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Job Description for Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: Mydbops

Location: Pondicherry

About Mydbops

Mydbops is a leading database consulting and managed services company specialising in open-source database technologies. With a team of 120+ certified professionals, we support over 800+ clients globally across 3,000+ database instances. We're also an AWS Advanced Consulting Partner, delivering high-impact, cost-efficient database solutions at scale.

Role Summary:

We're looking for a data-driven Digital Marketing Executive who can execute B2B campaigns, create compelling content, and most importantly—track, analyze, and optimize marketing performance with strong analytical rigor. This role requires someone who can bridge technical database services marketing with measurable ROI-focused campaign execution.

Key Responsibilities

• Campaign Management & Execution
• Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns for B2B database services
• Manage end-to-end campaign workflows including audience targeting, ad creative, budget allocation, and performance tracking
• Develop and execute lead generation strategies targeting CTOs, IT Managers, and DevOps teams

Analytics & Data-Driven Decision Making (Critical Requirement)

• Set up and maintain Google Analytics 4, Google Tag Manager, and conversion tracking systems
• Build comprehensive campaign performance dashboards with actionable insights
• Analyze campaign data to identify trends, optimize spend, and improve conversion rates
• Provide weekly/monthly performance reports with clear recommendations
• Track full-funnel metrics: impressions, CTR, CPC, conversions, lead quality, and ROI
• Conduct A/B testing and implement data-backed improvements

Content & Creative Development

• Create social media graphics, ad creatives, and marketing collateral using Canva or similar tools
• Collaborate with technical teams to translate complex database concepts into compelling marketing messages
• Design infographics and explainer visuals for technical blog posts and LinkedIn content

Technical Collaboration

• Work closely with DBAs and technical staff to understand product offerings and client pain points
• Develop technically accurate marketing content for database optimization, migration, and managed services
• Stay updated on database industry trends and competitive landscape

AI & Automation

• Leverage AI tools and LLMs for content generation, campaign optimization, and workflow automation
• Explore and implement marketing automation tools to improve efficiency

Must-Have Skills

Analytics & Tools (Non-negotiable)

• Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console
• Experience setting up conversion tracking, UTM parameters, and attribution models
• Ability to analyze data and extract actionable insights
• Excel/Google Sheets proficiency for data analysis and reporting

Campaign Management

• 3+ years managing Google Ads and LinkedIn Ads campaigns with proven ROI
• Experience with B2B lead generation and marketing funnel optimization

Design & Content

• Proficiency in Canva, Figma, or Adobe Creative Suite
• Strong copywriting skills for technical B2B audiences
• Experience creating social media content and ad creatives

Technical Aptitude

• Ability to quickly learn and understand technical products (databases, cloud services, SaaS)
• Familiarity with WordPress/Webflow, hosting platforms, and web technologies
• Comfortable working with technical teams and translating technical concepts
• 
  

Nice-to-Have Skills

• Experience marketing SaaS, cloud, or database products
• Knowledge of marketing automation platforms (HubSpot, Marketo, Salesforce)
• Certification in Google Analytics, Google Ads, or digital marketing
• Experience with AI-powered marketing tools and LLM applications
• Understanding of SQL or database concepts
• 
  

Job Details:

• Job Type: Full-time opportunity 
• Work time: General Shift
• Mode of Employment - Work From Office (Pondicherry)
• Experience - 2-4  years

Role: Senior Content Editor

Job Type: Full-time

Exp: 4-6 yrs

Location: Ambattur, Chennai

Requirements:

Roles and responsibilities:

• Review and edit articles for grammar, spelling, punctuation, and style.
• Ensure clarity, coherence, and consistency in writing.
• Conduct meticulous final checks to catch any errors, inaccuracies, or formatting issues.
• Collaborate with writers to address feedback and make necessary revisions.
• Uphold and enforce high editorial standards to maintain the publication's credibility.
• Verify the accuracy of information, perform fact-checking, and address any discrepancies.
• Execute the final approval process for articles before publication.
• Utilize content management systems (CMS) to publish and schedule articles and multimedia content.
• Manage tight deadlines and prioritize tasks effectively to meet publishing schedules.
• Stay on top of industry trends, developments, and best practices in the crypto and blockchain space.
• Contribute insights to discussions on improving editorial processes and content quality.

