Social Media Marketer

Role - Sr. Media Strategist

About the company -

Our Client is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 & has a team of 1000+ members in 8 years. We are present in Bengaluru, New Delhi and London, UK.

We offer holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.

We are also a valued Google Premier Partner, Adobe Solution Partner, and Zoho Premium Partner to service the whole tech and media suite for businesses.

With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!

Primary Purpose:

Designing Digital Media Strategy that includes all Digital touch points (Bought, Owned and Earned). Framing media investment strategies for clients towards the accomplishment of their short term and long term goals.

Experience - 2+ years

Location - Mumbai

Major Responsibilities:

● Building a Creative Media Plan by selecting the right channels, formats and placements for the Client campaign within the client’s budget. Making media plans in response to the latest audience figures be it on Facebook, Youtube, Twitter, Mobile, VOIP etc.

● Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.

● Monitor Digital Media Planning trends and competitor offerings to identify potential business avenues and improve current offerings.

● Managing budgets and maintaining advertising spend records

● Regular / daily updates with the buyer regarding campaign performances

● Course correction to be made in case of things not going as per the media plan

● Highlighting concerns / issues to the media head to resolve things quicker

● Regular calls / meetings with clients to understand

● Have in-depth knowledge of the quality audience for all Clients

● Analyze the overall work and proficiency of the interns / junior media strategists

● Reference/ research - share more/new ideas and be up to date with the latest happenings and news in the industry

● Attend all team meetings and give feedback/suggestions for account performance.

Designation: business analyst

Company name - promilo.com (sawara solutions pvt ltd)

Experience – 2 - 8 yrs.

Location: Bangalore

Mode – full time / work from office

About us:

Promilo is India’s 1st innovative platform which “pay to browse”

It is a b2b SaaS start-up that enables to accelerate  the business appointment funnel of the

Companies. We’re an SaaS based advertising platform that connects both users & advertisers. Users will be able to book an online appointment based on their interests with the advertiser, without compromising their data privacy and get rewarded for sharing their data and time. We’re registered and recognized by start-up India, start-up Karnataka & MSME companies. Also, the top 100 Google AppScale academy start-up

Job description:

We are looking for an experienced business analyst to join our team. The ideal candidate will have 2-8 years of experience in web & mobile user & client data analyst for start-ups, with a strong passion to help start-ups and a proven track record to bring the strong business insight to improve the sales, marketing, user, client, ui, ux of the organisation.

Responsibilities

• Requirement gathering and analyzing
• Conduct gap analysis, assess scope & suggest solutions
• Responsible for technical proposal writing and time and cost analysis for web and mobile application development
• Preparing rfp/rfq
• Would be involved in presales activities
• Work as liaison between client and technical team
• Create wireframe | prototype | feature list | srs | brd & flow diagrams as per the client's requirement
• High it literacy proven use of web and associated technologies (excel, power point, google apps).
• Previous experience with data visualization tools (tableau, power bi, etc.), is strongly preferred.
• Cleanse and curate sourced data into standardized reporting templates
• Create, document, validate and ensure delivery of ad hoc, daily weekly, and monthly reports to internal stakeholders
• Create, validate and deliver tracking links for the marketing department
• Assist in the creation, qa, validation and reporting of a/b and multivariate tests
• Proactively monitor the marketing kpis and ua data on a daily basis
• Analyze marketing ua performance and conduct deep dive analysis to answer hypotheses and questions posed by the team
• Gather, transform, and analyze digital marketing data, including paid media, search, social, website, and conversion funnel analytics
• Analyze marketing data searching for top of funnel growth opportunities
• Analyze product data searching for insights to increase app engagement, conversion, and retention
• Analyze ltv/cac drivers to support overall business growth
• Partner with marketing, product, and growth teams
• Present findings to stakeholders and make recommendations for spend targets and campaign strategies
• Pov on ios 14 and upcoming android privacy changes and we can navigate tracking in light of these changes
• Pov on transition to skan 4.0
• Working knowledge of statistical techniques (regression, k-means clustering, pca)
• Experience with lift studies and marketing mix modeling working experience with python, r, & dbt
• Experience at a small company
• Experience with a subscription business
• Analyze website and mobile app data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.

