Content Writer

Job Description — Senior Marketing Executive

Location: Hyderabad (Remote)

Job Summary:

TechGrit India is seeking a highly skilled and experienced Senior Marketing Executive with 7+ years of experience to join our team. This is an immediate requirement. The role will be to work closely with cross-functional teams to deliver high-quality solutions while ensuring that best practices are followed.

Key Responsibilities:

Branding & Promotion:

Develop and execute marketing strategies that enhance brand visibility in the IT services domain.

Design internal and external branding campaigns that align with the company's vision and values while also targeting both B2B and B2C segments to support business objectives.

Ensure consistent brand messaging across all touchpoints (website, social media (Linkedln,

YouTube), events, etc.).

Marketing & Communication:

Collaborate with content creators, designers, and agencies to produce engaging marketing materials, including blog posts, case studies, whitepapers, and promotional videos, ensuring effective execution of campaigns.

Lead initiatives to showcase the company's expertise through blogs, webinars, whitepapers, and thought leadership articles.

Events & Webinars:

Organize and manage virtual and in-person events, such as Linkedln live webinars, Zoom meetings, client meets, and industry expos.

Develop themes, identify speakers, and manage end-to-end promotion of events to ensure high engagement.

Digital Marketing:

Plan and execute performance-driven digital campaigns across platforms (Linkedln, Zoom, Email Marketing Platform, Google, etc.).

Track metrics like CTR, Conversions, and ROI to optimize marketing efforts.

Collaborate with the sales team to drive demand generation and nurture leads via email marketing and CRM tools.

Must be able to boost the performance of the posts on Linkedln and other social media channels.

Must have knowledge of SEO Market Research & Strategy:

Analyse market trends, competitor strategies, and customer preferences to refine marketing plans.

Identify new channels to promote IT services and expand the company's reach in target geographies.

Team Collaboration:

Work closely with cross-functional teams (Sales, HR, Design, Technical Team Stake Holders etc.) to align marketing goals with organizational objectives.

Support HR in employer branding and engagement initiatives to attract top talent.

Required Skills:

Digital Marketing Expertise: Proficiency in a wide range of digital marketing tools and techniques, including campaign management, audience engagement, and performance optimization.

Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and drive data-informed decision-making to maximize marketing impact.

Communication Skills:

Exceptional verbal and written communication skills in English, enabling clear and effective stakeholder engagement and collaboration.

Leadership Qualities: Proven experience in leading teams and managing cross-functional projects, fostering collaboration, and driving results in a dynamic environment

.

Creativity: Demonstrated ability to conceptualize and execute innovative marketing strategies that resonate with target audiences and drive brand engagement.

AI Tools Familiarity and Passion: Proficiency in leveraging Al-powered tools such as ChatGPT, Jasper, and analytics platforms to enhance marketing efficiency, personalize campaigns, and optimize performance. A genuine passion for staying ahead in the rapidly evolving AI landscape is essential.

Tools Proficiency: Expertise in tools like Google Analytics, HubSpot, Linkedln Campaign Manager, and other marketing platforms for tracking, evaluating, and refining strategies.

Digital Marketing Skills: Hands-on experience in Video Production and Marketing, Social Media Management, Content Marketing, Pay-Per-Click (PPC) Advertising, Search Engine Optimization (SEO), Data Analytics, and Technical SEO problem-solving.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.

7+ years of relevant experience in marketing within the software services industry.

About TechGrit:

At TechGrit, we understand that businesses need more than just technology —they need a trusted partner to help them succeed in a fast-paced, competitive world. That's why we're dedicated to delivering custom software solutions that drive growth, efficiency, and innovation.

We specialize in serving ConstructionTech, HealthTech, FinTech, and HighTech industries, where our high-performingAgile teams work alongside our clients to design and develop solutions tailored to their unique challenges. From product engineering and systems integration to ongoing support and maintenance, our champion developers ensure every project achieves measurable success through seamless, cutting-edge technology.

Our Mission

To deliver high-quality, cost-effective software solutions that empower companies and entrepreneurs to achieve their goals and stay ahead of the competition.

Our Vision

To be the most trusted technology partner, accelerating business growth through innovation, reliability, and excellence, delivered by a world-class team.

Our Core Values

Customer Obsession: We prioritize our clients' success above all else.

Excellence: We pursue the highest standards in everything we do.

Innovation: We embrace creativity to deliver forward-thinking solutions.

Teamwork: We believe collaboration drives success.

Integrity: We uphold honesty and transparency in every interaction.

Empathy: We listen and understand to create meaningful impact.

