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Job Description for Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: Mydbops

Location: Bengaluru

About Mydbops

Mydbops is a leading database consulting and managed services company specialising in open-source database technologies. With a team of 120+ certified professionals, we support over 800+ clients globally across 3,000+ database instances. We're also an AWS Advanced Consulting Partner, delivering high-impact, cost-efficient database solutions at scale.

Role Summary:

We're looking for a data-driven Digital Marketing Executive who can execute B2B campaigns, create compelling content, and most importantly—track, analyze, and optimize marketing performance with strong analytical rigor. This role requires someone who can bridge technical database services marketing with measurable ROI-focused campaign execution.

Key Responsibilities

• Campaign Management & Execution
• Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns for B2B database services
• Manage end-to-end campaign workflows including audience targeting, ad creative, budget allocation, and performance tracking
• Develop and execute lead generation strategies targeting CTOs, IT Managers, and DevOps teams

Analytics & Data-Driven Decision Making (Critical Requirement)

• Set up and maintain Google Analytics 4, Google Tag Manager, and conversion tracking systems
• Build comprehensive campaign performance dashboards with actionable insights
• Analyze campaign data to identify trends, optimize spend, and improve conversion rates
• Provide weekly/monthly performance reports with clear recommendations
• Track full-funnel metrics: impressions, CTR, CPC, conversions, lead quality, and ROI
• Conduct A/B testing and implement data-backed improvements

Content & Creative Development

• Create social media graphics, ad creatives, and marketing collateral using Canva or similar tools
• Collaborate with technical teams to translate complex database concepts into compelling marketing messages
• Design infographics and explainer visuals for technical blog posts and LinkedIn content

Technical Collaboration

• Work closely with DBAs and technical staff to understand product offerings and client pain points
• Develop technically accurate marketing content for database optimization, migration, and managed services
• Stay updated on database industry trends and competitive landscape

AI & Automation

• Leverage AI tools and LLMs for content generation, campaign optimization, and workflow automation
• Explore and implement marketing automation tools to improve efficiency

Must-Have Skills

Analytics & Tools (Non-negotiable)

• Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console
• Experience setting up conversion tracking, UTM parameters, and attribution models
• Ability to analyze data and extract actionable insights
• Excel/Google Sheets proficiency for data analysis and reporting

Campaign Management

• 0-1 years managing Google Ads and LinkedIn Ads campaigns with proven ROI
• Experience with B2B lead generation and marketing funnel optimization

Design & Content

• Proficiency in Canva, Figma, or Adobe Creative Suite
• Strong copywriting skills for technical B2B audiences
• Experience creating social media content and ad creatives

Technical Aptitude

• Ability to quickly learn and understand technical products (databases, cloud services, SaaS)
• Familiarity with WordPress/Webflow, hosting platforms, and web technologies
• Comfortable working with technical teams and translating technical concepts
• 
  

Nice-to-Have Skills

• Experience marketing SaaS, cloud, or database products
• Knowledge of marketing automation platforms (HubSpot, Marketo, Salesforce)
• Certification in Google Analytics, Google Ads, or digital marketing
• Experience with AI-powered marketing tools and LLM applications
• Understanding of SQL or database concepts
• 
  

Job Details:

• Job Type: Full-time opportunity 
• Work time: General Shift
• Mode of Employment - Work From Office (Bengaluru)
• Experience - 0-1 year

About The Company

 The client is 17-year-old Multinational Company headquartered in Bangalore, Whitefield, and having another delivery center in Pune, Hinjewadi. It also has offices in US and Germany and are working with several OEM’s and Product Companies in about 12 countries and is a 200+ strong team worldwide. 

The Role

Power BI front-end developer in the Data Domain (Manufacturing, Sales & Marketing, Purchasing, Logistics, …).Responsible for the Power BI front-end design, development, and delivery of highly visible data-driven applications in the Compressor Technique. You always take a quality-first approach where you ensure the data is visualized in a clear, accurate, and user-friendly manner. You always ensure standards and best practices are followed and ensure documentation is created and maintained. Where needed, you take initiative and make

recommendations to drive improvements. In this role you will also be involved in the tracking, monitoring and performance analysis

of production issues and the implementation of bugfixes and enhancements.

Skills & Experience

• The ideal candidate has a degree in Computer Science, Information Technology or equal through experience.

• Strong knowledge on BI development principles, time intelligence, functions, dimensional modeling and data visualization is required.

• Advanced knowledge and 5-10 years experience with professional BI development & data visualization is preferred.

• You are familiar with data warehouse concepts.