Qualification

• Master's or bachelor degree in computer science
• Well-versed with its technologies
• 2+ years of business analysis or project analysis experience
• Tech-savvy with proficiency in Microsoft office, google apps, and other web and mobile applications
• Excellent written and verbal communication skills
• Self-motivated, flexible, and comfortable with a fast-paced startup environment
• Advanced experience with Excel, google sheets including an understanding of visualizations, pivot tables, vlookup, and other key functions
• Experience with adobe analytics, google analytics, tableau, SQL, and data grid is a plus.
• Strong analytical and problem-solving skills, with clear attention to detail
• Ability to prioritize and work under tight deadlines
• Fast learner, able to master new concepts, theories, ideas, and processes with ease
• Experience creating user acquisition reports and dashboards
• Deep understanding of mobile attribution, cohort analysis, customer segmentation, and ltv modeling
• Experience pulling data and creating databases using an API of at least one of these ad platforms; Facebook, Snapchat, TikTok, google ads, applovin
• Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, ad platforms APIs, server-postbacks, and mmp providers such as Appsflyer, adjust, kochava

If you are data driven individual with a passion for start-ups and have experience in business analytics, we encourage you to apply for this position. We offer a competitive salary package, flexible working hours, and a supportive work environment that fosters growth and development.

• Research, design and build highly reliable, available, and scalable platforms.
• Explore design implications and work towards an appropriate balance between functionality, performance, and maintainability.
• Lead by example, mentor, and guide team members on everything from structured problem solving to development of best practices.
• Own large technical deliverables and execute in an exemplary way
• Be able to conceptualize and develop prototype quickly
• Working with a cross-discipline team (Design, Product, Engineer, Operations, Sales, Marketing).
• Active participation in the hiring process to bring quality engineers in the team. 
• Lead-out team meetings, stand-ups, and architecture/design discussions
• Writing bug-free code, participating in code reviews, designing/architecting systems of varying complexity and scope, and creating high-quality documentation supporting the design/coding tasks
• Identify areas of improvement in our frameworks, tools, processes and strive to make them better.
• Researching new technologies and adapting them to BeyondSkool’s requirements
• Own and commit to all your work, and be accountable for your results
• Using and understanding code from Open-Source projects
• Participate in a culture of code reviews, writing tech specs, and collaborating closely with other people
• Produce highly reliable systems that are thoroughly tested and benchmarked.
• Develop multi-tier scalable, high-volume performing, and reliable user-centric infrastructure that operates 24x7
• Scale distributed applications, make architectural trade-offs applying synchronous and asynchronous design patterns, and deliver with speediness and quality.

• Bachelor's degree in Computer Science or any other relevant field.
• Experience of 5 - 7 years as a back-end engineer preferably in a microservice environment.
• Strong proficiency of Node.js and frameworks available for it such as Express.js
• Strong proficiency in Javascript and TypeScript

• Must have worked building 2+ backend system using node.js and Express.js
• Strong understanding and experience of creating highly scalable and complex database design.
• Good understanding of Data Modeling using RDBMS and NoSQL (Cassandra, MongoDB, ElasticSearch, Redis) data stores
• Strong problem-solving skills with a good understanding of data structures and algorithms
• Strong understanding of front-end technologies, such as HTML5, and CSS3
• User authentication and authorization between multiple systems, servers, and environments
• Experience of creating highly scalable, fault tolerant, resilient distributed systems
• Strong knowledge of creating scalable system design and good understanding of microservice based architectures
• Understanding of caching enabled, PubSub and event driven architectures
• Hands on experience and good knowledge of AWS services
• Understanding automated testing platforms like selenium and unit tests like Chai, Mocha, Jasmine etc
• Proficient understanding of code versioning tools, such as Git
• Curiosity to explore the cutting-edge technologies and bake them in the products.
• Zeal and drive to take end to end ownership.

