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Job Profile : Creative Content Creator

CTC Range: 3-6 LPA

Job Essence -

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!

Overview :

The Creative Content Creator will be responsible for conceptualizing, writing, shooting, and/or editing various types of content, that align with the brand's voice, tone, and messaging. Your role will involve understanding latest digital social media trends and incorporating them into your content to drive user engagement, promote the brand's message, and achieve the overall marketing goals. You will collaborate closely with other content creators, creative designers, video producers/editors, the director of social media + connections, and other stakeholders to develop content strategies, craft impactful messages, and optimize content for various social media channels. Your experience in creating content that resonates with social media audiences and existing trends will be essential in driving user action and promoting the brand's presence in the social media landscape.

Key Responsibility Areas :

• Conceptualize compelling and engaging paid and organic copy, graphics and/or videos for social media platforms.
• Actively search for and identify trends (geographical/regional, temporal, and intuitive) that are relevant for the brand’s audience within the latest social media and connected platform trends, visual design trends, and industry best practices to ensure the brand's social media content remains relevant and effective.
• Deliver still and video assets weekly to maintain Brand’s organic social presence, ensuring the Brand is actively engaging in cultural social conversations.
• Ensure that all copy created for social media platforms aligns with the brand's messaging and tone. While all visual assets adhere to established brand guidelines and the brand’s visual identity.
• Work with the client servicing manager, creative designers, video producers/editors, and other stakeholders to develop copy and visual strategies for social media platforms that align with the overall marketing goals and objectives, including messaging, target audience, and content themes.
• Optimize copy for social media platforms, including character limitations, hashtag usage, and other platform-specific considerations, to ensure that the content is engaging, shareable, and drives user action.
• Edit and enhance visual content to optimize for social media platforms, including resizing, cropping, color correction, and other adjustments to ensure optimal performance and engagement.
• Concept creative ideas and develop action plans for social + connected platform (ex. digital/social activations + influencer experience) that drive user engagement and brand recognition in social space.

Work Profile:

1)     Convert ideas into content pieces. These content pieces (output) can be in the form of:

• Web Related Content:
• Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebooks/Downloadables – Topic/Body/Links
• Social Media Content:
• Social Media Copies
• Social Media creative content
• Blog/Articles/Press releases/Story telling/Infographics
• SEM Content:
• Paid ads content – FB/Instagram/Google/LinkedIn/YouTube

Ø Content for creative cards/videos

Ø Copies and descriptions

• Remarketing ad sets
• SEO content – Blogs/Articles using keywords
• WhatsApp messages
• YouTube descriptions/Video scripting
• Taglines
• Quotations
• Profile Writing
• Viral Content
• Media Kit/PR activities/3rd Party PR
• Media Relations
• Influencer Marketing
• Online Reputation Management(ORM) areas

2)     Planning – Understand/Work/Create/Assist

·        DMO Plan – Along with the SEM and Digital/Social Media Campaign teams

·        Manifestation Plan

·        Activity Charter - Along with the SEM and Digital/Social Media Campaign teams

3)     Team & Vendor Management: Individual Contribution, Buddy Coaching, Participate in Recruitment/Induction, KRA setting and Performance Evaluation:

·        Work Allocation Based on Activity Charter & SMO Tracker

·        Primary & Secondary Work related ownership to ensure business continuity as a part of risk mitigation

·        Setting up KRAs (using InnoWET) and Performance review

·        Time sheet Management & Analysis

·        Social Media Participation and updated Profile on all mediums

·        Work closely with the creatives/videos team for proper implementation of the campaign

4)     Review & Analytics:

·        Client’s success PPT and Report with executive summary

·        Team Productivity based on Time Sheets

·        Create phase(Web/Content and Visuals) Activity Charter Conformance Report

·        Consolidated success Report /PPT for internal stakeholders

·        Content success report and analytics tracking based on the medium

WHAT YOU WILL NEED:

