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Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup

At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

We’re looking for a hands-on growth marketer who is both:

✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

What You’ll Do

• Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
• Run bold experiments, test fast, and double down on what drives results.
• Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
• Create content that builds trust, recall, and demand, not just clicks.
• Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
• Manage budgets with discipline, efficiency, and accountability.
• Work directly with founders to set ambitious goals — and hit them.
• Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.

Must-Have Requirements

• 3+ years of performance marketing experience with proven CAC and ROAS impact.
• Strong analytical mindset — turns campaign data into insights and actions.
• Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
• Genuine storytelling ability — understands how content builds trust and converts.
• Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
• Clear communicator who can align creative, performance, and brand thinking.
• Startup agility — executes fast, iterates daily, learns from data.

Good-to-Have

• Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
• Exposure to affiliate and partnership-driven growth.
• Experience creating regional + English content (Telugu or Hindi a plus).
• Comfort using AI and automation tools to speed up testing and production.
• Strong grasp of brand-building through consistent storytelling and recall design.

What You’ll Get

• A front-row seat to build and scale a brand from the ground up.
• The freedom to experiment, own big decisions, and see direct impact.
• Mentorship and collaboration directly with the founding team.
• A fast-moving, high-ownership culture where growth is visible and rewarded.
• Opportunity to shape brand perception, recall, and performance across multiple channels.
• Competitive salary + growth-linked incentives/ESOP's.

3 to 6 years of hands-on experience in full-stack web application development

Strong proficiency in Ruby programming language

Mandatory hands-on experience with Ruby on Rails framework

Strong working experience in React.js and modern frontend development

Solid understanding and practical experience with SQL databases

Good knowledge of HTTP protocol and RESTful architecture

Experience in building scalable, secure, and maintainable web applications

Ability to write robust unit tests and ensure high code quality

Strong analytical, debugging, and problem-solving skills

Familiarity with OWASP principles and web security best practices

Experience working with CI/CD processes and automated testing

Deep understanding of software design principles

Proven ability to collaborate effectively in cross-functional teams

Position Title: Software Engineer

Position Type: Full Time

Department: Research and Development

Reports to: First Level Manager, Indian Development Centre.

Company Background:

Affiliated with US Group companies, CGLIA Solutions LLP is an innovative Software Product Development Organization developing high available, highly secure, cloud-based enterprise software products catering to the needs of Large Research facilities, University medical centres, Hospitals, Pharma companies in US and worldwide ultimately leading to the development of life saving medications.

CGLIA is known for helping Software professionals to unleash their creativity, turning them into world class professionals, and building their career.

Job Summary:

As a Software Engineer, you assist in the design development of new products for our renowned customers worldwide.

Enhancing the existing applications by identifying the areas of improvements, making recommendations and designing and implementing them.  

Ideal candidate should be a self-starter and, should have excellent problem-solving skills and passionate about developing high quality innovative products exceeding the customer expectations and needs. A keen interest for quality at every stage of development is a must.

Looking for a highly motivated individual who is looking to grow their career in a challenging environment.

Responsibilities:

• Participating in discussion with Product Management teams and Generating the Requirement Specification document that has covers both the functional and Non-functional requirements.
• Participating in discussion with the technical teams and generating the design documents.
• Develop code and update the existing code, ensuring that all the code meets the agreed upon requirements.
• Perform intensive testing of all new and existing programs to ensure they are free of errors and function as intended
• Work closely with the cross functional teams like UI Developers, Business Analysts and Management teams.
• Cultivate an environment of collaboration, commitment, accountability, and creativity and deliver products and services on time with quality delight the customer.
• Actively participating in the hiring process, for Organization growth.
• Updates job knowledge by studying latest development tools, programming techniques, and participating in professional organizations.
• Willing to undertake additional tasks and responsibilities as may be reasonably expected of the role and as necessary in order to achieve the objectives of the organization.

Qualifications: (Education, Experience, Skills and Knowledge)

·        Bachelor’s Degree in Computer Science or Information Technology or any equivalent degree.

