Marketing Growth Manage

Required Skillset

·       The candidate should be well-versed in advanced off-page SEO methodologies like link-building, influencer collaboration, guest blogging, and content promotion.

·       Profound knowledge of on-page SEO, such as keyword optimization, meta tags, title improvement, URL structure, user experience, and conversion rate optimization, is necessary.

·       Must have relevant experience in team leadership, workflow organization, and project management.

·       Should be capable of devising, articulating, and implementing successful SEO strategies for enhanced website performance and ranking.

·       Exceptional verbal and written communication aptitude is required for articulate interactions with the team and other stakeholders.

·       Proficiency in MS Office Suite, especially Excel, is a prerequisite for effective data analytics and reporting.

·       Record-keeping ability and advanced skills in data reporting, with a clear understanding of analytics tools like Google Analytics, SEMrush, and Ahrefs, is a must.

·       Should be able to conceptualize innovative solutions for achieving high quality and authoritative link-building.

·       The capability to quickly identify and rectify issues impacting the SEO performance of the website is required.

·      A proven track record in SEO showcasing improved SEO performance is crucial.

Job Description

·       Guide the SEO team in applying best SEO practices to all online content.

·       Oversee and manage SEO team's workflow to ensure deadlines and targets are achieved.

·       Formulate effective on-page and off-page SEO strategies.

·       Undertake keyword research for improving organic SEO rankings.

·       Analyze SEO statistics, including traffic, ranking, clicks, and bounce rates.

·       Establish systems and standards for optimizing all content for SEO.

·       Design strategies and action plans for building high-quality, authoritative backlinks to our website.

·       Monitor and assess search results and performance across major search channels.

·       Execute data analysis to inform SEO strategy and provide enhancements.

·       Regularly track and report on KPIs using tools like Google Analytics, SEMRush, and Ahrefs.

·       Present detailed reports and insights to the team and stakeholders.

·       Communicate SEO strategies and results to the team, clients and stakeholders in a clear, precise manner.

·       Work in collaboration with other departments, such as content, design, and development, to manage SEO strategy.

• Execute marketing plans (campaigns, live events such as webinars, 

seminars, networking events etc.) to help generate leads for the sales 

team 

• Build, scale, and optimize digital marketing channels including but not 

limited to SEO, SEM, Facebook, LinkedIn and more. 

• Experience in managing KPIs pertaining to (i)User Acquisition Volume 

(month on month growth) (ii)Customer Acquisition Cost (CAC) (iii)Channel Growth and Mix (iv)Traffic Conversion Rates (iv)Number of experiments 

executed on (velocity, quality, results) 

• Translate the marketing strategy into funnel-focused marketing programs 

to acquire, engage and retain customers 

• Test, analyze, and scale experiments to improve key metrics across 

channels (e.g., landing pages, ad copy, creative, etc.). 

• Design and execute complex, end-to-end marketing campaigns that 

deliver results measured in MQLs and SQLS 

• Create content and materials the showcase the value 100ms creates for 

customers 

• Develop a strategy that combines both technical and content elements, to 

drive ongoing improvements in SEO and organic search results. 

• Develop collaborative partnerships across the organization to identify, 

launch and refine demand generation strategies. 

• Measure, track, and optimize engagement from the top of the funnel 

throughout the customer journey to ensure marketing is accelerating sales efforts to close business. 

You have: 

• A growth-oriented marketer with 2 to 4 years of experience managing and 

executing marketing campaigns including creatives, email marketing, 

tracking, reporting, stakeholders coordination and performance review 

• Well versed with the latest digital techniques and tools and latest digital 

marketing trends 

• Experience in executing marketing campaigns including creatives, email 

marketing, tracking, reporting and stakeholder coordination 

• Experience in working with B2B Saas organizations in a growth-oriented 

marketing role would be highly preferred 

You'll be a great fit if you have: 

• Experience developing digital multi-channel campaigns 
• Solid understanding of LinkedIn, Facebook, Google ad platforms

• Experience using Google Analytics, Google Optimize or similar 

  • Comfortable using Google Sheets or similar for reporting, analytics 
  • Understands the campaign data growth metrics

Designation: Sr. Admission counselor

Skills Required:

• Good Communication skills (English mandatory)
• Passion for work
• Leadership / Team player

Roles & Responsibilities:

• Administer school admissions procedures and advise parents and members of the public on admission criteria, collate applications for admission, and monitor criteria being applied consistently.
• Develop marketing strategies with the Principal to support the achievement of the overall admissions
• Manage student enrolment through telephone inquiries, emails, and visitors to the school for enrolment into the school.
• Work in coordination with various external & internal departments.
• Develop institutional goals and objectives consistent with the vision, mission, and values of the School
• Set up and maintain efficient office systems within the school's admin area, including manual and computerized information retrieval systems.

Selected intern's day-to-day responsibilities include:

1. Contacting potential & existing clients to establish rapport and arrange meetings

2. Conducting research on organizations to find new opportunities

3. Working on increasing the value of current customers while attracting new ones

4. Finding and developing new markets and improving sales

5. Helping the team with various marketing initiatives

6. Assisting the team in developing quotes and proposals for clients

7. Coordinating with the development team to resolve customer issues, give demonstrations, and upsell & cross-sell

Designation: Asst. Manager / Manager - Email Marketing

Department: Affiliate Marketing Team

Location: Mumbai

Qualification: Any Graduate or Post Graduate

Experience: 5+ years of relevant experience in email marketing and marketing automation experience with expertise in database management concepts and best practices.

Responsibilities:

1. Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
2. Design, assemble and create overall email marketing campaigns.
3. Ensure messages are sent in proper form and template. Proofread emails for clarity, grammar, and spelling. Include specific graphics, incentives, and detailed descriptions.
4. Develop a personalization strategy.
5. Ensuring design and layouts of emails are optimized, user and mobile-friendly
6. Create database of emails for lead generation.
7. Purge non-deliverable email addresses and opt-outs.
8. Include persuasive call-to-actions in advertisements and promotions.
9. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
10. Work with management to define KPIs, create reporting and analyze campaign performance.
11. Create recommendations to improve campaigns continuously.
12. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
13. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
14. Support essential marketing operations initiatives in Mailmodo, Hubspot, and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Profile Brief:

1. Strong working knowledge of email marketing tools like Mailmodo, Hubspot, Salesforce.com
2. Must have superior communication skills, both written and verbal.
3. Must be highly organized and self-motivated with a sense of urgency.
4. Strong independent project management skills.
5. Capable of handling multiple tasks with competing priorities under minimal supervision.
6. Able to think critically and exercise independent judgment and discretion.
7. Excellent attention to detail

Salary: Upto 6LPA (Negotiable)

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