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Job Description for Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: Mydbops

Location: Bengaluru

About Mydbops

Mydbops is a leading database consulting and managed services company specialising in open-source database technologies. With a team of 120+ certified professionals, we support over 800+ clients globally across 3,000+ database instances. We're also an AWS Advanced Consulting Partner, delivering high-impact, cost-efficient database solutions at scale.

Role Summary:

We're looking for a data-driven Digital Marketing Executive who can execute B2B campaigns, create compelling content, and most importantly—track, analyze, and optimize marketing performance with strong analytical rigor. This role requires someone who can bridge technical database services marketing with measurable ROI-focused campaign execution.

Key Responsibilities

• Campaign Management & Execution
• Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns for B2B database services
• Manage end-to-end campaign workflows including audience targeting, ad creative, budget allocation, and performance tracking
• Develop and execute lead generation strategies targeting CTOs, IT Managers, and DevOps teams

Analytics & Data-Driven Decision Making (Critical Requirement)

• Set up and maintain Google Analytics 4, Google Tag Manager, and conversion tracking systems
• Build comprehensive campaign performance dashboards with actionable insights
• Analyze campaign data to identify trends, optimize spend, and improve conversion rates
• Provide weekly/monthly performance reports with clear recommendations
• Track full-funnel metrics: impressions, CTR, CPC, conversions, lead quality, and ROI
• Conduct A/B testing and implement data-backed improvements

Content & Creative Development

• Create social media graphics, ad creatives, and marketing collateral using Canva or similar tools
• Collaborate with technical teams to translate complex database concepts into compelling marketing messages
• Design infographics and explainer visuals for technical blog posts and LinkedIn content

Technical Collaboration

• Work closely with DBAs and technical staff to understand product offerings and client pain points
• Develop technically accurate marketing content for database optimization, migration, and managed services
• Stay updated on database industry trends and competitive landscape

AI & Automation

• Leverage AI tools and LLMs for content generation, campaign optimization, and workflow automation
• Explore and implement marketing automation tools to improve efficiency

Must-Have Skills

Analytics & Tools (Non-negotiable)

• Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console
• Experience setting up conversion tracking, UTM parameters, and attribution models
• Ability to analyze data and extract actionable insights
• Excel/Google Sheets proficiency for data analysis and reporting

Campaign Management

• 0-1 years managing Google Ads and LinkedIn Ads campaigns with proven ROI
• Experience with B2B lead generation and marketing funnel optimization

Design & Content

• Proficiency in Canva, Figma, or Adobe Creative Suite
• Strong copywriting skills for technical B2B audiences
• Experience creating social media content and ad creatives

Technical Aptitude

• Ability to quickly learn and understand technical products (databases, cloud services, SaaS)
• Familiarity with WordPress/Webflow, hosting platforms, and web technologies
• Comfortable working with technical teams and translating technical concepts
• 
  

Nice-to-Have Skills

• Experience marketing SaaS, cloud, or database products
• Knowledge of marketing automation platforms (HubSpot, Marketo, Salesforce)
• Certification in Google Analytics, Google Ads, or digital marketing
• Experience with AI-powered marketing tools and LLM applications
• Understanding of SQL or database concepts
• 
  

Job Details:

• Job Type: Full-time opportunity 
• Work time: General Shift
• Mode of Employment - Work From Office (Bengaluru)
• Experience - 0-1 year

• Analyze, investigate & resolve bugs and technical issues faced by our merchants, partners and     customers.
• Communicate with end customers & merchants on technical issues over phone calls and get on remote sessions to solve their issues on time.
• Identify, scope out, and provide solutions for technical projects that may arise
• Build out technical documentation and knowledge base for users to access
• Be a liaison between our Support and Development teams
• Perform other reasonably related duties as assigned by the immediate supervisor and other members of the management team

Ideal Skills:

• 4+ years of work experience as software engineer
• Knowledge of PHP, SQL and hands on experience in ecommerce platforms like Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, etc
• Knowledge of Javascript, HTML/CSS and ability to troubleshoot with browser’s tools
• Close attention to detail with a high degree of accuracy
• Strong self-starter attitude who doesn’t need direct supervision
• Strong written and verbal communication skills
• Strong desire to spot and resolve potential issues before they occur

Bonus Points:

• Experience providing product insights and resolving technical tickets
• Experience in startups
• Experience in an agile environment
• Coding bootcamp or technical degree is a plus
• Experience in a customer-facing or service role where you had to understand problems and provide solutions

About You

• A+ character. We are team-first here at company.
• A hard-working mentality. It’s early and there is still a lot to build.
• An excellent communicator.
• Ownership. You aren’t afraid to take on new responsibilities and you act like an owner in everything you do.
• A fun attitude. Life’s too short. We can have fun while we work hard on cool things.
• Smarts. We need people that are smart enough to make decisions on their own and also smart enough to know when they need input from others.