Qualifications:

• Bachelor's degree in Journalism, English, Communications, or a related field.
• Proven experience as an editor in a digital media environment.
• Exceptional command of the English language, with strong writing and editing skills.
• Familiarity with the crypto and blockchain industry is a plus.
• Proficiency in using content management systems (CMS).

We are also accepting application for this profile from Content Editor and Senior Content Editor.

Let’s get started on building your path to success!

Work Mode: Hybrid

Need B.Tech, BE, M.Tech, ME candidates - Mandatory

Must-Have Skills:

● Educational Qualification :- B.Tech, BE, M.Tech, ME in any field.

● Minimum of 3 years of proven experience as a Data Engineer.

● Strong proficiency in Python programming language and SQL.

● Experience in DataBricks and setting up and managing data pipelines, data warehouses/lakes.

● Good comprehension and critical thinking skills.

● Kindly note Salary bracket will vary according to the exp. of the candidate - 

- Experience from 4 yrs to 6 yrs - Salary upto 22 LPA

- Experience from 5 yrs to 8 yrs - Salary upto 30 LPA

- Experience more than 8 yrs - Salary upto 40 LPA

• Developing and maintaining all server-side network components.
• Ensuring optimal performance of the central database and responsiveness to front-end requests.
• Collaborating with front-end developers on the integration of elements.
• Designing customer-facing UI and back-end services for various business processes.
• Developing high-performance applications by writing testable, reusable, and efficient code.
• Implementing effective security protocols, data protection measures, and storage solutions.
• Running diagnostic tests, repairing defects, and providing technical support.
• Documenting Node.js processes, including database schemas, as well as preparing reports.
• Recommending and implementing improvements to processes and technologies.
• Keeping informed of advancements in the field of Node.js development.

Experience: 2-5 Years

Location: Sector 62, Noida

Job Description

• Research, design, develop, and test blockchain technologies
• Brainstorm and help evaluate applications for new tools and technologies as they continually evolve
• Maintain and extend current client- and server-side applications responsible for integration and business logic
• Be involved in the global blockchain community—work on implementing and integrating the latest improvement proposals
• Document new solutions as well as maintaining that of existing ones

Required Skills

• Strong software development background
• Experience working with large codebases
• Experience working with open-source projects
• Proficiency in one of the following languages: C++, Java, JavaScript
• Strong knowledge of common algorithms and data structures
• Familiarity with basic cryptography
• Familiarity with P2P networks
• Strong knowledge of bitcoin-like blockchains
• Strong knowledge of concurrency and writing efficient and safe multithreaded code
• Strong knowledge of STL, C++11
• Proficiency in the Qt Widgets module

Perks & Benefits:

• Flexibility
• Saturdays off
• Attractive Incentives & Compensation

• Expertise in building web applications and APIs.
• Strong knowledge in PHP core and web framework Laravel
• Basic understanding of front-end technologies such as HTML, CSS, Javascript, Bootstrap, AJAX.
• Familiar with MYSQL query language
• Knowledge of frontend backend integration
• Knowledge in Linux based OS like Ubuntu is an added advantage
• writing well designed, testable, efficient code
• Excellent Communication Skills
• Willingness to own a responsibility
• Ability to work in a team as well as an individual
• Ability to work under pressure and maintain deadlines
• Good to have worked on end to end in projects

• At least 2-5 years of working experience in web services, preferably in Python
• Should have built and released APIs in production
• Experience working with RDBMS and NoSQL databases
• Designing thoughtful, extensible data models
• Knowledge of identifying, defining and building micro-services
• Working knowledge of GCS, AWS, Azure or any other cloud provider
• Aggressive problem diagnosis and creative problem-solving skills
• Good communication skills - written and spoken