Opportunity
We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
What you can expect in the next 12 months
Within 1 month |
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Within 3 months |
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Within 6 months |
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Within 12 months |
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About Quick Dry Cleaning Software
About Quick Dry Cleaning
We are on a mission to make Dry Cleaners and Laundry business winning in the digital era.
We believe in
- Helping traditional laundries to come at par with digital businesses: Traditional We help laundry businesses adopt modern technology and deliver the customer experience that today’s digital businesses like Swiggy, OLA and Flipkart are delivering. We feel successful when we hear stories like these.
- Building a large profitable business: We envision building a capital-efficient, large profitable business to achieve our mission of making laundry business win. This means less dependence on investors & more ownership with the team. We are one of the few profitable Indian SaaS startups building value SaaS
- Employee Wellness <> Customer Success: We give as much importance to each team member’s personal & professional success as much as we care about our customer's success. We believe it’s all about balance.
Our impact so far
- 3 Billion garments processed through QDC Dry Cleaning Cloud
- 47 countries
- 1000+ Paid subscribers
- 5000+ Users
- All this could be achieved with a nimble team of 20 from our single office in Noida
Why join QDC?
- Freedom & Responsibility: If you are a person who wants to take up challenging work & push your boundaries with no one monitoring you, then this is the right place for you. There are no hierarchies. No managers to please.
- Holistic Growth: Building a career doesn’t have to be at the cost of missing out on your personal front. We believe that professional success is worth it when the personal goals are nurtured with equal importance. We will support you all in on that journey of yours.
- Transparency: If you ever wanted to know what it’s like to be on an entrepreneurial journey, then working with QDC gives you that opportunity to experience it all first hand.
- Great Environment: We spend more time of our day at work than at home while awake, so it is important that we feel comfortable in our workplace. Our office space is fun and the team is funnier. We never miss out on any opportunity to have fun. We don’t experience Monday blues rather we have Monday excitement.
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Position - Head of SEO
India’s first hiring platform that empowers jobseekers to showcase their skills through tests and get their dream job.
We are on a mission to democratise job opportunities at some of the finest companies in the country for millions of young Indians.
Responsibilities:
• Develop and execute successful SEO strategies
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages, and paid search copy-Direct off page
optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects-Work with social
media and PPC teams to optimize campaigns-Keep abreast of SEO and integrated marketing trend.
Requirements:
• Proven experience as SEO Manager, SEM Manager or similar role-Knowledge of
standard and current SEO practices
• Experience with SEO reporting
• Familiarity with relevant web analytics tools (e.g. Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude
• BSc/BA in Marketing, Business or related field
The company is changing the way people explore cities around the world and have fun. Content in different formats plays a critical role in exposing our mission and offering to prospective guests at different stages of their buying funnel. We are looking for a Technical SEO Manager to leverage content and support our organic channel growth. SEO lies at the heart of our global growth strategy over the next few years. You'll be the point person for our SEO. Period. You'll be primarily responsible for fulfilling full spectrum SEO tasks and strategies from on-page, technical to off-site to conversion rate optimization strategies and link building.
Responsibilities
- Own technical site audits for primary and secondary websites.
Analyze website traffic data, linking structures, crawl budget, index coverage, and content to be able to make smart recommendations to increase website traffic, and conversion rates.
- Owning tactics that help grow the organic channel, data analysis and forecasting of
future growth.
- Analyze and report on SEO performance, owning weekly, monthly, and quarterly
reporting, and ad hoc analyses for tests and optimizations.
- Top-down keyword research and content gap analysis.
- Automate repetitive tasks, audits, processes wherever possible.
- Ensure pro-SEO-decisions are embedded within all aspects of our businesses.
Analyze points of failure and suggest optimisations to underlying processes used
by different teams to solve for them.
- Work closely with all facets of the organisation including product management,
engineering, and creative design to drive decision making for organic search
- Stay up-to-date on industry trends, the competitive landscape, and SEO strategies
to ensure we nurture best-in-class, value-add opportunities.
- Become a part of the ongoing mission to grow organic as a channel 100% every 6
months over the next 2 years.
We are looking for
- Minimum 3 years of Technical SEO experience with a proven track record with
improving organic rankings for eCommerce or related B2C businesses.
