Content Writer

About Us:

Excelohunt is a forward-thinking company that prides itself on innovation and delivering exceptional value to our B2B and B2C clients. We're currently looking for a talented and creative Copywriter to join our dynamic team. This individual will play a crucial role in crafting compelling email content that resonates with our diverse clientele.

Please refrain from applying if you are a freelancer.

Salary: Upto ₹ 40,000 per month

Experience Required: 2-4 years of experience in copywriting

What We Offer:

• Hybrid work model
• 5 working days
• Opportunity to join a team where you can grow and expand your professional experience
• Competitive compensation
• Working in a creative and enthusiastic international environment
• Professional Atmosphere - Meet creative people

Key Responsibilities:

• Email Content Creation: Craft compelling email copies for promotional, informational, and transactional campaigns. Develop specialized content for follow-up and cart abandonment emails to boost customer engagement.
• Understanding Brand and Audience: Create / Understand customer persona, target audience and understand client’s brand guidelines.
• Content Strategy and Planning: Actively participate in planning sessions with the marketing team. Maintain and update the work calendar to ensure timely execution of marketing strategies.
• Scriptwriting for Video Content: Write scripts for loom and promotional videos that complement email campaigns, providing clear direction to designers and video editors.
• Review and Editing: Refine email texts for clarity, grammatical correctness, and alignment with brand standards. Implement feedback to optimize content.
• Collaboration and Coordination: Engage with multiple departments including sales, design, and marketing to ensure cohesive campaign execution. Assist in the creation of presentation materials.
• Content Localization and Adaptation: Adapt content for diverse international markets, ensuring cultural and contextual relevance.

Requirements:

• Bachelor's degree in English, Journalism, Marketing, or related field.
• Proven experience as a Copywriter or similar role, with a strong portfolio of work demonstrating creative and effective copywriting across different mediums.
• We are seeking candidates with experience in email copywriting, backed by a portfolio showcasing proficiency in B2B, B2C, and cold email strategies.
• Excellent writing, editing, and proofreading skills, with a keen attention to detail.
• Ability to think strategically and translate business objectives into compelling content.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.
• Proficiency in using google sheets and google docs.

Additional Preferences:

• Write engaging and persuasive copy for email campaigns.
• Develop content strategies to optimize email performance.
• Collaborate with the marketing team to align messaging with overall brand strategy.
• Monitor and analyze marketing metrics to identify areas for improvement of content.

Responsibilities

● Develop and execute a comprehensive social media strategy aligned with Rocketlane's overall marketing goals and target audience.

● Manage our LinkedIn, Twitter, and Instagram pages to ensure consistent brand messaging and engagement.

● Create and publish engaging posts, articles, images, and videos that resonate with our target audience.

● Monitor social media trends, industry developments, and competitor activities to identify opportunities for optimization.

● Collaborate cross-functionally with the marketing, design, and product teams to ensure consistent brand messaging and a cohesive online presence.

● Actively engage with followers and respond to comments, messages, and inquiries promptly and professionally.

● Implement strategies to drive lead generation, pipeline growth, and conversion through social media channels.

● Develop and maintain a content calendar to plan and organize posts, campaigns, and initiatives.

● Analyze social media performance using relevant metrics and tools, and provide regular reports with actionable insights to improve engagement and conversion rates.

● Collaborate with the content team to ensure social media content aligns with broader content marketing strategies.

● Create high-quality written content, including blogs, e-books, and other forms of thought leadership materials.

● Contribute to the creation of product marketing content, highlighting Rocketlane's features, benefits, and unique value proposition.

Qualifications

● Bachelor's degree in Literature, Marketing, Communications, Business, or a related field preferred.

● Strong understanding of social media platforms, trends, algorithms, and best practices.

● Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.

● Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

● A genuine passion for social media marketing and a willingness to stay updated on industry trends.

Good-to-have

● 1-2 years of work experience as a social media manager or similar role, preferably within a B2B SaaS startup environment.

● Proficiency in social media management tools, analytics platforms, and scheduling software.

● Familiarity with content marketing strategies, SEO principles, and lead generation tactics.

● Basic knowledge of graphic design and video editing tools is a plus. Benefits

● Competitive salary and performance-based incentives.

● Opportunity to contribute to a rapidly growing startup and make a significant impact on its success.

● A collaborative work environment that values creativity and innovation

We are seeking a talented and creative Content Writer Specialist to join our dynamic marketing team. In this role, you will be responsible for developing high-quality content that engages our target audience, supports our marketing goals, and drives brand awareness.

Responsibilities

• Conduct thorough research on industry-related topics to ensure content accuracy and relevance.
• Develop original and engaging content across various formats, including website copy, blog posts, social media content, email marketing materials, and more (depending on company needs).
• Craft compelling headlines and calls to action to maximize content impact.
• Write in a clear, concise, and brand-consistent voice.
• Optimize content for search engines (SEO) to improve organic traffic.
• Proofread and edit content for grammar, spelling, and clarity.
• Collaborate with designers, editors, and marketing team members to ensure content aligns with brand strategy and project deadlines.
• Stay up-to-date on current industry trends and content marketing best practices.

1. Developing content marketing strategies for blogs, websites and other platforms and implementing them. 
2. Collaborating with the SEO team and creating optimized content for the blogs and website. 
3. Use Google Trends, Google Search Console,Google Analytics, Google Data Studio and other tools for content creation and marketing. 
4. Drive traffic to company pages through various search engine marketing strategies. 
5. Creating, reviewing and publishing engaging content for blog, website, social media, ad campaigns and other marketing requirements. 
6. Actively promoting our blog and pitching articles to relevant platforms (guest blogging) to increase website traffic. 
7. Constantly analyzing the content KPIs and updating the content accordingly. 
8. Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.