• 1-3+ years of experience as a in content editing, social media marketing or other related fields, preferably in an advertising agency or marketing department.
• Excellent writing, photo, graphic, video and editing skills.
• Proficiency in Adobe Suite (i.e. Premiere Pro, After Effects) or other similar software programs(Optional)
• Proficiency in using Canva or other similar software programs for designing and video editing(Mandatory)
• Ability to adapt writing style to different target audiences and brand voices is a must
• Strong understanding of social media platforms, their features, and limitations, and ability to optimize copy for different platforms.
• Ability to work both independently and effectively in a team environment.
• Strong organizational and time-management skills.
• Excellent communication skills, with the ability to effectively articulate creative concepts and ideas to stakeholders.
• Familiarity with website landing pages and modules, banners, and additional promotional material is a plus and may be needed as extension of campaign work
• Strong attention to detail, with a keen eye for aesthetics and brand consistency.

You will work closely with the:

• Digital - Social Media and Brand ideation team
• Creative teams
• SEM/Promotions teams

You should be able to

• Believe that everything can be made viral
• Extensive research
• Work in teams
• Work in solace
• Most important: Willingness to learn

What kind of people are we looking for? Simple:

·        We don’t like experts, we prefer people who are always willing to learn and are able to learn quickly

·        Not a mere task taker.

·        Ability to work with deliverables in mind.

·        Entrepreneurial instinct beyond office cubicle

·        Intelligence to do multitasking and prioritization of work

·        Excellent communication skills- written oral and articulation.

·        Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.

·        Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables

·        Strong strategic bent with inclination towards learning and contributing.

·        Adaptability and flexibility to work with cross-functional areas of business.

·        Zeal to be driven by productivity than by activity

·        Self discipline and ability to do work with self supervision.

·        You do what you preach, or at least try

·        You not only work hard, you party hard too

·        You have an eye for detail

·        If you’re a (regular) blogger, we already love you!

·        You are a DIY person. Period

Role Summary: Front-end Developer who would contribute towards building a highly flexible and scalable front-end by bringing deep core technology expertise.

Job Description:

- Ensure proper offline access using service workers and PWA

- Develop components which are SEO friendly

- Have experience in server-side rendering

- Drive evolution of application performance

- Ensure project scalability by having good project architecture

Skill Requirements:

- Good experience in HTML5, CSS3, JS 

- React

- React native

- Angular

- Redux exposure

- Have handled service workers and PWA caching and updates

- CSS pre-processors knowledge like sass

- Knowledge of webpack, parcel, grunt etc.

 -Knowledge of pre-processors like SASS/LESS, CSS-Modules.

- Architecting and automating the build process for production, using task runners or scripts (Gulp / Grunt)

-Have an eye for good UI/UX, Progressive Web Apps, Responsive Design

-Interested in writing code, actively experimenting along with learning new things.

Individual applying to the role should ideally have the following attributes

- 2+ years of experience

-Passionate about Frontend Development and continually follow the platform & innovations

-Strong and innovative approach to problem solving and finding solutions

-Interested in working on fast-paced

- Excellent communicator (written and verbal, formal and informal)

- Flexible and proactive/self-motivated working style with strong personal ownership of problem resolution

- Ability to multi-task under pressure and work independently with minimal supervision.

- Ability to prioritize when under pressure.

Job Description: 

 To lead virtual meetings with potential clients to determine technical and business requirements and ensure that all necessary information is collated prior to producing a solution. Should be able to lead requirement discussion calls with potential clients about their web and mobile application development needs. 

 Responsible for the requirement gathering with potential clients to elicit business and functional requirements. 

 Apply standard business analysis techniques to develop quality requirements for inclusion in BRD/FRD/SRS. Develop an understanding of the business applications supported as well as the business directions. 

 Collaborate effectively with development functions to provide cost and time assessment of the requirements. 

 Should be able to create proposals and Statement Of Work, clearly documenting the client requirements and budgetary information. 

 Should be open to work in extended IST hours. 

 Problem solver, self-driven and be able to work as an individual contributor as well if required. Desired Candidate Profile: 

 4-6 years of strong experience working as a Business Analyst or Presales consultant in the web and mobile application domain. 

 Knowledge of web and mobile application development technologies 

 Familiar with agile principles and other software development processes and concepts. 

 Strong verbal and written communication skills. 

 B-Tech/MBA/BCA Equivalent as educational qualification.