• Knowledge on MS Azure (data lake, databricks, SQL) is considered as a plus.

• Experience and knowledge on scripting languages such as PowerShell and Python to setup and automate Power BI platform related activities is an asset.

• Good knowledge (oral and written) of English is required.

Back to Career-

Remember, Restarting a career takes time and perseverance. Celebrate small wins along the way and stay resilient in the face of challenges. With the right mindset, resources, and support, you can successfully restart your career and achieve your professional goals.

About:-Our Career Restart Program aims to provide opportunities, resources, and a supportive environment for women seeking to reenter the workforce after a break.

you will play a crucial role in sourcing, attracting, and selecting highly skilled women who are seeking to restart their careers. You will be responsible for developing and implementing effective recruitment strategies to identify and engage with potential candidates.

Required Skill Set:

• Minimum educational requirement is a bachelor's degree.
• Possess a minimum of three years of recruitment experience.
• Strong knowledge of full-cycle recruitment processes, including sourcing, interviewing, and candidate assessment.
• Familiarity with various sourcing techniques and tools, including social media, job boards, and applicant tracking systems.
• Strong proficiency in both verbal and written communication.

Roles & Responsibilities:

• Working on various clients vacancies.
• posting jobs on social media and portals.
• Screening & Sourcing of resumes.
• Candidate co-ordination for shortlisting process.
• Attending daily review & coordination meeting.
• Training the team members.
• Submitting resumes of candidates to the client/manager.

Must have

• Laptop/Computer
• Good WIFI connection
• Time availability - 7-8 hours/day

We offer competitive Incentives, Bonus, and opportunities for career growth within our organization. Join our team of dedicated professionals and contribute to our ongoing success by attracting and selecting top talent to help us achieve the Vacancy Closures.

Summary

Miko is an advanced consumer robotics innovation lab focused with the mission of Bringing Robotics and AI to every consumer home. Founded by young and dynamic entrepreneurs from IIT Bombay, Miko is a global deep tech company with offices in US, UK and India, and customer base across 140+ countries. Focused on taking Robotics and AI to every consumer home, Miko is the first of its kind "content on subscription" hardware platform for kids powered by patented technology. 

Our flagship products, Miko 3 and Miko Mini (www.miko.ai), are playful companion robots that engage, educate and entertain kids. Their unique approach is to focus on child learning and development through self-initiated contextual topics that encourage conversational learning. It hosts a powerful marketplace for third party content partners to plug their content and connect with Miko users on subscription. 

Miko is powered by a proprietary emotional intelligence and adaptive personality engine, complex conversational and multilingual AI framework, edge and hybrid speech & vision recognition along with an active learning and behavioral analysis engine. All of this is built over an autonomous navigation system, which enables Miko to offer a range of benefits for the user. 

The team at Miko team is an interdisciplinary team consisting of team members from electronics, embedded system, mechanical, industrial, robotics and AI engineering domains, Human Robot Interface designers, UI/UX designers, mobile and cloud software engineers, content creators, artists, mathematicians, neuropsychologists, marketing and sales mavericks, Customer support professionals and knowledge partners. 

The Role

We are looking for a middleware software engineer to join the team. In this role you will be working on designing, developing and optimizing the middleware stack for current as well as new companion robot products.

Work Experience & Qualifications

2 years or higher industry experience in the Software domain. No restrictions on degree/qualifications; only skills matter. (* for Junior role)

Responsibilities

• Designing and developing software on the product to enhance current functionality and add new features. Lead the technical delivery of assigned tasks/projects.
• Consistent coordination and collaboration with the Backend, AI, Product and QA team for efficient development cycles and testing for new features and improvements.
• Operating in an Agile/Scrum environment to deliver high quality software against aggressive schedules
• Ability to diagnose, troubleshoot and perform root cause analysis of critical business and production issues
• Strong technical leadership with experience building software engineering teams. Demonstrate strong ambiguity resolution skills to be able to break down ambiguous problems into simpler milestones and delegate to junior engineers

Requirements & Skills

• 2+ years of experience as a Software Engineer
• Expertise in C/C++ and Java
• Strong understanding of environment management, release management, code versioning best practices, and deployment methodologies.
• Experience with implementing various communication protocols like I2C, SPI, UART
• Experience working on Embedded Linux OS and Android
• Demonstrated experience in developing multi-threaded applications
• Experience with IPC including socket programming
• Should have hands on experience and thorough knowledge in STL, BOOST understanding of data structures and algorithms
• Experience with using Git as a version control system
• Excellent coding and debugging skills
• Ability to work in a fast paced environment
• Excellent verbal and written communication skills

About Us 

One of India's leading Renewable Energy Consultants, working with large commercial and Industrial clients and helping them choose the right Renewable Energy solution for them.

