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Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

Job Description – CEO & Principal Officer

Position: Chief Executive Officer & Principal Officer

Industry: Insurance Broking

Location: Mumbai

Experience: 10–20+ years in the Insurance Sector

Role Overview

We are seeking a dynamic and experienced professional to join as chief executive officer & principal officer. The role will be responsible for leading the organization’s strategic direction, managing regulatory compliance with IRDAI, driving business growth, and establishing strong market relationships.

Key Responsibilities

Regulatory Compliance & Licensing

• Serve as the principal officer in accordance with IRDAI regulations.
• Lead and manage the IRDAI insurance broking license application process.
• Ensure full compliance with regulatory requirements, policies, and reporting obligations.
• Liaise with regulators and ensure adherence to governance and compliance frameworks.

Business Development & Market Expansion

• Drive business growth across corporate, SME, and commercial insurance segments.
• Build and maintain strong relationships with insurers, corporate clients, and strategic partners.
• Identify new market opportunities and expand the company’s client portfolio.
• Develop innovative insurance solutions to meet evolving client needs.

Client Advisory & Risk Management

• Provide expert advisory services in corporate, SME, marine, and fire insurance.
• Design customized risk management and insurance programs for clients.
• Ensure high standards of client service and long-term client retention.

Operational Leadership

• Establish operational frameworks and oversee day-to-day broking operations.
• Recruit, mentor, and lead a high-performing insurance broking team.
• Implement efficient processes, systems, and performance monitoring mechanisms.

Strategic Leadership

• Develop and execute long-term growth strategies aligned with business objectives.
• Strengthen the company’s market presence and competitive positioning.
• Drive innovation, operational excellence, and sustainable business growth.

Key Requirements

• 10–20+ years of experience in the insurance or insurance broking industry.
• Strong understanding of IRDAI regulations and insurance broking compliance.
• Proven track record in business development and leadership roles.
• Expertise in corporate insurance, risk advisory, and market development.
• Excellent leadership, negotiation, and relationship management skills.

Joining Timeline: Within 3 months

Compensation: Salary will commence upon approval of the candidate’s profile and in-principal approval of the broking license by IRDAI.

Regards,

Radhika Sharma

HR Manager

Estabizz fintech private limited

Creative Content Writer

Are you a wordsmith with a flair for crafting compelling stories? Do you thrive in a fast-paced, creative environment? If so, we're looking for you! Our dynamic team is on the hunt for a Creative Content Writer who can bring ideas to life with engaging and original content.

About Us: 

At Antier, we believe in the power of words to inspire, educate, and connect. We are a forward-thinking company, committed to pushing the boundaries of digital storytelling. Our team is a melting pot of innovative thinkers, passionate creators, and driven professionals who are dedicated to making a difference.

The Role:

The Creative Writer will focus on repurposing the existing content on our website, ensuring that SEO integrity is maintained. Additionally, they will contribute to creating branded content for video scripts, pitch decks, branding the social media content,and marketing materials.

Key Responsibilities: 

• Craft high-quality, original content for various platforms, including websites, video scripts, social media, and marketing materials.
• Collaborate with the marketing and design teams to develop creative strategies that align with our brand’s goals.
• Conduct thorough research to ensure content accuracy and relevance.
• Edit and proofread content to ensure clarity, grammar, and overall quality.
• Stay updated with industry trends and incorporate best practices into your writing.

What We're Looking For:

• A Master’s degree in English or Journalism.
• Exceptional writing, editing, and proofreading skills.
• A knack for storytelling and a creative mindset.

What We Offer:

• A competitive salary and comprehensive benefits package.
• An inspiring, open, and diverse work environment.
• Opportunities for professional growth and development.
• A chance to be part of exciting projects with a dynamic team.

Antier is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

We Required people for Life insurance process.

Should have good experience of life insurance sales or Health Insurance sales

Salary would be 2.50 lac to 6 lac , hike on your last CTC

Job location Pan India

• Familiarize yourself with all services offered by our company.
• Excellent written and verbal communication.
• Experience with Using portal Upwork, PPH, Freelance
• Candidate from IT Background, Good knowledge. of IT Technologies. (WordPress, PHP, Shopify)
• Procuring new clients through direct contact, word-of-mouth, and collaboration with the marketing department.
• Attending networking activities to research and connect with prospective clients.
• Maintaining meaningful relationships with existing clients to ensure that they are retained.
• Crafting business proposals and contracts to draw in more revenue from clients.

Qualifications and Skills

• Strong knowledge of Core PHP, Shopify, Magento.
• Good knowledge of any PHP framework ( CodeIgniter and CakePHP )
• Hands-on experience one PHP framework
• Good analytical & communication skills.
• Must be proficient in PHP, MySQL, CSS, HTML, Javascript, AJAX, XML
• Should have excellent written communication skills (English)
• Must have the capacity to work independently and also as a part of a team
• Must have dedication and commitment towards work.

Qualifications and Skills

• Strong knowledge of Core PHP, Shopify, Magento.
• Good knowledge of any PHP framework ( CodeIgniter and CakePHP )
• Hands-on experience one PHP framework
• Good analytical & communication skills.
• Must be proficient in PHP, MySQL, CSS, HTML, Javascript, AJAX, XML
• Should have excellent written communication skills (English)
• Must have the capacity to work independently and also as a part of a team
• Must have dedication and commitment towards work.