We are currently looking for Senior Recruiters & Recruitment Executives for our Job Search Services department.

Responsibilities:
 

• Research, register and apply for jobs available overseas, as per the client's requirement.
• Develop and implement a search strategy that includes recruitment agencies, employer websites, job boards and social networks.
• Understand the client's profile and suggest the availability of jobs as per their requirement.
• Review resumes and credentials for appropriateness of skills, experience and knowledge.
• Understand different skill sets and job descriptions and apply for the right job on job portals, recruitment boards, recruitment agencies & directly company's website.
• Ability to interact with the clients on call and email on their job search services.
• Coordinate responses and interview schedules with clients, as needed.

About Hop:

We are a London, UK based FinTech startup with a subsidiary in India. Hop is working towards building the next generation digital banking platform for seamless and economical currency exchange, with technology at the crux of it. In a technology driven era, many financial services platforms still lack the customer experience and are cumbersome to use. Hop aims at building a ‘state of the art’ tech-centric, customer focused solution.

moneyHOP is India’s first cross-border neo-bank providing millennials the ability to ‘Send’ & ‘Spend’ conveniently and economically across the globe using HOPRemit (An online remittance portal) and HOP app + Card (A multi-currency bank account).

This position is a crucially important position in the firm and the person hired will have the liberty to drive the product and provide direction in line with business needs.

About Individual

Looking for an enthusiastic individual who is passionate about technology and has worked with either a start-up or a blue-chip firm in the past.

The candidate needs to be a multi-tasker, highly self-motivated, self-starter and have the ability to work in a high stress environment. He/she should be tech savvy and willing to embrace new technology comfortably.

Ideally, the candidate should have experience working with the technology stack in the scalable and high growth mobile application software.

General Skills

• 3-4 years of experience in Frontend development.
• Bachelor's degree in Computer Science, Information Science, or equivalent practical experience.
• Exposure to Behaviour Driven Development and experience in programming and testing.
• Excellent verbal and written communication skills.
• Good time management and organizational skills.
• Dependability
• Accountability and Ownership
• Right attitude and growth mindset
• Trust-worthiness
• Ability to embrace new technologies
• Ability to get work done
• Has good code reviewing skills for conformance.
• Has good software testing skills and good code writing skills.

Technical Skills

• Relevant work experience as a UI Developer. Proficient in JavaScript , ReactJS and/or Reactive Native, Angular , JQuery Experience with HTML, CSS, Knowledge of web services and related technologies (REST) Experience with Web Services and API integration
• Candidate should have a stronghold on HTML & CSS
• Can understand and troubleshoot REST APIs calls
• Database administration and management of a hosting environment such as AWS.
• Knowledge of SASS & LESS will be a plus as well
• Sound understanding of relational and non-relational DB systems such as MySQL, Postgres, MongoDB etc.
• Has experience dealing with JIRA (issue tracking tools), Confluence (knowledge management) tools.
• Experience with building and maintaining microservices.
• Experience with building and integrating the core system with external APIS.
• Good to have: Domain knowledge in the BFSI tech stack.

Day-to-Day Responsibilities 

1. Use JavaScript and cutting-edge JS frameworks to develop front end applications that follow industry-standard design patterns, development methodologies, and deployment models
2. Solve and articulate complex problems through application design, product development, and user experiences. 
3. Develop software used by people who are not software developers--ensure the exceptional software you create influences them to be exceptional professionals in their respective fields
4. Collaborate with other programmers and mentor junior engineers through the development process
5. Leverage the knowledge of your peers to better understand business trends, customer communities, and technology adoption patterns
6. Evolve your language skills in JavaScript by staying current with complementary programming languages, development methodologies, user interface design techniques, and database tools.