Job Profile Manager / Senior Manager– Strategy & Business Development, Renewable Energy

Qualification 

• MBA –from a reputed B school or comparable qualification with 3-8 years of experience either in B2B sales or Renewable Energy Consulting 

Office Location: Noida

Who we’re looking for

• We’re looking for a unicorn – the best of the best.

• Someone who lives, breathes, eats, sleeps, and dreams of Renewable Energy and consultative selling process.

• Someone who has a fire in their belly for business development and can expand a region single-handedly

• Someone who will be at the front of the company and can drive sustainable financial growth by boosting sales and forging strong relationships with clients

• Someone who is charged up to contribute and take ownership

• Someone who can crush their targets - Deliver and exceed their own goals

Responsibilities Strategize in Business Models and Business Plans

• Work with higher management in formulating business strategies

• Research for new markets and know-how of the renewable industry

• Assist and strategize in new products & services

• Making business plans and financial models

Generating Enquiries and Sales Meetings

• Prepare for meetings/calls via structured research about the target client 

• Having effective sales meetings/calls in order to:

• Understand the renewable energy requirement of the client

• Position the company as their preferred Renewable Energy advisor and the best choice for the client

Sales Proposals/Transaction Management

• Create presentations based on the client’s requirements

• Coordinate with the Business Partners to generate proposals

Deal Closure/Sales Conversion

• Negotiate win-win deals

• Maintain profitability index as per management guidelines

Team Management

• Develop entry-level staff into valuable salespeople

• Accountable for achieving its own as well as its team sales target

Candidate Profile 

• Should have good business analytical skills

• Proficient in financial model skills

• Should have excellent skills in office tools like Excel, PowerPoint, etc.

• Should have excellent Communication Skills and be a team player

• Should be a go-getter, focused, ambitious, sales expert and driven to succeed, result orientated, hungry for growth

Perks & Benefits 

• An absolute action-packed, fun, and demanding workplace lets us thrive in a team-based environment with passion, fun, pride, and teamwork as our core values.

• Other than fixed compensation, we offer attractive (equivalent to 80% of the salary) quarterly performance incentives, team outings, and an international trip for the star performers

Minimum 2 years of working experience.

Can work on live projects of international clients.

Can handle multiple projects

Error-free coding.

Required Experience, Skills and Qualifications

Objective-C, or increasingly, the Swift 3.0 programming language

Apples Xcode IDE

Frameworks and APIs like Foundation, UIKit, and CocoaTouch

UI and UX design experience

Apple Human Interface Guidelines

2D and 3D graphics frameworks like SpriteKit and SceneKit

OpenGL or Metal, iOS graphics APIs

Familiarity with iOS 10 and newer OS versions

A Git code repository technology

Strong Objective-C skills and inside-and-out knowledge of the iOS SDK.

Experience using and creating scalable web-based Restful APIs.

• 3+ years of Experience majoring in applying AI/ML/ NLP / deep learning / data-driven statistical analysis & modelling solutions.
• Programming skills in Python, knowledge in Statistics.
• Hands-on experience developing supervised and unsupervised machine learning algorithms (regression, decision trees/random forest, neural networks, feature selection/reduction, clustering, parameter tuning, etc.). Familiarity with reinforcement learning is highly desirable.
• Experience in the financial domain and familiarity with financial models are highly desirable.
• Experience in image processing and computer vision.
• Experience working with building data pipelines.
• Good understanding of Data preparation, Model planning, Model training, Model validation, Model deployment and performance tuning.
• Should have hands on experience with some of these methods: Regression, Decision Trees,CART, Random Forest, Boosting, Evolutionary Programming, Neural Networks, Support Vector Machines, Ensemble Methods, Association Rules, Principal Component Analysis, Clustering, ArtificiAl Intelligence
• Should have experience in using larger data sets using Postgres Database. 

•   Experience in designing and developing interactive, user-friendly applications.
• Proven work experience or Knowledge in Java technologies.
• Mandatory Skills: Core Java, Jsp & servlet.
• Desired Skills: Spring Boot 
• Execute full software development life cycle (SDLC)
• Develop flowcharts, layouts and documentation to identify requirements and solutions
• Integrate software components into a fully functional software system
• Develop software verification plans and quality assurance procedures
• Document and maintain software functionality
• Troubleshoot, debug and upgrade existing systems
• Deploy programs and evaluate user feedback
• Comply with project plans and industry standards. Ensure software is updated with latest features