Digital Copywriter

Summary:

We are seeking a highly skilled and experienced Senior Associate - Content to join Caramel. The ideal candidate will have 4-5 years of relevant experience in writing content for various digital platforms and scripting for DVCs, TVCs, reels (short format videos), documentaries, corporate videos, consumer testimonials, showreels, and marketing collaterals like broachers, standees, signages, and dropdowns. The potential candidate should also be adept in scripting radio jingles and conceptualizing print ads, and OOH Media. As a Senior Associate, you will also be responsible for developing and implementing content strategies for various events and activations pitches and event-related marcom.

Roles and Responsibilities:

Ø Develop and execute content strategies that align with the company's/clients/events/activation goals and target audience.

Ø Create engaging and informative content for websites, blogs, social media, and other digital platforms, on-ground activities, and offline media

Ø Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content.

Ø Collaborate with designers to create visually appealing and impactful content.

Ø Manage and update the website and digital content for Caramel according to the marketing calendar.

Ø Stay up-to-date with industry trends and best practices in content creation and management.

Ø Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.

Ø Assist in the development and implementation of content marketing campaigns for events and activations

Ø Train and mentor junior team members to enhance their content creation skills.

Qualifications:

Ø Bachelor's degree in English, Journalism, Marketing, or a related field.

Ø Proven experience in content creation and management, preferably in a similar industry.

Ø Excellent written and verbal communication skills.

Ø Strong attention to detail and ability to meet tight deadlines.

Ø Proficiency in content management systems and analytics tools.

Ø Ability to work independently and collaboratively in a fast-paced environment.

Ø Strong organizational and project management skills.

Ø Knowledge of social media platforms, offline media, events, and activation, and their respective content requirements.

Ø If you are a creative and driven individual with a passion for content creation, we would love to hear from you. Join our team and contribute to our mission of delivering high-quality and engaging content to our audience

We are constantly on the lookout for smart and enthusiastic people with a can-do attitude. If that sounds like you, then come and be a part of YAALI! We offer a competitive salary and a great benefits package.

Requirements:
-Bachelor's degree required.
-Proven work experience (1-3 years) as a Copywriter/Content Writer or similar role.
-Candidate must be conversant with writing on multidiscipline content like technical documentation, storytelling, and copywriting.
-Familiarity with SEO guidelines and keyword research tools.
-Excellent written and verbal communication is mandatory.

Responsibilities:
-Drive traffic to pages and generate interest in our products and services by writing content and distributing it in various mediums.
-Blog on an ongoing basis to grow organic traffic through search, social, and our email subscribers.
-Coming up with new strategies to increase brand engagement and generate leads.
-Provide new content strategies to address gaps in our pages for increasing conversions.
-Ability to work with different teams to create and optimize content.
-Collaborate with designers to improve user experience.
-Stays up-to-date with the latest trends and marketing best practices.

If you are interested,apply here: https://www.bizappln.com/careers.html

• Write copy for a variety of media including social, print, video, and online
• Edit and proof work to ensure high editorial standards are met across all content outputs
• Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging
• Drive brand consistency across all company communications
• Develop and implement brand guidelines
• Stay current on trends and competitors within the editorial sphere
• See projects through the whole creative lifestyle, from inception to deployment
• Strong creative thinking skills and ability to think conceptually
• Comfortable working independently with little direction under tight deadlines
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
• Proven ability to demonstrate brand voice
• Strong attention to detail
• Excellent portfolio of work

• Must be fluent in writing high-quality and error-free content in English.
• Should have excellent grammar skills and vocabulary.
• Willingness to learn and adapt quickly.
• Notable research and time management skills.

We are looking for a passionate and creative content writer to join our marketing team. You are an individual who possess world-class writing skills, loves making complex technology easy to understand and thrives in a fast paced agile environment.

• Design and execute content marketing strategy to support sales and marketing team
• Write compelling content for multiple online channels like blogs, white papers, Ebooks, case studies, press releases, videos, etc.,
• Drive internal sales enablement and work closely with our Inside Sales team to develop monthly client pitches, emails, and drafting content with various touch points defined in the outbound sales activity.
• Write innovative content copy for weekly social media posts (LinkedIn, Twitter)
• Ghost write few original content in the form of blogs, ebooks, others
• Support content operations including uploading content, maintaining content management system (Wordpress), creating supporting graphics.
• Use search engine optimisation (SEO) in writing to maximise the visibility of all the online content pieces
• Engage with the internal product team, strategy team to get product briefs and create positioning documents.
• Research buyer personas, and create appropriate messaging around it.
• This profile will be required to collaborate extensively with fellow colleagues across the marketing, inside sales, strategy, leadership, other teams to create and execute high impact content development and content marketing projects.

• Bachelor’s degree preferably in Journalism, Business Marketing or related field from a top institute with an excellent academic record

• 4+ years of content marketing experience in IT industry / tech start-ups (SaaS experience is a plus)
• Have a proven track record of on time and high-quality project delivery
• Experience of having operated effectively in a high demand, rapidly shifting / fluid environment.
• Ability to work on multiple projects with different objectives simultaneously

• Impeccable grasp of English language with strong interpersonal skills
• Strong knowledge of SEO, SEM, Google Analytics best practices
• Understanding of Social media content formats and style.
• Well versed with the nuisances of social media, especially LinkedIn and Twitter

• Lives and breathes a proactive delivery mindset, role-filling as necessary to meet program goals.
• Strong leadership skills and demonstrated ability to manage through times of uncertainty and change
• Ability to work with marketing and sales teams virtually
• Good time management skills, including prioritizing, scheduling and adapting as necessary
• Exceptionally creative with the ability to come up with creative content suggestions for various sales and marketing campaigns for different industries and personas
• Innovative mindset to come up with engaging content strategy that adds to our brand voice.
• Ability to quickly understand and communicate technical concepts and challenges across a wide range of audiences
• Self starter with the aggression to contribute continuously to increasing brand reach, and in the long run generating leads

Anywhere in India, Mumbai preferred.