User Engagement Jobs in Bangalore (Bengaluru)

• Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches.
• Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products.
• Leads analysis of the customer lifecycle to identify different consumer cohorts (high performing, at-risk cohorts etc), understand their motivations and develop incentive & rewards schemes that drive ARPUs.
• Design new functions and workflow to improve customer experience and drive the growth of customer value
• Collaborate with cross-functional teams to improve the product, value proposition and drive growth.

😎 The Founding Team
We are a team of 3 founders, previously co-founders of the used car platform, Truebil. At Truebil, we worked together for 5 years and built a category defining user experience for used car buyers solving the problem of trust at scale. Truebil was the largest used car retail brand in
India when it was acquired by Spinny in 2020.

💰 Crypso is backed by leading angels and micro VCs in India.

👀 What we're looking for
We're looking for rockstar individuals who are passionate to create impact, excited to work in an early stage startup, love to take responsibility & ownership, and curious to learn. You'll be working closely with founders, participate in building product ground up, and grow with the company's growth. This is an incredible opportunity to make a meaningful impact on millions of crypto traders.

🛠 Core Skill needed

● Lead Content strategy & Community team to ensure smooth functioning of content operations
● Design Incentive structure to onboard tons of creators/Influencers on the platform to kickstart initial user engagement
● Understand user behaviour across social community and build relevant content strategy
● Keen to learn about crypto/blockchain eco-system is a must since it's a very evolving field and would require immense enthusiasm to understand native crypto behaviour
● Work closely with co-founder to help give shape to relevant product suites on the platform

💼 What kind of work will you do?
● You will build content strategy end to end with co-founders
● You will define content strategy for Crypso
● You'll set the initial guidelines for Content & Brand

 

Desired Candidate Profile

What you need to have:

• 3+ years of overall experience in marketing (Must have worked either in Ecommerce, Edtech, Healthtech, Fintech or any other B2C app based company)
• 2+ years of experience in engagement & retention domain
• 1+ year experience of working on engagement & retention tools like WebEngage/ MoEngage/ CleverTap is a big plus
• Excellent analytical skills and a high degree of business acumen
• Strong organizational, communication and presentation skills
• Proven ability in handling concurrent projects with attention to detail and accuracy
• Understanding of Google Analytics and AppsFlyer (Mixpanel knowledge is a big plus)    

Job Description:
• Create and manage a full funnel marketing strategy for our social partners with a strong
focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS,
Email, WhatsApp, Paid, Organic and other channels)
• Collaborate cross-functionally with Design, Product, Engineering, and Data Science to
deliver compelling new personalized customer journeys.
• Create scalable strategies and systems for content personalization.
• Establish a strong understanding of the interests and behaviours of our customer
segments to build a foundation of user insights to produce actionable recommendations
for growing engagement within each segment.
• Define and monitor KPIs, produce and communicate insights, and make relevant course
corrections to drive core business metrics.
• Generate data-driven hypotheses and conduct experiments to inform overall
engagement strategy.
• Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google
Search Console, to measure impact of content efforts and diagnose opportunities for
optimization.
• Understand user pain points and develop a user-first experience through skilled analysis
to address consumer needs.
• Drive execution and delivery of initiatives

Attributes we are looking for:
• 2+ years of experience in B2C internet industry is a must
• MBA from Tier 1 college or BTech from a renowned college or university is a must
• 5+ years of work experience in lifecycle, or growth marketing at a high growth
organisation preferably in Fintech or a Social commerce industry
• Strong influencer and executioner, with the ability to translate recommendations into
results.
• Relevant marketing experience of multi-channel Engagement and Retention programs
• Experience leveraging a complex marketing automation / email marketing platform.
• Strong analytical background and data driven, demonstrating the ability to understand
key performance drivers and ability to execute against findings.
• Great excellent written and verbal communication skills
• Strong results orientation, proven record performing to aggressive growth targets

Responsibilities:

• Build user journeys and communication strategies for every funnel the user goes through in the app
• Build highly engaging campaigns across user funnels to increase conversion rates
• Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
• Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
• Work with internal and external stakeholder to seamlessly drive all campaigns 
• Constantly look for funnel drop offs and optimise every step to increase conversion rates
• Share data on daily, weekly and monthly basis with the larger team

 

Requirement:

• 5+ years of hands-on experience in working with user engagement platforms like WebEngage
• Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
• Knowledge of HTML coding to create emailers is a must
• Experience working in a B2C product or Edtech is preferrable

 

What you need to have: