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Data AnalyticsRequired Skills: Problem solving and decision-making skills, Manage user engagement, Strong Data Analytics, Excellent Communication & Stakeholder Management, Product Strategy
Review Criteria
· Candidate must have 3–5 years of experience as a Product Manager in Growing Startups or Product-based companies, with proven experience in a B2C product environment.
· Candidate should have hands-on experience across the complete product lifecycle, including product vision and roadmap creation, requirement gathering and PRD documentation, feature prioritization and planning, execution with engineering teams and post-launch iterations.
· Candidate must possess strong analytical and data-driven decision-making skills, with the ability to define and track product metrics and KPIs to measure success.
· Candidate should have significant experience collaborating with UX/UI and design teams, including user research, prototyping, and A/B testing to enhance user experience.
· Candidate must have a proven track record of working effectively with cross-functional teams, demonstrating strong communication and stakeholder management skills.
· Candidate should have experience developing and implementing user retention, engagement, and activation strategies to drive product growth and customer loyalty.
Profile Overview:
Job Summary
As a Product Manager, you will play a pivotal role in shaping the user experience and driving sustained engagement. You will be responsible for developing and executing strategies to retain existing users, reactivate dormant users, and enhance overall user satisfaction.
What Will You Do?
- Take end-to-end ownership of the product — identify market requirements, define the product vision, create design concepts, and shape the product roadmap.
- Lead the entire product development lifecycle, from ideation to launch, ensuring timely delivery of high-quality features.
- Collaborate with engineering teams to translate product requirements into technical specifications.
- Work with key stakeholders to define and prioritize product features and enhancements.
- Conduct market research and competitive analysis to identify emerging trends and innovation opportunities.
- Stay informed about industry developments and competitor products to maintain company’s competitive edge.
- Champion user-centric design principles, collaborating with UX/UI teams to create seamless, intuitive user experiences.
- Gather and incorporate user feedback to drive continuous improvement in design and functionality.
- Partner with Marketing to develop go-to-market strategies for new features and product launches.
What You Bring
- Bachelor’s degree in Engineering or Computer Science
- 3+ years of proven experience as a Product Manager in the B2C segment
- Prior experience in the OTT / Streaming industry is highly preferred
- Strong analytical and problem-solving skills with a data-driven mindset
- Excellent communication and interpersonal skills, with the ability to influence and collaborate across teams
- Demonstrated ability to manage multiple projects in a fast-paced environment
Life at Company
We are a team of passionate individuals driven by the mission of creating pride in regional dialects. Every team member is customer-obsessed and treats every challenge as their own.
Working at company means contributing to a purpose-driven mission — not just a role, but a movement.
We understand that pushing boundaries takes effort, which is why we offer an unlimited leave policy, built on trust and accountability, allowing our employees to balance personal well-being with professional purpose.
- To oversee all the social media accounts management.
- Develops engaging, creative, innovative content for regularly scheduled post
- Should have basic knowledge of reels, should be able to assist during product photo shoots.
- Should be technically sound and familiar with digital marketing strategies to coordinate with marketing agencies to improve ROl of ad spends.
- Should have basic knowledge of picture and video editing for curating content and ad related posts and videos.
- Copywriting for content that goes up on website, app and other platforms as and when needed.
Skills & Qualifications.
•Degree in marketing
•Extensive knowledge of social media platforms
•Web proficiency
•Computer software proficiency
•Public relations and brand marketing experience
•Proofreading and editing skills
•Strong verbal & Written communication skills
- Manage and build an overall email marketing strategy.
- Create various email lists and campaigns.
- Test every campaign's success.
- Determine email marketing KPIs.
- Develop and present reports on a weekly basis.
- Develop a lead generation strategy.
- Create smart email lists.
- Increase email subscriptions.
- Analyze data to get smart insights.
- Ensure marketing message is conveyed clearly and delivered properly to prospects.
- Ensure messages are mobile-friendly.
Follow up on interested respondents. - Distributing emails through the use of automation software.
- Proven experience creating high-impact, unique marketing campaigns.
- Familiarity with pertinent automation and performance evaluation software.
- Knowledge of creative processes and social media marketing.
- Excellent written communication and copywriting skills.
- Strong project management skills.
- Prepare well-structured drafts using digital publishing platforms.
- Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides.
- Interview industry professionals and incorporate their views in blog posts.
- Promote content on social networks and monitor engagement (e.g. comments and shares).
- Identify artist's and customers’ needs and recommend new topics.
- Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn.
- Collaborating with internal departments to establish a campaign and promote our social media page.
- Suggesting new ways to promote company offerings and to reach consumers.
- Proven work experience as a Content Creator, Copywriter, or similar role.
- Portfolio of published articles.
- Excellent interpersonal and relationship-building skills.
- Networking aptitude.
- Interest and passion for the entertainment industry are a must!
- Excellent writing and editing skills in English.
- Experience creating strong, engaging content.
- The capacity to work independently and collaboratively.
- Ability to work efficiently without compromise
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