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ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelors degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills :

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analysing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS AND WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India’s most diversified Non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Overview

We are seeking an Azure Solutions Lead who will be responsible for managing and maintaining the overall architecture, design, application management and migrations, security of growing Cloud Infrastructure that supports the company’s core business and infrastructure systems and services. In this role, you will protect our critical information, systems, and assets, build new solutions, implement, and configure new applications and hardware, provide training, and optimize/monitor cloud systems. You must be passionate about applying technical skills that create operational efficiencies and offer solutions to support business operations and strategy roadmap.

Responsibilities:

• Works in tandem with our Architecture, Applications and Security teams
• Identify and implement the most optimal and secure Azure cloud-based solutions for the company.
• Design and implement end-to-end Azure data solutions, including data ingestion, storage, processing, and visualization.
• Architect data platforms using Azure services such as Azure Data Fabric, Azure Data Factory (ADF), Azure Databricks (ADB), Azure SQL Database, and One Lake etc.
• Develop and maintain data pipelines for efficient data movement and transformation.
• Design data models and schemas to support business requirements and analytical insights.
• Collaborate with stakeholders to understand business needs and translate them into technical solutions.
• Provide technical leadership and guidance to the data engineering team.
• Stay updated on emerging Azure technologies and best practices in data architecture.
• Stay current with industry trends, making recommendations as available to help keep the environment operating at it optimum while minimizing waste and maximizing investment.
• Create and update the documentation to facilitate cross-training and troubleshooting
• Work with the Security and Architecture teams to refine and deploy security best practices to identify, detect, protect, respond, and recover from threats to assets and information.

Qualifications:

• Overall 7+ years of IT Experience & minimum 2 years as an Azure Data Lead
• Strong expertise in all aspects of Azure services with a focus on data engineering & BI reporting.
• Proficiency in Azure Data Factory (ADF), Data Factory, Azure Databricks (ADB), SQL, NoSQL, PySpark, Power BI and other Azure data tools.
• Experience in data modelling, data warehousing, and business intelligence concepts.
• Proven track record of designing and implementing scalable and robust data solutions.
• Excellent communication skills with strong teamwork, analytical and troubleshooting skills, and attentiveness to detail.
• Self-starter, ability to work independently and within a team. 

NOTE: IT IS MANDATORY TO GIVE ONE TECHNICHAL ROUND FACE TO FACE.

• Expert knowledge in WordPress installation, configuration, Administration, security, and optimization.
• Experience with WordPress Theme, Widgets and Plugin customizing and developing new wordpress themes, Plugin modification/development and widgets development.
• Strong understanding and hands-on in HTML, DHTML, XML, CSS, JavaScript, JQuery/Prototype and AJAX.
• Develop high performance, highly scalable, custom development and/or plugin development for WordPress sites
• Experience with parent themes, caching systems (WP Super Cache, W3 Total Cache etc.), HyperDB, Yoast SEO.
• Strong PHP background to implement core WP functions, template tags & hooks in the theme.
• Experience in common third-party APIs (Google, Facebook, ebay etc)
• Very strong understanding of database technologies and SQL Optimization.

• Align with product managers, business analysts, developers, and other stakeholders to gather product inputs.
• Understand and decipher user journeys while drafting product flows.
• Be able to accept creative feedback and inculcate the same in their writing.
• Highly creative with excellent communication and team player abilities.
• Understand the Transportation industry.
• Research fintech industry snippets (combining online sources, interviews, and studies).
• Prepare well-structured product flows using research, writing techniques, and logic.
• Coordinate with marketing and design teams to illustrate product draft.
• Ensure all-around consistency (style, fonts, images, and tone).

• We are looking for someone with 3-9 years of overall working experience as Content writer.
• Bachelors/Master’s degree in any discipline.
• Ability to meet deadlines and willingness to explore new domains.
• Proven work experience as a Content Writer, Copywriter, or similar role.
• A team player willing to do what it takes.
• Experience doing research using multiple sources.
• Familiarity with product writing and its nuances.
• Able to create audio/video content for product.
• Excellent writing and editing skills in English.
• Ability to communicate technical aspects to people with non-IT background.

• Hands-on embedded C skills (mandatory)
• Experience with any microcontrollers MCU (mandatory) – Renesas/ Infineon/ Cypress/ ST-Micro /TI / Microchip
• Experience with any of peripherals & communication protocols usage in application development (mandatory) – UART, I2C, SPI, I2S, CAN, USB, ADC, DAC, EEPROM, Flash memory
• Experience with any RTOS – FreeRTOS, Azure RTOS, ThreadX
• Experience with any networking &  connectivity modules (preferred & added advantage) – Ethernet, WiFi, BLE, MQTT, COAP

WillStar Media is a one-stop marketing solution. We plan, execute and create the best results for brands. We provide services from Influencer marketing, campaign designing, media consulting, creative strategy to video production, social media marketing, and social media management.

We are currently looking for a Hindi content writer who could do content research and Scriptwriting for a youtube channel- The Willpower star and its social media which is managed by us.

About us:-

Facile is a professional services firm focused on delivering digital transformation for our clients, putting people, process & technology to work for creating competitive advantage. Our outsourcing offering spans IT Services, Back Office BPO (Data Processing Services) , Call Centre (Customer Service) Outsourcing and Digital Marketing.

Job Description for the position of “Email Deliverability Specialist”

We are looking for an Email Deliverability Specialist who will be responsible for driving different campaigns like; Drip campaigns, Email and Push channel campaigns etc. and must have in-depth knowledge of email campaign management, marketing automation, channel metrics, and analytics.

Responsibilities

• Day-to-day execution of email deliverability, including onboarding configuration, troubleshooting campaign challenges, creating/segmenting lists.
• Strong understanding of ISP/domain-specific delivery policies, whitelisting and feedback loops with ISPs
• Expert knowledge of “best practices” for sending bulk email and list management
• A good understanding of email end-to-end delivery including IP addresses, DNS, SMTP, authentication and email headers
• Aid in meeting client goals by improving email delivery, unsubscribe rate, and other e-mail metrics.
• Contact vendors on a regular basic including in-depth weekly or monthly calls, or as needed.
• Collaborate with internal teams, helping the QA Team test email assets across different email clients and ESPs.
• Keep current on the latest trends in email technology.
• Provide guidance on scaling our email capability with additional hardware or software capabilities
• Maintain the performance and health of the email channel with regard to deliverability and segmentation

Requirements

• 1+ years of experience in email services/delivery role
• Comprehensive understanding of CAN-SPAM, CASL, GDPR and other international email regulations.
• Comfortable with source version control software (Git)
• Proficiency in email production, delivery platforms, troubleshooting
• Proficient in Microsoft Office
• Knowledge of CAN-SPAM/anti-spam laws
• Strong attention to detail and a creative thinker with an eye for design
• Proven team player mindset – openly shares knowledge, train & mentor junior colleagues
• Ability to thrive in a fast-moving environment with demonstrated ability to manage multiple projects simultaneously, set priorities, utilize resources and meet deadlines
• Proven record of Integrity with following through on commitments
• Quick study of new material and products
• High level of enthusiasm
• Proven problem solver that takes initiative
• Result oriented with a strong work ethic
• Expertise with third-party testing and analysis tools, like Spamhaus, Email on Acid, Litmus, Return Path, 250OK, and SNDS.

Please feel free to contact me if you need anything.