Digital Marketing Executive

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

Key Responsibilities

Project Planning and Coordination

• Attend meetings and assist in determining project documentation requirements.
• Plan project progress by defining sub-goals, milestones, tasks, time, and resource planning.
• Cooperate in setting benchmark figures for project implementation and decision-making.
• Use project scheduling and control tools (e.g., Jira, Trello) to monitor project plans, work hours, and task progress.
• Plan personnel utilization, determine responsibilities, and create a personnel plan.

Project Administration and Documentation

• Provide project administration support and monitor project requirements.
• Create and maintain Minutes of Meetings (MOM) and ensure they are shared with stakeholders.
• Document project progress, including maintaining a project log and project file.
• Maintain a Contract Execution Tracking Log to ensure client requirements are met on time.
• Document problems and resolutions for future reference.

Progress Tracking and Reporting

• Track the progress and quality of work being performed by the team and escalate priority issues as needed.
• Monitor project risks and hazards, taking appropriate measures for avoidance.
• Effectively communicate project updates to clients and the internal team, ensuring clarity and timeliness.
• Track and follow up on pending approvals from clients, especially those related to UX or design decisions.

Team Support and Mentorship

• Manage personnel responsible for project tasks, including holding regular work meetings, motivating staff, and managing conflicts and crises.
• Mentor and ensure the team continually strives for improvement and efficiency gains.
• Understand the functionality of the application being developed and keep the team updated.
• Maintain consistency in icons, fonts, styles, and functionalities across projects.

Technical Involvement

• Analyse user specifications and requirements to convert them into wireframes or actionable tasks.
• Estimate deliverables and ensure they are delivered on time.
• Assist with technical understanding of application functionality, ensuring alignment with client needs.

Work Location: Bangalore

Job Type: Full-time

Experience Level: 5-10 years

Job Description:

We are looking for a talented Java Developer with a strong background in multithreading, microservices , Spring Boot, data structures and algorithms, and SQL, specifically within the banking sector. The ideal candidate will be responsible for designing and implementing high-performance applications that cater to our financial services.

Key Responsibilities:

• Develop and maintain robust, scalable Java applications using Spring Boot.
• Implement multithreading concepts to enhance application performance and responsiveness.
• Design and optimize data structures and algorithms for efficient data processing.
• Collaborate with business analysts and stakeholders to understand requirements and translate them into technical solutions.
• Write complex SQL queries and optimize database interactions to ensure high performance.
• Conduct code reviews and contribute to team best practices and standards.
• Troubleshoot and resolve issues in a timely manner, ensuring minimal impact on business operations.
• Stay updated with the latest trends in Java development and banking technology.

Required Qualifications:

• Bachelor’s degree in computer science, Information Technology, or a related field.
• Proven experience as a Java Developer, added advantage in the banking or financial services domain.
• Strong proficiency in Java, with a deep understanding of multithreading concepts.
• Hands-on experience with the Spring Boot framework and Microservices
• Solid understanding of data structures and algorithms and their application in solving complex problems.
• Proficient in SQL and experience with relational database management systems (e.g., Oracle, MySQL).
• Strong analytical and problem-solving skills, with the ability to work under pressure.
• Excellent communication skills and the ability to work

If interested, Kindly drop cv in linkedIn: linkedin.com/in/ranjini-c-n-36b674131

 Supervise customer service team, including coaching, training and daily assignments of

customer service agents; responsible for providing feedback of the agents to the agency

and for course corrections

 Liaise with customer service agency project manager, ensuring efficient communication

channels are put in place between Mobile App team and customer agency. 

 Develop policies and procedures. Prepare a playbook that customer service agents follow to

resolve customer inquiries, including workflows and SOPs. Policies and procedures must

balance satisfying customer needs and supporting the goals of the organization. This would

include constant review and revision as customer needs change and the business evolves.

 Ensure that customer service agents are equipped with an up-to-date repository of responses.

 Respond to customer queries, as needed.

 Responsible for configuring and managing HubSpot dashboard, with the goal to fulfill data &

analytics requirements from different stakeholders.

 Lead/Facilitate meetings with different stakeholders at regular intervals to ensure relevant data

is being effectively communicated to the various departments as needed. 

 Serve as point person for product team to provide future enhancements, bug fixes etc /

back communication from stakeholders. Be the voice of the customer advocating for

changes most requested/needed.

Responsibilities: -

We are looking for a young person who wants to join a fast growing start up to work with Co-Founders to drive the org-wide goal setting and planning process, developing Strategy and growth road map

Assist CEO in institutionalizing people management and org structure, and contributing to shaping strategies across the teams

Analyze and determine key insights from key business drivers, competitive environment, trends and operating metrics

Contribute to complex and time-critical projects by quickly understanding the context and developing a prioritized approach for resolution

Coordinate with different functions within the organization - growth, product, engineering among, credit and others in the deployment of the business initiatives identified

Ideate, plan and oversee implementation of new ideas and business critical projects

Qualifications 

 Graduate and master’s degree from tier 1 Institutes and worked earlier with big3 companies like (The Bain, McKinsey , BCG and Kearney )

Min 3 – 6years of Chief of Staff experience after completing your graduate degree

Outstanding record of academic achievement and Demonstrated aptitude for Corporate Strategy

Proven record of leadership in a work setting and/or through extracurricular activities •

Exceptional analytical and quantitative problem-solving skills

Ability to work collaboratively in a team environment

Ability to work effectively with people at all senior levels in an organization

Ability to communicate complex ideas effectively – both verbally and in writing – in English

• Create, maintain and automate datasets and insightful dashboards to track core metrics and extract business insights
• Analyze large-scale structured and unstructured data to identify business opportunities and optimize features for Analytics.

• 8+ years experience doing Business Intelligence and Analytics work
• B.Tech/M.Tech in a technical field (Computer Science, Math, Statistics)
• Strong knowledge in Data Design, Data Modelling, and Data Validation best practices
• Proficient in data visualization, Preferably SSRS & Power BI
• Fluency with writing advanced SQL code
• Experience with SQL Server Administration and best practices
• Possess BFSI, Fintech Domain Knowledge
• Excellent interpersonal, cross-functional, communication, writing, and presentation skills
• Comfortable working in a fast-paced environment with the ability to be a team player
• Possess excellent Project Management and superior Team Management skills