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Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup

At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

We’re looking for a hands-on growth marketer who is both:

✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

What You’ll Do

• Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
• Run bold experiments, test fast, and double down on what drives results.
• Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
• Create content that builds trust, recall, and demand, not just clicks.
• Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
• Manage budgets with discipline, efficiency, and accountability.
• Work directly with founders to set ambitious goals — and hit them.
• Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.

Must-Have Requirements

• 3+ years of performance marketing experience with proven CAC and ROAS impact.
• Strong analytical mindset — turns campaign data into insights and actions.
• Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
• Genuine storytelling ability — understands how content builds trust and converts.
• Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
• Clear communicator who can align creative, performance, and brand thinking.
• Startup agility — executes fast, iterates daily, learns from data.

Good-to-Have

• Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
• Exposure to affiliate and partnership-driven growth.
• Experience creating regional + English content (Telugu or Hindi a plus).
• Comfort using AI and automation tools to speed up testing and production.
• Strong grasp of brand-building through consistent storytelling and recall design.

What You’ll Get

• A front-row seat to build and scale a brand from the ground up.
• The freedom to experiment, own big decisions, and see direct impact.
• Mentorship and collaboration directly with the founding team.
• A fast-moving, high-ownership culture where growth is visible and rewarded.
• Opportunity to shape brand perception, recall, and performance across multiple channels.
• Competitive salary + growth-linked incentives/ESOP's.

Position Overview

We are seeking an experienced Solutions Architect to lead the technical design and implementation strategy for our finance automation platform. This role sits at the intersection of business requirements, technical architecture, and implementation excellence. You will be responsible for translating complex Statement of Work (SOW) requirements into comprehensive technical designs while mentoring implementation engineers and driving platform evolution.

Key Responsibilities

Solution Design & Architecture

1. Translate SOW requirements into detailed C4 architecture models and Business Process Canvas documentation

2. Design end-to-end solutions for complex finance automation workflows including reconciliations, book closure, and financial reporting

3. Create comprehensive technical specifications for custom development initiatives

4. Establish architectural standards and best practices for finance domain solutions

Technical Leadership & Mentorship

1. Mentor Implementation Engineers on solution design, technical approaches, and best practices

2. Lead technical reviews and ensure solution quality across all implementations

3. Provide guidance on complex technical challenges and architectural decisions

4. Foster knowledge sharing and technical excellence within the solutions team

Platform Strategy & Development

1. Make strategic decisions on when to push feature development to the Platform Team vs. custom implementation

2. Interface with Implementation Support team to assess platform gaps and enhancement opportunities

3. Collaborate with Program Managers to track and prioritize new platform feature development

4. Contribute to product roadmap discussions based on client requirements and market trends

Client Engagement & Delivery

1. Lead technical discussions with enterprise clients during pre-sales and implementation phases

2. Design scalable solutions that align with client's existing technology stack and future roadmap

3. Ensure solutions comply with financial regulations (Ind AS/IFRS/GAAP) and industry standards

4. Drive technical aspects of complex implementations from design through go-live

Required Qualifications

Technical Expertise

● 8+ years of experience in solution architecture, preferably in fintech or enterprise software

● Strong expertise in system integration, API design, and microservices architecture

● Proficiency in C4 modeling and architectural documentation standards

● Experience with Business Process Management (BPM) and workflow design

● Advanced knowledge of data architecture, ETL pipelines, and real-time data processing

● Strong programming skills in Python, Java, or similar languages

● Experience with cloud platforms (AWS, Azure, GCP) and containerization technologies.

Financial Domain Knowledge

● Deep understanding of finance and accounting principles (Ind AS/IFRS/GAAP)

● Experience with financial systems integration (ERP, GL, AP/AR systems)

● Knowledge of financial reconciliation processes and automation strategies

● Understanding of regulatory compliance requirements in financial services

Leadership & Communication

● Proven experience mentoring technical teams and driving technical excellence

● Strong stakeholder management skills with ability to communicate with C-level executives

● Experience working in agile environments with cross-functional teams

● Excellent technical documentation and presentation skills

Preferred Qualifications

● Master's degree in Computer Science, Engineering, or related technical field

● Experience with finance automation platforms (Blackline, Trintech, Anaplan, etc.)

● Certification in enterprise architecture frameworks (TOGAF, Zachman)

● Experience with data visualization tools (Power BI, Tableau, Looker)

● Background in SaaS platform development and multi-tenant architectures

● Experience with DevOps practices and CI/CD pipeline design

● Knowledge of machine learning applications in finance automation.

