Content Writer

About Us:

Plastic Granules India is a leading manufacturer, exporter, and supplier of high-quality plastic granules, including HDPE, LDPE, LLDPE, ABS, and PE granules. Established in 2015, we export to major international markets, including the UAE, the US, and the UK. We are committed to innovation, quality, and sustainable business practices.

Summary:

We are seeking a highly motivated and creative Digital Marketing Executive to join our team. The ideal candidate will be responsible for managing and optimizing our online presence, driving lead generation, and enhancing brand awareness in the global market. The role requires a deep understanding of SEO, social media marketing, email campaigns, and content strategy to help promote our products and services effectively.

Key Responsibilities:

• Develop and execute digital marketing strategies to promote Plastic Granules India's products globally.
• Manage SEO (Search Engine Optimization) to improve website rankings and organic traffic.
• Create and manage PPC (Pay-Per-Click) campaigns on Google, LinkedIn, and other platforms.
• Oversee social media accounts and create content that aligns with the brand's objectives.
• Monitor website analytics and campaign performance using tools like Google Analytics.
• Design and implement email marketing campaigns to engage with existing and potential customers.
• Collaborate with the design team to create visual content, including banners, graphics, and videos.
• Conduct market research to identify new trends and opportunities in the plastic granules industry.
• Optimize landing pages and user funnels to improve conversion rates.
• Stay up to date with the latest digital marketing trends and best practices.

If you are passionate about digital marketing and want to be a part of a growing industry, we encourage you to apply!

Job description

The ideal candidate must be willing to engage in all stages of the sales cycle. They should be confident with building new client relationships. They should have evidence of strong skills and possess good communication skills.

Responsibilities

• Build relationships with prospective clients; cold calling, emailing, follow-up and resolve any concerns/problems.
• Prepare and present proposals to qualifying companies on import/export opportunities.
• Understanding the market and its needs, product selection, sending prices, taking new orders, and sending samples, catalogues etc.
• Utilize effective communication and interpersonal skills to address any issues/problems or concerns.
• Keep abreast of opportunities in various countries through ongoing communication with contacts.
• Provide reqular feedback to the management on existing/ new opportunities and implement discussed action plans to capitalise on the opportunities.

Requirements

• Masters of Business Administration degree.
• Well versed in English
• Strong communication and presentation skills

We are seeking a dynamic and results-oriented Business Development Executive with a minimum of 5 years of experience in IT sales to join our team. This role is crucial in driving business growth, establishing and nurturing client relationships, and expanding our footprint in the competitive USA IT market.

Responsibilities:

1. Conduct in-depth research to identify potential clients, industry trends, and market opportunities in the USA IT sector.
2. Develop and implement lead generation strategies, which may include cold calling, targeted email campaigns, networking, and leveraging professional networks.
3. Establish and maintain relationships with C-level executives, IT decision-makers, and key stakeholders to understand their IT needs and challenges.
4. Articulate the value proposition of our IT products and services to potential clients, addressing how our solutions can address their specific business objectives.
5. Create and customize compelling proposals and presentations tailored to clients needs and objectives.
6. Skilfully negotiate terms, pricing, and contracts while ensuring win-win outcomes for both the client and our organization.
7. Identify and collaborate with strategic partners and vendors to enhance our IT product and service offerings and expand our market reach.
8. Meet and exceed revenue and sales targets, driving business growth and market share within the USA IT sector.
9. Gather and provide valuable insights and feedback to shape the development of IT solutions and influence marketing strategies.
10. Maintain accurate records of sales activities, track performance against objectives, and generate regular reports to senior management.
11. Stay updated on emerging IT trends, products, and technologies, and continually enhance product knowledge.

 Qualifications and Skills:

1. Bachelor's degree in business, IT, or any field.
2. A minimum of 5 years of successful business development and IT sales experience in the USA market.
3. Comprehensive understanding of IT products, solutions, and services.
4. Exceptional interpersonal, communication, and negotiation skills.
5. Proven track record in closing complex IT sales deals in a competitive market.
6. Results-driven with a demonstrated passion for IT sales.
7. Strong project management and organizational skills.
8. Proficiency in CRM software and sales analytics.
9. Positive attitude, resilience, and adaptability in a dynamic business environment.

• Lead & manage the marketing function of the studio end to end from planning to execution for quality lead generation
• Manage and refine our social media channel with content marketing and inbound marketing.
• Consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts and by generating new quality leads.
• Continually review changes to the market, use tools to measure & iterate so that results are predictable and sustainable
• Report directly to the CEO and rally along to execute the brand vision.
• KPI’s will be around # of qualified leads, site traffic, awards won, lead to conversion ratios, content quality, ranking on platforms like clutch, etc.

