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Job Description for Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: Mydbops

Location: Pondicherry

About Mydbops

Mydbops is a leading database consulting and managed services company specialising in open-source database technologies. With a team of 120+ certified professionals, we support over 800+ clients globally across 3,000+ database instances. We're also an AWS Advanced Consulting Partner, delivering high-impact, cost-efficient database solutions at scale.

Role Summary:

We're looking for a data-driven Digital Marketing Executive who can execute B2B campaigns, create compelling content, and most importantly—track, analyze, and optimize marketing performance with strong analytical rigor. This role requires someone who can bridge technical database services marketing with measurable ROI-focused campaign execution.

Key Responsibilities

• Campaign Management & Execution
• Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns for B2B database services
• Manage end-to-end campaign workflows including audience targeting, ad creative, budget allocation, and performance tracking
• Develop and execute lead generation strategies targeting CTOs, IT Managers, and DevOps teams

Analytics & Data-Driven Decision Making (Critical Requirement)

• Set up and maintain Google Analytics 4, Google Tag Manager, and conversion tracking systems
• Build comprehensive campaign performance dashboards with actionable insights
• Analyze campaign data to identify trends, optimize spend, and improve conversion rates
• Provide weekly/monthly performance reports with clear recommendations
• Track full-funnel metrics: impressions, CTR, CPC, conversions, lead quality, and ROI
• Conduct A/B testing and implement data-backed improvements

Content & Creative Development

• Create social media graphics, ad creatives, and marketing collateral using Canva or similar tools
• Collaborate with technical teams to translate complex database concepts into compelling marketing messages
• Design infographics and explainer visuals for technical blog posts and LinkedIn content

Technical Collaboration

• Work closely with DBAs and technical staff to understand product offerings and client pain points
• Develop technically accurate marketing content for database optimization, migration, and managed services
• Stay updated on database industry trends and competitive landscape

AI & Automation

• Leverage AI tools and LLMs for content generation, campaign optimization, and workflow automation
• Explore and implement marketing automation tools to improve efficiency

Must-Have Skills

Analytics & Tools (Non-negotiable)

• Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console
• Experience setting up conversion tracking, UTM parameters, and attribution models
• Ability to analyze data and extract actionable insights
• Excel/Google Sheets proficiency for data analysis and reporting

Campaign Management

• 3+ years managing Google Ads and LinkedIn Ads campaigns with proven ROI
• Experience with B2B lead generation and marketing funnel optimization

Design & Content

• Proficiency in Canva, Figma, or Adobe Creative Suite
• Strong copywriting skills for technical B2B audiences
• Experience creating social media content and ad creatives

Technical Aptitude

• Ability to quickly learn and understand technical products (databases, cloud services, SaaS)
• Familiarity with WordPress/Webflow, hosting platforms, and web technologies
• Comfortable working with technical teams and translating technical concepts
• 
  

Nice-to-Have Skills

• Experience marketing SaaS, cloud, or database products
• Knowledge of marketing automation platforms (HubSpot, Marketo, Salesforce)
• Certification in Google Analytics, Google Ads, or digital marketing
• Experience with AI-powered marketing tools and LLM applications
• Understanding of SQL or database concepts
• 
  

Job Details:

• Job Type: Full-time opportunity 
• Work time: General Shift
• Mode of Employment - Work From Office (Pondicherry)
• Experience - 2-4  years

The MIS Executive will manage and analyze data, generate reports, and provide insights to support effective decision-making within the organization. The role involves maintaining and enhancing the Management Information System (MIS) to ensure accurate and timely information flow.

Key Responsibilities:

·        Collect, compile, and analyze data from various sources to create comprehensive reports.

·        Develop and maintain efficient databases, ensuring data accuracy and integrity.

·        Generate and distribute daily, weekly, and monthly reports to relevant stakeholders.

·        Implement data validation and cleansing processes to ensure data accuracy.

·        Collaborate with different departments to understand their data requirements and provide support in extracting relevant information.

·        Identify and implement process improvements to enhance data quality and reporting efficiency.

·        Conduct regular audits of data to identify and rectify discrepancies.

·        Stay updated on industry trends and best data management and reporting practices.