Skills & Competencies

Technical Skills

● Solution architecture and system design

● C4 modeling and architectural documentation

● API design and integration patterns

● Cloud-native architecture and microservices

● Data architecture and pipeline design

● Programming and scripting languages

Financial & Business Skills

● Financial process automation

● Business process modeling and optimization

● Regulatory compliance and risk management

● Enterprise software implementation

● Change management and digital transformation

Leadership Skills

● Technical mentorship and team development

● Strategic thinking and decision making

● Cross-functional collaboration

● Client relationship management

● Project and program management

Soft Skills

● Critical thinking and problem-solving

● Cross-functional collaboration

● Task and project management

● Stakeholder management

● Team leadership

● Technical documentation

● Communication with technical and non-technical stakeholders

Mandatory Criteria:  

● Looking for candidates who are Solution Architects in Finance from Product Companies.

● The candidate should have worked in Fintech for at least 4–5 years.

● Candidate should have Strong Technical and Architecture skills with Finance Exposure.

● Candidate should be from Product companies.

● Candidate should have 8+ years’ experience in solution architecture, preferably in fintech or enterprise software.

● Candidate should have Proficiency in Python, Java (or similar languages) and hands-on with cloud platforms (AWS/Azure/GCP) & containerization (Docker/Kubernetes).

● Candidate should have Deep knowledge of finance & accounting principles (Ind AS/IFRS/GAAP) and financial system integrations (ERP, GL, AP/AR).

● Candidate should have Expertise in system integration, API design, microservices, and C4 modeling.

● Candidate should have Experience in financial reconciliations, automation strategies, and regulatory compliance.

● Candidate should be Strong in problem-solving, cross-functional collaboration, project management, documentation, and communication.

● Candidate should have Proven experience in mentoring technical teams and driving excellence.

We are looking for a Senior Java Developer with 6+ years of experience to join our team. The ideal candidate should have strong expertise in Java, Spring Boot, Microservices, and Cloud Technologies. You will play a key role in designing, developing, and optimizing scalable applications while mentoring junior developers and ensuring best coding practices.

Key Responsibilities:

• Design, develop, and maintain Java-based enterprise applications.
• Implement and optimize Microservices Architecture using Spring Boot.
• Develop, test, and deploy RESTful APIs and Web Services.
• Work with SQL and NoSQL databases (MySQL, PostgreSQL, MongoDB, etc.).
• Ensure application scalability, security, and performance.
• Collaborate with DevOps teams for CI/CD pipeline integration.
• Work with Cloud platforms (AWS, Azure, or GCP) for cloud-native development.
• Implement best practices for coding, testing, and deployment.
• Lead code reviews, mentor junior developers, and contribute to architectural decisions.
• Troubleshoot production issues and provide effective solutions.

Required Skills & Experience:

• 6+ years of hands-on experience in Java development.
• Strong expertise in Spring Boot, Spring MVC, and Spring Security.
• Experience with Microservices Architecture and containerization tools like Docker/Kubernetes.
• Proficiency in SQL & NoSQL databases (MySQL, PostgreSQL, MongoDB, Redis).
• Hands-on experience with RESTful APIs, messaging systems (Kafka, RabbitMQ), and authentication mechanisms (OAuth, JWT, SAML).
• Familiarity with CI/CD tools (Jenkins, GitHub Actions, GitLab CI/CD).
• Experience in Agile/Scrum development methodologies.
• Strong knowledge of multi-threading, concurrency, and design patterns.

• School sales : Primary responsibility is to sell to schools and bring them onboard o Tie up with schools and onboard them so that we can offer the the comapny plan to the parents in the school
  • Negotiate and get into commercial agreements with schools o Upsell our other payment products in the schools

• Stakeholder Management in Schools:
  • Enable the company to liaison with the schools tied up with, for close to everything from meeting the parents, doing events etc.
  • Forge a strong relationship with the school management and principal and be their first port of call on anything to do with finances
• Team Building- Build a high quality sales team and lead it in that city

🔎 What are we looking for?