·        At least 3 plus years of hands on experience in developing cloud-based software.

·        Expertise in developing cloud based distributed applications and must have experience in object-oriented design.

·        Strong hands on experience in using Java, Hibernate, Spring technology stack (Spring MVC, Spring Data, Spring Cloud, Spring Batch, Spring security etc.) along with open source technologies.

• Experience building web and mobile applications using frontend technologies Angular (Angular 1/Angular 2), Bootstrap, Material Design, UX/UI, JavaScript, HTML5, and CSS.

·        Experience on any one of databases like MySQL, MS SQL, PostgreSQL, and Oracle.

·        Exposure with more than one of the Software Development Methodologies.

·        Knowledge on the Code Static Analyzer tools like SonarQube, PMD etc. and, DevOps Tools.

·        Expertise in Security related to Web Applications and mobile applications. and other open source and commercial tools.

·        Ability to work independently and along with teams.

·        Impeccable written English skills, and Oral communication skills along with outstanding interpersonal skills.

·        Eagerness and willingness to learn new technologies.

Job Description:

Looking for 3-6 years of experience candidates for the role of software sales executive.

• Prospecting, generating, qualifying, and following up on leads and appointment setting for the external sales team
• Direct email marketing/cold calling to key clients and prospects
• Collaboratively work with the sales, and marketing team to develop lead generation strategies to generate lead opportunities with prospective customers
• Initiates lead/demand generation strategies that include inbound/outbound sales and marketing campaigns and initiatives
• Research, track, maintain, and update leads
• Develop a strong knowledge of the company’s products and services to facilitate the sales process
• Achieving sales lead generation and appointment quota
• Individual Performers are required

Key Responsibilities:

• Inside Sales
• Lead Generation
• Executive Email marketing and Cold calling
• International sales experience preferred
• Relevant IT/ERP sales experience preferred

• Design and develop innovative, company impacting products and services to support infrastructure operations
• Design, develop and implement object-oriented PHP applications from prototype through implementation
• Integrate open source and commercial enterprise applications into an exposed API and web-based portal
• Create highly scalable and performant REST/SOAP web services
• Keep focus on end users and goals all through the development process
• Work closely with product management and stakeholders to ensure applications meet needs and expectations
• Adhere to the highest levels of technical discipline and excellence to set a standard for the larger development organization

Requirements

• Bachelor's Degree in Computer Science, related field, or comparable extra work experience
• Solid experience with SQL and relation databases
• Solid experience with Object Oriented Design and Development
• Experience Developing API Interfaces
• Experience with version control systems, preferably Git

Beneficial Skills

• Experience with non-relational data stores such as ZooKeeper or Memcache

Job Description

The selected candidate should have minimum 18+ years of delivering SAP projects and min 3+ years of leadership role experience. This role will report to SAP Practice Delivery head and take care of SAP delivery for a market unit at Wipro. A Key member of the practice delivery leadership team for delivering all SAP technology solutions ensuring a sustainable and profitable growth with right level of customer satisfaction. 

Responsibilities:

• Customer stakeholder management
• Collaborate with sales and pre-sales team to ensure a deliverable solution offerings with right price
• Manage all SAP projects & associated processes 
• To manage and engage a large and diverse team and partners
• Manage SAP practice operations including workforce management
• Continues improvement & innovation in delivery models
• SAP capability building and workforce transformation
• Spearheading revenue portfolio of $100M+ (Must)
• Handling FTE of 1000+ resources (Must)

• Become the expert of our platform and have a complete understanding of our features and use-cases.
• Conduct product demonstrations on a daily basis to clients.
• Own the full sales cycle of closing a deal.
• Discover customer needs and communicate to prospects how company is different from all other competitive platforms.
• Ability to crack annual deals from clients by smartly using closing levers.

• Sales guy in-person meetings + on-spot closure with institutes.
• Should have 1+ years relevant experience in the SaaS domain.
• Should have a two-wheeler

• Must have two wheeler
• Well versed in Regional Language along with English
• SaaS experience