• Excellent leadership, communication, and decision-making skills
• Experience with digital marketing, content marketing, and social media marketing
• Able to set and achieve targets as well as do not shy from achieving given targets
• Self-motivated and committed to perform
• Ability to track, measure, and iterate based on results

• Content writing for various social media platforms, primarily LinkedIn and Twitter.
• Writing and editing articles and success stories, conducting interviews as necessary.
• Generating, researching, and pitching ideas for content
• Asking effective questions and developing rapport/trust with story subjects.
• Storyboarding: understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and combining them to build a robust story.
• Converting conversation pointers into a strong storyline.
• Creating content marketing strategies from scratch and taking ownership on end-to-end execution.
• Visual, audio and video content creation experience; Know how of basic video editing, photo editing tools
• Well-developed eye/ear for best practices in each format of content.
• Work closely with core team and regular interaction with founder.

• Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)
• Keen sense of storytelling (what makes a story interesting from the audience’s perspective)
• Stellar writing skills and sense of conveying more in less words.
• Familiarity with tech lingo & Games
• LinkedIn & Twitter native writing style.
• Confidence in picking up conversation with story subjects (students, founders, CXOs, investors, other stakeholders)
• Street smart (gives equal weightage to hard work and smart work)
• Self-learning and self-initiating attitude with attention to detail.

• Past experience in Gaming industry. (Internship/full-time)
• Know how of Airtable, Notion, G Suite, Canva, and a few no-code tools.
• Experience in cold mailing, cold reach out copywriting.
• Strong hold on any one social media platform: LinkedIn, Twitter, Youtube.
• Know how of scaling a social media handle from 1 to 100 and starting from 0 to 1.

• You’ll be working in a fast paced startup with a small team.
• You’ll be scaling experiments, operations from 1 to 10.
• You’ll experience Content led growth.
• We are a well funded start-up with renowned investors.
• We’re tackling a big problem with an even bigger potential to become a launchpad for the global game industry.
• Not to forget, we go on workations, our first one was in Himachal Pradesh in 2021 🏔 second in Bangalore in April’22 🏖 and well, next is a surprise!

This role comes with:

✔️ Competitive Salary

✔️ Annual Bonus

✔️ Flexible Leave Policy: We don't track leaves!

91 Springboard, Jhandewalan, New Delhi

MERN Stack Developer

2.5+ YEARS

Roles and Responsibility

Working experience as a MERN Stack Developer.

Design, code and manage large scale services using cutting edge technologies (NodeJs, ReactJS/AngularJS/VueJs etc).

In-depth knowledge of NodeJS.

Creating secure RESTful-based web services in XML or JSON.

Good knowledge in ECMAScript(6/7/8) is essential.

Strong fundamentals in Data Structures and Algorithms.

Experience implementing applications using Angular or React.

Should have an working experience with state management, React Hooks, React Fragments etc.

Should have a good Knowledge of Redux, Flux, and Webpack.

Writing the test case for components.

Experience working with Docker, Redis, MySQL, MongoDB.

Comfortable taking challenges and learning new technologies.

Excellent communication skills and client-facing experience.

Ability to mentor and build the team.

Knowledge of code versioning tools such as Git, Bitbucket or SVN.

Knowledge of the following will be considered as an advantage

Experience with Socket.IO for Real time communications.

Consumer Web Development Experience for High-Traffic, Public Facing web applications.

Caching with Redis For Speedy Performance.

Experience with cloud message APIs.

Knowledge of GraphQL, PostgreSQL.

Knowledge of NextJs.

Knowledge of any frameworks of NodeJS.

Experience with Progressive Web applications.

Knowledge of SSR.

Should be highly Technical and hands-on experience in Artificial Intelligence and Machine learning and Python. Managing the successful delivery of projects by efficient planning and coordination.

KEY RESPONSIBILITIES OF THE POSITION :

• Create Technical Design for AI, Machine Learning, Deep Learning, NLP, NLU, NLG projects and implement the same in production.
• Solid understanding and experience of deep learning architectures and algorithms
• Working experience with AWS, most importantly AWS SageMaker, Aurora or MongoDB, Analytics and reporting.
• Experience solving problems in the industry using deep learning methods such as recurrent neural networks (RNN, LSTM), convolutional neural nets, auto-encoders, etc.
• Should have experience of 2-3 production implementations of machine learning projects.
• Knowledge of open-source libraries such as Keras, Tensor Flow, Pytorch
• Work with business analysts/consultants and other necessary teams to create a strong solution
• Should have in-depth understanding and experience of Data Science and Machine Learning projects using Python, R, etc. Skills in Java/C are a plus
• Should developing solutions using python in AI/ML projects
• Should be able to train and build a team of technical developers
• Desired to have experience as leads in designing and developing applications/tools using Microsoft technologies - ASP.Net, C#, HTML5, MVC
• Desired to have knowledge on any of the cloud solutions such as Azure or AWS
• Desired to have knowledge on any of container technology such as Docker
• Should be able to build strong relationships with project stakeholders

Keywords:

• Python
• Artificial Intelligence
• Machine Learning
• AWS
• Django
• NLP