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Summary of the role:
As an Analytics Engineer, you will work closely with internal team members to implement Adobe Analytics/Google Analytics on clients’ websites. In this role, you will use front-end technologies such as HTML, CSS, JavaScript, jQuery to support the development and implementation of web analytics tracking. You will also set up and maintain successful Adobe Analytics/Google Analytics deployments and identify and solve complex and interesting tracking problems. Using JavaScript/jQuery, you will design analytics solutions by understanding the client’s business and online marketing goals, gathering requirements, defining project scope, and providing technical guidance.
Qualification:
- Bachelor’s degree from an accredited university
- Strong technical aptitude and expertise with JavaScript, HTML,CSS
- Expertise in Adobe DTM/Adobe Launch and Adobe Analytics implementation through other tag management solutions
Experience:
- 3+ years of relevant experience in Adobe Analytics implementation using DTM/Adobe Launch
- Web Development experience is a plus as it relates to the development, configuration and implementation of Web Analytics solutions
- Experience with other web platforms like Google Analytics, Tealium, Tealeaf, etc. is a plus
Responsibilities:
- Understand client business requirements and how to map those requirements to specific digital measurement tactics
- Development of documentation, deliverables and solutions requirements for web analytics tracking
- Work closely with account management and development teams to oversee the implementation, configuration and debugging of web analytics code, both on-site and through tag management systems
- Support digital marketing teams (paid search, SEO, conversion rate optimization, digital media, etc.) to implement customized tracking for campaign initiatives
Key Skills:
- Strong understanding of web analytics implementation tools - Adobe Analytics Implementation Experience
- Ability to use Adobe DTM/Adobe Launch to implement changes suggested by web analytics team
- Hands on experience in writing DTM rules and troubleshooting the existing implementations
- Expert-level knowledge in Adobe DTM/ Adobe Launch and Adobe Analytics is a must
- Knowledge and experience in Google Analytics/Google Tag Manager or other web analytics platforms is a plus
- Knowledge of web development technologies - JavaScript, HTML, CSS etc.
- Experience in producing technical specifications, solution design reference documents, reference manuals, developer guides, and/or code requirements
- Excellent ability to read and debug HTML, JavaScript to successfully test tags
- Presents results in a manner that the business partners can understand, ensuring interpretation, appropriate detail and usability
- Excellent written skills and the ability to write for both technical and non-technical users
- Willingness to travel for client discoveries and other off-site meetings
- Experience with developing analytics testing processes
- Ability to effectively communicate with clients and colleagues at all levels
Job Title: Business Analyst
Location: Bangalore
Experience: 2 to 4 Years
Joining: Immediate Joiners Preferred
About the Role
We are looking for a detail-oriented and analytical Business Analyst with 2 to 4 years of experience to join our team in Bangalore. The ideal candidate should be capable of understanding business requirements, translating them into functional specifications, and working closely with stakeholders, development teams, and QA teams to ensure successful project delivery.
Key Responsibilities
- Gather, analyze, and document business requirements from stakeholders and clients.
- Convert business needs into functional requirements, user stories, and process flows.
- Work closely with product owners, developers, QA teams, and business stakeholders to ensure clarity of requirements.
- Conduct gap analysis, feasibility studies, and impact analysis for new requirements or changes.
- Prepare and maintain BRD, FRD, SRS, use cases, workflow diagrams, wireframes, and user stories.
- Facilitate meetings, workshops, and requirement gathering sessions with internal and external stakeholders.
- Support the software development lifecycle (SDLC) by ensuring proper documentation and communication.
- Coordinate with QA teams during testing and UAT to validate business requirements.
- Monitor project progress and help resolve requirement-related issues.
- Identify opportunities for process improvement and business optimization.
Required Skills
- Strong understanding of Business Analysis methodologies and SDLC.
Experience in preparing:
- BRD
- FRD
- SRS
- User Stories
- Use Cases
- Flow Diagrams / Process Maps
- Good knowledge of Agile / Scrum methodologies.
- Excellent communication, documentation, and stakeholder management skills.
- Ability to work with cross-functional teams and manage multiple priorities.
- Strong analytical and problem-solving abilities.
- Proficiency in tools such as:
- JIRA
- Confluence
- MS Excel
- Visio / Draw.io / Lucidchart
- PowerPoint / Word
Preferred Qualifications
- Bachelor’s degree in Business Administration, Computer Science, Information Technology, or a related field.
- Experience working in IT services / software development / product environments.
- Exposure to wireframing tools and basic SQL is an added advantage.
- Certification in Business Analysis / Agile / Scrum is a plus.
• Relevant experience in React JS 5+ Year
• Experience in Hooks, Typescript
• Experience in GraphQL (Query & Mutations)
• Strong experience in Jest for Unit Testing
• Knowledge on docker, K8 and Kafka
- Evaluating keywords, trends, competitors, and market behavior to identify opportunities that will advance SEM initiatives.
- Working closely with team members from various departments in creating effective approaches for multiple SEM campaigns using the industry’s best practices.
- Implementing digital strategies that increase productivity and optimizing campaigns to reach ROI targets.
- Providing full execution of all core SEM activities and tactics.
- Planning and implementing digital acquisition strategy, leading generation tactics A/B and multivariate testing, ad copywriting, keyword building.
- Determining fiscal year and project-specific budget requirements with projected results, for client digital marketing strategies.
- Performing ongoing keyword discovery, expansion as well as optimizing ad copy and landing page functionality.
- Scheduling, monitoring and optimizing all SEM and paid display advertising performance.