• Self-starter with a high sense of ownership → Comfortable to work with minimal supervision and do sales independently
• Ability to drive sales and closures → Have the capability to do standalone meetings with school management and drive closures
• Hungry to learn and grow → Passion to learn & be a better version of oneself; motivated to succeed
• Bias for action → Have the temperament to experiment and execute in uncertainty
• Hustler → Ability to generate resources to solve a problem
• Intellectual honesty → Always seeking and presenting truth irrespective of personal POV or beliefs
• Mission-oriented → Deeply care about delivering value and making an impact on customer’s lives

• 3+ years of doing b2b sales
• Entrepreneurial mindset - the ability to be able to crack school deals independently and work to get tangible results without too much handholding
• Willingness to be on the ground most of the time and doing field sales
• Relevant experience of selling to schools is desirable but not a requirement

• Becoming a part of the early core team
• Competitive salary plus ESOPs
• Work with colleagues from strong backgrounds & hungry to succeed
• Opportunity to interact with and learn from high-pedigree investors & mentors - o VCs: Elevation Capital (erstwhile SAIF Partners), Matrix Partners
• o Select angel investors: Kunal Shah, Nithin Kamat, Amit Ranjan 

Mandatory skills:

• Good knowledge on Android SDK.
• Working experience in Kotlin.
• Workingexperience in JSON & XML Parsing
• Working experience back-end development, web connectivity, and database (SQLite)
  
  

Secondary Skills:

• Experience with Version Control System
• Experience with Bug Tracking

Added advantage if the candidate possess below skills.

• Bluetooth communication, BLE

Job Description

Technical lead who will be responsible for development, managing team(s), monitoring the tasks / sprint. They will also work with BA Persons to gather the new requirements and change request. They will help solve application issues and helping developers when they are stuck.

Responsibilities

·       Design and develop application based on the architecture provided by the solution architects.

·       Help team members and co developers to achieve their tasks.

·       Maintain / monitor the new work items and support issues and have to assign it to the respective developers.

·       Communicate with BA persons and Solution architects for the new requirements and change requests.

·       Resolve any support tickets with the help of your team within service timelines.

·       Manage sprint to achieve the targets.

Technical Skills

·       Microsoft .NET MVC

·       .NET Core 3.1 or greater

·       C#

·       Web API

·       Async Programming, Threading, and tasks

·       Test Driven Development 

·       Strong expert in SQL (Table Design, Programing, Optimization)

·       Azure Functions

·       Azure Storage

·       MongoDB, NoSQL

Qualifications/Skills Desired:

·       Any Bachelor’s degree relevant to Computer Science. MBA or equivalent is a plus

·       Minimum of 8-10 years IT experience and managing a team(s) out of which 4-5 years should be as a technical/team lead.

·       Strong verbal and written communication skills with the ability to adapt to many different personalities and conflict resolution skills required

·       Must have excellent organizational and time management skills with strong attention to detail

·       Confidentiality with privacy-sensitive customer and employee documents

·       Strong work ethic - demonstrate good attitude and judgment, discretion, and maintain high level of confidentiality

·       Previous experience of customer interactions

Experience : 3 to 7 Years
Number of Positions : 20

Job Location : Hyderabad

Notice : 30 Days

1. Expertise in building AWS Data Engineering pipelines with AWS Glue -> Athena -> Quick sight

2. Experience in developing lambda functions with AWS Lambda

3. Expertise with Spark/PySpark – Candidate should be hands on with PySpark code and should be able to do transformations with Spark

4. Should be able to code in Python and Scala.

5. Snowflake experience will be a plus

Hadoop and Hive requirements as good to have or understanding of is enough.

We are looking for a Java Developer with experience in building high-performing, scalable, enterprise-grade applications.

You will be part of a talented software team that works on mission-critical applications. Java developer roles and responsibilities include managing Java/Java EE application development while providing expertise in the full software development lifecycle, from concept and design to testing.

Java developer responsibilities include designing, developing and delivering high-volume, low-latency applications for mission-critical systems.

• Contribute in all phases of the development lifecycle
• Write well designed, testable, efficient code
• Ensure designs are in compliance with specifications
• Prepare and produce releases of software components
• Support continuous improvement by investigating alternatives and technologies and presenting these for architectural review

• BS/MS degree in Computer Science, Engineering or a related subject
• Proven hands-on Software Development experience
• Proven working experience in Java development
• Hands on experience in designing and developing applications using Java EE platforms
• Object Oriented analysis and design using common design patterns.
• Profound insight of Java and JEE internals (Classloading, Memory Management, Transaction management etc)
• Excellent knowledge of Relational Databases, SQL and ORM technologies (JPA2, Hibernate)
• Experience in the Spring Framework
• Experience as a Sun Certified Java Developer
• Experience in developing web applications using at least one popular web framework (JSF, Wicket, GWT, Spring MVC)
• Experience with test-driven development