Experience:2+ Years
We are seeking a dynamic and experienced Digital Marketing Executive to join our team. The ideal candidate should possess a proven track record of acquiring leads through various digital channels, including Facebook, LinkedIn, YouTube, and Google. Additionally, the candidate should have expertise in promoting Business Software products such as ERP, CRM, Mobile Apps, BI Tools, etc. through targeted marketing strategies.
Roles & Responsibilities:
Lead Generation: Develop and execute digital marketing campaigns to generate high-quality leads through Facebook, LinkedIn, Google, and other relevant platforms.
Business Software Promotion: Plan and implement result-driven marketing strategies to promote our range of Business Software products to a targeted audience.
Social Media Management: Manage and create engaging content for our social media platforms to enhance brand presence and drive user engagement.Paid Advertising: Optimize paid advertising campaigns to maximize lead generation and brand awareness.
Email Marketing: Utilize Mailchimp and other email marketing tools to design and execute effective email campaigns to nurture leads and engage existing customers.
Brand Campaigns: Conceptualize and execute brand campaigns on social media and other channels to enhance brand visibility and recognition.
Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using various analytical tools and provide insights for continuous improvement.
SEO and Content Marketing: Collaborate with the content team to optimize website content for SEO and strategize content marketing initiatives.
Market Research: Stay up-to-date with industry trends, competitor activities, and customer preferences to refine marketing strategies.
Requirements:
Proven Experience: Minimum of 2 years of successful experience in digital marketing with a focus on lead generation and brand promotion.
Software Marketing: Strong knowledge and experience in promoting Business Software products such as Odoo, ERP, CRM, Mobile Apps, BI Tools, etc.Social Media Expertise: Proficiency in managing and conducting brand campaigns across various social media platforms.
Lead Generation: Demonstrated ability to generate quality leads through Facebook, LinkedIn, Google, Youtube and other digital channels.
Email Marketing: Experience in executing effective email marketing campaigns using Mailchimp or similar tools.
Analytical Skills: Proficient in analyzing campaign performance data and translating it into actionable insights.
Creativity and Innovation: A creative mindset with the ability to develop unique marketing strategies.
Excellent Communication: Strong written and verbal communication skills to create compelling content and interact with the target audience.
Preferred Qualification:
Bachelor's Degree in Marketing
Bachelor's Degree in Business or Business Administration
Bachelor's Degree in Communication
Bachelor's Degree in Digital Media
Bachelor's Degree in Information Technology or Computer Science
Bachelor's Degree in Public Relations or Journalism
Bachelor's Degree in Graphic Design or Multimedia Arts
Bachelor's Degree in E-commerce or Digital Business
Shubham Vishwakarma
Full Stack Developer - Averlon
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JOB DETAILS:
Seniority Level: Mid-Senior Level
Industry: Marketing & Advertising
Employment Type: Full-Time
Job Functions: Marketing, Business Development, Operations
Job Location: Bengaluru
Experience: 2+ Years
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1. Identify and hunt publishers and understand their challenges in monetization and marketing.
2. Identify and onboard publishers, cultivating a relationship of trust with them.
3. Coordinate Google DFP, Admob, Facebook Audience Network, and Ad Manager integration and setting up of ad placements for Publishers
4. Expand the relationships with existing Publishers by continuously proposing solutions that meet their objectives.
5. Work with ad networks and internal teams to run successful ad monetization strategies.
6. Serve as the link of communication between publishers and Advertisers.
7. Resolve any issues and problems faced, troubleshoot, and deal with complaints to maintain relationships.
8. Prepare regular reports of progress and forecasts for these stakeholders using key account metrics.
WHAT ARE WE LOOKING FOR?
1. 2+ years experience in operations/marketing/business development roles preferably Mobile App Monetisation expertise - including device SDK implementations across demand & supply partnerships on mobile.
2. Know the process of ad implementation through SDKs.
3. Should have a good understanding of Google DFP, AdMob, FAN, and Ad Manager.
4. Understand revenue trends of networks and suggest changes on apps, to increase revenue.
5. Reach out to potential ad network partners for monetization.
6. Hands-on experience in configuring and managing ads through mediation tools for mobile and online.
7. Should have a keen interest in market research for ad monetization.
8. Analytical mindset with good communication and interpersonal capabilities, able to work independently.
SKILLS AND ABILITIES:
1. Google AdMob
2. Google Ad Manager
3. DoubleClick For Publisher (DFP)
4. Facebook Audience Network (FAN)
5. App Monetisation
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1. An opportunity to be a part of a fast scaling start-up in the AdTech space that offers unmatched services and products.
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3. A workspace, that is wide open as per open door policy at the company, located in the happening center of Bangalore.
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5. We believe that we grow as we grow. Once you are a part of our team, your growth also becomes essential to us, and in order to make sure that happens, there are timely formal and informal feedback sessions.
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Full Stack Developer - Averlon