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Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup

At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

We’re looking for a hands-on growth marketer who is both:

✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

What You’ll Do

• Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
• Run bold experiments, test fast, and double down on what drives results.
• Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
• Create content that builds trust, recall, and demand, not just clicks.
• Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
• Manage budgets with discipline, efficiency, and accountability.
• Work directly with founders to set ambitious goals — and hit them.
• Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.

Must-Have Requirements

• 3+ years of performance marketing experience with proven CAC and ROAS impact.
• Strong analytical mindset — turns campaign data into insights and actions.
• Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
• Genuine storytelling ability — understands how content builds trust and converts.
• Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
• Clear communicator who can align creative, performance, and brand thinking.
• Startup agility — executes fast, iterates daily, learns from data.

Good-to-Have

• Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
• Exposure to affiliate and partnership-driven growth.
• Experience creating regional + English content (Telugu or Hindi a plus).
• Comfort using AI and automation tools to speed up testing and production.
• Strong grasp of brand-building through consistent storytelling and recall design.

What You’ll Get

• A front-row seat to build and scale a brand from the ground up.
• The freedom to experiment, own big decisions, and see direct impact.
• Mentorship and collaboration directly with the founding team.
• A fast-moving, high-ownership culture where growth is visible and rewarded.
• Opportunity to shape brand perception, recall, and performance across multiple channels.
• Competitive salary + growth-linked incentives/ESOP's.

About the Role at CraftMyPlate

Are you a mobile app developer who loves turning complex challenges into elegant solutions? At CraftMyPlate, we're revolutionizing how events are catered at scale. Our tech-first approach to bulk food logistics needs sharp developers who can build and scale beautiful Flutter apps that our users love.

We’re hiring a Flutter Developer to join our product team in Hyderabad. This is a full-time, in-office role, ideal for someone who has 1–3 years of hands-on experience in building production-grade Flutter apps and is ready to make a direct impact.

 Key Responsibilities

• Develop scalable, maintainable mobile applications using Flutter & Dart
• Build clean and intuitive UIs based on design mockups
• Manage application state using Provider, Riverpod, or similar patterns
• Integrate Firebase, Cloud Firestore, and REST APIs
• Ensure app reliability with offline capabilities and local storage
• Collaborate with product managers, designers, and backend engineers
• Write clean, well-documented, and testable code
• Optimize app performance and troubleshoot issues

 Tech Stack

• Flutter & Dart
• Firebase (Authentication, Firestore, Cloud Messaging)
• REST APIs
• Android SDK
• Git & CI/CD Tools

 Who Should Apply

• 1–3 years of experience in Flutter app development
• Strong understanding of mobile app architecture and state management
• Experience working with Firebase and integrating backend services
• In Hyderabad or willing to relocate (on-site role)
• Passionate about building user-friendly mobile experiences
• Women are strongly encouraged to apply.

 Perks & Benefits

• Competitive salary & performance bonuses
• Direct ownership of features and real startup exposure
• Letter of Recommendation

Note: The final CTC will be decided based on the candidate's skills, experience, and performance during the interview process. We are open to rewarding talent that brings value, ownership, and a growth mindset to the team.

About Company:

• Role Overview

• Senior Engineer with a strong background and experience in cloud related technologies and architectures. Can design target cloud architectures to transform existing architectures together with the in-house team. Can actively hands-on configure and build cloud architectures and guide others.

• Key Knowledge

• 3-5+ years of experience in AWS/GCP or Azure technologies
• Is likely certified on one or more of the major cloud platforms
• Strong experience from hands-on work with technologies such as Terraform, K8S, Docker and orchestration of containers.
• Ability to guide and lead internal agile teams on cloud technology
• Background from the financial services industry or similar critical operational experience

About the Role

We are seeking an experienced Senior React Web Developer to join our product development team. As a Senior React Web Developer, you will be responsible for developing and maintaining our web applications using ReactJS and Material UI. You will work closely with other developers, designers, product managers, and stakeholders to create high-quality, user-friendly, and scalable software.

Key Responsibilities:

● Design and develop high-quality, responsive, and user-friendly web applications using ReactJS and Material UI.

● Collaborate with product managers, designers, and stakeholders to ensure the project meets the business requirements and user needs.

● Write clean, maintainable, and efficient code.

● Optimize the application for maximum speed, scalability, and usability.

● Develop reusable UI components and libraries.

● Ensure the technical feasibility of UI/UX designs.

● Identify and troubleshoot bugs and issues.

● Stay up-to-date with the latest trends and technologies in ReactJS, Material UI, and front-end development.

● Participate in code reviews and contribute to the development of best practices.

● Mentor and guide junior developers in the team.

Requirements:

● Bachelor’s degree in computer science or related field.

● At least 7 years of experience in front-end development, with at least 4 years of experience in ReactJS and Material UI.

● Strong proficiency in JavaScript, CSS, HTML, and related web technologies.

● Experience with Redux, Redux Saga, and other state management libraries.

● Experience with building scalable and complex web applications.

● Strong problem-solving skills and attention to detail.

● Experience with Agile development methodologies.

● Strong communication and collaboration skills.

● Experience with Git and version control.

● Ability to work independently and as part of a team.