- Executing tests, collecting, and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
- Analyzing performance data daily to find trends and opportunities for improvement and areas of weakness with accounts and campaigns.
- Analyzing cross-channel traffic and attribution.
- Preparing and presenting regular analytical data & reports with defined KPIs and results tracking to proforma.
- Auditing current setup of site events and data sources, ensuring all data sources are connected and feeding events properly.
- Ensuring accurate billing of all paid digital media.
Desired Candidate Profile
What you need to have:- Bachelor's Degree
- Google Analytics and Adwords Certification(s)
- Experience with digital advertising for apps
- Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.
- Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.
- Job Specific Programs/ Functions as Applicable: Google Analytics; Adwords Certification(s); Hubspot Certification a plus; Google Tag Manager
- Industry Knowledge - In-depth knowledge and understanding of direct-response best practices, strategies, and tactics.
- Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.
- Problem Solving - Digs into problems, investigates all aspects, gathers facts, and recommends solutions.
- Project Management - Can be trusted to troubleshoot all job processes, manage timelines and inventory needs, anticipates issues, effectively multitasks, and follow through with all tasks to completion.
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
What you will do:
- Providing actionable overall market and customer insights to address key strategic questions
- Building user cohorts, engagement plans using different communication channels
- Tracking and reporting the key metrics related to engagement and retention for each cohort
- Evaluating customers’ online behavior and providing insights and recommendations for further enhancements to the guest experience
- Analyzing A/B and multivariate tests, communicating results and providing recommendations
- Creating PowerPoint presentations to provide market and consumer insights to other marketing and sales departments
Desired Candidate Profile
What you need to have:- 3+ years of overall experience in marketing (Must have worked either in Ecommerce, Edtech, Healthtech, Fintech or any other B2C app based company)
- 2+ years of experience in engagement & retention domain
- 1+ year experience of working on engagement & retention tools like WebEngage/ MoEngage/ CleverTap is a big plus
- Excellent analytical skills and a high degree of business acumen
- Strong organizational, communication and presentation skills
- Proven ability in handling concurrent projects with attention to detail and accuracy
- Understanding of Google Analytics and AppsFlyer (Mixpanel knowledge is a big plus)
- Looking for a highly capable Node.js developer to optimize our web-based application performance.
- Developing and maintaining all server-side network components.
- Ensuring optimal performance of the central database and responsiveness to front-end requests.
- Designing customer-facing UI and back-end services for various business processes.
- Qualification: Bachelor's degree in computer science, information science, or similar.
- Should have 4 years' experience as a node js developer.
- Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
- Knowledge of front-end technologies such as HTML5 and CSS3.
- Superb interpersonal, communication, and collaboration skills.
- Exceptional analytical and problem-solving aptitude.
- Great organizational and time management skills.
- Salary is negotiable for right fit.
Our client is an innovative Fintech company that is revolutionizing the business of short term finance. The company is an online lending startup that is driven by an app-enabled technology platform to solve the funding challenges of SMEs by offering quick-turnaround, paperless business loans without collateral. It counts over 2 million small businesses across 18 cities and towns as its customers.
- Performing extensive analysis on SQL, Google Analytics & Excel from a product standpoint to provide quick recommendations to the management
- Estimating impact and weighing in on feature prioritization, looking for insights and anomalies across lending funnel,
- Defining key metrics and monitor on a day to day basis
- Helping Marketing, product and UX team in defining segments by conducting user interviews and data backed insights
What you need to have:
- B.Tech /B.E.;Any Graduation
- Strong background in statistical concepts & calculations to perform analysis/ modeling
- Proficient in SQL
- Good knowledge of Google Analytics and any other web analytics platforms (preferred)
- Strong analytical and problem solving skills to analyze large quantum of datasets
- Ability to work independently and bring innovative solutions to the team
- Experience of working with a start-up or a product organization (preferred)
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- Experience in Business analytics, well versed with sales/marketing analytical tools.
- Experience in business consulting is a plus.
- Proven experience in sales, client communication, negotiation, marketing, data analysis, and project management.
- Good in Business Development, Marketing Operations, Sales, Product Management, Competitive Analysis, Market Research.
- Experience in project management is a plus.
- Regular at maintaining a timesheet.
- Will need to develop proficiency in Hubspot, Asana, Google Documents.
- Proficient in Analytical tools (Power BI, Tableau, etc).
- Proficient in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.), Google docs.
- Excellent business communication and writing skills.
- Excellent at web research and educating one-self about different topics.
- High aptitude in managerial skills.
- Ability to handle the intense workload, pace, and training timelines.
- Identifying and addressing operational, financial, and technological risks within the business.
- Maintaining, testing, and improving business and systems operations.
- Building and maintaining relationships with key stakeholders.
- Identifying and capitalizing on improvement opportunities.
- Identifying innovative ways to increase customer satisfaction.
- Evaluating the performance of project teams to ensure that targets and deadlines are met.
- Communicating ideas and viewpoints to senior management.
- Acting as a liaison between business and IT groups.
- Supervising the design of new products and evaluating how these will perform on the market.
- Creating monthly performance reports.
- Maintain a timesheet regularly.
- Be proficient in MS office.
- Develop proficiency in Hubspot, Asana, Google Documents.
- Have excellent Email Communication Skills.
- Have excellent at web research and education one-self about different topics.
- Have high Aptitude and Strong Analytical Skills.
- Be good in Competitive Analysis & Online Research.
- To handle the intense workload, pace and training timelines.
- Have strong written, verbal and collaboration skills.
- Have fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.), Google docs, Data Entry.