Perks & Benefits:

• Competitive salary
• Group Medical insurance
• Life and long term disability insurance
• Collaborative fun workspace
• The opportunity to join country’s fastest growing start-up alongside a team of motivated and driven individuals

Looking for technically skilled candidates with excellent interpersonal skills for the technical support position. Technical support officers troubleshoot technical issues, provide timely customer feedback, and support the roll-out of new applications, among other duties.

Moreover, technical support officers need to talk to customers directly, as well as create written documentation, requiring excellent written and verbal communication.

Responsibilities:

• Identifying hardware and software solutions.
• Troubleshooting technical issues.
• Diagnosing and repairing faults.
• Resolving network issues.
• Installing and configuring hardware and software.
• Speaking to customers to quickly get to the root of their problem.
• Providing timely and accurate customer feedback.
• Talking customers through a series of actions to resolve a problem.
• Following up with clients to ensure the problem is resolved.
• Replacing or repairing the necessary parts.
• Supporting the roll-out of new applications.
• Providing support in the form of procedural documentation.
• Managing multiple cases at one time.
• Testing and evaluating new technologies.
• Conducting electrical safety checks on equipment.

Requirements:

• Degree in computer science or information technology.
• Certification in Microsoft, Linux, or Cisco is advantageous.
• Prior experience in tech support, desktop support, or a similar role.
• Proficiency in Windows/Linux/Mac OS.
• Experience with remote desktop applications and help desk software.
• Attention to detail and good problem-solving skills.
• Excellent interpersonal skills.
• Good written and verbal communication.

What does the core role include?

• Designing and developing high-volume, low-latency applications for mission-critical systems and delivering high-availability and performance
• Designing stateless components in React Native
• Contributing in all phases of the development lifecycle
• Working with the developers to create and maintain a robust framework to support the apps
• Working with the developers to build the interface with a focus on usability features
• 
  

What else can you expect in the role?

• Prepare and produce releases of software components
• Optimizing performance for the apps
• Problem-solving skills, analytical mind, and positive attitude
• Ability to think from end users perspective and focused on improving the overall product experience.
• Deliver across the entire app life cycle concept, design, build, deploy, test, release to app stores and support
• 
  

What can fetch you brownie points?

• Hands on experience with React Native is required
• Hands-on experience in React Native APIs, ReactJS, Javascript, ECMAScript (OOJS) and JSX.
• Strong understanding of JavaScript ecosystem
• Hands on experience on Android in creating Hybrid / Native applications
• Demonstrable UI/UX experience on a large-scale app.
• Thorough understanding of React Native development tools like IDEs (Nuclide, Atom, Sublime Text, or Visual
• Good knowledge of JS frameworks like ReactJS is a plus.

Desired Skills and Experience

Hybrid Apps,React Native, Native iOS and Android Architecture understanding

We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the company's app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end

Responsibilities:

• Build user journeys and communication strategies for every funnel the user goes through in the app
• Build highly engaging campaigns across user funnels to increase conversion rates
• Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
• Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
• Work with internal and external stakeholder to seamlessly drive all campaigns 
• Constantly look for funnel drop offs and optimize every step to increase conversion rates
• Share data on daily, weekly and monthly basis with the larger team

We are looking for a DevOps Lead to join our team.

Responsibilities

• A technology Professional who understands software development and can solve IT Operational and deployment challenges using software engineering tools and processes. This position requires an understanding of both Software development (Dev) and deployment

Operations (Ops)

• Identity manual processes and automate them using various DevOps automation tools

• Maintain the organization’s growing cloud infrastructure

• Monitor and maintain DevOps environment stability

• Collaborate with distributed Agile teams to define technical requirements and resolve technical design issues

• Orchestrating builds and test setups using Docker and Kubernetes.

• Participate in designing and building Kubernetes, Cloud, and on-prem environments for maximum performance, reliability and scalability

• Share business and technical learnings with the broader engineering and product organization, while adapting approaches for different audiences

Requirements

• Candidates working for this position should possess at least 5 years of work experience as a DevOps Engineer.

