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Job Description: Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: Faridabad

Reports to: Marketing Manager

Type: Full-Time

Working Hours: 9 AM to 6 PM, Sunday Week Off

Salary: ₹15k-20k per month

Job Summary:

The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies to promote the company’s brand, products, and services. The role focuses on driving website traffic, generating leads, and increasing overall brand awareness through various digital channels.

Key Responsibilities:

• SEO & SEM: Optimize website content for search engines and manage pay-per-click (PPC) campaigns using tools like SEMrush.

• Social Media Management: Create, curate, and manage published content across all social media platforms.

• Content Marketing: Develop and implement content strategies including blogs, newsletters, and multimedia content.

• Email Marketing: Design and execute email campaigns to engage and nurture leads.

• Analytics & Reporting: Track, analyze, and report on the effectiveness of marketing efforts using tools like Google Analytics and SEMrush.

• Campaign Management: Plan and execute digital ad campaigns, including Google Ads, social media ads, and display advertising.

• Website Management: Oversee the company’s website, ensuring an optimized user experience and regularly updated content.

• Graphic Design & Video Editing: Create visually engaging content using tools like Canva and edit marketing videos as needed.

• Collaboration: Work closely with the sales and design teams to create and align marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.

• 2-4 years of experience in digital marketing.

• Proficient in SEO, SEM, Google Analytics, and SEMrush.

• Experience with digital ad platforms (Google Ads, Facebook Ads, etc.).

• Knowledge of Canva for design and video editing software.

• Strong analytical, communication, and content creation skills.

• Knowledge of HTML, CSS, and website management is a plus.

Required Skills:

• Experience in systems administration, SRE or DevOps focused role
• Experience in handling production support (on-call)
• Good understanding of the Linux operating system and networking concepts.
• Demonstrated competency with the following AWS services: ECS, EC2, EBS, EKS, S3, RDS, ELB, IAM, Lambda.
• Experience with Docker containers and containerization concepts
• Experience with managing and scaling Kubernetes clusters in a production environment
• Experience building scalable infrastructure in AWS with Terraform.
• Strong knowledge of Protocol-level such as HTTP/HTTPS, SMTP, DNS, and LDAP
• Experience monitoring production systems
• Expertise in leveraging Automation / DevOps principles, experience with operational tools, and able to apply best practices for infrastructure and software deployment (Ansible).
• HAProxy, Nginx, SSH, MySQL configuration and operation experience
• Ability to work seamlessly with software developers, QA, project managers, and business development
• Ability to produce and maintain written documentation

We are looking for US IT Recruiter/Technical Recruiter/ Talent Acquisition for our organisation GeniQom Technologies located in City Centre, Siliguri. Candidates looking for a long-term stint would be preferred. The ability to multitask and prioritize at any given time would definitely grab our attention.

Responsibilities : 

Responsible for handling IT and non IT requirements from US based direct clients.  

Sourcing from various Job Portals and social networking sites like Monster, indeed, LinkedIn etc.  

Responsible for Strategy Development process which includes understanding client requirements & mapping the relevant targets.  

Conduct initial screenings, reference checks, negotiate pay rate, relocation, coordinate client interviews and work with the Account Managers to close the position.  

Responsible for achieving a good conversion ratio of submittals into interview and placement.    

Qualification & Skills  

Must have basic knowledge of Computer MS (word, excel, Power Point).  

Educational Qualification - Minimum Graduate or undergraduate (or equivalent) in any discipline.  

Prefer candidate of BPO or Tele Calling background,Preferred US Shift.  

Good Communication skill.  

Fluent English is must.  

Timing: 6:30 PM to 3:30 AM IST  

Shift: Night (US shift)  

Working days: Monday to Friday.  

Salary: Negotiable (+Incentives) 

Node JS Developer – Exp: 2-6 Years

Responsibilities:

• Developing and maintaining high performance and scalable web applications and API’s.
• Managing front-end and third party APIs integration.
• Writing unit, integration and E2E test cases.
• Implementation of security and data protection.
• Managing deployment and handling client interaction and demos
  
  

Skills And Qualifications:

• Highly proficient in JavaScript and Typescript, PassportJs, Sequelize.
• Working knowledge of Node.js frameworks such as ExpressJs, SailsJs, VueJs and  ElectronJs.
• Good understanding of server-side templating languages such as Jade, EJS, Mustache etc.
• Good understanding of server-side CSS preprocessors such as Stylus, Less,Sass etc.
• Basic understanding of front-end technologies, such as HTML5, and CSS3
• Sound knowledge of Testing frameworks such as Mocha, Chai, Jasmine, Cucumber etc.
• Experience of writing unit, integration and E2E tests.
• Experience of working with SQL and No-SQL databases.
• Experience of integrating third party APIs.
• Good understanding of code versioning tools, such as Git.
• Good Communication Skills.
  
  

Introduction to Jellyfish Technologies

Founded in 2011, Jellyfish Technologies is a global software development company leading the revolution in Fintech, Insurtech, healthtech, IoT, BPA, and DCX, among others.

We apply advanced AI & ML technologies and robotics to offer new-age and highly efficient solutions to international clients. We have recently launched an automated productivity product in the North American market.

We are a service/product based software development company that transforms ideas into applications. Our cross functional team of motivated, skilled and experienced software engineers and designers, help the clients unlock the business values of their enterprises in a time-bound and cost-effective manner. 

Website: https://www.jellyfishtechnologies.com/">https://www.jellyfishtechnologies.com

LinkedIn: https://www.linkedin.com/company/teamjft/">https://www.linkedin.com/company/teamjft/ 

What you need to have:

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

Creative Content Writer - B2B/B2C

Description:

Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.

Competencies:

• Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
• High retention capacity and the ability to understand client briefs to create effective content strategies.
• An unerring eye for detail and a knack for creativity. 

Skills:

• Ability to interpret data to make recommendations for optimizing online content marketing.
• Unique, engaging, and varied writing styles with good proofreading and research skills.
• Knowledge of keywords, meta tags, SEO, and basic writing terminologies.

Experience:

• Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
• Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
• Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.