Qualifications/Requirements:

Education:

·        Bachelor's degree in any field.

Experience:

·        Minimum 2 years of proven experience in an MIS Executive role.

·        Jewelry industry experience is good to have

Required Skills:

· Skilled in product cost analysis, order management, invoicing knowledge, and comprehensive inventory oversight.

·        Strong analytical and problem-solving skills.

·        Proficient in data analysis tools and Microsoft Excel.

·        Database management systems and SQL.

·        Excellent communication and interpersonal skills.

·        Ability to work independently and collaboratively in a team.

·        Detail-oriented with a high level of accuracy.

🚨 Mega Walk-In Drive – 50+ Openings at VIP India (Telesales)

📅 Date: Friday, 18th July 2025

⏰ Time: 11:00 AM – 4:00 PM

💼 Position: VIP Product Counsellor (Domestic Telesales)

🔍 Requirements:

• Minimum 6 months experience in Telesales or Collections
• Fluent in any regional language + basic English
• (Languages preferred: Punjabi, Tamil, Telugu, Kannada, Bengali, Gujarati, Malayalam)

💰 Compensation:

• ₹25,000 – ₹30,000 In-Hand Salary
• Unlimited Incentives
• Linguistic Role: Up to ₹35,000 In-Hand

Requirements

Must have 1.5 years of experience in front end development in an internet startup

Deep knowledge of Angular practices and commonly used modules based on extensive work experience

Proficiency with javascript and html5

Extensive knowledge of CSS and JS methods for providing performance visual effects and keeping the frame rate above 30 fps at all times

Thorough understanding of the responsibility of the platform, database, API, caching layer, proxies and other web services used in the system

Creating custom general use modules and components which extend the elements and modules of core Angular

Ability to understand business requirements and translate them in to technical requirements

Roles and responsibilities

Delivering a complete front end application

Ensuring high performance on mobile and desktop

Writing tested, idiomatic and documented Javascript, HTML, CSS

Co-ordinating the workflow between graphic designer, HTML coder and yourself

Cooperating with the back end developer in the process of building restful API

Communicating with external webservices

Ensure high quality graphic standards and high consistency

Stay up to date on emerging technologies

Write functional requirement documents and guides

Must have skills (Angular 6, CSS, HTML, Javascript (ES5 and ES6), rest ful API, Product company / startup experience)

Job Description

• Responsible for maintaining and extending an application’s Apex services and user interfaces in

Lighting Web Components and Aura Components where necessary.

• Work with and lead a team to design and implement new capabilities according to enterprise

Apex design patterns.

• Expand and implement event-based architecture to build new features within a managed

package.

• Collaborate with business stakeholders to understand product roadmap and establish

prioritization.

• Perform standard product developer tasks such as estimating, testing, documenting, performing

peer reviews, providing support, diagnosing/resolving defects

• Own and execute managed package activities including source control, CI/CD, releases,

AppExchange security reviews, and License Management Application tasks

• Provide leadership and mentorship to development team members.

• Keen focus on building intuitive and functional Salesforce applications.

Must have skills and background:

• Bachelor’s degree in computer science, engineering, or related fields

• 7 or more years of software development experience with at least 5 years on Salesforce technologies, especially Sales Cloud and AppExchange

• Experience leading development teams.

• Experience with Flows, Apex, Lightning Web Components/Aura Components, and managed packages

• Experience with enterprise topics such as integration, asynchronous/platform events,

security/identity, and large data volumes

• Hold multiple Salesforce developer certifications – Platform App Builder, Platform Developer I, and Platform Developer II, additional Salesforce Architect Certifications a plus

• Ability to design Objects and Relationships

• Knows the security model in Salesforce.

• Understands Bulkification and can write optimized code with Apex, Triggers and SOQL

Nice to have skills and background:

• Basic Community / Experience Cloud

• Salesforce Deployment/DevOps experience

• Developing new features and user interfaces from wireframe models
• Ensuring the best performance and user experience of the application
• Fixing bugs and performance problems
• Writing clean, readable, and testable code
• Cooperating with back-end developers, designers, and the rest of the team to deliver well-architected and high-quality solutions
• (Add any other relevant responsibilities here)