- Good technical understanding of website usability, server logs, structured data, XML
sitemaps, website performance, and indexation issues
- Functional knowledge of python or app scripts.
- Proficient in crawl management including log file analysis, Screaming Frog, Custom
crawlers
- Proficient with data analysis & web analytics
- Prior knowledge of SQL is a plus.
- Knowledge and ability to hand-code or understand valid semantic HTML, CSS and
JavaScript is a plus.
Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
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Tools |
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Website |
A/B Testing |
Website + Landing Page + CRO - Back-End - Analysis / Audit |
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Social Media |
Existing Brand - Analysis / Audit |
Create Cohorts |
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A/B Testing |
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Optimizations |
Social Media CRM Integration |
Optimizing bottlenecks |
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Email Marketing |
Email Marketing Audit + Tools Integration |
Email Marketing - Scheduling + Metrics + Optimization |
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Performance Marketing |
Existing Brand - Ad Account Analysis / Audit |
Create Cohorts |
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Create Platform-Cohort-Specific Funnels |
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Platform-cohort-specific Detailed targeting for each creatives |
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Run Performance Ads |
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Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences |
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Strategize: Platforms-specific to the brands |
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A/B testing |
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Ensure client growth |
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Client Interactions: Client Reports + Briefings |
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Upskilling |
Complete Courses |
Create Concise Course Notes |
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Create SOPs |
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Reporting |
Daily, Weekly, Monthly MIS Report |
- Providing the short-term and long-term product/business vision as well as the development of the sales and Digital marketing strategy.
- Establishing an effective and lean organization structure including the recruiting of key employees and or internal Support Organization.
- Build and motivate a world-class digital sales and marketing team.
- Engage in key sales opportunities, digital campaigns, SEO, SEM, monetization.
- Oversee operating plan, budget, cash flow, and product finances.
- Maintaining awareness of both the external and internal competitive landscape, customers, and the expansion beyond existing opportunities.
- Demonstrating the leadership necessary to make the organization's mission a success.
- Communicating with investors, management
- Establish, achieve, and report on milestones to Exco.
- 10-15 years experience, stable candidate
- Having launched their own startup is preferred
- Having worked at operational roles in the past (COO, CRO)
- Strong digital media sales & marketing background
- Solid track record in running a digital business, lead generation & conversion
- Established network of both supply and demand-side sources
- Possesses experience in different verticals
- Hands-on executioner, outstanding negotiator
- Highly credible thought-leader with the potential to evangelize emerging digital
- Entrepreneurial mindset
- Self-starter with interest in a new challenge
- Skills to engage stakeholders of all functional levels
- Comfortable with a fast-growing start-up environment, as well as the ability to handle the corporate terrain
- Take the immediate lead in the project, providing overall direction.
- Introducing and successfully positioning the company in the worldwide market.
- Develop relationships with internal and external stakeholders ->
- Direct, Indirect Sales
- Marketing
- Finance
- Strategy
- Technical Support
Key Responsibilities:
- Owning the entire marketing framework, including developing nurture campaigns, email sequences, transactional emails, SMS Campaign On-Page marketing (such as banners, Pop-ups, and offer campaigns)
- Excellent in writing email SMS and on-page campaign copies.
- Good understanding of HTML for (Email campaign building)
- Working understanding of Marketing automation, customer communication journey.
- Worked on Landing page creation (drag and drop builder forms)
- Identifying campaign trends/insights and analyzing results to help make informed decisions and program enhancements overtime
- Prioritizing tasks and managing multiple stakeholders and strands of work with a willingness to take on additional projects as needed.
Required Skills:
- Bachelor’s degree/MBA with equivalent experience of 2-4 years in Digital Marketing domain.
- Edu-tech and E-Commerce experience will be preferred.
- Experienced in campaign creation, journey building, lead nurturing, landing page optimiser.
- Familiar with Hubspot, Webengage, Clevertap, moengage is a plus.
- Extensive understanding of the digital marketing industry, best practices, user behaviour, and buyer’s psychology.
- Understanding
- Understanding of Marketing Tools such as Email, SMS, Push etc.
- A dynamic candidate who can adopt new techniques quickly.
- Strong understanding of social media marketing techniques.
- Ability to analyze metric data and convey recommendations appropriately to supervisors.
- Self-motivated, detail oriented and able to prioritize daily work efficiently.
- Effective Analytical skills.