The ideal candidate must have: 

1. 3+ years of total experience in content writing, content management and  .
2. 2+ years of experience in leading a team.
3. Knowledge of SEO best practices and web traffic metrics. 
4. Knowledge of various content marketing tools, 
5. Great time management skills, organizational skills, and team spirit. 
6. Excellent writing skills in English. 

Responsibilities:

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofread content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Content Writer Requirements:

• Bachelor's degree in communications, marketing, English, journalism, or a related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

Greetings from Hitbullseye !!!

About Hitbullseye:

Hitbullseye is one of the fastest-growing portals in the test prep education space. It is ranked among the top test prep portals in India by Alexa.com(an Amazon Company). With 1 crore + page views annually portal has traffic from MBA. Law PO & campus placement training domains. Bulls Eye has a classroom presence and has trained close to more than 2 lac students in classrooms since its inception in 1998.

Website: www.hitbullseye.com

Venue: E-305, Industrial Area, Sector 75,

Sahibzada Ajit Singh Nagar,

Punjab 160055

Currently, we are hiring a Content Developer for Our Mohali Office.

Work Profile

· Develop a web content strategy that encompasses the goals of a company and aligns with the company's image

· Keyword search and using target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative

· Editing and proofreading content

· Maintain content calendar for timely servicing of articles

· Provide editorial, creative and technical support to digital marketing

· Track web analytics to ascertain content engagement levels

· Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company

· Work with SEO team to improve meta descriptions, alt tags, headings, etc to improve rankings

· Develop and execute successful SEO strategies

· Conduct keyword research to guide content teams

· Help with lead magnets – ebooks, marketing page copy, brochures, emails, SMS, Whatsapp, etc.

Required Candidate

• Excellent Communication Skills ( Written & Verbal)
• Experience (0-2) Years Only
• Graduate or Post Graduate Can Apply
• Work From Office Only

• The ability to write and think creatively
• Significant experience in writing strong, accurate copy that is grammatically correct
• A flexible approach and willingness to adapt ideas as per clients requirement
• The ability to work to strict deadlines without compromising on work quality
• Great organizational skills
• An eye for detail
• Strong research skills

Digital Editor Job description

We are looking for a creative and passionate Digital Editor to research, plan, develop and implement web contents, Whitepapers, Technology Blogs & Trending News. As a Digital Editor your main goal will be to produce creative, proof read, web contents, Tech Blogs & news that attract an audience.

Digital Editor Roles and Responsibilities:

• Create, produce and manage high-quality content 
• Proofread and edit material. Proofreading our deliverables to ensure they are grammatically perfect and stylistically interesting.
• Supervise layout of images, graphics, videos and other artwork.
• Manage and upload day-to-day contents. Regularly check and track contents reach.
• Work in a multidisciplinary team with professionals such as web designers, marketing team to improve content strategy.
• Mange development improvements to the new website; keep abreast and advise of developments in the digital arena; identify new digital opportunities
• Research, create and upload SEO-friendly content pieces such as Technology blog posts, Trending News, case studies, and other content for our websites.
• Offer your expertise on email marketing best practice to maximize the impact of these emails.
• Liaise with staff and others members to encourage them to write relevant and interesting content for the website; foster relationships with the latter to involve them in any community forum aspect of the new website.
• Ensure that all activity is measured, analyzed and reviewed with leanings taken forward. Accountable for disseminating monthly analytical reports. Regularly report on digital campaigns and contribute, where possible, with recommendations based on performance.
• Ability to review content as an educator or coach, and intuitively understand what the target audiences need to know, plus the delivery methods best suited to how they want to/are able to consume information
• Good knowledge of Influence marketing. Have to manage & co-ordinate with influencers.
• Use Social Media for better presence
• Adhere to copyright and privacy standards and company policies.
• Determine and track important KPIs
• Track and analyze website’s traffic 
• Produce and present reports
• Keep abreast with new trends in web technology.

Digital Editor Key Skills, Requirements and Qualifications:

• A qualification in Digital Communications/ Media, or Marketing or PR or Journalism/English or IT/Web.
• Previous working experience as a Digital Editor for 5 - 7 years
• Excellent proofreading, editing and copywriting skills 
• Available portfolio of published work
• In-depth knowledge of software such as InDesign, Photoshop, etc.
• In-depth knowledge of best SEO practices
• Knowledge of Marketing and SEO tools
• Knowledge of content management systems
• Great interpersonal, presentation and communication skills
• Creativity Skills: Editors need to be good at thinking creatively, problem-solving skills, generating ideas for up growing Technology Blogs, Trending News, and Whitepapers, Web Contents.
• Organizational Skills: Editors need to be excellent at organization and forward planning. Much of the editorial content they select will be agreed several weeks before publication.
• Management skills:  Time management skills need to be honed as well as the ability to resolve conflict and handle complaints, if found any. Editors must be sensitive to arising problems with contents.
• Writing and speaking skills: It goes without saying that editors must be accomplished writers but they have to be confident speakers too.
• Digital skills: Nearly all media outlets have a digital element now and editors need to be comfortable with posting and editing content online. Should have excellent writing skills; must have digital copywriting and copy-editing experience.
• Good knowledge of at least two Content Management Systems and SEO best practice.
• Working knowledge of HTML5 and CSS3.
• Design/Desktop publishing experience (Adobe Creative Suite) with some evidence showing digital media design.
• Have superb user experience skills and be able to develop wire-frames and write and communicate clear, functional/design specifications.
• Be proficient at planning your own work, to multitask and deliver to tight deadlines, with minimal supervision.
• Basic video making and editing skills useful - but not essential.