Location- Noida (Work from Office)

Job Description : SEO executive (4-5 years of exp)

We are looking for someone who has - 

• Deep knowledge of offpage and preferably good knowledge of onpage
• Worked on increasing rankings, traffic, content marketing. 
• Experience when it comes to using tools such as Google Analytics and Google Webmaster.
• Excellent time management skills.
• Solid knowledge of Backlinks
• Experience in HTML coding and JavaScript.
• Understanding of what works for and against Google’s algorithms.
• Keeps upgrading knowledge.  
• Experience in using tools like Ahrefs, SEMrush and others
• Good communication skills.

Graphics Designer

• Study design briefs and determine requirements
• Conceptualize visuals based on requirements
• Prepare rough drafts and present ideas
• Develop illustrations, logos, and other designs using software or by hand
• Use the appropriate colors and layouts for each graphic
• Work with copywriters and creative director to produce the final design
• Test graphics across various media
• Amend designs after feedback
• Ensure final graphics and layouts are visually appealing and on-brand

Required Skills:

• Proven graphic designing experience
• Must have knowledge on Page maker
• A strong portfolio of illustrations or other graphics
• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
• A keen eye for aesthetics and details
• Excellent communication skills
• Ability to work methodically and meet deadlines
• Degree in Design, Fine Arts or related field is a plus

About Maxpay: Our goal is to make digital payments so easy, safe, and universally accepted that people never feel the need to carry cash or cards again. We believe India is at the cusp of a new mobile revolution, which will change the way we manage our money on the go. We see ourselves facilitating this change, through technology and dogged customer-centricity.

At Maxpay, we take extra care to make sure you give your best at work, Every day! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one.

Being enthusiastic about tech is a big part of being at Maxpay,.

If you like building technology that impacts millions, ideating with some of the best minds in the country, and executing your dreams with purpose and speed, join us!

At Maxpay, we are looking for skilled Android developers who are passionate about solving digital payment problems for over a billion Indians.

Responsibilities:

• Work with product and UX teams to design, build and extend consumer-facing mobile products.

Requirements:

• Technically Hands-on, prior experience with scalable Architecture.
• Bring 1-6 years of software engineering and product delivery experience, with a strong background in algorithms.
• Excellent command over Data Structures and Algorithms.
• Strong problem-solving and analytical skills.
• Deep technical knowledge of iOs application development.
• Proficient in swift with experience in memory management and caching mechanisms specific to mobile devices and embedded systems.
• Strong UI design exposure and experience in making apps work intuitively.
• Optimize mobile products for performance and a fabulous hyper-local experience.
• Knowledge about delegates, protocols, notifications, and application life cycle.
• Knowledge about Push notification services.
• Knowledge about third-party SDK integrations.
• Experience preferred 2 To 8 years.
• Required Education Bachelor Of Engineering(B.E).

What we're looking for 

AdPushup is an award-winning ad revenue optimization platform and Google Certified Publishing Partner (GCPP), helping hundreds of web publishers grow their revenue using cutting-edge technology, premium demand partnerships, and proven ad ops expertise. Our team is a mix of engineers, marketers, product evangelists, and customer success specialists, united by a common goal of helping publishers succeed. We have a work culture that values expertise, ownership, and a collaborative spirit. 

Your Day-to-Day Tasks Include: 

Ship product, independently and/or as part of a small team 

Collaborate with other engineers to build new features 

Debugging using dev consoles, firebug, firecookie, or any of your favorite tools. Help troubleshoot production issues and resolve critical customer facing issues Provide top-notch support to our customers 

You Should Have: 

3+ years of experience with React. 

A strong body of prior front end work, including significant projects written in React and Redux. Mastery of JavaScript; expertise in most of the following technologies, and proficiency in all of them: CSS3, HTML5, AJAX. 

Deep understanding of closures, prototypal inheritance, HTTP, web security, cross browser compatibility challenges. 

Experience with NodeJS and Express JS will be a plus 

Hands-on with a code management system like GIT, SVN. 

Experience with NoSQL databases, preferably CouchDB or CouchBase. 

Good to have: Experience with Typescript.