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Job Description for the role of Content Writer. 

Immediate Joiner for Shift

Job Description:

 1. Regularly produce various content types, including email, social media posts, blogs, and white papers.

 2. Actively manage and promote our blog, and pitch articles to relevant third-party platforms.

 3. Edit content produced by other members of the team.

 4. Collaborate with other departments to create innovative content ideas.

 5. Create eye-catchy and innovative headlines and body copy.

 6. Writing a wide variety of topics for multiple platforms

 Content Writer Skills:

 • Excellent verbal and written communication skills.

 • 2-4 years of experience in technical writing.

 • Creative and innovative thinker and planner.

 • Assists team members when needed to accomplish team goals.

 • Good interpersonal and communication skills

 • Familiarity with keyword placement and SEO

 • The ability to consistently meet tight deadlines

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

What you need to have:

The candidate will be responsible for Ad Sales for Print Media (Magazine)

1. Building leads through existing & cold calls.
2. Should be a self-starter and with excellent presentation skills.
3. Driving revenue and sales with the development of creative initiatives
4. Developing an extensive network in the industry ( E.g. Brands)
5. Ensuring sales strategy is executed accordingly and effectively
6. Meeting and exceeding weekly and monthly activity and revenue targets.

Requirements

• You have at least 3 years of experience within an Ad Sales print media industry.
• You have an established network in the corporate and ad agencies from prior experience.
• You have a strong understanding of the industry and stay updated with market trends.
• You possess excellent interpersonal as well as written and verbal communication skills.
• You are a strong networker & relationship builder
• You are adaptable and thrive in changing environments
• You are a self-starter and demonstrate a high level of resilience

The candidate will need to demonstrate previous experience of taking a client's requirements and translating them into technical specifications. The candidate will have to have previous examples of how he/she has worked with internal customers and technical peers.

The ideal candidate should have 3 to 5 years’ experience within a web application development environment.

Experience with PHP, HTML, CSS, MySQL, SOAP/REST, JavaScript, AJAX, etc. is a must. Following are the key area we are expecting you to have strong command on:

• Analytical Skills
• Algorithms

Responsibilities and Duties

• Development of software extensions to vTiger CRM/Drupal/WordPress and any other PHP based application
• Development of integration between CRM and ERP systems provided by Target Integration and any other system using their APIs
• Development and maintenance of code in Gitlab (In-house git server)
• Managing tickets and updating them regularly in Redmine (Project and Ticket Management Platform)
• Providing solutions to the pre-sales team on new projects
• Supporting the existing development team

Qualifications and Skills

• Coming up with ideas to help grow the team
• Data Structure
• Data Modelling Concepts
• Object-Oriented Design Principles and Concepts
• MVC – Pattern in Depth.
• Aware of Various other commonly used design patterns like Factory, Abstract Factory, etc.
• PHP, MYSQL, HTML, CSS, JS, JSON, Webservices
• Object-Oriented PHP
• SQL In general, Procedure, triggers, functions, etc.
• Query Designing.
• Thorough understanding of HTTP.
• Version Control (specifical git) and bug tracking software knowledge are important.

Benefits

• Linux system administration experience will be useful
• Experience of working on at least two of Joomla/Drupal/vTiger CRM or Sugar CRM is a must
• Strong understanding of relational database design
• Experience in creating professional-looking web interfaces using CSS and HTML
• Understanding of business processes
• Ideally, they should have worked on CRM/ERP/Accounting applications
• Excellent written and spoken communication skills

Job Type: Full-time