• Candidate should have experience in ELK stack, Kubernetes, and Docker.

• Solid experience in the AWS environment.

• Should have experience in monitoring tools like DataDog or Newrelic.

• Minimum of 5 years experience with code repository management, code merge and quality checks, continuous integration, and automated deployment & management using tools like Jenkins, SVN, Git, Sonar, and Selenium.

• Candidates must possess ample knowledge and experience in system automation, deployment, and implementation.

• Candidates must possess experience in using Linux, Jenkins, and ample experience in configuring and automating the monitoring tools.

• The candidates should also possess experience in the software development process and tools and languages like SaaS, Python, Java, MongoDB, Shell scripting, Python, PostgreSQL, and Git.

• Candidates should demonstrate knowledge in handling distributed data systems.

Examples: Elastisearch, Cassandra, Hadoop, and others.

• Should have experience in GitLab- CIRoles and Responsibilities

Looking For Java Developer who will help Build large scale distributed systems. The ideal candidate will be a thinker and a team player with a passion for technology and with a knack for benchmarking and optimization.

• Computer Science fundamentals in object-oriented design, data structures, algorithms, problem solving, and complexity analysis

• Must have hands on experience on coding in Core Java, multithreading, concurrency and collection.

Good knowledge of Microservices.

• Knowledge of professional software engineering practices. Understanding of full software development life cycle, including coding standards, code reviews.

• Strong technical Design and Development skills

• Ability to work effectively under pressure in a dynamic environment.

• Agility to switch across multiple teams/ products/ applications and perform

• Experience in translating requirements into technical design specifications and documentation, as well as executing development projects from conception to delivery

• Excellent verbal and written communication skills

JOB DESCRIPTION:

What you’ll do

● Working closely with both engineering and

product teams

● Write well-designed, testable, efficient code

● Develop new features and cutting-edge user

experience

● Work on bug fixing, code optimisation and

performance improvements

● Unit-test code for robustness, including edge

cases, usability, and general reliability

● Continuously discover, evaluate, and implement

new technologies to maximise development

efficiency

● Code evaluation and managing the teammates

What you’ll bring

● 2-4 years of experience in iOS development.

● Proficiency in Swift programming, Cocoa,

XCode, unit test, mobile database, and the iOS

SDK

● Knowledge of design patterns (MVVM and

MVI)

● Understanding of dependency injection

frameworks

● Understanding of RxSwift, observable pattern

● Good knowledge of memory management,

concurrency, and multi-threading

● Good knowledge of OOPS, data structure and

algorithms

● Experience and passion to build great user

experience for iOS platforms

● Previous work experience at a startup would be

a plus

• Need to develop applications in PHP, HTML5, JQuery and Node.JS.
• Need to interact with Team Leads, QA team, Deployment team
• Need to interact with in-house and external customers
• Need to interact with internal team members for integrated development
• Need to have good communication skills
• Will Report to Lead Developer - PHP

Skills required:

• Need to have experience in developing projects using PHP, MySQL, HTML5, JavaScript, AJAX, JQuery , CSS3, Elastic Search and Node.JS
• Need to have experience in implementing web frameworks
• Need to have experience in database concepts
• Need experience in unit testing
• Need to have experience in trouble shooting and analyzing run time errors

Preference of Educational background:

• B.E
• B.Tech
• MCA

Preference of Professional background:

• Should have strong knowledge and understanding of Software Development Life Cycle.
• Solid Work experience of Object Oriented Development and MVC Design & Core PHP
• Sound knowledge of JavaScript / AJAX technologies and methods.
• Prior experience with XML, JSON and SOAP web services.
• Hands-on experience in writing complex SQL queries.
• Excellent written and oral communication skills.
• Node.js, Angular.js is a plus
• Version control systems like Sub version, GITLAB

• You have experience of 2-4 years in building high-performance consumer-facing mobile applications at Product companies of a decent scale.
• You can write code preferably in Golang and Python.
• You have experience with debugging production issues and writing RCAs.
• You have demonstrable stories of being on-call and how outages have been handled.
• You have experience developing products on Kubernetes and cloud providers like GCP and AWS.
• You have worked with Cloud Native (CNCF) technologies.
• You have experience automating CI/CD pipelines.
• You are an excellent collaborator & communicator. You know that start-ups are a team sport.
• You listen to others, aren’t afraid to speak your mind and always try to ask the right questions.
• You are excited by the prospect of working in a distributed team and company