
ABOUT US
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such
category disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.
We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start-ups, a fast-paced environment with lots of action and the opportunity to create India's new-gen disruptive brands, then click away and get set to propel your career to greater heights.
We are looking for a senior art director to concept and execute creative campaigns that blend storytelling and visual innovation.
THE ROLE
As a Senior Art Director, you would be an integral part of the design team. You would be responsible for what all our online and offline advertising output looks like. This role requires much more than just a creative vision and artistic experience. To be successful in this role, you would need to possess strong leadership ability and work collaboratively across departments to strategize, manage, and execute your vision. Your focus will be on timelines, budgets and strategic resource planning, as well as the day-to-day operations of the department. You would need to be a leader, a creative mind and a project manager all in one. If this sounds like you, then go ahead and apply (portfolio to be included in the application)
RESPONSIBILITIES
▪ Work independently to develop design concepts and directions for marketing materials, campaigns and multiple projects. Create layouts, mockups and the like to illustrate design ideas to the rest of the team.
▪ Partner with copywriters to advance ideas, develop campaigns and deliver both a unique visual look and a strong “voice” to every execution
▪ Drive and enhance the visual look, tone and feel of all of the work produced. Help shape the visual expression of the various brands under the White Inc umbrella
▪ Execution and on-time delivery of high-quality creative materials for brands across luggage, drinkware, cookware, apple gear and houseplants sectors
▪ Work on designs to produce effective advertising campaigns ensuring that budgets are kept into consideration during the design process
▪ Commission specialists, such as artists and photographers, to work on projects. Provide direction, as required, on photo and video shoots.
▪ Work across mediums such as offline advertising, social media and online marketing
SKILLS
▪ Ability to communicate, present and influence key stakeholders at all levels of an organization.
▪ Full awareness of creative processes and techniques – including digital platforms
▪ Strong interpersonal and communication skills to be able to manage clients and vendors with finesse under a high-pressure environment
▪ Ability to juggle multiple account management projects at a time, while maintaining sharp attention to detail
▪ Energy, enthusiasm and the ability to work under pressure to meet deadlines and demanding targets.
▪ Excellent listening, negotiation and presentation abilities
▪ Self-motivated with the ability to work independently and within a team
▪ Lead and participate in brainstorming sessions to generate ideas
QUALIFICATION
▪ Minimum 5-7 years at an Advertising agency or any design house
▪ Proven ability to concept and produce strategically–focused, multi-media content campaigns that produce results
▪ Experience with working on iOS / Apple operating system.
▪ Proficient at Adobe Photoshop, Illustrator, InDesign and other design tools.
▪ Working knowledge of Microsoft Office.

About White Inc
About
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
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