Preferred:

● Experience with GraphQL and Apollo Client.

● Experience with server-side rendering using Next.js.

● Experience with AWS or other cloud providers.

● Experience with CI/CD pipelines and automation.

● Experience with testing frameworks like Jest, Enzyme, or Detox.

● Experience with UX/UI design and prototyping tools.

Technical Lead - .NET

Responsibilities:

• Develop and deliver technical systems
• Maintain adherence to architectural standards/principles, global product-specific guidelines, usability design standards, etc.
• Participate in the development and review of documents to comply with SDLC methodologies [e.g., Engineering Work Breakdown Structure (WBS), estimation, Solution Design Document (SDD) and Software Architecture Documents (SAD)]
• Provide support and documentation to assist in sustaining the project during the transition to production where necessary
• Adhere to Application Engineering methodologies, standards, code reviews
• Provide feedback regarding application engineering methodologies, standards, and leading practices when appropriate
• Identify potential points of contention for missed activities and notify project leadership of situation and remediation plan
• Minimize technical exposure and risk on projects
• Provide technical guidance to development team members
• Technical deliverables (i.e., code and documentation) on projects assigned
• Translate detailed Requirements and Design and Solution Architecture deliverables into detailed design specifications
• Maintain effective and consistent communication within the team, with peers, the leadership team, and the peers in other IT groups
• Proactively raise issues to Technical and Group Leads when necessary
• Produce high-quality application engineering deliverables in accordance with the project timeline
• Build and unit test a project to detailed design specifications
• Provide thought leadership and technical guidance to engineering staff
• Review of code completed
• Review performance of developers
• Proactively anticipate project issues before they occur; define the problem; identify possible causes; work with the team to identify solutions; select and implement the most appropriate solution
• Apply judgment in implementing Application Engineering methodologies, processes, and practices to specific requirements of projects/programs which may include product design engineering, information security, code maintainability and reliability

Requirements:

Must Have:

• Bachelor’s OR master’s degree in a technical field and/or equivalent work experience
• At least 3 years acting a senior architecture / technical lead role in a comparable organization
• Significant experience of deploying large, enterprise-wide implementations to significant user volumes
• At least 5 years of hands-on experience leading a team of developers - defining work breakdown structures/tasks, assigning the teamwork items, monitoring, and ensuring quality and adherence to standards etc.
• At least 8 years of relevant hands-on work experience building, integrating, and delivering enterprise-wide web and windows applications using Microsoft and other technologies for large organizations on complex projects
• 8+ years of ASP.Net MVC, ASP.Net experience
• 8+ years of experience of working with applications that have a SQL Server backend
• 5+ years of experience with Object-Relational Mappers such as Entity Framework, ADO.NET, Dapper
• Expert level knowledge of .NET Web API is required. .NET Core knowledge is preferred, but Web API experience with legacy .NET is ok
• 5+ years of experience with GIT
• 3+ years of experience of Azure Devops
• In-depth knowledge of object-oriented analysis and design (OOAD) principles, and familiarity with many design patterns for Software applications.
• Demonstrated expertise in application design and construction, work breakdown structure of items, design and code reviews, unit test and build activities, deployment and performance related activities, documentation, support, and training/mentoring
• Excellent communication skills, verbal and written

Nice to have:

• Ideally experience working with SSRS, SSIS
• Experience with MongoDB or another document database would be a plus
• Knowledge and experience with working on N-Tier applications.
• Demonstrated ability to build strong working relationships
• Experience working on projects following Agile methodologies would be ideal
• Experience working with Azure or other cloud providers would be ideal
• Ability to work within diverse, global, virtual teams.
• Proven ability to thrive under pressure
• Some experience with design and prototyping tools and diagramming is desired

JD for HR Recruiter

• Partnering with  client to determine staffing needs
• Screening resumes
• Performing in-person and phone interviews with candidates
• Administering appropriate company assessments
• Performing reference and background checks
• Forwarding screened profiles to client  hiring managers
• Coordinating interviews with the clients
• Following up on the interview process status
• Maintaining relationships with both internal and external clients to ensure staffing goals are achieved
• Communicating employer information and benefits during screening process
• Serving as a liaison with area employment agencies, colleges, and industry associations
• Completing timely reports on employment activity
• Payment follow up with client after joining candidate

Responsibilities

• Developing new features and user interfaces from wireframe models
• Ensuring the best performance and user experience of the application
• Fixing bugs and performance problems
• Writing clean, readable, and testable code
• Cooperating with back-end developers, designers, and the rest of the team to deliver well-architected and high-quality solutions

Qualifications

• Desire to work in a startup environment, able to self-manage and work remotely
• Must have built apps on Android and/or iOS apps with Flutter/ React Native/ Xamarin/ Ionic/cordova etc
• Proven working experience in software development
• Working experience in mobile development
• Have published one or more mobile apps in Google Play or App Store
• Experience with third-party libraries and APIs
• Working knowledge of the general mobile landscape, architectures, trends, and emerging technologies
• Solid understanding of the full mobile development life cycle, including automated testing and building
• Experience working in an agile development process
• Be proficient in using version control and continuous integration, with tools such as Git and Jenkins.
• Write clear, maintainable and testable code