At TechGrit, we don't just create software; we build relationships, solve problems, and transform ideas into reality. Join us in shaping the future of technology and empowering businesses to achieve their full potential.

TechGrit: Technology Partner in innovation, excellence, and growth.

Responsibilities:

• Business Development: Drive revenue generation by implementing effective sales and retention strategies to achieve AUM targets in the territory.
• Operations Management: Oversee and ensure smooth day-to-day operations of the branch, adhering to operational guidelines and compliance standards.
• Recruitment of Frontline Employees: Identify staffing needs, recruit talented individuals, and build a high-performing team of frontline employees.
• Training and Nurturance: Provide training, mentoring, and ongoing support to frontline employees to enhance their skills, product knowledge, and customer service abilities.
• Risk and Audit and Compliance Adherence: Implement risk management protocols, ensure compliance with internal policies and external regulations, and conduct periodic audits to maintain a secure and compliant environment. Ensure adherence to regulatory and compliance requirements at all times, maintaining the highest standards of ethical conduct.
• Liaising with Lending Partner Banks: Foster strong relationships with lending partner banks, collaborate on business strategies, and ensure seamless communication and cooperation.
• Cross-Selling of Third-Party Products: Identify opportunities for cross-selling various third-party products to customers, increasing revenue and enhancing the customer experience.
• Building Rupeek Business Partners and DSA Channel: Establish and nurture partnerships with local businesses and develop a robust DSA channel to drive business growth.
• Reporting and Analysis: Prepare regular reports on business performance, monitor key metrics, analyze trends, and make data-driven decisions to improve operational efficiency and effectiveness.

Ideal Persona: 

• Should be a graduate or above in any stream. 
• Minimum 5 years of experience in sales and operations management, with at least 2 years in a team-leading role.
• Candidates from BFSI/Fintech/Telecom would be an ideal fit
• Strong background in the BFSI lending business is highly preferred.
• Proven track record of achieving sales targets and driving business growth.

Essential Skills: 

• Excellent leadership and team management skills, with the ability to motivate and inspire a diverse team.
• In-depth knowledge of loan products, lending processes, and regulatory frameworks.
• Strong analytical and problem-solving abilities, with a keen eye for detail.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work in a fast-paced, target-driven environment and adapt to changing market conditions.
• Demonstrated ability to handle multiple priorities and meet deadlines effectively.
• Ability to do demand generation in the market and build offline channels.
• Should be good at relationship management across various stakeholders (Customer, Channel partner, Internal team, cross functional)
• Local language proficiency and geography knowledge are preferred.

• Drafting, reviewing and negotiating of customer/subcontractor agreements in a wide range of industrie.
• Extensive experience with vetting, drafting and negotiating master service agreements, subcontractor, non-disclosure agreements, statement of works, change orders etc.
• Well versed in local commercial and corporate law with global outlook.
• Collaborate with various business functions in connection with driving deal negotiations.
• Post signing contract management, including amendments to existing contracts, business team support and counsel
• Train the other legal team members on negotiation/drafting skills
• Managing, mentoring and leading team members.

• 8+ years of law firm experience with a mid to large size law firm or IT company or similar industry with a focus on general corporate law. An understanding of IT and IT sourcing contracts a plus
• Strong knowledge and experience in negotiating high value commercial contracts. Candidate should possess experience in handling international clients and exposed to international laws

Technical Proficiency:
Experience in leading self-service offering to business users. Tableau experience in Architecture, Administration and development is must.

• Experience in supporting and administration of middleware software systems in an enterprise setting. Excellent troubleshooting skills in a complex enterprise environment.
• Hadoop / Big Data domain experience is required, as is exposure to ecosystem technologies such as Hive, Impala and Spark.
  Data Warehouse/ETL design and development methodologies knowledge and experience required
• Scripting experience in Linux shell scripting and Python.
• Good SQL skills.
• Integrate/roll-out/administer/sustain/upgradeour installations of vendor BI products on Linux.
• Ensure products are configured properly to meet the necessary security, supportability, and performance requirements.
  Experience with developing frameworks and utility services including logging/monitoring
  
  Leadership Skills:
  o    Lead the team on Strategic BI and Big Data Governance.
  o    Excellent organization skills, attention to detail
  o    Demonstrated sense of responsibility and capability to deliver quickly
  o    Ability to build strong relationships in a multi-cultural environment across all levels within IT
  o    Promotes continuous process improvement especially in code quality, testability & reliability
  o    Exceptional strategic analysis, problem solving, issue resolution and decision making skills
  o    Excited about rapid changes in the market/domain and being flexible to adopt newer technologies and methods.
  
  Education: