ABOUT US
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such
category disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.
We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start-ups, a fast-paced environment with lots of action and the opportunity to create India's new-gen disruptive brands, then click away and get set to propel your career to greater heights.
We are looking for a senior art director to concept and execute creative campaigns that blend storytelling and visual innovation.
THE ROLE
As a Senior Art Director, you would be an integral part of the design team. You would be responsible for what all our online and offline advertising output looks like. This role requires much more than just a creative vision and artistic experience. To be successful in this role, you would need to possess strong leadership ability and work collaboratively across departments to strategize, manage, and execute your vision. Your focus will be on timelines, budgets and strategic resource planning, as well as the day-to-day operations of the department. You would need to be a leader, a creative mind and a project manager all in one. If this sounds like you, then go ahead and apply (portfolio to be included in the application)
RESPONSIBILITIES
▪ Work independently to develop design concepts and directions for marketing materials, campaigns and multiple projects. Create layouts, mockups and the like to illustrate design ideas to the rest of the team.
▪ Partner with copywriters to advance ideas, develop campaigns and deliver both a unique visual look and a strong “voice” to every execution
▪ Drive and enhance the visual look, tone and feel of all of the work produced. Help shape the visual expression of the various brands under the White Inc umbrella
▪ Execution and on-time delivery of high-quality creative materials for brands across luggage, drinkware, cookware, apple gear and houseplants sectors
▪ Work on designs to produce effective advertising campaigns ensuring that budgets are kept into consideration during the design process
▪ Commission specialists, such as artists and photographers, to work on projects. Provide direction, as required, on photo and video shoots.
▪ Work across mediums such as offline advertising, social media and online marketing
SKILLS
▪ Ability to communicate, present and influence key stakeholders at all levels of an organization.
▪ Full awareness of creative processes and techniques – including digital platforms
▪ Strong interpersonal and communication skills to be able to manage clients and vendors with finesse under a high-pressure environment
▪ Ability to juggle multiple account management projects at a time, while maintaining sharp attention to detail
▪ Energy, enthusiasm and the ability to work under pressure to meet deadlines and demanding targets.
▪ Excellent listening, negotiation and presentation abilities
▪ Self-motivated with the ability to work independently and within a team
▪ Lead and participate in brainstorming sessions to generate ideas
QUALIFICATION
▪ Minimum 5-7 years at an Advertising agency or any design house
▪ Proven ability to concept and produce strategically–focused, multi-media content campaigns that produce results
▪ Experience with working on iOS / Apple operating system.
▪ Proficient at Adobe Photoshop, Illustrator, InDesign and other design tools.
▪ Working knowledge of Microsoft Office.
About White Inc
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
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We are looking for a senior designer to join our design team and lead us in our design projects. You will be required to oversee the design project from end to end, starting from conceptualization to completion. You will also need to coordinate with the market team and lead your design team towards producing high-quality designs. Your contribution will add value to the team and the end product, directly impacting our customer satisfaction and profits.
What to expect from the role:
- Hands-on experience with conceptualizing design projects, coordinating with creative teams and working on its execution.
- Guide teams towards finishing projects and campaigns.
- Approve and implement various policies to improve the department.
Skills
Visual Designing, Creative & Graphics Designing
2.Prepares work to be accomplished by gathering information and materials.
3.Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
- Creating user-centric designs by understanding business requirements and user feedback
- Creating user flows, wireframes and prototypes with tools such as Figma to showcase features
- Collaborating with developers in seeing designs through to implementation
- Incorporating customer feedback into design in order to enhance user experience
- And lastly, showcasing UX and visual design work with strong design sense and articulated story telling
Key Requirements:
- 2+ years of experience as a UI/UX Designer
- Portfolio of design projects
- Understanding of design software like Figma, Adobe XD, Adobe Illustrator and Photoshop
- UX research skills - interviewing, observing, benchmarking, conducting surveys and understanding how to synthesize data to define actionable insights
- Strong communication skills to collaborate with various stakeholders
Our client is the most sought after traditional Indian outfit manufacturing and exporting company. Their contemporary and stylishly designed clothes are full of unique patterns, matchless embroidery, gorgeous mirror-work and beautiful block prints.
Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
What you will do:
- Conceptualizing and design the website banners, icons, elements.
- Creating strategy and implementing across all areas of digital and print design such as web banners, e-mailers, website pages, look books and more.
- Playing a critical role in weaving the company's narrative.
- Enriching the brand and customer experience through all touch points.
- Ideating and executing on Facebook, Instagram and other social media posts.
- Campaigning in line with the brand philosophy and marketing objectives.
- Coordinating with the website technical team to implement designs.
- Posting on face-book, Instagram and other social media.
- Designing digital and physical ads , e-mailers, digital and print banners, look-books, editorials, stationary, packaging and other brand collateral.
- Designing, creating and engaging visuals and concepts for communicating the narrative behind each collection.
- Coordinating with the website technical team to implement your designs.
- Working very closely with the marketing and designing teams to ensure cohesion in the design language between the website, products and marketing initiatives.
What you need to have:
- Any graduate with at least 2 to 5 years of work experience as graphic designer.
- In depth knowledge in Adobe Photoshop, After Effects, Illustrator, In-design and Coreldraw.
- Strong portfolio with a variety of samples that demonstrates creativity, attention to detail and knowledge of the market and consumer trends.
- Strong knowledge of creative tools.
- Organized and able to meet tight deadlines.
- Must have strong problem-solving skills to quickly identify and rectify mistakes.
- Strong interpersonal abilities and project management skills
We are in search of a talented and creative graphic designer who understands SEO and digital marketing as well as how to successfully communicate its compelling message through the graphic medium. If you possess the intuitive and learned skillset to create and execute consistently impactful graphics, have a passion and native curiosity for SEO and are motivated by optimizing online marketing strategies, we’d like to talk with you!
We are a high-end ROI driven SEO and web design firm with a white hat approach and a mission to become the industry leader for private white label SEO.
We need you to be a stand-out-of-the crowd graphic artist/designer with a solid foundation in SEO digital content and technology, who is as comfortable as a hands-on team player as you are working autonomously.
Responsibilities Will Include:
Designing compelling, high-end, white hat ROI driven SEO oriented graphic treatments, as well as reworking or “tweaking” existing content
Designing specific SEO graphics that visually motivates CRO
Managing design content and making design recommendations for a diverse clientele
Providing visual design content that complements various types of written content
Liaising and communicating between teams and management on key information with a sensitivity for detail and timelines
Desired Attributes:
Passion and ability to design graphic content specifically for SEO and internet marketing
Ability to think outside of the box when problem solving, yet be able to identify, respect and work creatively within boundaries
Ability to clearly communicate visually to the tech savvy as well as in lay man’s terms, interchangeably
Flexibility when it comes to the ability to adapt
MVP status when it comes to working on a team
A solid moral compass, ongoing internal motivation and autonomy
Skills and Qualifications:
Bachelor’s degree in graphic design, marketing or related
2-3 years’ Experience in web related marketing and development
1+ years practical experience in SEO, WordPress and web design support
Outstanding transference skills, i.e., the ability to turn “a thousand words” into a compelling graphic design
The motivation and skill set necessary to stay on top of the latest digital graphic tools and trends
Full understanding and ongoing commitment to high end ROI and CRO
Outstanding organizational skills, attention to detail and a finely attuned sense of urgency
You’ll be the one to shape the visual aspects for Textbooks and Multimedia for E learning.
Responsibilities:
- Study design briefs and determine requirements
- Conceptualize visuals based on requirements
- Prepare rough drafts and present ideas
- Develop illustrations, logos and other designs using software or by hand
- Use the appropriate colors and layouts for each graphic
- Test graphics across various media
- Ensure final graphics and layouts are visually appealing and on-brand
Requirements
- Proven graphic designing experience
- A strong portfolio of illustrations or other graphics
- Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
- Excellent communication skills
- Ability to work methodically and meet deadlines
- Degree in Design, Fine Arts or related field is a plus
• To create designs/product concepts artwork/illustrations/visuals/ in various graphics packages, (Illustrator, Photoshop, InDesign) by a required deadline.
• Liaising with internal marketing & communications teams on design production and specifications at the Client location.
• Creating new designs & specifications for the client’s brand. Ensure all product briefs are to the clients requirements, the correct specification and delivered on time.
• Contributing to the in-house team as well as the client teams with ideas and recommendations in creative design and innovation
• Conceptualize 2D/3D/Stop Motion video ideas and execute them in a timely manner
• Be market aware Industry trends in the field of design, competitor campaigns