies on the work.
- Researching, building frameworks and innovating the offering portfolio of the company.
- Establishing thought leadership by contributing articles towards the official.
- Managing projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation
- In depth knowledge of Google Adwords, Facebook Ads and Google Analytics.
- Ability to multitask in a fast paced environment.
- A firm believer in stats and can weave stories around numbers.
- Aggressive about meeting goals & timelines.
- Editorial experience is a plus.
- Strong writing and creativity skills.
- Detail-oriented, takes initiative.
- Able to effectively work independently, or at times as part of a team.
- Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint is a must.
- Excellent problem solving and analytical skills and combine creativity with strong quantitative skills.
- Above 80% in class 10th & 12th Maths score.
- BE/ BTech - Should be from Tier 1/ Tier 2 college
Job description
Job Title
Performance Marketing Specialist
Department
Digital Marketing
Reports To
Designation: Performance Specialist
Job Overview
The Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.
You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.
Responsibilities and Duties
- Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
- Create affiliate and manage social media paid ad campaigns.
- Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
- Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
- Understand the markets in which we are performing and suggest new strategies on top of the competition.
- Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
- Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
- Measurable improvements to perform.
- Keep a track of weekly targets and reports.
Qualifications & Criteria:
- Fluent in written English
- 3+ years of hands-on e-commerce marketing experience, including some form of social advertising
- A self-starter mentality, a strong sense of ownership, and an appetite for learning
- Moderate to advanced Excel experience (pivot tables, graphs, etc.)
- Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
- Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
- An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
- A passion for marketing, social advertising, and a positive attitude in all regards
- A desire to remain up-to-date with trends, new features, and functionalities in social advertising
- A team-oriented mindset and the ability to work with a wide range of individuals
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
- Proficient in Word, Excel, Outlook, and PowerPoint.
- Driving the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.
- Promoting the company as an innovator to the press and public, and overseeing outbound customer-facing communications across our website, blog, and social channels.
- Working closely with CEO, sales, product and tech teams to successfully define, deliver, and execute the brand strategy
- Collaborating and leading across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership.
- Building strong working relationships and credibility at all levels of the organization through the demonstration of being a deep subject matter expert
- Improving ROI on the marketing spends: Being responsible for the spend of marketing budget and Identifying ways to improve effectiveness of Google Ad, LinkedIn, YouTube, Facebook campaigns to boost ad engagement, conversion rates and cost per acquisition.
- Constantly monitoring the various metrics around returns on spend, acquisition and churn.
- MBA 7+ years of proven experience in SaaS based product Marketing, start up experience
- MBA from T1 colleges or Top B Schools
- Preferably from SaaS based IT Products or Agriculture Industry
- Excellent leadership, communication, and decision-making skills
- Proven ability to plan and manage budgets